Learn from the experts on mailing lists
Your mailing lists are critical to the results of your direct marketing campaigns. Experts agree that at least 40% of the success of every campaign is attributable to the lists. Here is a selection of articles to help you in your quest to get better mailing lists and better marketing results.
- 10 Tips for Negotiating the Spam Filter Minefield and Designing for Compatibility with Different Email Programs By Denise Greenberg, TargetRight Marketing
- 16 Tips to Direct Mail Marketing Success By David James, Bethesda List Center
- The Art and Science of List Negotiations By Linda Huntoon, Direct Media
- Buying Data with Ease by Blair Staas, Accudata America
- Choosing an E-Mail List Manager & Broker by Rob Sanchez and Dee Blohm, MeritDirect
- Delivery and Relevancy Advice From a List Firm by Dee Blohm, MeritDirect
- Four Simple Rules for Better Mailing Lists by Joseph Pych, NextMark
- High-Definition Data by Donn Rappaport, American List Counsel
- How to get the best results with rental lists, by Lisa Bowen, Prospects To Go LLC
- Lists: Black Boxes or Known Quantities? by Donald R. Libey, Libey Incorporated
- Lists: Purchase or Rent? by Al Lautenslager, consultant
- List Marketing 101 by Steve Tamke, MokrynskiDirect
- Mailing Lists in Politics: How to Reach Your Voters by Joseph Pych, NextMark
- Tips for Brokers by Jeremy Johnson, Specialists Marketing Services
- Use Modeling for Expires, Outside Lists by Jeremy Johnson, Specialists Marketing Services
Are you an expert on mailing lists?
Share your knowledge! Publish your article here by emailing it to articles@nextmark.com.
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