Data Card Quality Report
Top List Managers by Data Card Quality
Data cards are the primary documents used in circulation planning and purchasing decisions. Publishing a high quality data card maximizes the likelihood of being selected for inclusion in direct marketing campaigns. Here are the top list managers ranked by the quality of their data card portfolios as of April 1, 2024.
Top List Managers For Data Card Quality ( 500+ )
Rank | Score | Last Qtr | Change | List Management Company | # Titles |
---|---|---|---|---|---|
1 | 100.0 | 100.0 | +0.0 | Sprint Data Solutions, LLC | 4,332 |
1 | 100.0 | 100.0 | +0.0 | Blue Mail Media Inc | 1,233 |
1 | 100.0 | 100.0 | +0.0 | List Connection Inc. | 895 |
1 | 100.0 | 100.0 | +0.0 | Accredited Investor Media Inc | 717 |
1 | 100.0 | 100.0 | +0.0 | Media Source Solutions, Inc. | 610 |
1 | 100.0 | 100.0 | +0.0 | LBDigital | 582 |
1 | 100.0 | 100.0 | +0.0 | Dunhill International List Co. | 542 |
8 | 99.0 | 92.0 | +7.0 | Response Solutions LLC | 3,185 |
8 | 99.0 | 99.0 | +0.0 | Lighthouse List Co. | 964 |
8 | 99.0 | 99.0 | +0.0 | Complete Mailing Lists | 850 |
11 | 97.0 | 86.0 | +11.0 | Data Axle, Inc. | 2,770 |
11 | 97.0 | 97.0 | +0.0 | Manning Media International | 1,324 |
13 | 96.0 | 71.0 | +25.0 | Byrum & Fleming | 507 |
14 | 95.0 | 95.0 | +0.0 | LSC Marketing Group | 589 |
15 | 90.0 | 70.0 | +20.0 | Specialists Marketing Services | 1,422 |
16 | 89.0 | 84.0 | +5.0 | Adstra | 576 |
17 | 82.0 | 82.0 | +0.0 | Statlistics | 873 |
18 | 80.0 | 81.0 | -1.0 | The Information Refinery, Inc. | 663 |
19 | 75.0 | 75.0 | +0.0 | Exact Data | 12,410 |
19 | 75.0 | 75.0 | +0.0 | B2B | 1,961 |
19 | 75.0 | 73.0 | +2.0 | LakeB2b | 1,439 |
22 | 74.0 | 79.0 | -5.0 | Anteriad | 710 |
23 | 70.0 | 70.0 | +0.0 | SmarTTargeT Marketing | 1,903 |
24 | 68.0 | 68.0 | +0.0 | Ultimate Data, a division of Wiland, Inc. | 888 |
Represents the top 24 out of 24 list management companies with 500+ titles.
Top List Managers For Data Card Quality ( 250 – 499 )
Rank | Score | Last Qtr | Change | List Management Company | # Titles |
---|---|---|---|---|---|
1 | 100.0 | 100.0 | +0.0 | The List Experts | 381 |
2 | 99.0 | 99.0 | +0.0 | AmeriList | 478 |
2 | 99.0 | 74.0 | +25.0 | Great Lakes List Management | 390 |
2 | 99.0 | 74.0 | +25.0 | Paramount Lists, Inc. | 353 |
5 | 98.0 | 98.0 | +0.0 | Fred Woolf List Co., Inc. | 423 |
5 | 98.0 | 96.0 | +2.0 | Midwest Direct Marketing, Inc. | 290 |
7 | 97.0 | 97.0 | +0.0 | List Service Direct, Inc. | 370 |
8 | 96.0 | 96.0 | +0.0 | Alesco Data Group | 457 |
8 | 96.0 | 96.0 | +0.0 | Nations Voice Plus | 370 |
8 | 96.0 | 71.0 | +25.0 | Specialists Marketing Services, Inc. – Data Division | 278 |
11 | 95.0 | 95.0 | +0.0 | ACT ONE Mailing List Services, Inc. | 269 |
12 | 93.0 | 93.0 | +0.0 | Choreograph | 367 |
13 | 91.0 | 74.0 | +17.0 | Marigold Technologies | 253 |
14 | 86.0 | 82.0 | +4.0 | Deloitte LLP | 311 |
15 | 85.0 | 87.0 | -2.0 | RMI Direct Marketing | 290 |
16 | 83.0 | 83.0 | +0.0 | Thomson Data LLC | 355 |
17 | 80.0 | 71.0 | +9.0 | North American Direct Marketing, Inc. | 323 |
18 | 73.0 | 73.0 | +0.0 | HepCats Marketing | 404 |
19 | 72.0 | 72.0 | +0.0 | Response Unlimited | 449 |
Represents the top 19 out of 19 list management companies with 250 – 499 titles.
