Media Sales

Data Card Quality Report

Top List Managers by Data Card Quality

Data cards are the primary documents used in circulation planning and purchasing decisions. Publishing a high quality data card maximizes the likelihood of being selected for inclusion in direct marketing campaigns. Here are the top list managers ranked by the quality of their data card portfolios as of October 1, 2016.

Top List Managers For Data Card Quality ( 500+ )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Exact Data 12,454
1 100.0 100.0 +0.0 Sprint Data Solutions, LLC 1,722
1 100.0 100.0 +0.0 ALC 813
1 100.0 100.0 +0.0 Complete Mailing Lists 791
1 100.0 100.0 +0.0 Lighthouse List Co. 742
1 100.0 100.0 +0.0 Media Source Solutions, Inc. 637
1 100.0 100.0 +0.0 List Connection Inc. 561
8 99.0 100.0 -1.0 ListBargains.com 626
9 98.0 99.0 -1.0 Response Solutions LLC 2,140
9 98.0 86.0 +12.0 The Information Refinery, Inc. 511
11 97.0 97.0 +0.0 Manning Media International 1,343
11 97.0 97.0 +0.0 Carney Direct Marketing 722
13 96.0 96.0 +0.0 Worldata 2,598
13 96.0 92.0 +4.0 Lake Group Media, Inc. 1,136
15 95.0 96.0 -1.0 Infogroup 3,710
16 93.0 86.0 +7.0 List Services Corp. 838
17 92.0 95.0 -3.0 Specialists Marketing Services 2,137
18 88.0 89.0 -1.0 Reach Marketing LLC 1,236
19 84.0 89.0 -5.0 MeritDirect 1,881
20 83.0 80.0 +3.0 Statlistics 1,493
21 76.0 75.0 +1.0 B2B 2,070
22 72.0 70.0 +2.0 SmarTTargeT Marketing 1,799

Represents the top 22 out of 22 list management companies with 500+ titles.

Top List Managers For Data Card Quality ( 250 – 499 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Dunhill International List Co. 469
1 100.0 100.0 +0.0 The List Experts 379
3 99.0 99.0 +0.0 Fred Woolf List Co., Inc. 425
3 99.0 99.0 +0.0 Great Lakes List Management 357
3 99.0 99.0 +0.0 Specialists Marketing Services, Inc. – Data Division 302
3 99.0 99.0 +0.0 Focus USA 297
3 99.0 99.0 +0.0 Paramount Lists, Inc. 269
3 99.0 99.0 +0.0 ListSolutions 255
9 97.0 97.0 +0.0 Byrum & Fleming 369
10 96.0 96.0 +0.0 Alesco Data Group 423
10 96.0 96.0 +0.0 Nations Voice Plus 253
12 95.0 94.0 +1.0 Macromark, Inc. 457
12 95.0 95.0 +0.0 ACT ONE Mailing List Services, Inc. 276
12 95.0 96.0 -1.0 Midwest Direct Marketing, Inc. 266
15 93.0 93.0 +0.0 HepCats Marketing 405
16 92.0 97.0 -5.0 Chilcutt Direct Marketing 268
17 91.0 91.0 +0.0 Marigold Technologies 254
18 89.0 89.0 +0.0 RMI Direct Marketing 415
19 88.0 93.0 -5.0 KBM Group 480
20 83.0 77.0 +6.0 Cornerstone List Management 484
21 81.0 82.0 -1.0 Belardi/Ostroy 336
22 75.0 100.0 -25.0 Penton 345
23 74.0 96.0 -22.0 North American Direct Marketing, Inc. 392
24 73.0 73.0 +0.0 Market Street Lists, Inc. 396
24 73.0 72.0 +1.0 Response Unlimited 394

Represents the top 25 out of 25 list management companies with 250 – 499 titles.

