Media Sales

Data Card Quality Report

Top List Managers by Data Card Quality

Data cards are the primary documents used in circulation planning and purchasing decisions.
Publishing a high quality data card maximizes the likelihood of being selected for inclusion in direct marketing campaigns. Here are the top list managers ranked by the quality of their data card portfolios as of January 1, 2018.

Top List Managers For Data Card Quality ( 500+ )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Sprint Data Solutions, LLC 2,051
1 100.0 100.0 +0.0 Complete Mailing Lists 793
1 100.0 100.0 +0.0 Lighthouse List Co. 755
1 100.0 100.0 +0.0 ALC 749
1 100.0 100.0 +0.0 List Connection Inc. 633
1 100.0 100.0 +0.0 Media Source Solutions, Inc. 600
1 100.0 100.0 +0.0 Dunhill International List Co. 505
8 98.0 92.0 +6.0 Infogroup 3,386
8 98.0 98.0 +0.0 Response Solutions LLC 2,719
10 97.0 96.0 +1.0 Worldata 3,975
10 97.0 97.0 +0.0 Manning Media International 1,343
12 94.0 96.0 -2.0 Lake Group Media, Inc. 1,076
13 93.0 91.0 +2.0 Specialists Marketing Services 1,865
14 91.0 89.0 +2.0 Reach Marketing LLC 1,201
15 87.0 90.0 -3.0 Statlistics 963
15 87.0 93.0 -6.0 List Services Corp. 794
17 82.0 83.0 -1.0 The Information Refinery, Inc. 539
18 80.0 83.0 -3.0 MeritDirect 1,766
19 76.0 76.0 +0.0 B2B 2,071
20 75.0 88.0 -13.0 Exact Data 12,455
21 72.0 97.0 -25.0 Carney Direct Marketing 883
22 70.0 70.0 +0.0 SmarTTargeT Marketing 1,799

Represents the top 22 out of 22 list management companies with 500+ titles.

Top List Managers For Data Card Quality ( 250 – 499 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 ListBargains.com 389
1 100.0 100.0 +0.0 The List Experts 379
1 100.0 100.0 +0.0 NYSE-Direct 328
4 99.0 99.0 +0.0 Great Lakes List Management 466
4 99.0 99.0 +0.0 Fred Woolf List Co., Inc. 425
4 99.0 95.0 +4.0 Paramount Lists, Inc. 258
7 97.0 97.0 +0.0 Byrum & Fleming 381
8 96.0 96.0 +0.0 Alesco Data Group 450
8 96.0 98.0 -2.0 Specialists Marketing Services, Inc. – Data Division 311
8 96.0 96.0 +0.0 Nations Voice Plus 289
11 95.0 97.0 -2.0 Midwest Direct Marketing, Inc. 276
11 95.0 95.0 +0.0 ACT ONE Mailing List Services, Inc. 276
13 93.0 93.0 +0.0 KBM Group 480
14 92.0 93.0 -1.0 Chilcutt Direct Marketing 250
15 91.0 91.0 +0.0 Marigold Technologies 257
16 87.0 99.0 -12.0 RMI Direct Marketing 341
17 84.0 95.0 -11.0 North American Direct Marketing, Inc. 326
18 83.0 85.0 -2.0 Belardi Wong 294
19 76.0 74.0 +2.0 Cornerstone List Management 435
20 75.0 76.0 -1.0 Informa Engage 348
20 75.0 100.0 -25.0 Blue Mail Media Inc 252
22 74.0 74.0 +0.0 American Student Marketing 269
23 73.0 98.0 -25.0 HepCats Marketing 404
24 72.0 72.0 +0.0 Response Unlimited 397

Represents the top 24 out of 24 list management companies with 250 – 499 titles.

