Comments for NextMark http://www.nextmark.com Reach Your Market Tue, 14 Feb 2012 15:58:55 +0000 hourly 1 http://wordpress.org/?v=3.3 Comment on Mailing Lists in Politics: How to Reach Your Voters by Troy Baloca http://www.nextmark.com/2006/11/mailing-lists-in-politics-how-to-reach-your-voters/comment-page-1/#comment-5856 Troy Baloca Tue, 14 Feb 2012 15:58:55 +0000 http://amo.nextmark.com/?p=103#comment-5856 Hello, My name is Troy Baloca and I am a Director for Trancos and the CPL specialist for several large political agencies. We are looking for PACs, local, state and Presidential candidates that would like to build an email and direct mail database to push donations, sign petition or signup on their newsletter. We are also looking for partners that can help us deliver the large budgets. We have found much success white-labeling the CPL product for our agencies and would like to setup a meeting to discuss how we can do the same through your company. Sincerely, Troy Baloca Hello,

My name is Troy Baloca and I am a Director for Trancos and the CPL specialist for several large political agencies. We are looking for PACs, local, state and Presidential candidates that would like to build an email and direct mail database to push donations, sign petition or signup on their newsletter. We are also looking for partners that can help us deliver the large budgets.

We have found much success white-labeling the CPL product for our agencies and would like to setup a meeting to discuss how we can do the same through your company.

Sincerely,
Troy Baloca

]]> Comment on Directory of Providers Listing by Digital Data Card Trends - NextMark http://www.nextmark.com/resources/directory-of-providers/listing/comment-page-1/#comment-4659 Digital Data Card Trends - NextMark Mon, 23 Jan 2012 19:55:54 +0000 http://amo.nextmark.com/#comment-4659 [...] “This online media is no longer new, and should be viewed as an extension of the services that traditional list brokers and managers represent and recommend to their clients,” says Lee Kroll, President, Kroll Direct Marketing. [...] [...] “This online media is no longer new, and should be viewed as an extension of the services that traditional list brokers and managers represent and recommend to their clients,” says Lee Kroll, President, Kroll Direct Marketing. [...]

]]> Comment on Yikes – it costs an agency $40,356 to create and execute a digital media plan by dick reed http://www.nextmark.com/2011/11/yikes-it-costs-an-agency-40356-to-create-and-execute-a-digital-media-plan/comment-page-1/#comment-4424 dick reed Fri, 13 Jan 2012 23:20:28 +0000 http://www.nextmark.com/?p=3908#comment-4424 Likewise the maths appears roughly correct with our estimations although the problem with digital budgets are when they are smaller the work load does not reduce in a linear fashion. That makes smaller $100K budgets for example even more costly to service... Likewise the maths appears roughly correct with our estimations although the problem with digital budgets are when they are smaller the work load does not reduce in a linear fashion. That makes smaller $100K budgets for example even more costly to service…

]]> Comment on Digital Media Planning Workflow Calculator by Digital Ad Buying Has a People Problem | Digiday http://www.nextmark.com/media-planning/digital-media-planning-workflow-calculator/comment-page-1/#comment-4366 Digital Ad Buying Has a People Problem | Digiday Sat, 07 Jan 2012 22:49:04 +0000 http://www.nextmark.com/#comment-4366 [...] Pych’s analysis is accurate — you can dive into the specifics here — it leaves the question of Google’s figure. It is often bandied about without citation, [...] [...] Pych’s analysis is accurate — you can dive into the specifics here — it leaves the question of Google’s figure. It is often bandied about without citation, [...]

]]> Comment on Yikes – it costs an agency $40,356 to create and execute a digital media plan by Akram Raffoul http://www.nextmark.com/2011/11/yikes-it-costs-an-agency-40356-to-create-and-execute-a-digital-media-plan/comment-page-1/#comment-3009 Akram Raffoul Tue, 29 Nov 2011 07:27:08 +0000 http://www.nextmark.com/?p=3908#comment-3009 Very much the same cost-working we use. Fact remains find themselves tightly sieged by this "bare-truth" approach. They hate us when we drive such a presentation into meetings and challenge every line of it, as if their time was free! Very much the same cost-working we use.
Fact remains find themselves tightly sieged by this “bare-truth” approach. They hate us when we drive such a presentation into meetings and challenge every line of it, as if their time was free!