Top List Managers For Data Card Quality ( 100-249 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Complete Medical Lists 244
1 100.0 100.0 +0.0 Political Fundraising Lists 229
1 100.0 100.0 +0.0 eTargetMedia.com 218
1 100.0 100.0 +0.0 Take 5 Media Group 204
1 100.0 100.0 +0.0 WS PONTON 196
1 100.0 100.0 +0.0 Integrated Business Svcs 190
1 100.0 100.0 +0.0 NYSE-Direct 124
8 99.0 99.0 +0.0 List Service Direct, Inc. 205
8 99.0 99.0 +0.0 Yankee List Marketing 183
8 99.0 99.0 +0.0 Key Marketing Advantage 173
8 99.0 99.0 +0.0 CAS 143
12 98.0 98.0 +0.0 Acu Media Group 161
12 98.0 97.0 +1.0 Multimedia Lists, Inc. 157
14 97.0 97.0 +0.0 AmeriList 233
14 97.0 97.0 +0.0 Maxim Media Group Inc 156
16 96.0 96.0 +0.0 Negev Direct Marketing, Inc. 220
16 96.0 96.0 +0.0 Geon Media Group 216
16 96.0 96.0 +0.0 JF Direct Marketing, Inc. 170
16 96.0 96.0 +0.0 Digital Media Solutions 141
20 95.0 91.0 +4.0 Impulse Media Inc. 157
21 94.0 89.0 +5.0 Bethesda List Center 165
22 93.0 93.0 +0.0 Pathfinder Direct 102
22 93.0 89.0 +4.0 Pioneer Pacific Media Group 100
24 92.0 92.0 +0.0 JR Direct 249
25 89.0 98.0 -9.0 FirstIn-Home.com 205
26 88.0 95.0 -7.0 PK List Marketing, Inc. 111
27 86.0 87.0 -1.0 Beach List Direct, Inc. 164
28 84.0 83.0 +1.0 MetaResponse Group 205
28 84.0 87.0 -3.0 DAJ Direct 143
28 84.0 90.0 -6.0 Atlantic List Company, Inc. 111
31 83.0 89.0 -6.0 Infocus Marketing, Inc. 156
31 83.0 85.0 -2.0 Estee Marketing Group, Inc. 140
31 83.0 83.0 +0.0 Mailing Lists (Asia) LTD 103
31 83.0 84.0 -1.0 Carol Enters List Co., Inc. 102
35 82.0 79.0 +3.0 Trinity Direct 186
36 81.0 82.0 -1.0 Infinite Media 130
37 78.0 79.0 -1.0 TMA Direct 105
38 75.0 75.0 +0.0 Ethnic Technologies 240
38 75.0 75.0 +0.0 Hugo Dunhill Mailing Lists, Inc. 205
38 75.0 75.0 +0.0 Global Village Marketing & Data Services, Inc. 183
38 75.0 77.0 -2.0 Names In The News 172
38 75.0 75.0 +0.0 Direct Market, LLC 147
43 74.0 73.0 +1.0 Firstmark 221
43 74.0 74.0 +0.0 DatabaseUSA 221
43 74.0 74.0 +0.0 The Rich List Company 143
43 74.0 74.0 +0.0 M1 Data and Analytics 131
43 74.0 73.0 +1.0 Investing Media Solutions 100
48 73.0 73.0 +0.0 Q5 List Marketing 189
48 73.0 72.0 +1.0 Kroll Direct Marketing 143
48 73.0 73.0 +0.0 e-Miles, Inc. 117
48 73.0 73.0 +0.0 Epsilon 114

Represents the top 50 out of 57 list management companies with 100-249 titles.