Top List Managers For Data Card Quality ( 100-249 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Complete Medical Lists 249
1 100.0 100.0 +0.0 Political Fundraising Lists 229
1 100.0 100.0 +0.0 eTargetMedia.com 226
1 100.0 100.0 +0.0 WS PONTON 196
5 99.0 98.0 +1.0 Key Marketing Advantage 180
5 99.0 99.0 +0.0 Focus USA 170
5 99.0 74.0 +25.0 Acu Media Group 168
5 99.0 96.0 +3.0 Digital Media Solutions 142
9 98.0 98.0 +0.0 AmeriList 244
9 98.0 99.0 -1.0 List Service Direct, Inc. 215
9 98.0 99.0 -1.0 Yankee List Marketing 158
9 98.0 97.0 +1.0 Multimedia Lists, Inc. 109
13 96.0 96.0 +0.0 Negev Direct Marketing, Inc. 217
13 96.0 96.0 +0.0 Geon Media Group 212
15 95.0 92.0 +3.0 Macromark, Inc. 214
15 95.0 70.0 +25.0 PK List Marketing, Inc. 112
17 91.0 88.0 +3.0 Hugo Dunhill Mailing Lists, Inc. 199
18 86.0 89.0 -3.0 Bethesda List Center 177
19 85.0 85.0 +0.0 JDM List Services 101
20 83.0 97.0 -14.0 JF Direct Marketing, Inc. 233
20 83.0 84.0 -1.0 Estee Marketing Group, Inc. 140
20 83.0 81.0 +2.0 Carol Enters List Co., Inc. 106
23 82.0 85.0 -3.0 Impulse Media Inc. 197
23 82.0 85.0 -3.0 Infocus Marketing, Inc. 169
23 82.0 86.0 -4.0 Atlantic List Company, Inc. 106
26 80.0 55.0 +25.0 The Euro Group 118
27 77.0 80.0 -3.0 Names In The News 189
28 76.0 79.0 -3.0 Trinity Direct 197
28 76.0 80.0 -4.0 McCarthy Media Group, Inc. 121
30 75.0 75.0 +0.0 Ethnic Technologies 239
30 75.0 100.0 -25.0 Take 5 Media Group 207
30 75.0 79.0 -4.0 MetaResponse Group 198
30 75.0 75.0 +0.0 Integrated Business Svcs 192
30 75.0 79.0 -4.0 Infinite Media 145
35 74.0 99.0 -25.0 ListSolutions 241
35 74.0 74.0 +0.0 The Rich List Company 143
35 74.0 74.0 +0.0 DAJ Direct 143
35 74.0 74.0 +0.0 M1 Data and Analytics 131
39 73.0 74.0 -1.0 FirstIn-Home.com 205
39 73.0 73.0 +0.0 Q5 List Marketing 188
39 73.0 73.0 +0.0 Beach List Direct, Inc. 165
39 73.0 72.0 +1.0 Professional Direct Marketing & Mailing Lists, Inc. 151
39 73.0 73.0 +0.0 e-Miles, Inc. 117
39 73.0 73.0 +0.0 Epsilon 114
39 73.0 74.0 -1.0 Investing Media Solutions 101
46 72.0 72.0 +0.0 American Name Services 163
46 72.0 97.0 -25.0 Maxim Media Group Inc 156
46 72.0 74.0 -2.0 Kroll Direct Marketing 143
49 71.0 95.0 -24.0 Horizon Lists 131
50 69.0 93.0 -24.0 Pathfinder Direct 103

Represents the top 50 out of 51 list management companies with 100-249 titles.

