A recent TechCrunch interview with 4INFO, the "King of SMS," portrays great promise with the SMS text medium and with the company. However, reader comments below the article indicate otherwise.
Here's the interview:
Industry analysts seem to agree with 4INFO: According to J.P. Morgan's 2010 Internet Industry Outlook, mobile advertising is expected to grow by 45% in 2010 to $3.8 billion fueled primarily by mobile message advertising (SMS Text).
Your take? Is SMS Text marketing hot or not?
Tags: 4INFO, J.P. Morgan 2010 Internet Industry Outlook, SMS Text, TechCrunch