Top List Managers For Data Card Quality ( 50 – 99 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Midwest Trading Post 83
1 100.0 100.0 +0.0 DATALINE 79
1 100.0 91.0 +9.0 Blue Mail Media Inc 77
1 100.0 80.0 +20.0 Healy List Marketing 68
1 100.0 100.0 +0.0 Integrated Management Solutions, Inc. 61
1 100.0 100.0 +0.0 Grow Data 55
7 99.0 99.0 +0.0 Ameliorate Data Solutions, Inc. 97
7 99.0 100.0 -1.0 DSA Direct, LLC 85
7 99.0 99.0 +0.0 MCH Strategic Data 84
7 99.0 100.0 -1.0 Fresco Data 78
7 99.0 99.0 +0.0 Midway Direct Marketing 76
7 99.0 99.0 +0.0 NCRI List Management 75
7 99.0 99.0 +0.0 Marketing Advisory Group, Inc. 64
7 99.0 74.0 +25.0 Net60 Inc. 51
15 98.0 98.0 +0.0 True North List Marketing 50
16 97.0 97.0 +0.0 Hart & Benjamin 56
16 97.0 96.0 +1.0 Tri-Media Marketing Services, Inc. 54
16 97.0 97.0 +0.0 Listdata Inc. 53
19 96.0 96.0 +0.0 Whitestone Data 87
19 96.0 96.0 +0.0 Datamatrix Lists 83
19 96.0 96.0 +0.0 Preferred Communications 69
22 94.0 83.0 +11.0 Pinpoint Technologies, Inc. 55
22 94.0 93.0 +1.0 VeraData 53
22 94.0 94.0 +0.0 A Plus Media Group, Inc. 51
25 93.0 93.0 +0.0 Stanford Direct 79
25 93.0 99.0 -6.0 Lists, Inc 77
25 93.0 97.0 -4.0 Evergreen Marketing 75
28 92.0 75.0 +17.0 Mazzone Marketing Group, LLC 98
28 92.0 92.0 +0.0 Redi-Data Inc. 79
28 92.0 87.0 +5.0 Rickard Squared 52
31 91.0 91.0 +0.0 DigDev Direct 85
32 90.0 68.0 +22.0 Computerized Research & Development 56
33 87.0 90.0 -3.0 Conrad Direct, Inc. 77
34 85.0 84.0 +1.0 NOVA List Company 93
34 85.0 77.0 +8.0 American Student Marketing 86
34 85.0 N/A N/A JDM List Services 84
37 83.0 85.0 -2.0 Key Acquisition Partners 51
38 82.0 72.0 +10.0 Andrews Wharton Inc. 96
38 82.0 88.0 -6.0 Adrea Rubin Media, Inc. 77
38 82.0 87.0 -5.0 All That Marketing LLC 69
41 81.0 71.0 +10.0 Regency Direct Mail 91
42 80.0 89.0 -9.0 Institute Lists 80
43 79.0 72.0 +7.0 American Mailing Lists Corporation 54
44 78.0 75.0 +3.0 Marketing General, Inc. 70
45 76.0 78.0 -2.0 Omega List Company 79
46 75.0 75.0 +0.0 Action One Media, Inc. 90
46 75.0 100.0 -25.0 Profile America List Company, Inc. 88
46 75.0 75.0 +0.0 The Standard Information Company 70
46 75.0 75.0 +0.0 Data Lists Services 59
46 75.0 75.0 +0.0 Select List Corporation 56

Represents the top 50 out of 68 list management companies with 50 – 99 titles.

A 50 data card minimum is required for a list manager to be ranked. There are 428 list management companies with less than 50 titles not ranked in this report.

What are data cards?

Data cards are documents used to describe the characteristics of a mailing list available for rental or sale, including description, pricing, selection options, output options, and contact information. Data cards are the primary documents used in circulation planning and mailing list purchasing decisions. For example, see the Boston Proper data card on NextMark’s website. Good circulation decisions depend on a good data card database. NextMark ensures the quality of its data card database through the Data Card Quality Report and other monitoring tools.

How data card quality is calculated

Data Card Quality Report Sample

The data card quality score is calculated by electronically analyzing more than 74,000 data cards. For each data card, a proprietary algorithm first rates the quality of 13 key attributes. Then, the score (0-100) for the data card is calculated using a weighted average of the 13 attributes. The list management company’s quality score is the average score of all data cards in their portfolio. List managers can access the details of the calculation and suggestions for improvement through NextMark’s free data card publishing tool (a.k.a. the “Data Card Wizard”). Only companies with more than 50 data cards in their portfolio are included in the rankings.

How to publish and enhance your data cards

Use NextMark’s free data card publishing tool to publish and enhance your data cards.