Wired, Adobe, Apple iPad & the future of publishing

Wired Magazine and Adobe teamed up to create a digital version of their magazine. The results are quite impressive. Here’s a video that explains their vision and shows off the iPad version:

The user is experience is great. The ability to navigate, zoom, manipulate, and see videos is very useful.

All this technology is way cool, but it’s still missing a key ingredient – Relevance!  Everyone sees the same stories and same ads. Sorry, I’m not in the market for a Ferrari.

Someone let me know when the content can be personalized and relevant to the reader.  In other words, when will magazines finally make the jump from broadcast media to addressable media. That’s when things get really interesting.

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