NextMark has hit yet another milestone with the Digital Media Advertising Index: more than 5,000 of the top digital media advertising programs are now represented via data cards. It was just four months ago that we hit the 2,500 record milestone. Great momentum!
The top publishers have been very enthusiastic about posting their data cards in the index for four good reasons:
1) It makes it easier for media planners to find them
2) It makes it easier for media planners to buy from them
3) It’s easy to use
4) It’s free
The data card index complements other website indexing services like those from comScore, Nielsen, and Google that to a great job with website metrics such as number of visitors, page views, and basic visitor demographics. Those other services help media planners to find sites on which to advertise, but they don’t answer all questions a media planner needs to know when building a media plan such as:
- “Does the site accept advertising?”
- “What more can you tell me about the site and the visitors?”
- “What are the placement options?”
- “How much inventory is available?”
- “How much does it cost?”
- “Who do I contact for more information?”
Those are the types of questions that are answered on NextMark’s data cards. Data cards have been used by media planners for years in other traditional media channels through SRDS, NextMark, and others. However, it’s been effectively absent from digital media. NextMark is trailblazing this initiative by adapting and evolving the data card concept for digital media.
The goal of the index is simple: to make it easier for media planners to find, compare, and buy digital media advertising programs.