]]> Comment on Media Magnet by NextMark Release Paves Way for Digital Media Planning Apps - NextMark http://www.nextmark.com/media-planning/media-magnet/comment-page-1/#comment-2760 NextMark Release Paves Way for Digital Media Planning Apps - NextMark Mon, 21 Nov 2011 17:38:40 +0000 http://www.nextmark.com/#comment-2760 [...] Media Magnet [...] [...] Media Magnet [...]

]]> Comment on Digital Media Planner by NextMark Release Paves Way for Digital Media Planning Apps - NextMark http://www.nextmark.com/media-planning/digital-media-planner/comment-page-1/#comment-2664 NextMark Release Paves Way for Digital Media Planning Apps - NextMark Thu, 17 Nov 2011 18:46:09 +0000 http://www.nextmark.com/#comment-2664 [...] Digital Media Planner [...] [...] Digital Media Planner [...]

]]> Comment on Digital Media Planner by 1,000+ Top Website Ad Programs Now Available In NextMark - NextMark http://www.nextmark.com/media-planning/digital-media-planner/comment-page-1/#comment-2571 1,000+ Top Website Ad Programs Now Available In NextMark - NextMark Mon, 14 Nov 2011 22:06:32 +0000 http://www.nextmark.com/#comment-2571 [...] Digital Media Planner [...] [...] Digital Media Planner [...]

]]> Comment on Creating Media and List Recommendations by The7Stars http://www.nextmark.com/2011/08/creating-media-and-list-recommendations/comment-page-1/#comment-2121 The7Stars Mon, 10 Oct 2011 18:01:22 +0000 http://www.nextmark.com/?p=3418#comment-2121 <strong>The7Stars...</strong> [...]Creating Media and List Recommendations - NextMark[...]... The7Stars…

[...]Creating Media and List Recommendations – NextMark[...]…

]]> Comment on Typical Online Display Media Order Process by Operative’s Monday Mashup 9/12/11 | Operative Blog http://www.nextmark.com/2011/09/online-display-media-order-process/comment-page-1/#comment-1675 Operative’s Monday Mashup 9/12/11 | Operative Blog Mon, 12 Sep 2011 13:35:34 +0000 http://www.nextmark.com/?p=3461#comment-1675 [...] Nextmark Blog:  The Online Display Media Order Process [...] [...] Nextmark Blog:  The Online Display Media Order Process [...]

]]> Comment on 16 Tips to Direct Mail Marketing Success by Direct Mail Guru http://www.nextmark.com/2006/11/16-tips-to-direct-mail-marketing-success/comment-page-1/#comment-1492 Direct Mail Guru Fri, 26 Aug 2011 02:12:09 +0000 http://amo.nextmark.com/?p=50#comment-1492 Great post...you'd be amazed at how often people sending direct mail use only a fraction of these common sense tips. <a href="http://www.dietrich-direct.com" rel="nofollow">purchase mailing lists.</a> Great post…you’d be amazed at how often people sending direct mail use only a fraction of these common sense tips. purchase mailing lists.

]]> Comment on Data Card Quality Report by BMI Elite Ranks #1 on NextMark’s Data Card Quality ReportBMI Elite Blog | BMI Elite Blog http://www.nextmark.com/media-sales/data-card-quality-report/comment-page-1/#comment-1072 BMI Elite Ranks #1 on NextMark’s Data Card Quality ReportBMI Elite Blog | BMI Elite Blog Thu, 14 Jul 2011 15:25:01 +0000 http://amo.nextmark.com/?page_id=407#comment-1072 [...] s1.parentNode.insertBefore(s, s1); })(); TweetEvery quarter, NextMark releases their report of the top list managers for data card portfolios. This report scores data list management [...] [...] s1.parentNode.insertBefore(s, s1); })(); TweetEvery quarter, NextMark releases their report of the top list managers for data card portfolios. This report scores data list management [...]

]]> Comment on Data Card Quality Report by Direct Marketing International Online DMIonline.net — Top list managers listed in quality report http://www.nextmark.com/media-sales/data-card-quality-report/comment-page-1/#comment-1056 Direct Marketing International Online DMIonline.net — Top list managers listed in quality report Wed, 13 Jul 2011 12:49:13 +0000 http://amo.nextmark.com/?page_id=407#comment-1056 [...] To view the top list managers, including risers and fallers, click here. [...] [...] To view the top list managers, including risers and fallers, click here. [...]