Top List Managers For Data Card Quality ( 50 – 99 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 DSA Direct, LLC 99
1 100.0 75.0 +25.0 Action One Media, Inc. 90
1 100.0 98.0 +2.0 Fresco Data 88
1 100.0 100.0 +0.0 Midwest Trading Post 83
1 100.0 100.0 +0.0 DATALINE 79
1 100.0 100.0 +0.0 Healy List Marketing 68
7 99.0 99.0 +0.0 Ameliorate Data Solutions, Inc. 99
7 99.0 73.0 +26.0 Integrated Management Solutions, Inc. 88
7 99.0 100.0 -1.0 Pioneer Pacific Media Group 85
7 99.0 99.0 +0.0 Midway Direct Marketing 84
7 99.0 99.0 +0.0 MCH Strategic Data 83
7 99.0 99.0 +0.0 NCRI List Management 74
7 99.0 99.0 +0.0 NOVA List Company 71
7 99.0 99.0 +0.0 Marketing Advisory Group, Inc. 63
7 99.0 86.0 +13.0 Mailing Lists Xpress 57
7 99.0 81.0 +18.0 Marketing Data Interactive 51
17 96.0 96.0 +0.0 Whitestone Data 88
17 96.0 98.0 -2.0 Business Watch Network 62
17 96.0 68.0 +28.0 AB Data Ltd. 60
17 96.0 96.0 +0.0 Hart & Benjamin 56
17 96.0 95.0 +1.0 VeraData 53
22 95.0 95.0 +0.0 Lists That Work 78
23 94.0 97.0 -3.0 NPS Media Group (formerly Evergreen Marketing) 72
23 94.0 86.0 +8.0 Pinpoint Technologies, Inc. 55
23 94.0 94.0 +0.0 A Plus Media Group, Inc. 53
26 93.0 74.0 +19.0 Lists, Inc 80
26 93.0 93.0 +0.0 Stanford Direct 79
26 93.0 68.0 +25.0 Computerized Research & Development 52
29 92.0 92.0 +0.0 Redi-Data Inc. 79
30 91.0 91.0 +0.0 DigDev Direct 87
30 91.0 89.0 +2.0 Qatalyst Media 52
32 90.0 92.0 -2.0 All That Marketing LLC 66
33 89.0 86.0 +3.0 MindBodySoul Media, Inc 89
34 88.0 89.0 -1.0 Data Decisions Group 70
35 86.0 73.0 +13.0 American Information Marketing 59
36 83.0 88.0 -5.0 Conrad Direct, Inc. 88
36 83.0 74.0 +9.0 Omega List Company 81
36 83.0 72.0 +11.0 American Mailing Lists Corporation 60
39 82.0 76.0 +6.0 Adrea Rubin Media, Inc. 56
40 81.0 77.0 +4.0 Andrews Wharton Inc. 98
41 80.0 75.0 +5.0 TMA Direct 68
42 79.0 79.0 +0.0 Institute Lists 78
43 78.0 73.0 +5.0 CCC Data Sevices, Inc. 54
44 75.0 75.0 +0.0 Profile America List Company, Inc. 90
44 75.0 75.0 +0.0 The Standard Information Company 70
44 75.0 75.0 +0.0 Data Lists Services 59
47 74.0 74.0 +0.0 Mazzone Marketing Group, LLC 88
47 74.0 77.0 -3.0 Marketing General, Inc. 69
47 74.0 74.0 +0.0 DUNN DATA Company Inc. 66
47 74.0 99.0 -25.0 Net60 Inc. 62
47 74.0 74.0 +0.0 IDG Communications List Services 60
47 74.0 78.0 -4.0 Tri-Media Marketing Services, Inc. 52

Represents the top 50 out of 71 list management companies with 50 – 99 titles.

A 50 data card minimum is required for a list manager to be ranked. There are 450 list management companies with less than 50 titles not ranked in this report.

What are data cards?

Data cards are documents used to describe the characteristics of a mailing list available for rental or sale, including description, pricing, selection options, output options, and contact information. Data cards are the primary documents used in circulation planning and mailing list purchasing decisions. For example, see the Boston Proper data card on NextMark’s website. Good circulation decisions depend on a good data card database. NextMark ensures the quality of its data card database through the Data Card Quality Report and other monitoring tools.

How data card quality is calculated

Data Card Quality Report Sample

The data card quality score is calculated by electronically analyzing more than 74,000 data cards. For each data card, a proprietary algorithm first rates the quality of 13 key attributes. Then, the score (0-100) for the data card is calculated using a weighted average of the 13 attributes. The list management company’s quality score is the average score of all data cards in their portfolio. List managers can access the details of the calculation and suggestions for improvement through NextMark’s free data card publishing tool (a.k.a. the “Data Card Wizard”). Only companies with more than 50 data cards in their portfolio are included in the rankings.

How to publish and enhance your data cards

Use NextMark’s free data card publishing tool to publish and enhance your data cards.