Hanover, NH May 25, 2007 - NextMark, a leading provider of tools and resources to buy mailing lists, sell mailing lists, and learn about mailing lists, today announced it has enhanced its mailing list search tool to classify mailing lists by more than 50 countries and 10 languages. These new features are intended to facilitate better direct marketing throughout the world.
“Direct marketing is going global and so is NextMark,” said Joseph Pych, founder and president of NextMark. “With global markets and global competition, it’s more important than ever to deliver relevant marketing communications. This enhancement enables you to be more precise in selecting prospects for your direct marketing campaigns and to communicate with them in their preferred language.”
NextMark was previously limited to classifying mailing lists by United States, Canada, and Other International. More than 14,000 of 60,000 mailing lists in NextMark’s database were coded as Other International. This limitation made it difficult to reach people in specific countries outside the United States and Canada.
With its new software upgrade, NextMark now enables classification of mailing lists by virtually every country in the world. The list of supported countries now includes Algeria, Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Iran, Islamic Republic of, Ireland, Israel, Italy, Japan, Korea, Republic of, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Pakistan, Philippines, Poland, Portugal, Romania, Russian Federation, Saudi Arabia, Singapore, South Africa, Spain, Sweden, Switzerland, Thailand, Turkey, United Arab Emirates, United Kingdom, United States, and Venezuela.
NextMark also previously had no way to classify mailing lists by spoken language. This made it difficult to find prospect lists for campaigns in a specific language. NextMark now enables mailing list classification by more than 10 languages including Arabic, Chinese, English, French, German, Hindi, Japanese, Portuguese, Russian, and Spanish.
The new internationalization features were released as part of version 6.4, which included 56 other features that facilitate the processes of buying and selling mailing lists. In the coming months, NextMark will work with its list management clients to properly classify their managed lists by countries and languages. Once completed, NextMark’s mailing lists search engine will be enhanced to utilize this new information.
Publishing mailing list information in NextMark’s database is free through its MarketMax SE service. NextMark also provides a free mailing list search tool on its website and offers free trials on its advanced list research system.