The Request for Proposal or RFP has been described by digital media veterans as the “bane of their existence.” That’s because the RFP process is fundamentally broken in the dynamic context of digital media.
Introducing a new alternative to the RFP: the “Request for Consideration” or “RFC.”
While others have failed to solve the RFP problem by automating it, the RFC takes an entirely new approach by literally turning the RFP inside out. As one media director observed, “it’s like LendingTree for media planners.” Others have called the RFC “a game changer” that could “eliminate the need for the RFP.”
You can learn more about the RFC, how it differs from the RFP, and how it works by attending a free 25-minute webinar on Tuesday, February 21st.
>>> Sessions customized for digital media planners:
>>> Sessions customized for digital ad salespeople:
If you can’t make one of these sessions, but want to learn about the RFC, please let us know and we’ll arrange a webinar for you.