January 29, 2013 New York, NY – NextMark, Inc. today announced it has hired Chris O’Hara as Chief Revenue Officer. In this newly created role, Mr. O’Hara will lead NextMark’s marketing and sales departments, and manage NextMark’s new regional office in New York City.
“Chris is the ideal person for this role,” said Joseph Pych, NextMark’s President. “We were overwhelmed with 102 applications for the job. Chris stood out from the rest of the pack because he’s not only got the right sales management skills, but also has extensive industry experience and the right ideas to lead our new growth in digital advertising.”
Mr. O’Hara was most recently Chief Revenue Officer for Looksmart, a search advertising technology company. Previously, Chris has held senior roles at TRAFFIQ, Reviewed.com, MediaBistro, and Nielsen. Chris is a member of American Business Media’s speaker’s bureau, the IAB’s Networks and Exchanges and Sales Executive Committees, and a contributor to industry publications including Business Insider, eMarketing & Commerce, Econsultancy, AdMonsters, MediaPost, The Agency Post, Adotas, ClickZ, iMediaConnection, DigiDay, and AdWeek.
In addition, Chris has published extensive research on the ad technology space, focusing on platforms and technology solutions that drive digital advertising. His recent publications include “Best Practices in Digital Display Media” (Econsultancy, March 2012) and “Best Practices in Data Management” (Econsultancy, December 2012).
“When I saw the NextMark offering, I knew I wanted to join the team,” said O’Hara. “The industry is finally ready to apply real technology to the problem of buying premium guaranteed media, where more than 85% of digital display media spending still resides. NextMark’s tools are the best I have seen, and I am looking forward to getting into the market and giving agencies a way to immediately see improvements in the way they plan and buy media.”
Mr. O’Hara’s hire is effective immediately.