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DATARICH YOUNG ADULTS WITH BANKCARDS

YOUNG ADULTS WITH BANKCARDS represents the 18 - 35 population, and captures the group that is in the process of making decisions that will shape their lives for the next several years: Everything from education goals to family plans to home ownership.

SEGMENTS COUNTS THRU 04/30/2013
4,132,174 TOTAL UNIVERSE / BASE RATE 65.00/M
218,341 1 Month Hotline + 15.00/M
497,359 3 Month Hotline + 10.00/M
4,132,174 Total Young Adults 65.00/M
0 Email Addresses + 35.00/M
1,897,171 Multi Card Holders + 12.00/M
DESCRIPTION

YOUNG ADULTS WITH BANKCARDS represents the 18-35 population, and captures the group that is in the process of making decisions that will shape their lives for the next several years:  everything from education goals to family plans to home ownership.  Target this credit card list for a variety of direct mail promotions: from music to educational products, and from subscription to catalog offers. 

Source:  Mail Order Buyer, Transaction, Survey, Census and Public Record Data



ORDERING INSTRUCTIONS
POPULARITY:
MARKET: CONSUMER
CHANNELS:
SOURCE: Other
GEO: US
SELECTS
30-Day New Mover 12.00/M
Age Range 12.00/M
Childs Age 12.00/M
Credit Cards 12.00/M
Date of Birth 12.00/M
Email Name/Address 35.00/M
Gender/Sex 7.00/M
Geo/Geographical 7.00/M
Income Select 12.00/M
Length of Residence 7.00/M
Lifestyle 12.00/M
Phone Number 20.00/M
Presence of Child 12.00/M
Media 0.00/M
ADDRESSING
Run Charges NO CHARGE
Modem/FTP/BBS (flat fee) 50.00/F
Keying NO CHARGE
Email Delivery (flat fee) 50.00/F
CD-ROM (flat fee) 50.00/F
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