Media Sales

Data Card Quality Report

Top List Managers by Data Card Quality

Data cards are the primary documents used in circulation planning and purchasing decisions. Publishing a high quality data card maximizes the likelihood of being selected for inclusion in direct marketing campaigns. Here are the top list managers ranked by the quality of their data card portfolios as of July 1, 2018.

Top List Managers For Data Card Quality ( 500+ )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Sprint Data Solutions, LLC 2,708
1 100.0 100.0 +0.0 Complete Mailing Lists 793
1 100.0 100.0 +0.0 Lighthouse List Co. 759
1 100.0 100.0 +0.0 ALC 748
1 100.0 100.0 +0.0 List Connection Inc. 648
1 100.0 100.0 +0.0 Media Source Solutions, Inc. 601
1 100.0 100.0 +0.0 Dunhill International List Co. 512
8 99.0 99.0 +0.0 Great Lakes List Management 511
9 98.0 98.0 +0.0 Infogroup 3,394
9 98.0 98.0 +0.0 Response Solutions LLC 2,721
11 97.0 97.0 +0.0 Worldata, Inc. 4,480
11 97.0 97.0 +0.0 Manning Media International 1,343
11 97.0 97.0 +0.0 Carney Direct Marketing 935
14 95.0 96.0 -1.0 Lake Group Media, Inc. 1,065
15 93.0 93.0 +0.0 Specialists Marketing Services 1,842
15 93.0 N/A N/A Ultimate Data, a division of Wiland, Inc. 572
15 93.0 95.0 -2.0 The Information Refinery, Inc. 517
18 89.0 90.0 -1.0 Statlistics 1,252
19 85.0 94.0 -9.0 Reach Marketing LLC 1,081
20 82.0 83.0 -1.0 List Services Corp. 841
21 81.0 81.0 +0.0 MeritDirect 1,634
22 76.0 75.0 +1.0 B2B 2,071
23 75.0 86.0 -11.0 Exact Data 12,448
24 70.0 70.0 +0.0 SmarTTargeT Marketing 1,799

Represents the top 24 out of 24 list management companies with 500+ titles.

Top List Managers For Data Card Quality ( 250 – 499 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 NYSE-Direct 498
1 100.0 100.0 +0.0 The List Experts 379
1 100.0 100.0 +0.0 ListBargains.com 372
1 100.0 96.0 +4.0 Midwest Direct Marketing, Inc. 278
1 100.0 97.0 +3.0 Blue Mail Media Inc 256
6 99.0 99.0 +0.0 Fred Woolf List Co., Inc. 425
6 99.0 99.0 +0.0 AmeriList 303
6 99.0 99.0 +0.0 Paramount Lists, Inc. 282
6 99.0 99.0 +0.0 ListSolutions 255
10 98.0 73.0 +25.0 HepCats Marketing 404
11 97.0 97.0 +0.0 Byrum & Fleming 382
11 97.0 99.0 -2.0 RMI Direct Marketing 324
13 96.0 96.0 +0.0 Alesco Data Group 450
13 96.0 96.0 +0.0 Specialists Marketing Services, Inc. – Data Division 310
13 96.0 96.0 +0.0 Nations Voice Plus 300
16 95.0 95.0 +0.0 ACT ONE Mailing List Services, Inc. 276
17 93.0 93.0 +0.0 KBM Group 479
17 93.0 82.0 +11.0 Belardi Wong 288
19 91.0 90.0 +1.0 Marigold Technologies 257
20 90.0 88.0 +2.0 North American Direct Marketing, Inc. 326
21 78.0 78.0 +0.0 Deloitte LLP 408
22 76.0 100.0 -24.0 Informa Engage 351
23 74.0 74.0 +0.0 American Student Marketing 269
24 72.0 71.0 +1.0 Response Unlimited 397

Represents the top 24 out of 24 list management companies with 250 – 499 titles.

