Have you ever heard the expression "breaking up is hard to do"? Coming together can be even harder — especially in business. In fact, studies have shown that 80% of all mergers fail.
It takes a shared vision, synergy, co-operation, and diligence for a merger to succeed.
I’m pleased to report that in only a couple of months NextMark and mIn List Industry Solutions have made good progress with the integration of our policies, products and services. Our goal from the beginning has been to provide all of our customers with "the best DATA, the best TECHNOLOGY, and the best SERVICE for the best VALUE!"
Anyone who has gone through a merger knows that there is a seemingly endless progression of internal issues and details to work out regarding payroll, insurance, benefits, office space, accounting, banking, and most of all – culture. We’ve been hammering away at these and they seem to be dwindling.
That’s good news for you, because our focus is and will be on continuing to increase the value of the products and services we offer. We are constantly reminding ourselves to keep focused on YOUR needs, and here’s one result of that effort.
I am also happy to report that you can now access the mIn data through the NextMark interface to be equipped with the most comprehensive list research database in the world!
You’ll have access to fresh lists, modeling programs, insert media programs, and master databases that deliver stellar results – there’s nothing else like it. And that’s not all – we are working on the integration of mailer usage data, and other list marketing & lead generation programs.
Now that we are bringing the "best of the best" together and building more on top of that, you will have the most powerful solutions to reach your market!
Coming together is a new beginning for mIn List Industry Solutions and for NextMark – and we look forward to serving you for many years to come!