Media Finder Listing
AMERICAN HOUSEHOLD LIFESTYLE MASTERFILE
The American Household Lifestyle Masterfile is the largest and most comprehensive database of self-reported consumer information in the direct marketing industry.
| SEGMENTS |
COUNTS THRU 04/22/2013 |
| 31,849,727 |
TOTAL UNIVERSE / BASE RATE |
85.00/M |
| 31,849,727 |
Households |
85.00/M |
| DESCRIPTION |
|---|
The American Household Lifestyle Masterfile is the largest and most comprehensive database of self-reported consumer information in the direct marketing industry. More than 500 response segments cover all aspects of how consumers live, what they spend their money on and what interests they possess. This file is compiled from responses to consumer surveys and product registration cards. Interests include: Online, Travel, Health, Charity, Sports, Money, Tehnology, Music, Mail Order, Pets, Hobbies and more.... |
| POPULARITY: |
 |
| MARKET: |
CONSUMER |
| CHANNELS: |
  |
| SOURCE: |
Other |
| GEO: |
US
|
| SELECTS |
|---|
| AGE OF CHILDREN |
10.00/M |
| AGE RANGE |
5.00/M |
| COUNTY |
2.50/M |
| GENDER/SEX |
5.00/M |
| INCOME RANGE |
5.00/M |
| LIFESTYLE SELECT |
15.00/M |
| MAIL ORDER BUYERS |
15.00/M |
| MARITAL STATUS |
5.00/M |
| PHONE NUMBER |
10.00/M |
| SCF |
2.50/M |
| STATE |
2.50/M |
| ZIP |
2.50/M |
| ADDRESSING |
|---|
| EMAIL |
50.00/F |
| CD ROM |
100.00/F |
| RELATED MEDIA |
|---|
| coming soon. |
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