What is a list manager?
A list manager is a company or individual who acts as an agent of the list owner in selling their mailing lists. List managers are typically responsible for publishing data cards and maximizing sales through promotional efforts. They are also responsible for processing orders, coordinating approvals with the list owner, and coordinating fulfillment with the list owner's service bureau. Mailing lists are typically managed by only one list manager in an exclusive arrangement with the list owner. However, management of a given mailing list may change from one list manager to another over time.
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