While renting response lists for a direct marketing campaign may be a complicated process, the acquisition process for compiled lists is pretty simple nowadays. Companies like LeadsPlease have actually automated and ‘widgetized’ the mailing list selection and purchase process online. Tools like this are great for local businesses looking to target specific zip codes with a saturation mailing. There’s no need to over-complicate that process, since the data is compiled and, unlike with response data, there are minimal requirements for list owner approval.
If you are a list or data compiler and would like assistance with this kind of integration, let us know and we’ll work with you to get connected.
The DataWidget