Media Sales

Data Card Quality Report

Top List Managers by Data Card Quality

Data cards are the primary documents used in circulation planning and purchasing decisions. Publishing a high quality data card maximizes the likelihood of being selected for inclusion in direct marketing campaigns. Here are the top list managers ranked by the quality of their data card portfolios as of October 1, 2019.

Top List Managers For Data Card Quality ( 500+ )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Exact Data 12,444
1 100.0 100.0 +0.0 Sprint Data Solutions, LLC 3,070
1 100.0 100.0 +0.0 Complete Mailing Lists 813
1 100.0 100.0 +0.0 Lighthouse List Co. 799
1 100.0 100.0 +0.0 List Connection Inc. 684
1 100.0 100.0 +0.0 ALC 599
1 100.0 100.0 +0.0 Media Source Solutions, Inc. 569
1 100.0 100.0 +0.0 NYSE-Direct 557
1 100.0 95.0 +5.0 Dunhill International List Co. 522
10 99.0 88.0 +11.0 Reach Marketing LLC 1,047
10 99.0 99.0 +0.0 Great Lakes List Management 549
12 98.0 98.0 +0.0 Worldata, Inc. 4,105
12 98.0 98.0 +0.0 Response Solutions LLC 2,760
14 97.0 96.0 +1.0 Infogroup 3,421
14 97.0 97.0 +0.0 Manning Media International 1,342
14 97.0 95.0 +2.0 Statlistics 1,077
14 97.0 97.0 +0.0 Carney Direct Marketing 977
14 97.0 96.0 +1.0 Lake Group Media, Inc. 893
14 97.0 81.0 +16.0 The Information Refinery, Inc. 539
20 96.0 96.0 +0.0 List Services Corp. 921
21 95.0 100.0 -5.0 B2B 2,076
22 93.0 94.0 -1.0 Specialists Marketing Services 1,767
23 84.0 85.0 -1.0 MeritDirect 1,299
24 81.0 77.0 +4.0 SmarTTargeT Marketing 1,903
25 68.0 68.0 +0.0 Ultimate Data, a division of Wiland, Inc. 888
25 68.0 68.0 +0.0 LakeB2b 759

Represents the top 26 out of 26 list management companies with 500+ titles.

Top List Managers For Data Card Quality ( 250 – 499 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 ListBargains.com 494
1 100.0 100.0 +0.0 The List Experts 379
1 100.0 100.0 +0.0 Blue Mail Media Inc 264
1 100.0 100.0 +0.0 Complete Medical Lists 250
5 99.0 99.0 +0.0 Fred Woolf List Co., Inc. 425
5 99.0 98.0 +1.0 Paramount Lists, Inc. 320
5 99.0 99.0 +0.0 ListSolutions 266
8 98.0 100.0 -2.0 AmeriList 415
8 98.0 96.0 +2.0 RMI Direct Marketing 329
10 97.0 97.0 +0.0 List Service Direct, Inc. 327
10 97.0 97.0 +0.0 Midwest Direct Marketing, Inc. 320
12 96.0 97.0 -1.0 Byrum & Fleming 493
12 96.0 96.0 +0.0 Alesco Data Group 449
12 96.0 96.0 +0.0 Nations Voice Plus 324
12 96.0 96.0 +0.0 Specialists Marketing Services, Inc. – Data Division 302
16 95.0 95.0 +0.0 ACT ONE Mailing List Services, Inc. 276
17 94.0 94.0 +0.0 KBM Group 474
18 91.0 66.0 +25.0 Marigold Technologies 263
19 83.0 83.0 +0.0 Response Unlimited 482
20 80.0 91.0 -11.0 Belardi Wong 256
21 77.0 82.0 -5.0 Deloitte LLP 367
22 75.0 100.0 -25.0 Informa Engage 352
23 74.0 74.0 +0.0 American Student Marketing 269
24 73.0 73.0 +0.0 HepCats Marketing 404
25 71.0 96.0 -25.0 North American Direct Marketing, Inc. 326

Represents the top 25 out of 25 list management companies with 250 – 499 titles.