Top List Managers For Data Card Quality ( 100-249 )
Rank | Score | Last Qtr | Change | List Management Company | # Titles |
---|---|---|---|---|---|
1 | 100.0 | 92.0 | +8.0 | Complete Medical Lists | 246 |
1 | 100.0 | 100.0 | +0.0 | Political Fundraising Lists | 245 |
1 | 100.0 | 100.0 | +0.0 | eTargetMedia.com | 239 |
1 | 100.0 | 75.0 | +25.0 | Hugo Dunhill Mailing Lists, Inc. | 214 |
1 | 100.0 | 100.0 | +0.0 | WS PONTON | 196 |
6 | 99.0 | 99.0 | +0.0 | ListSolutions | 225 |
6 | 99.0 | 99.0 | +0.0 | Key Marketing Advantage | 129 |
8 | 98.0 | 97.0 | +1.0 | FirstIn-Home.com | 182 |
9 | 97.0 | 73.0 | +24.0 | Carney Direct Marketing | 208 |
10 | 95.0 | 96.0 | -1.0 | Negev Direct Marketing, Inc. | 213 |
10 | 95.0 | 95.0 | +0.0 | PK List Marketing, Inc. | 120 |
12 | 89.0 | 89.0 | +0.0 | MindBodySoul Media, Inc | 107 |
13 | 87.0 | 76.0 | +11.0 | AudienceFirst Media | 130 |
14 | 80.0 | 80.0 | +0.0 | Names In The News | 224 |
14 | 80.0 | 82.0 | -2.0 | Infocus Marketing, Inc. | 108 |
16 | 77.0 | 81.0 | -4.0 | Trinity Direct | 107 |
17 | 76.0 | 76.0 | +0.0 | Bethesda List Center | 155 |
18 | 75.0 | 75.0 | +0.0 | Azonic Direct | 249 |
18 | 75.0 | 75.0 | +0.0 | Ethnic Technologies | 239 |
18 | 75.0 | 74.0 | +1.0 | Focus USA | 127 |
21 | 74.0 | 74.0 | +0.0 | JF Direct Marketing, Inc. | 221 |
21 | 74.0 | 74.0 | +0.0 | The Rich List Company | 143 |
21 | 74.0 | 74.0 | +0.0 | M1 Data and Analytics | 131 |
21 | 74.0 | 74.0 | +0.0 | ADS Data Direct | 112 |
25 | 73.0 | 73.0 | +0.0 | Q5 List Marketing | 188 |
25 | 73.0 | 73.0 | +0.0 | Acu Media Group | 177 |
25 | 73.0 | 73.0 | +0.0 | Investing Media Solutions | 101 |
28 | 72.0 | 72.0 | +0.0 | Professional Direct Marketing & Mailing Lists, Inc. | 144 |
28 | 72.0 | 97.0 | -25.0 | Beach List Direct, Inc. | 113 |
30 | 71.0 | 71.0 | +0.0 | Geon Media Group | 197 |
30 | 71.0 | 71.0 | +0.0 | Contact Marketing | 131 |
30 | 71.0 | 71.0 | +0.0 | Horizon Lists | 131 |
30 | 71.0 | 70.0 | +1.0 | North American Media, LLC | 126 |
34 | 60.0 | 85.0 | -25.0 | JDM List Services | 104 |
35 | 55.0 | 55.0 | +0.0 | The Euro Group | 118 |
Represents the top 35 out of 35 list management companies with 100-249 titles.