]]> Comment on Looking for mailing lists? (start here) by Product Launch: The 7 Step Clicks and Mortar Launch Strategy | Product Launch Marketing http://www.nextmark.com/2011/02/looking-for-mailing-lists-start-here/comment-page-1/#comment-993 Product Launch: The 7 Step Clicks and Mortar Launch Strategy | Product Launch Marketing Wed, 22 Jun 2011 23:06:06 +0000 http://www.nextmark.com/?p=3150#comment-993 [...] Buy and off-line list – You can search for your list using NextMark – Because you are likely to drop a large chunk of change on this list buy, be very sure that [...] [...] Buy and off-line list – You can search for your list using NextMark – Because you are likely to drop a large chunk of change on this list buy, be very sure that [...]

]]> Comment on Marketfish aims to put List Brokers and List Managers out of business by George Lomotz http://www.nextmark.com/2009/08/marketfish-aims-to-put-list-brokers-and-list-managers-out-of-business/comment-page-1/#comment-973 George Lomotz Wed, 08 Jun 2011 19:49:38 +0000 http://amo.nextmark.com/2009/08/marketfish-aims-to-put-list-brokers-and-list-managers-out-of-business/#comment-973 There will not always be a middleman. This is not some palm reading trick, this is history speaking. If we have learned anything from the past 10 years of technology - people are expendable when it comes to sourcing data. If you are a broker and want to secure a place in the new world of list marketing - embrace new technologies and become a power user. There will not always be a middleman. This is not some palm reading trick, this is history speaking. If we have learned anything from the past 10 years of technology – people are expendable when it comes to sourcing data. If you are a broker and want to secure a place in the new world of list marketing – embrace new technologies and become a power user.

]]> Comment on Looking for mailing lists? (start here) by Marketing Lists Direct http://www.nextmark.com/2011/02/looking-for-mailing-lists-start-here/comment-page-1/#comment-849 Marketing Lists Direct Wed, 09 Mar 2011 19:18:14 +0000 http://www.nextmark.com/?p=3150#comment-849 This is a great mailing list resource that all list brokers should be utilizing. We use this took frequently when looking for specialty mailing lists. This is a great mailing list resource that all list brokers should be utilizing. We use this took frequently when looking for specialty mailing lists.

]]> Comment on Google Unveils Do Not Track Extension for its Chrome Browser by Jim http://www.nextmark.com/2011/01/google-chrome-keep-my-opt-outs/comment-page-1/#comment-757 Jim Sun, 20 Feb 2011 17:45:32 +0000 http://www.nextmark.com/?p=3117#comment-757 This is surprising because Google offers targeted ad content with its Adwords accounts. This do not track option would decrease targeted audiences if it catches on. This is surprising because Google offers targeted ad content with its Adwords accounts. This do not track option would decrease targeted audiences if it catches on.

]]> Comment on Data Card Quality Report by Direct Marketing International Online DMIonline.net — NextMark releases latest US data card quality report http://www.nextmark.com/media-sales/data-card-quality-report/comment-page-1/#comment-385 Direct Marketing International Online DMIonline.net — NextMark releases latest US data card quality report Mon, 31 Jan 2011 10:46:56 +0000 http://amo.nextmark.com/?page_id=407#comment-385 [...] For a complete report of the top list managers, including risers and fallers, visit NextMark’s website.  [...] [...] For a complete report of the top list managers, including risers and fallers, visit NextMark’s website.  [...]

]]> Comment on 16 Tips to Direct Mail Marketing Success by The two biggest B2B marketing campaign essentials. | B2BMarketingSmarts http://www.nextmark.com/2006/11/16-tips-to-direct-mail-marketing-success/comment-page-1/#comment-220 The two biggest B2B marketing campaign essentials. | B2BMarketingSmarts Wed, 19 Jan 2011 22:54:10 +0000 http://amo.nextmark.com/?p=50#comment-220 [...] quick, readable NextMark blog — 16 Tips to Direct Mail Marketing Success by David James of Bethesda List Center — includes these two recommendations and all the right [...] [...] quick, readable NextMark blog — 16 Tips to Direct Mail Marketing Success by David James of Bethesda List Center — includes these two recommendations and all the right [...]

