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Educate Your Students on Mailing Lists

You already know mailing lists are at the heart of every successful direct marketing campaign. But there are more than 65,000 mailing lists available and scores of new ones every day. How can you, as an educator, give your students better insight into this critical facet of direct marketing?

Free mailing list research tool for Educators

The Direct Marketing Education Foundation ("DMEF") and NextMark have jointly developed a program to provide qualified educational institutions with free access to NextMark's List Research System.

This program is intended to enhance your students' learning experience by providing a tool for completing class projects that involve selection of mailing lists for direct marketing campaigns. Previous experience shows your students will learn more using a "real world" tool with access to "real world" information in their assignments.

Students love it

NextMark's system has been proven to be very easy to use, fun to use, and an "eye-opener." More than 1,300 students from 40 schools have used the system to develop marketing plans and budgets for their school projects. Many have used it to compete in the DMEF's Collegiate ECHO competition.

The results are impressive: every winner of the 2004 and 2005 Collegiate ECHO competition used the system to formulate their campaigns. Dr. Lisa Spiller, Professor of Marketing at Christopher Newport University, whose team won the 2005 Gold prize for undergraduates in Challenge 2: Orange Savings, says,

"I have been teaching this database marketing course for five years. I have never seen the students so engaged in their projects as they were this year when using the NextMark system to develop their marketing strategies. We really appreciate access to this wonderful system."

-- Dr. Lisa Spiller, Professor of Marketing at Christopher Newport University

Teachers love it

The Tuck School of Business at Dartmouth College has been using the NextMark system for five years in their Database Marketing course. Professor Scott Neslin has found the system to be "a great resource for students conducting list selection projects." According Professor Neslin,

"I use the system in conjunction with a case we study called 'The Independent Adviser for Vanguard Investors.' The case portrays the situation where a manager is confronted with a set of available lists and must decide which one(s) to select for a customer acquisition campaign. The case is very useful for illustrating the role of customer lifetime value in list selection. However, the natural question is, 'Where do these lists come from in the first place?' The NextMark system answers that question and several more."

-- Scott A. Neslin, Albert Wesley Frey Professor of Marketing at the Tuck School of Business at Dartmouth

See Using the NextMark List Search System in A Database Marketing Course for the complete review from the Tuck School of Business.

Used by more than 40 schools today

The NextMark system has been successfully used in direct marketing curriculum at both the undergraduate and graduate levels. Some of the more than 40 schools using the system include:

  • Baruch College
  • Bluefield State College
  • Boise State University
  • Canisius College
  • Castleton State College
  • Christopher Newport University
  • Creighton University
  • Eastern Michigan University
  • Fashion Institute of Technology
  • George Washington University
  • Indiana University South Bend
  • Johnson & Wales University
  • Liberty University
  • Loyola University Chicago
  • Miami International University of Art and Design
  • MSU Moorhead
  • Murray State University
  • New York University
  • St. Cloud State University
  • St. John Fisher College
  • SUNY Plattsburgh
  • Temple University
  • Tuck School of Business at Dartmouth College
  • UCLA Anderson School of Management
  • University of Alabama
  • University of Delaware
  • University of Georgia
  • University of Massachusetts-Amherst
  • University of Northern Colorado
  • University of Pittsburgh - Bradford
  • University of South Carolina
  • University of Texas at Austin
  • University of Toledo
  • University of Washington Business School
  • University of Wisconsin-Whitewater
  • USC
  • Utah State University
  • Washington College
  • Western Illinois University
  • Yeshiva University

Get this tool for your students... it's free!

To qualify for free access under this program, you must:

To sign up for your access, submit the "Sign-up Sheet" below. In addition to receiving free access to the system, professors will have the option to attend training webinars.

Educator Sign-up Sheet
First Name:
Last Name:
Your teaching position:
School Name:
Address:
City:
State/Province:
Zip/Postal Code:
Country:
Phone:
Fax:
Email (must be .edu):
Number of Students:
How will this be used?

Any questions?

Call (603) 643-1307 or email support@nextmark.com. We're happy to help you educate your students on mailing lists.