Media Sales

Data Card Quality Report

Top List Managers by Data Card Quality

Data cards are the primary documents used in circulation planning and purchasing decisions. Publishing a high quality data card maximizes the likelihood of being selected for inclusion in direct marketing campaigns. Here are the top list managers ranked by the quality of their data card portfolios as of April 1, 2024.

Top List Managers For Data Card Quality ( 500+ )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Sprint Data Solutions, LLC 4,332
1 100.0 100.0 +0.0 Blue Mail Media Inc 1,233
1 100.0 100.0 +0.0 List Connection Inc. 895
1 100.0 100.0 +0.0 Accredited Investor Media Inc 717
1 100.0 100.0 +0.0 Media Source Solutions, Inc. 610
1 100.0 100.0 +0.0 LBDigital 582
1 100.0 100.0 +0.0 Dunhill International List Co. 542
8 99.0 92.0 +7.0 Response Solutions LLC 3,185
8 99.0 99.0 +0.0 Lighthouse List Co. 964
8 99.0 99.0 +0.0 Complete Mailing Lists 850
11 97.0 86.0 +11.0 Data Axle, Inc. 2,770
11 97.0 97.0 +0.0 Manning Media International 1,324
13 96.0 71.0 +25.0 Byrum & Fleming 507
14 95.0 95.0 +0.0 LSC Marketing Group 589
15 90.0 70.0 +20.0 Specialists Marketing Services 1,422
16 89.0 84.0 +5.0 Adstra 576
17 82.0 82.0 +0.0 Statlistics 873
18 80.0 81.0 -1.0 The Information Refinery, Inc. 663
19 75.0 75.0 +0.0 Exact Data 12,410
19 75.0 75.0 +0.0 B2B 1,961
19 75.0 73.0 +2.0 LakeB2b 1,439
22 74.0 79.0 -5.0 Anteriad 710
23 70.0 70.0 +0.0 SmarTTargeT Marketing 1,903
24 68.0 68.0 +0.0 Ultimate Data, a division of Wiland, Inc. 888

Represents the top 24 out of 24 list management companies with 500+ titles.

Top List Managers For Data Card Quality ( 250 – 499 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 The List Experts 381
2 99.0 99.0 +0.0 AmeriList 478
2 99.0 74.0 +25.0 Great Lakes List Management 390
2 99.0 74.0 +25.0 Paramount Lists, Inc. 353
5 98.0 98.0 +0.0 Fred Woolf List Co., Inc. 423
5 98.0 96.0 +2.0 Midwest Direct Marketing, Inc. 290
7 97.0 97.0 +0.0 List Service Direct, Inc. 370
8 96.0 96.0 +0.0 Alesco Data Group 457
8 96.0 96.0 +0.0 Nations Voice Plus 370
8 96.0 71.0 +25.0 Specialists Marketing Services, Inc. – Data Division 278
11 95.0 95.0 +0.0 ACT ONE Mailing List Services, Inc. 269
12 93.0 93.0 +0.0 Choreograph 367
13 91.0 74.0 +17.0 Marigold Technologies 253
14 86.0 82.0 +4.0 Deloitte LLP 311
15 85.0 87.0 -2.0 RMI Direct Marketing 290
16 83.0 83.0 +0.0 Thomson Data LLC 355
17 80.0 71.0 +9.0 North American Direct Marketing, Inc. 323
18 73.0 73.0 +0.0 HepCats Marketing 404
19 72.0 72.0 +0.0 Response Unlimited 449

Represents the top 19 out of 19 list management companies with 250 – 499 titles.

Top List Managers For Data Card Quality ( 100-249 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 92.0 +8.0 Complete Medical Lists 246
1 100.0 100.0 +0.0 Political Fundraising Lists 245
1 100.0 100.0 +0.0 eTargetMedia.com 239
1 100.0 75.0 +25.0 Hugo Dunhill Mailing Lists, Inc. 214
1 100.0 100.0 +0.0 WS PONTON 196
6 99.0 99.0 +0.0 ListSolutions 225
6 99.0 99.0 +0.0 Key Marketing Advantage 129
8 98.0 97.0 +1.0 FirstIn-Home.com 182
9 97.0 73.0 +24.0 Carney Direct Marketing 208
10 95.0 96.0 -1.0 Negev Direct Marketing, Inc. 213
10 95.0 95.0 +0.0 PK List Marketing, Inc. 120
12 89.0 89.0 +0.0 MindBodySoul Media, Inc 107
13 87.0 76.0 +11.0 AudienceFirst Media 130
14 80.0 80.0 +0.0 Names In The News 224
14 80.0 82.0 -2.0 Infocus Marketing, Inc. 108
16 77.0 81.0 -4.0 Trinity Direct 107
17 76.0 76.0 +0.0 Bethesda List Center 155
18 75.0 75.0 +0.0 Azonic Direct 249
18 75.0 75.0 +0.0 Ethnic Technologies 239
18 75.0 74.0 +1.0 Focus USA 127
21 74.0 74.0 +0.0 JF Direct Marketing, Inc. 221
21 74.0 74.0 +0.0 The Rich List Company 143
21 74.0 74.0 +0.0 M1 Data and Analytics 131
21 74.0 74.0 +0.0 ADS Data Direct 112
25 73.0 73.0 +0.0 Q5 List Marketing 188
25 73.0 73.0 +0.0 Acu Media Group 177
25 73.0 73.0 +0.0 Investing Media Solutions 101
28 72.0 72.0 +0.0 Professional Direct Marketing & Mailing Lists, Inc. 144
28 72.0 97.0 -25.0 Beach List Direct, Inc. 113
30 71.0 71.0 +0.0 Geon Media Group 197
30 71.0 71.0 +0.0 Contact Marketing 131
30 71.0 71.0 +0.0 Horizon Lists 131
30 71.0 70.0 +1.0 North American Media, LLC 126
34 60.0 85.0 -25.0 JDM List Services 104
35 55.0 55.0 +0.0 The Euro Group 118

Represents the top 35 out of 35 list management companies with 100-249 titles.