]]> Comment on Educate Your Students by DMEF Recognizes NextMark for Enlivening Direct Marketing Education - NextMark http://www.nextmark.com/resources/student-education/comment-page-1/#comment-165 DMEF Recognizes NextMark for Enlivening Direct Marketing Education - NextMark Thu, 23 Sep 2010 01:02:43 +0000 http://amo.nextmark.com/#comment-165 [...] Educate Your Students [...] [...] Educate Your Students [...]

]]> Comment on Create HD Data Cards by NextMark Introduces High-Definition Data Cards - NextMark http://www.nextmark.com/media-sales/select/comment-page-1/#comment-164 NextMark Introduces High-Definition Data Cards - NextMark Thu, 23 Sep 2010 01:01:27 +0000 http://amo.nextmark.com/#comment-164 [...] Present Your Audience [...] [...] Present Your Audience [...]

]]> Comment on Rising Importance of Media Planning in Digital Marketing by Sarah Federman- Corporate Brand Executive Telmar Information Services http://www.nextmark.com/2010/05/rising-importance-of-media-planning-in-digital-marketing/comment-page-1/#comment-6 Sarah Federman- Corporate Brand Executive Telmar Information Services Tue, 11 May 2010 09:12:34 +0000 http://amo.nextmark.com/2010/05/rising-importance-of-media-planning-in-digital-marketing/#comment-6 Yes! Being a media planner can be far more exciting in this decade than during the prior decade. Now, planners not only have more platforms from which to chose, they also have the chance to explore new metrics such as daily reach & frequency, sociability, and reach velocity. The target is no longer just the potential customer, but the person who is most likely to carry the message via Social Media. The ad becomes the flower, the customer the bee. Yes! Being a media planner can be far more exciting in this decade than during the prior decade. Now, planners not only have more platforms from which to chose, they also have the chance to explore new metrics such as daily reach & frequency, sociability, and reach velocity. The target is no longer just the potential customer, but the person who is most likely to carry the message via Social Media. The ad becomes the flower, the customer the bee.

]]> Comment on Rising Importance of Media Planning in Digital Marketing by Shelley Deneroff-Thompson, sdt media http://www.nextmark.com/2010/05/rising-importance-of-media-planning-in-digital-marketing/comment-page-1/#comment-5 Shelley Deneroff-Thompson, sdt media Tue, 04 May 2010 00:50:46 +0000 http://amo.nextmark.com/2010/05/rising-importance-of-media-planning-in-digital-marketing/#comment-5 I have been saying this for years. As a former V.P. Assistant Media Director at O&M, I always felt it was a mistake to unbundle media planning from creative. When I worked there the media planners had more involvement with the creatives than with the media buyers. I have been saying this for years. As a former V.P. Assistant Media Director at O&M, I always felt it was a mistake to unbundle media planning from creative. When I worked there the media planners had more involvement with the creatives than with the media buyers.

]]> Comment on Top 100 Social Media Cheat Sheet for Business by Tina http://www.nextmark.com/2009/07/top-100-social-media-cheat-sheet-for-business/comment-page-1/#comment-76 Tina Tue, 20 Apr 2010 14:40:01 +0000 http://amo.nextmark.com/2009/07/top-100-social-media-cheat-sheet-for-business/#comment-76 Thank you! B2B Social Media/Viral marketing has been extremely rewarding using the right resources and when done correctly. Great resources collected here. Tina Thank you! B2B Social Media/Viral marketing has been extremely rewarding using the right resources and when done correctly.
Great resources collected here.
Tina

]]> Comment on Your response is required by law by Dave Jeffery http://www.nextmark.com/2009/05/your-response-is-required-by-law/comment-page-1/#comment-99 Dave Jeffery Tue, 23 Mar 2010 13:41:30 +0000 http://amo.nextmark.com/2009/05/your-response-is-required-by-law/#comment-99 I keep thinking of "Flash Gordon" from 1980 -"All guests will make merry - under pain of death!" I keep thinking of “Flash Gordon” from 1980 -”All guests will make merry – under pain of death!”

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