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Aloes International Package Insert Program
Direct mail sold buyers of "Catherine's Choice" Aloe Vera capsules and other health related products.
| SEGMENTS | COUNTS THRU 12/31/2012 | ||
|---|---|---|---|
| 50,000 | TOTAL UNIVERSE / BASE RATE | 65.00/M | |
| 50,000 | Universe | 65.00/M | |
| 12,500 | Quarterly Packages | 65.00/M | |
| DESCRIPTION |
|---|
Direct mail sold buyers of "Catherine's Choice" Aloe Vera capsules and other health related products. Many of these health conscious buyers become Catherine's Club Members which allows them to enjoy special offers and discounted prices on products. These are senior buyers, with more than half of the buyers over the age of 70.
Aloe Vera capsules, which are a natural anti-inflammatory and detoxifying agent that stimulate the body's own repair system, are the most popular products. In addition, Aloes International provides health supplements for fighting joint and muscle pain, skin care, easing digestive and prostate problems, promoting improved memory, increased energy, a youthful appearance and a healthy heart.
0-12 MONTH CONTINUATION USAGE Blair Humana New York Life VC1 Corporation |
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| MARKET: | CONSUMER |
| CHANNELS: |
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| SOURCE: | Other |
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| RELATED MEDIA | |
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| coming soon. |