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As part of the process of building our next generation digital media planning application, we’ve been documenting the current digital media “culture” (I feel like an anthropologist). One of the more interesting documents to come out of this research is the “Typical Online Display Media Order Process” shown here:

This is complicated! You’ll find a dozen roles executing 42 steps.  It’s no wonder the cost of executing a digital campaign is so high.

This entry was posted on Thursday, September 1st, 2011 at 10:06 am and is filed under Online Display Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.