What is Media Magnet?

Media Magnet is a free tool for digital media planners that attracts media proposals from digital publishers without the hassle of RFPs. Its goal is to help you to create better media plans for your clients with far less effort than the old way.

What problem does Media Magnet solve?

Both media planners and ad sales reps have good reasons to hate the RFP.

Media Planners hate the RFP because it’s expensive, wastes time, and often misses the mark. It typically takes 38 hours and costs agencies $3,018 per campaign to execute the RFP process.  With tens of thousands of choices, it’s practically impossible to get all the best programs into your media plan. There’s lots of waste in a shotgun approach. Proposals come back incomplete and in a variety of formats that have to be reconciled before analysis and presentation. In short, the RFP process is broken.

Ad sales reps also hate the RFP process because of being on the receiving end of the shotgun approach and often wasting 4-5 hours on a proposal that will never be seriously considered.

How does Media Magnet solve the RFP problem?

The RFP was built for the bygone Mad Men era when there were lots of campaigns and few media options (think ABC, NBC, and CBS). But with today’s digital media, the opposite is true: media options far outnumber the campaigns.  It’s no wonder the RFP is broken; it was built for yesterday.

So, we got our thinking caps on… how can we build a process that fits better with today’s “inside out” industry dynamics of far more supply than demand?

Media Magnet does exactly that – it turns the RFP process inside out.  Instead of working long hours hunting down proposals, the proposals come to you automatically.  And they come to you quickly and in the format you need. Media Magnet accomplishes this by using a patent-pending Request for Consideration or “RFC” process.  As one media executive observed, “it’s like LendingTree for media planners.”

See how Media Magnet compares to the old RFP.

How does Media Magnet Work?

It takes less than a minute to post your campaign into Media Magnet. Upon save, it immediately springs into action gathering proposals from the best digital publishers that best match your needs. While the fresh ideas and negotiated proposals flow into your inbox, you can use your talent and energy on more strategic pursuits. Then you can pick the proposals that you’d like to consider further and reject the rest with the click of a button. It’s that easy!

Which publishers will see my campaigns (and send me proposals)?

NextMark works with more than 2,500 premium digital publishers. The list is a virtual who’s who of the biggest and best players in the business. You’ll also find high quality up and comers in the mix. We carefully curate our list of publisher partners to ensure a brand safe environment for your clients.

How will Media Magnet help me impress my clients?

Clients are always demanding “out of the box” ideas.  The RFP process is known for the benefit of “outsourced ideation.”  However, you’ll never get fresh ideas by asking the same people the same questions.  With Media Magnet, your needs are shared with a trusted network of “friends you’ve not yet met” – people who can help you reach your client’s goals in creative ways.  With this diversity of opinion, you can pick the best new ideas and discard the rest.

How will Media Magnet help me save time and money?

You can save up to 38 hours and $3,018 using Media Magnet. It takes less than a minute to create a campaign. Instead of wasting time on a wild goose chase with RFPs, Media Magnet automatically attracts proposals from publishers who can meet your client’s needs. These proposals arrive in a standard format that’s a snap to accept or reject with the click of a button. Media Magnet will help you work smarter.

How will Media Magnet protect me from getting spammed by publishers?

Getting too many proposals can be a problem, especially if they’re not relevant. Media Magnet solves the spam problem in three ways:

1) Only publishers that match your campaign criteria will be notified
2) Your campaigns are anonymous until you decide to reveal yourself to the publisher
3) The system has built in spam controls to protect you from irrelevant proposals

How will Media Magnet help me with networking?

Think of Media Magnet as giving you “just in time” networking. Media Magnet connects you with the publishers that can help you with the campaigns you are working on right now. Instead of getting a free lunch from someone who might be able to help you someday in the distant future, you can get a free lunch (or better) from someone who can help you today.

How much does it cost?

That’s the best part… Media Magnet is free. (really!)

How do I get started with Media Magnet?

That’s easy: sign up here to get started today.

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