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NextMark Releases 2Q11 Data Card Quality Report

Hanover, NH – July 13, 2011 – NextMark, Inc. a leading provider of direct marketing tools and resources, today published its second quarter 2011 Data Card Quality Report. The report categorizes list management firms based on the number of titles managed, and provides an average data card quality score across each company’s list management portfolio.

Among the findings were 16 list management companies that posted double-digit improvements when compared to the first quarter of 2011. A total of 89 list management companies got an ‘A’ (90.0 or greater) for data card quality in Q2 2011, and 25 of those companies got a perfect score (100).

It is important to note that data card quality does not reflect list quality, but it does measure the completeness and recency of information about the list. This helps to ensure that direct marketers have the information they need to make good prospect list purchasing decisions.

NextMark publishes the top 50 ranking report on a quarterly basis. The next report will be published in October 2011.

Individual data card scores are calculated using a weighted average of thirteen attributes, with an emphasis on recent updates. A list manager’s score is the average of all the data card scores in their portfolio. The first quarter 2011 Data Card Quality Report includes a ranking of list management companies by data card quality.  The top companies for each category are listed below:

Category I (500+ Titles)

American List Counsel
B2B
Complete Mailing Lists
ListBargains.com
Lighthouse List Company

Category II (250 – 499 Titles)

ConsumerBase
Media Source Solutions
Dunhill International
Great Lakes List Management
List Connection, Inc.
PCS Mailing List Company
Take 5 Solutions
Ethnic Technologies
Integrated Business Services

Category III (100 – 249 Titles)

W.S. Ponton
BMI Elite
eTargetMedia.com
List Service Direct, Inc.
Political Fundraising Lists
Charles Moore Associates

Category IV (50 – 99 Titles)

Key Marketing Advantage
NCRI List Management
Profile America List Company
Media Baby
Paramount Lists

For a complete report of the top list managers, including risers and fallers, visit NextMark’s web site: http://www.nextmark.com/media-sales/data-card-quality-report.

About NextMark, Inc.

NextMark’s mission is to help you successfully reach your market. We provide information and technology that powers the market for addressable media and enables media planning, media operations, and media sales. NextMark is a privately held corporation headquartered in Hanover, New Hampshire USA with its Market Intelligence Group located in Edmond, Oklahoma and on the web at www.nextmark.com.

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