Our thoughts and prayers are with all our customers and their families along the east coast who’ve been impacted by Hurricane Sandy.
This is a quick update to let you know that the NextMark systems are currently online and open for business. Please let us know if there is anything we can do to help you get back up and running.
The NextMark Team
Are you a season web software engineering lead looking for a new challenge? Do you know someone who’s looking? We’re looking for a Director of Software Engineering to lead our products and people to the next level. Check out the job description here: http://www.nextmark.com/company/jobs/director-of-software-engineering/
UPDATE: This position has been filled.
Tonight, we will update the NextMark system to version 7.12. I wanted to highlight a couple of themes related to the improvements included in this release.
First, if you have been following recent NextMark posts, you know we are working on building a database of digital advertising programs along with new apps to improve the digital media planning process. With the 7.12 release, we are introducing the foundation to enable us to offer multiple applications within a single framework. While is doesn’t look like much, we’ve added a stripe (see image below) across the top of the application that will eventually be an application switcher. For now, NextMark users will see an app called Direct Marketing System—which is the name for the current set of capabilities offered under the NextMark brand.
NextMark Application with Stripe
So, what new apps are in the works? The Digital Media Planner will significantly reduce the amount of time required to create high-quality media plans. It will also provide access to a growing database of detailed digital advertising programs. We are also working on Media Magnet, a tool to connect buyers to the digital advertising programs that best match their campaign objectives.
With every release, we aim to increase system stability and usability and 7.12 is no exception. We’ve addressed more than 20 issues reported by our user community.
One of our ongoing goals at Nextmark is to drive down the transaction costs associated with buying and selling direct mail lists and other marketing programs. In 7.12, we streamlined some of the key functions related to the Direct Marketing Exchange (DMAX)—a system that provides the ability for trading partners to electronically transmit mailing list orders using a standard protocol. For more information about DMAX and how organizations can use it to reduce cost and increase business, refer to this post.
For more detail, check out the 7.12 release notes.
Congratulations to our friends and neighbors at Dartmouth’s Tuck School of Business for being named the #1 business school in the world by The Economist.
Although our sample size is not as big as The Economist’s, I can say first hand that the “Tuckies” certainly deserve this recognition. The interns we’ve hired have all contributed at the executive level on day one. This past summer Brian Ramirez has helped us to craft our strategic plan to serve digital agencies and made a powerful presentation to our board of directors.
I’m constantly impressed with how clever and hard-working they are. I’ve encountered hundreds of students over the past ten years through Scott Neslin‘s Database Marketing course. In that class, they use our media planning tools to solve cases. It’s amazing to me how quickly they learn the basics and the nuances of the business. The media plans they develop will rival any pro’s.
To those of you in the business right now, you should either step up your game or hire them because here they come!
We’re looking for an experienced Inside Account Manager to join our sales team.
This person will be responsible for establishing, developing, and managing relationships with website publisher, advertising agency, and media broker/management clients.
Do you have a “rising star” in your organization? The Direct Marketing Education Foundation is calling for nominations for their presigious Rising Stars Award. This award “pays tribute to the most talented professionals 40 years of age and younger in the field of direct / interactive marketing.” Past winners include up and comers from Google, Cisco, DraftFCB, Rodal, Time Inc, Orbitz, and others. The crystal award from Tiffany’s will be presented on June 21, 2011 at a gala event at Gotham Hall in New York City.
Visit the DMEF website to get more information and to nominate your rising star! (deadline is February 25, 2011)
NextMark will be presenting and exhibiting at DMA09.
NextMark provides information and technology that powers the market for mailing lists, and makes it easier for you to buy mailing lists, sell mailing lists, and learn about mailing lists.
NextMark and marketing INFORMATION network (mIn) have been serving the list industry for 10 and 20 years respectively. Thousands of list brokers and list managers use NextMark every day to help their clients with effective and profitable new customer aquisition.
Visist our booth #1930.
Learn about the following products and services that make it easier for you to effectively reach your market.
Mailing Lists Search Tool (free): search over 60,000 mailing lists from 700+ sources.
Professional list brokerage system: a fully intergrated online contact management, mailing list research, competitive analysis, and order processing system.
Contextually targeted list advertising: place relevant list titles at the very top of the search results (over 60,000 lists) every time a broker or mailer runs a search.
Search engine optimized (SEO) data card web site: integrate NextMark data cards with the list manager’s web site, and gets them noticed by search engines for better placement on Google, Yahoo and Bing.
Stop cold calling for list sales: bid on leads by market category, capture more inquiries from your managed list titles, and calculate the ROI from start to finish.
Connecting data cards with data: connect data cards with the source data at the service bureau for automated updates in real-time. Create high definition list profiles and enable counts directly from the data card.
Stop by and you’ll be glad you did!
Important Fact: Experts agree at least 40% of direct marketing success depends on mailing lists.
This page is for web developers looking for online marketing resources. Simply add one of the following free online tools to your website to be included in the directory.
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1) Text: Mailing Lists - search over 60,000 mailing lists using the mailing lists search tool.
2) Text: Direct Mail Lists - search over 60,000 direct mail lists using the mailing lists search tool.
3) Text: List Broker - search the directory of marketing services providers to find a list broker.
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4) Text: Direct Marketing Glossary – hard to find definitions from the direct marketing glossary.
5) For NextMark and mIn clients only
For all NextMark clients, including those who publish their data cards at not charge.
Text: All of our mailing lists are available on NextMark and marketing INFORMATION network (mIn).
Other marketing blogs:
Grokodile Blogs in Hanover
World Travel Links – Worldwide travel and hotel related links listed on The Wise Directory.
This is how the HTML DOM Visualizer applet sees NextMark's home page. It's an interesting data visualization and it's got me thinking about other applications.
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