Top List Managers For Data Card Quality ( 100-249 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 eTargetMedia.com 248
1 100.0 100.0 +0.0 Political Fundraising Lists 230
1 100.0 100.0 +0.0 WS PONTON 196
1 100.0 100.0 +0.0 Azonic Direct 113
5 99.0 98.0 +1.0 JF Direct Marketing, Inc. 236
5 99.0 99.0 +0.0 Key Marketing Advantage 176
5 99.0 99.0 +0.0 nSightful 145
5 99.0 100.0 -1.0 DSA Direct, LLC 104
9 98.0 98.0 +0.0 Acu Media Group 175
9 98.0 98.0 +0.0 Multimedia Lists, Inc. 118
11 96.0 96.0 +0.0 Negev Direct Marketing, Inc. 207
11 96.0 95.0 +1.0 American Name Services 153
11 96.0 71.0 +25.0 Horizon Lists 131
14 95.0 95.0 +0.0 PK List Marketing, Inc. 115
15 94.0 69.0 +25.0 Pathfinder Direct 104
16 93.0 98.0 -5.0 Bethesda List Center 157
17 91.0 92.0 -1.0 Hugo Dunhill Mailing Lists, Inc. 220
18 89.0 89.0 +0.0 Chilcutt Direct Marketing 204
19 88.0 95.0 -7.0 Macromark, Inc. 236
19 88.0 90.0 -2.0 Impulse Media Inc. 126
19 88.0 85.0 +3.0 Estee Marketing Group, Inc. 120
22 85.0 85.0 +0.0 JDM List Services 104
23 82.0 77.0 +5.0 FirstIn-Home.com 209
24 81.0 84.0 -3.0 Infocus Marketing, Inc. 139
25 80.0 81.0 -1.0 Names In The News 206
25 80.0 80.0 +0.0 The Euro Group 118
27 75.0 75.0 +0.0 Ethnic Technologies 239
27 75.0 74.0 +1.0 Kroll Direct Marketing 207
27 75.0 76.0 -1.0 Trinity Direct 203
27 75.0 100.0 -25.0 Integrated Business Svcs 192
31 74.0 74.0 +0.0 The Rich List Company 143
31 74.0 99.0 -25.0 Focus USA 140
31 74.0 74.0 +0.0 M1 Data and Analytics 131
31 74.0 98.0 -24.0 ADS Data Direct 109
35 73.0 73.0 +0.0 Q5 List Marketing 188
35 73.0 73.0 +0.0 e-Miles, Inc. 117
35 73.0 73.0 +0.0 Investing Media Solutions 101
38 72.0 74.0 -2.0 Beach List Direct, Inc. 182
38 72.0 72.0 +0.0 Professional Direct Marketing & Mailing Lists, Inc. 151
40 71.0 71.0 +0.0 Geon Media Group 194
40 71.0 96.0 -25.0 Contact Marketing 102

Represents the top 41 out of 41 list management companies with 100-249 titles.

