NextMark today announced its January 2015 Quarterly Data Card Quality Report. Of the 176 list management companies covered by this report, 28 scored a perfect 100 for their data card portfolio.
The companies with perfect quality scores include ALC, Ameliorate Data Solutions, Inc., B2B, Complete Mailing Lists, Complete Medical Lists, DATALINE, Direct Market, LLC, Dunhill International List Co., eTargetMedia.com, Exact Data, Fresco Data, Great Lakes List Management, Healy List Marketing, Integrated Business Svcs, Lighthouse List Co., List Connection Inc., List Service Direct, Inc., ListBargains.com, Media Source Solutions, Inc., Midwest Trading Post, Paramount Lists, Inc., Political Fundraising Lists, Profile America List Company, Inc., Sprint Data Solutions, LLC, Take 5 Solutions, The List Experts, The Standard Information Company, and WS PONTON.
The complete data card quality report can be found on NextMark’s website at: http://www.nextmark.com/media-sales/data-card-quality-report/
Data cards are the primary documents used in circulation planning and purchasing decisions. Publishing a high quality data card maximizes the likelihood of being selected for inclusion in direct marketing campaigns.
NextMark rates the quality data cards by electronically analyzing more than 100,000 data cards in its directory. For each data card, a proprietary algorithm first rates the quality of 13 key attributes. Then, the score (0-100) for the data card is calculated using a weighted average of the 13 attributes. The list management company’s quality score is the average score of all data cards in their portfolio. List managers can access the details of the calculation and suggestions for improvement through NextMark’s free data card publishing tool (a.k.a. the “Data Card Wizard”).