Top List Managers For Data Card Quality ( 50 – 99 )
Rank | Score | Last Qtr | Change | List Management Company | # Titles |
---|---|---|---|---|---|
1 | 100.0 | 100.0 | +0.0 | Fresco Data | 86 |
1 | 100.0 | 100.0 | +0.0 | DSA Direct, LLC | 81 |
3 | 99.0 | 91.0 | +8.0 | Midway Direct Marketing | 98 |
3 | 99.0 | 99.0 | +0.0 | Net60 Inc. | 82 |
3 | 99.0 | 99.0 | +0.0 | Datamatrix Lists | 80 |
3 | 99.0 | 74.0 | +25.0 | NCRI List Management | 71 |
7 | 98.0 | 73.0 | +25.0 | McCarthy Media Group, Inc. | 96 |
7 | 98.0 | 89.0 | +9.0 | Marketing Data Interactive | 83 |
9 | 96.0 | 96.0 | +0.0 | Multimedia Lists, Inc. | 50 |
10 | 95.0 | 70.0 | +25.0 | Lists That Work | 78 |
11 | 94.0 | 94.0 | +0.0 | Pinpoint Technologies, Inc. | 55 |
11 | 94.0 | 94.0 | +0.0 | A Plus Media Group, Inc. | 52 |
13 | 93.0 | 93.0 | +0.0 | Redi-Data Inc. | 81 |
13 | 93.0 | 83.0 | +10.0 | VeraData | 60 |
15 | 91.0 | 91.0 | +0.0 | DigDev Direct | 88 |
16 | 90.0 | 74.0 | +16.0 | MailingLists.com | 93 |
16 | 90.0 | 85.0 | +5.0 | Estee Marketing Group, Inc. | 86 |
18 | 89.0 | 81.0 | +8.0 | NPS Media Group | 70 |
18 | 89.0 | 86.0 | +3.0 | Impulse Media Inc. | 66 |
20 | 87.0 | 80.0 | +7.0 | Rickard Squared | 50 |
21 | 85.0 | 84.0 | +1.0 | Conrad Direct, Inc. | 76 |
22 | 84.0 | 79.0 | +5.0 | Carol Enters List Company | 96 |
22 | 84.0 | 93.0 | -9.0 | Omega List Company | 95 |
24 | 77.0 | 72.0 | +5.0 | American Mailing Lists Corporation | 79 |
25 | 75.0 | 75.0 | +0.0 | Insights Direct Marketing | 91 |
25 | 75.0 | 75.0 | +0.0 | Profile America List Company, Inc. | 90 |
25 | 75.0 | 75.0 | +0.0 | Practical Media Solutions | 88 |
25 | 75.0 | 84.0 | -9.0 | Informa Engage | 86 |
25 | 75.0 | 75.0 | +0.0 | Midwest Trading Post | 79 |
25 | 75.0 | 74.0 | +1.0 | Kroll Direct Marketing | 74 |
25 | 75.0 | 75.0 | +0.0 | Pioneer Pacific Media Group | 72 |
25 | 75.0 | 75.0 | +0.0 | The Standard Information Company | 70 |
25 | 75.0 | 75.0 | +0.0 | Healy List Marketing | 68 |
34 | 74.0 | 74.0 | +0.0 | Integrated Management Solutions, Inc. | 89 |
34 | 74.0 | 74.0 | +0.0 | Lists, Inc | 87 |
34 | 74.0 | 99.0 | -25.0 | Andrews Wharton Inc. | 83 |
34 | 74.0 | 74.0 | +0.0 | DUNN DATA Company Inc. | 66 |
38 | 73.0 | 73.0 | +0.0 | American Information Marketing | 59 |
38 | 73.0 | 73.0 | +0.0 | Grow Data | 52 |
38 | 73.0 | 98.0 | -25.0 | IMS List Services | 51 |
38 | 73.0 | 73.0 | +0.0 | Listdata Inc. | 51 |
42 | 72.0 | 72.0 | +0.0 | AB Data Ltd. | 77 |
42 | 72.0 | 72.0 | +0.0 | Marketing Lists Services | 72 |
42 | 72.0 | 72.0 | +0.0 | Hart & Benjamin | 60 |
45 | 71.0 | 71.0 | +0.0 | Regency Direct Mail | 95 |
45 | 71.0 | 71.0 | +0.0 | GINSBURG GLOBAL | 91 |
45 | 71.0 | 71.0 | +0.0 | Whitestone Data | 88 |
45 | 71.0 | 71.0 | +0.0 | Mazzone Marketing Group, LLC | 88 |
45 | 71.0 | 71.0 | +0.0 | Impreza Marketing Services | 50 |
50 | 70.0 | 70.0 | +0.0 | ACTON Direct | 89 |
50 | 70.0 | 70.0 | +0.0 | CCC Data Sevices, Inc. | 54 |
Represents the top 50 out of 57 list management companies with 50 – 99 titles.
A 50 data card minimum is required for a list manager to be ranked. There are 376 list management companies with less than 50 titles not ranked in this report.
What are data cards?
Data cards are documents used to describe the characteristics of a mailing list available for rental or sale, including description, pricing, selection options, output options, and contact information. Data cards are the primary documents used in circulation planning and mailing list purchasing decisions. For example, see the Acorn data card on NextMark’s website. Good circulation decisions depend on a good data card database. NextMark ensures the quality of its data card database through the Data Card Quality Report and other monitoring tools.
How data card quality is calculated
The data card quality score is calculated by electronically analyzing more than 74,000 data cards. For each data card, a proprietary algorithm first rates the quality of 13 key attributes. Then, the score (0-100) for the data card is calculated using a weighted average of the 13 attributes. The list management company’s quality score is the average score of all data cards in their portfolio. List managers can access the details of the calculation and suggestions for improvement through NextMark’s free data card publishing tool (a.k.a. the “Data Card Wizard”). Only companies with more than 50 data cards in their portfolio are included in the rankings.
How to publish and enhance your data cards
Use NextMark’s free data card publishing tool to publish and enhance your data cards.