Top List Managers For Data Card Quality ( 100-249 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Complete Medical Lists 249
1 100.0 100.0 +0.0 eTargetMedia.com 234
1 100.0 100.0 +0.0 Political Fundraising Lists 229
1 100.0 100.0 +0.0 Take 5 Media Group 211
1 100.0 100.0 +0.0 WS PONTON 196
1 100.0 100.0 +0.0 Integrated Business Svcs 192
7 99.0 97.0 +2.0 JF Direct Marketing, Inc. 238
7 99.0 99.0 +0.0 Focus USA 184
7 99.0 99.0 +0.0 Acu Media Group 168
10 98.0 98.0 +0.0 Key Marketing Advantage 178
10 98.0 98.0 +0.0 Multimedia Lists, Inc. 111
12 97.0 97.0 +0.0 Beach List Direct, Inc. 174
12 97.0 72.0 +25.0 American Name Services 170
12 97.0 97.0 +0.0 Maxim Media Group Inc 156
15 96.0 96.0 +0.0 Geon Media Group 214
15 96.0 96.0 +0.0 Negev Direct Marketing, Inc. 208
17 95.0 95.0 +0.0 PK List Marketing, Inc. 115
18 94.0 97.0 -3.0 Macromark, Inc. 226
18 94.0 94.0 +0.0 Pathfinder Direct 103
20 93.0 91.0 +2.0 Ethnic Technologies 239
20 93.0 93.0 +0.0 Chilcutt Direct Marketing 213
22 92.0 92.0 +0.0 JR Direct 155
23 89.0 85.0 +4.0 Infocus Marketing, Inc. 163
24 88.0 96.0 -8.0 Hugo Dunhill Mailing Lists, Inc. 204
25 86.0 86.0 +0.0 Bethesda List Center 172
25 86.0 86.0 +0.0 Impulse Media Inc. 160
27 85.0 85.0 +0.0 JDM List Services 103
28 84.0 98.0 -14.0 List Service Direct, Inc. 216
28 84.0 78.0 +6.0 Trinity Direct 199
28 84.0 92.0 -8.0 Names In The News 189
28 84.0 84.0 +0.0 Estee Marketing Group, Inc. 138
32 82.0 83.0 -1.0 Carol Enters List Co., Inc. 107
33 81.0 86.0 -5.0 Atlantic List Company, Inc. 105
34 80.0 80.0 +0.0 The Euro Group 118
35 77.0 78.0 -1.0 Infinite Media 146
35 77.0 73.0 +4.0 Epsilon 132
37 75.0 77.0 -2.0 MetaResponse Group 192
37 75.0 72.0 +3.0 Kroll Direct Marketing 129
39 74.0 74.0 +0.0 The Rich List Company 143
39 74.0 74.0 +0.0 M1 Data and Analytics 131
39 74.0 99.0 -25.0 Digital Media Solutions 120
42 73.0 73.0 +0.0 Q5 List Marketing 188
42 73.0 73.0 +0.0 e-Miles, Inc. 117
42 73.0 73.0 +0.0 Investing Media Solutions 101
45 72.0 72.0 +0.0 Professional Direct Marketing & Mailing Lists, Inc. 151
46 71.0 71.0 +0.0 Horizon Lists 131

Represents the top 46 out of 46 list management companies with 100-249 titles.

