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Alliant Consumer Audiences - Product Type Masterfile

Relevance is the key to engaging buyers. Alliant Consumer Audiences (ACA) is a transactional data platform that enables you to target responsive audiences across any marketing channel. ACA simplifies campaign selection by providing a powerful combination of product interest and marketing performance attributes that deliver consistent, targeted results. Additional campaign enhancements are available through custom modeling and integrated cross-channel segments.

SEGMENTS COUNTS THRU 05/13/2013
65,000,000 TOTAL UNIVERSE / BASE RATE 80.00/M
11,050,000 30 Day Hotline 80.00/M
22,750,000 3 Month 80.00/M
45,500,000 12 Month 80.00/M
17,819,378 Book Buyer 80.00/M
18,539,476 Club / Continuity Buyer - 12 Month 80.00/M
6,147,399 Entertainment (Music / Video) Buyer - 12 Month 80.00/M
39,886,660 Magazine Buyer - 12 Month 80.00/M
16,948,723 Merchandise Buyer - 12 Month 80.00/M
0 Cataloger Rate 70.00/M
0 Fundraiser Rate 70.00/M
0 Add Email Address + 25.00/M
DESCRIPTION

 

Alliant Consumer Audiences — Product Type Masterfile
This masterfile allows you to select audiences with a history of buying specific media types and product offers. Over 65 million consumers are segmented by major direct response categories, including magazine, book, entertainment (music and video), club / continuity and merchandise.


Performance Characteristics:
In addition to product type interests, brokers and marketers can further refine selections to target marketing behaviors relevant to their offers based on detailed transaction information from Alliant. Selectable ACA performance characteristics include:


Response Performance

  • Purchase recency: 30, 60, 90 days
  • Direct Marketing Payers
  • Multi-Buyers
  • New Movers: 3 month, 6 month

Payment Behaviors

  • Payment Performance: Top 10%, Top 25%, Top 50%, Bottom 50%, Bottom 25%, Bottom 10%
  • Big Spenders — Cash or Check
  • Big Spenders — Credit Card
  • Paid with Cash or Check
  • Paid with Credit Card
  • Credit Seekers
  • Paid Cancelers
  • Frequent Returners

Channel Preferences

  • Direct Mail Responders
  • Telemarketing Responders
  • Internet/Email Responders

Buying Behaviors

  • Continuous Payment Buyers
    (Continuity/Replenishment/Subscription products)
  • Merchandise Buyers
  • Shopaholics

Other Campaign Enhancements and Multi-Channel Marketing Opportunities:

  • Over 600 Demographic, lifestyle and psychographic selects
  • On-Demand performance models
  • Opted-in email addresses
  • Phone numbers
  • Custom model development

Targetable segments available for online display advertising -- Call for information on Alliant Online Audiences
ORDERING INSTRUCTIONS
POPULARITY:
MARKET: CONSUMER
CHANNELS:
SOURCE: Other
GEO: US
SELECTS
Recency 0.00/M
Demographic 0.00/M
Lifestyle 0.00/M
Geography 0.00/M
ADDRESSING
Email 50.00/F
Magnetic Tape 50.00/F
FTP 50.00/F
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