May 13, 2003 Hanover, NH USA – NextMark, Inc., a leading provider of software and market information to marketing professionals, today introduced the Data Card Quality Report. This report rates the quality of data cards, which describe marketing lists, based on criteria most important to media buyers when making purchasing decisions.
The Data Card Quality Report was developed by electronically analyzing over 30,000 data cards. For each data card, a proprietary algorithm rates the quality of 13 key attributes. Then, an overall score (0-100) is calculated using a weighted average of all of the quality ratings. Finally, a grade (A-F) is determined by comparing the score of each data card to the scores of peers’ data cards.
Joseph Pych, President of NextMark, said, “Anyone who produces data cards will find this report very useful. It shows where your data cards have problems, how they can be improved, and how well they compare with your competitors’ data cards.”
The Data Card Quality Report is available for free with MarketMax SE. To get an account, visit NextMark’s website http://www.nextmark.com/mmse.