Top List Managers For Data Card Quality ( 50 – 99 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 DSA Direct, LLC 98
1 100.0 100.0 +0.0 Action One Media, Inc. 90
1 100.0 100.0 +0.0 Fresco Data 88
1 100.0 100.0 +0.0 Midwest Trading Post 83
1 100.0 100.0 +0.0 DATALINE 80
1 100.0 100.0 +0.0 Healy List Marketing 68
7 99.0 99.0 +0.0 Midway Direct Marketing 88
7 99.0 99.0 +0.0 Integrated Management Solutions, Inc. 88
7 99.0 99.0 +0.0 Andrews Wharton Inc. 86
7 99.0 74.0 +25.0 NCRI List Management 74
7 99.0 99.0 +0.0 NOVA List Company 70
7 99.0 75.0 +24.0 DUNN DATA Company Inc. 66
7 99.0 99.0 +0.0 Net60 Inc. 65
7 99.0 99.0 +0.0 Marketing Advisory Group, Inc. 63
7 99.0 100.0 -1.0 AB Data Ltd. 61
7 99.0 95.0 +4.0 Marketing Data Interactive 55
17 98.0 82.0 +16.0 Institute Lists 76
17 98.0 99.0 -1.0 MCH Strategic Data 76
17 98.0 98.0 +0.0 Business Watch Network 67
20 97.0 72.0 +25.0 Datamatrix Lists 83
20 97.0 72.0 +25.0 Listdata Inc. 53
22 96.0 96.0 +0.0 Hart & Benjamin 56
23 95.0 95.0 +0.0 Lists That Work 78
24 94.0 94.0 +0.0 Pinpoint Technologies, Inc. 55
24 94.0 94.0 +0.0 A Plus Media Group, Inc. 53
26 93.0 96.0 -3.0 McCarthy Media Group, Inc. 80
26 93.0 93.0 +0.0 Stanford Direct 79
26 93.0 97.0 -4.0 VeraData 56
29 92.0 92.0 +0.0 Redi-Data Inc. 79
29 92.0 92.0 +0.0 NPS Media Group (formerly Evergreen Marketing) 73
31 91.0 91.0 +0.0 DigDev Direct 87
32 89.0 93.0 -4.0 Computerized Research & Development 52
33 88.0 88.0 +0.0 Mazzone Marketing Group, LLC 88
33 88.0 88.0 +0.0 Data Decisions Group 70
35 87.0 72.0 +15.0 American Mailing Lists Corporation 61
36 86.0 86.0 +0.0 Conrad Direct, Inc. 88
36 86.0 86.0 +0.0 American Information Marketing 59
38 85.0 88.0 -3.0 All That Marketing LLC 64
39 80.0 76.0 +4.0 TMA Direct 73
39 80.0 71.0 +9.0 Compiled Solutions 53
41 78.0 87.0 -9.0 Contact Marketing 69
41 78.0 75.0 +3.0 Mailing Lists Xpress 56
43 76.0 85.0 -9.0 Pioneer Pacific Media Group 84
44 75.0 75.0 +0.0 Profile America List Company, Inc. 90
44 75.0 75.0 +0.0 The Standard Information Company 70
44 75.0 75.0 +0.0 Data Lists Services 59
47 74.0 99.0 -25.0 Ameliorate Data Solutions, Inc. 99
47 74.0 74.0 +0.0 Lists, Inc 80
47 74.0 83.0 -9.0 Marketing General, Inc. 61
47 74.0 74.0 +0.0 IDG Communications List Services 60

Represents the top 50 out of 70 list management companies with 50 – 99 titles.

A 50 data card minimum is required for a list manager to be ranked. There are 459 list management companies with less than 50 titles not ranked in this report.

What are data cards?

Data cards are documents used to describe the characteristics of a mailing list available for rental or sale, including description, pricing, selection options, output options, and contact information. Data cards are the primary documents used in circulation planning and mailing list purchasing decisions. For example, see the Boston Proper data card on NextMark’s website. Good circulation decisions depend on a good data card database. NextMark ensures the quality of its data card database through the Data Card Quality Report and other monitoring tools.

How data card quality is calculated

Data Card Quality Report Sample

The data card quality score is calculated by electronically analyzing more than 74,000 data cards. For each data card, a proprietary algorithm first rates the quality of 13 key attributes. Then, the score (0-100) for the data card is calculated using a weighted average of the 13 attributes. The list management company’s quality score is the average score of all data cards in their portfolio. List managers can access the details of the calculation and suggestions for improvement through NextMark’s free data card publishing tool (a.k.a. the “Data Card Wizard”). Only companies with more than 50 data cards in their portfolio are included in the rankings.

How to publish and enhance your data cards

Use NextMark’s free data card publishing tool to publish and enhance your data cards.