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28 List Managers Score Perfectly in NextMark’s January 2015 Data Card Quality Report

Tuesday, January 27th, 2015

NextMark today announced its January 2015 Quarterly Data Card Quality Report. Of the 176 list management companies covered by this report, 28 scored a perfect 100 for their data card portfolio.

The companies with perfect quality scores include ALC, Ameliorate Data Solutions, Inc., B2B, Complete Mailing Lists, Complete Medical Lists, DATALINE, Direct Market, LLC, Dunhill International List Co., eTargetMedia.com, Exact Data, Fresco Data, Great Lakes List Management, Healy List Marketing, Integrated Business Svcs, Lighthouse List Co., List Connection Inc., List Service Direct, Inc., ListBargains.com, Media Source Solutions, Inc., Midwest Trading Post, Paramount Lists, Inc., Political Fundraising Lists, Profile America List Company, Inc., Sprint Data Solutions, LLC, Take 5 Solutions, The List Experts, The Standard Information Company, and WS PONTON.

The complete data card quality report can be found on NextMark’s website at: http://www.nextmark.com/media-sales/data-card-quality-report/

Data cards are the primary documents used in circulation planning and purchasing decisions. Publishing a high quality data card maximizes the likelihood of being selected for inclusion in direct marketing campaigns.

NextMark rates the quality data cards by electronically analyzing more than 100,000 data cards in its directory. For each data card, a proprietary algorithm first rates the quality of 13 key attributes. Then, the score (0-100) for the data card is calculated using a weighted average of the 13 attributes. The list management company’s quality score is the average score of all data cards in their portfolio. List managers can access the details of the calculation and suggestions for improvement through NextMark’s free data card publishing tool (a.k.a. the “Data Card Wizard”).

Need a replacement for Google’s DoubleClick Ad Planner?

Monday, August 27th, 2012

Google has just announced it will discontinue a number of features of its DoubleClick Ad Planner on September 5, 2012. Among the changes, Google is dropping “domains or ad placements that are not part of the Google Display Network (GDN).”

Some are unhappy with these changes because they’ll no longer be able to use the tool for direct sold premium placements. These placements are outside the GDN and still comprise the majority of online display media spending today.

That’s the bad news. The good news is there are alternatives to help you through the transition.

For non-GDN site and placement information, you can use the IAB Digital Advertising Directory. It’s a free tool with virtually all the top sites indexed found here: http://directory.iab.net/ You can also use free tools from Alexa, Compete, and Quantcast for site discovery.

As an alternative to Ad Planner’s phased out “Publisher Center,” publishers can create and maintain their own listings in the directory with NextMark’s Data Card Publisher – also a free tool found here: http://www.nextmark.com/media-sales/publisher/

Finally, if you need a new way to create media plans, you can use NextMark’s new Digital Media Planner. It’s a low cost and easy-to-use alternative for non-GDN sites and placements. It’s currently in private beta, but you can get free access here: http://www.nextmark.com/dmp