Top List Managers For Data Card Quality ( 50 – 99 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Practical Media Solutions 91
1 100.0 100.0 +0.0 Fresco Data 88
1 100.0 100.0 +0.0 Midwest Trading Post 83
1 100.0 100.0 +0.0 DATALINE 79
1 100.0 100.0 +0.0 Healy List Marketing 68
6 99.0 99.0 +0.0 Midway Direct Marketing 95
6 99.0 99.0 +0.0 Integrated Management Solutions, Inc. 89
6 99.0 99.0 +0.0 Andrews Wharton Inc. 88
6 99.0 91.0 +8.0 Lists, Inc 87
6 99.0 99.0 +0.0 Net60 Inc. 73
6 99.0 99.0 +0.0 NCRI List Management 73
6 99.0 99.0 +0.0 NOVA List Company 66
6 99.0 99.0 +0.0 Marketing Advisory Group, Inc. 63
6 99.0 74.0 +25.0 AB Data Ltd. 62
6 99.0 100.0 -1.0 Marketing Data Interactive 56
16 98.0 98.0 +0.0 McCarthy Media Group, Inc. 79
17 97.0 95.0 +2.0 NPS Media Group (formerly Evergreen Marketing) 75
18 96.0 96.0 +0.0 Hart & Benjamin 56
19 95.0 95.0 +0.0 Lists That Work 78
19 95.0 95.0 +0.0 MCH Strategic Data 65
21 94.0 94.0 +0.0 A Plus Media Group, Inc. 53
22 93.0 92.0 +1.0 Redi-Data Inc. 80
22 93.0 83.0 +10.0 Computerized Research & Development 52
24 92.0 92.0 +0.0 Omega List Company 95
25 91.0 91.0 +0.0 DigDev Direct 87
25 91.0 91.0 +0.0 JR Direct 70
27 88.0 72.0 +16.0 VeraData 62
27 88.0 75.0 +13.0 Data Lists Services 59
29 87.0 73.0 +14.0 Listdata Inc. 51
30 86.0 84.0 +2.0 Pioneer Pacific Media Group 77
31 84.0 82.0 +2.0 Conrad Direct, Inc. 86
32 83.0 86.0 -3.0 4Cite 50
33 82.0 85.0 -3.0 Carol Enters List Co., Inc. 99
33 82.0 82.0 +0.0 Pinpoint Technologies, Inc. 56
35 81.0 82.0 -1.0 Atlantic List Company, Inc. 63
35 81.0 83.0 -2.0 Marketing General, Inc. 52
37 78.0 82.0 -4.0 Infinite Media 59
37 78.0 70.0 +8.0 CCC Data Sevices, Inc. 54
39 77.0 78.0 -1.0 Institute Lists 77
40 75.0 100.0 -25.0 Profile America List Company, Inc. 90
40 75.0 75.0 +0.0 The Standard Information Company 70
40 75.0 76.0 -1.0 Mailing Lists Xpress 60
43 74.0 74.0 +0.0 Mazzone Marketing Group, LLC 88
43 74.0 74.0 +0.0 Compiled Solutions 70
43 74.0 74.0 +0.0 DUNN DATA Company Inc. 66
43 74.0 74.0 +0.0 IDG Communications List Services 60
47 73.0 98.0 -25.0 Hominy Names, LLC 77
47 73.0 73.0 +0.0 American Information Marketing 59
47 73.0 73.0 +0.0 Grow Data 52
50 72.0 97.0 -25.0 Datamatrix Lists 83
50 72.0 73.0 -1.0 TMA Direct 82
50 72.0 72.0 +0.0 Marketing Lists Services 72
50 72.0 72.0 +0.0 American Mailing Lists Corporation 64
50 72.0 72.0 +0.0 NCM List Services Division 53
50 72.0 70.0 +2.0 The List Place, Inc. 52

Represents the top 50 out of 69 list management companies with 50 – 99 titles.

A 50 data card minimum is required for a list manager to be ranked. There are 458 list management companies with less than 50 titles not ranked in this report.

What are data cards?

Data cards are documents used to describe the characteristics of a mailing list available for rental or sale, including description, pricing, selection options, output options, and contact information. Data cards are the primary documents used in circulation planning and mailing list purchasing decisions. For example, see the Boston Proper data card on NextMark’s website. Good circulation decisions depend on a good data card database. NextMark ensures the quality of its data card database through the Data Card Quality Report and other monitoring tools.

How data card quality is calculated

Data Card Quality Report Sample

The data card quality score is calculated by electronically analyzing more than 74,000 data cards. For each data card, a proprietary algorithm first rates the quality of 13 key attributes. Then, the score (0-100) for the data card is calculated using a weighted average of the 13 attributes. The list management company’s quality score is the average score of all data cards in their portfolio. List managers can access the details of the calculation and suggestions for improvement through NextMark’s free data card publishing tool (a.k.a. the “Data Card Wizard”). Only companies with more than 50 data cards in their portfolio are included in the rankings.

How to publish and enhance your data cards

Use NextMark’s free data card publishing tool to publish and enhance your data cards.