Is this 'BlackBerry' flavored brandy or branding?
Moms, don't be surprised if you receive a handheld device for Mother's Day this year. Godiva mobile is thinking outside the box of chocolates "to provide Blackberry users with access to Godiva products anytime, anywhere." Kudos to the world famous chocolatier for thinking outside the box on this one — and added praise for program implementation. 
What are list brokers doing to think outside the box? I've been thinking a lot about the highly correlated lists feature that is available in the public domain, and wondering how much it is being leveraged. If Godiva can find a relationship between the cell phone and the truffle, then I'm sure that we can find some pretty good matches within the data card universe.
Take a look at the Godiva mailing list and you'll see that there are a few highly correlated list titles that might work for you during a time when oil prices and economic concerns are weakening consumer confidence.
Names from lists that are highly correlated to 'chocoholism' may not be the answer for you, but this list peformance feature may help you replenish your creativity. Check out the marketing glossary for more information about lists and technology, and grab a truffle while you're at it.
Tags: godiva, highly correlated lists, Mobile Marketing, thinking outside the box