Tonight, we will update the NextMark system to version 7.12. I wanted to highlight a couple of themes related to the improvements included in this release.
First, if you have been following recent NextMark posts, you know we are working on building a database of digital advertising programs along with new apps to improve the digital media planning process. With the 7.12 release, we are introducing the foundation to enable us to offer multiple applications within a single framework. While is doesn’t look like much, we’ve added a stripe (see image below) across the top of the application that will eventually be an application switcher. For now, NextMark users will see an app called Direct Marketing System—which is the name for the current set of capabilities offered under the NextMark brand.
NextMark Application with Stripe
So, what new apps are in the works? The Digital Media Planner will significantly reduce the amount of time required to create high-quality media plans. It will also provide access to a growing database of detailed digital advertising programs. We are also working on Media Magnet, a tool to connect buyers to the digital advertising programs that best match their campaign objectives.
With every release, we aim to increase system stability and usability and 7.12 is no exception. We’ve addressed more than 20 issues reported by our user community.
One of our ongoing goals at Nextmark is to drive down the transaction costs associated with buying and selling direct mail lists and other marketing programs. In 7.12, we streamlined some of the key functions related to the Direct Marketing Exchange (DMAX)—a system that provides the ability for trading partners to electronically transmit mailing list orders using a standard protocol. For more information about DMAX and how organizations can use it to reduce cost and increase business, refer to this post.
For more detail, check out the 7.12 release notes.