Media Finder Listing
DIY Auto Owners - A New Trend in Car Ownership
Consumers who take care of their own cars. Data is multi-sourced from retail auto service chains; DIY catalogs; self-reported surveys.
| SEGMENTS |
COUNTS THRU 06/01/2010 |
| 2,661,372 |
TOTAL UNIVERSE / BASE RATE |
95.00/M |
| 332,671 |
3-Month |
+ 10.00/M |
| DESCRIPTION |
|---|
New car purchasing habits are changing. Savvy consumers realize their new autos de-value the moment they are driven off the car lot. Skyrocketing gas prices have caused consumers to either rethink the type of auto they will buy or to keep the auto they have. There are more consumers taking care of their own car maintenance or using auto repair and car care chains to do it for them. Either way, the car owner is in control of how and when a car is serviced. The DIY Auto Owners list contains consumers who take care of their own cars. Most own cars that are out of warranty; some are tired of the inflated costs associated with dealerships and are capable of doing their own car maintenance. Data is multi-sourced from retail auto service chains; DIY auto catalogs; self-reported surveys. |
| POPULARITY: |
 |
| MARKET: |
CONSUMER |
| CHANNELS: |
 |
| SOURCE: |
Other |
| GEO: |
US
|
| SELECTS |
|---|
| 3 MONTH HOTLINE |
10.00/M |
| 6 MONTH HOTLINE |
7.00/M |
| AGE |
5.00/M |
| GENDER/SEX |
5.00/M |
| HOUSEHOLD INCOME SELECT |
5.00/M |
| MAIL ORDER BUYERS |
10.00/M |
| RECENCY |
10.00/M |
| SCF |
5.00/M |
| STATE |
5.00/M |
| ZIP |
5.00/M |
| ADDRESSING |
|---|
| NTH NAME |
NO CHARGE
|
| HOME ADDRESS |
NO CHARGE
|
| EMAIL |
50.00/F |
| DISKETTE |
50.00/F |
| DVD |
50.00/F |
| CD ROM |
50.00/F |
| RELATED MEDIA |
|---|
| coming soon. |
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