Although our sample size is not as big as The Economist’s, I can say first hand that the “Tuckies” certainly deserve this recognition. The interns we’ve hired have all contributed at the executive level on day one. This past summer Brian Ramirez has helped us to craft our strategic plan to serve digital agencies and made a powerful presentation to our board of directors.
I’m constantly impressed with how clever and hard-working they are. I’ve encountered hundreds of students over the past ten years through Scott Neslin‘s Database Marketing course. In that class, they use our media planning tools to solve cases. It’s amazing to me how quickly they learn the basics and the nuances of the business. The media plans they develop will rival any pro’s.
To those of you in the business right now, you should either step up your game or hire them because here they come!