Top List Managers For Data Card Quality ( 50 – 99 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Fresco Data 86
1 100.0 100.0 +0.0 DSA Direct, LLC 81
3 99.0 91.0 +8.0 Midway Direct Marketing 98
3 99.0 99.0 +0.0 Net60 Inc. 82
3 99.0 99.0 +0.0 Datamatrix Lists 80
3 99.0 74.0 +25.0 NCRI List Management 71
7 98.0 73.0 +25.0 McCarthy Media Group, Inc. 96
7 98.0 89.0 +9.0 Marketing Data Interactive 83
9 96.0 96.0 +0.0 Multimedia Lists, Inc. 50
10 95.0 70.0 +25.0 Lists That Work 78
11 94.0 94.0 +0.0 Pinpoint Technologies, Inc. 55
11 94.0 94.0 +0.0 A Plus Media Group, Inc. 52
13 93.0 93.0 +0.0 Redi-Data Inc. 81
13 93.0 83.0 +10.0 VeraData 60
15 91.0 91.0 +0.0 DigDev Direct 88
16 90.0 74.0 +16.0 MailingLists.com 93
16 90.0 85.0 +5.0 Estee Marketing Group, Inc. 86
18 89.0 81.0 +8.0 NPS Media Group 70
18 89.0 86.0 +3.0 Impulse Media Inc. 66
20 87.0 80.0 +7.0 Rickard Squared 50
21 85.0 84.0 +1.0 Conrad Direct, Inc. 76
22 84.0 79.0 +5.0 Carol Enters List Company 96
22 84.0 93.0 -9.0 Omega List Company 95
24 77.0 72.0 +5.0 American Mailing Lists Corporation 79
25 75.0 75.0 +0.0 Insights Direct Marketing 91
25 75.0 75.0 +0.0 Profile America List Company, Inc. 90
25 75.0 75.0 +0.0 Practical Media Solutions 88
25 75.0 84.0 -9.0 Informa Engage 86
25 75.0 75.0 +0.0 Midwest Trading Post 79
25 75.0 74.0 +1.0 Kroll Direct Marketing 74
25 75.0 75.0 +0.0 Pioneer Pacific Media Group 72
25 75.0 75.0 +0.0 The Standard Information Company 70
25 75.0 75.0 +0.0 Healy List Marketing 68
34 74.0 74.0 +0.0 Integrated Management Solutions, Inc. 89
34 74.0 74.0 +0.0 Lists, Inc 87
34 74.0 99.0 -25.0 Andrews Wharton Inc. 83
34 74.0 74.0 +0.0 DUNN DATA Company Inc. 66
38 73.0 73.0 +0.0 American Information Marketing 59
38 73.0 73.0 +0.0 Grow Data 52
38 73.0 98.0 -25.0 IMS List Services 51
38 73.0 73.0 +0.0 Listdata Inc. 51
42 72.0 72.0 +0.0 AB Data Ltd. 77
42 72.0 72.0 +0.0 Marketing Lists Services 72
42 72.0 72.0 +0.0 Hart & Benjamin 60
45 71.0 71.0 +0.0 Regency Direct Mail 95
45 71.0 71.0 +0.0 GINSBURG GLOBAL 91
45 71.0 71.0 +0.0 Whitestone Data 88
45 71.0 71.0 +0.0 Mazzone Marketing Group, LLC 88
45 71.0 71.0 +0.0 Impreza Marketing Services 50
50 70.0 70.0 +0.0 ACTON Direct 89
50 70.0 70.0 +0.0 CCC Data Sevices, Inc. 54

Represents the top 50 out of 57 list management companies with 50 – 99 titles.

A 50 data card minimum is required for a list manager to be ranked. There are 376 list management companies with less than 50 titles not ranked in this report.

What are data cards?

Data cards are documents used to describe the characteristics of a mailing list available for rental or sale, including description, pricing, selection options, output options, and contact information. Data cards are the primary documents used in circulation planning and mailing list purchasing decisions. For example, see the Acorn data card on NextMark’s website. Good circulation decisions depend on a good data card database. NextMark ensures the quality of its data card database through the Data Card Quality Report and other monitoring tools.

How data card quality is calculated

Data Card Quality Report Sample

The data card quality score is calculated by electronically analyzing more than 74,000 data cards. For each data card, a proprietary algorithm first rates the quality of 13 key attributes. Then, the score (0-100) for the data card is calculated using a weighted average of the 13 attributes. The list management company’s quality score is the average score of all data cards in their portfolio. List managers can access the details of the calculation and suggestions for improvement through NextMark’s free data card publishing tool (a.k.a. the “Data Card Wizard”). Only companies with more than 50 data cards in their portfolio are included in the rankings.

How to publish and enhance your data cards

Use NextMark’s free data card publishing tool to publish and enhance your data cards.