Media Sales

Data Card Quality Report

Data cards are the primary documents used in circulation planning and purchasing decisions. Publishing a high quality data card maximizes the likelihood of being selected for inclusion in direct marketing campaigns. Here are the top list managers ranked by the quality of their data card portfolios as of July 2, 2015.

Top List Managers by Data Card Quality

Top List Managers For Data Card Quality ( 500+ )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Exact Data 12,454
1 100.0 100.0 +0.0 B2B 2,066
1 100.0 100.0 +0.0 Sprint Data Solutions, LLC 1,517
1 100.0 100.0 +0.0 ALC 810
1 100.0 100.0 +0.0 Complete Mailing Lists 791
1 100.0 100.0 +0.0 Lighthouse List Co. 734
1 100.0 100.0 +0.0 Media Source Solutions, Inc. 624
1 100.0 100.0 +0.0 ListBargains.com 616
1 100.0 100.0 +0.0 List Connection Inc. 530
10 99.0 99.0 +0.0 Response Solutions LLC 1,563
10 99.0 92.0 +7.0 Reach Marketing LLC 1,408
12 98.0 98.0 +0.0 Statlistics 2,283
13 97.0 97.0 +0.0 Manning Media International 1,347
13 97.0 97.0 +0.0 Carney Direct Marketing 757
15 96.0 87.0 +9.0 Worldata 2,628
15 96.0 95.0 +1.0 List Services Corp. 762
17 95.0 95.0 +0.0 Specialists Marketing Services 2,255
17 95.0 95.0 +0.0 Macromark, Inc. 608
19 94.0 93.0 +1.0 Lake Group Media, Inc. 1,025
20 89.0 92.0 -3.0 Infogroup 3,781
21 85.0 88.0 -3.0 MeritDirect 1,920
22 80.0 83.0 -3.0 Cornerstone List Management 603
23 72.0 75.0 -3.0 SmarTTargeT Marketing 1,799

Represents the top 23 out of 23 list management companies with 500+ titles.

Top List Managers For Data Card Quality ( 250 – 499 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Dunhill International List Co. 437
1 100.0 100.0 +0.0 The List Experts 379
1 100.0 100.0 +0.0 Great Lakes List Management 358
1 100.0 100.0 +0.0 Take 5 Solutions 273
5 99.0 99.0 +0.0 Fred Woolf List Co., Inc. 425
5 99.0 99.0 +0.0 ListSolutions 315
7 98.0 98.0 +0.0 Byrum & Fleming 261
8 97.0 91.0 +6.0 North American Direct Marketing, Inc. 446
8 97.0 97.0 +0.0 Chilcutt Direct Marketing 290
10 96.0 97.0 -1.0 Alesco Data Group 397
10 96.0 100.0 -4.0 Paramount Lists, Inc. 381
10 96.0 97.0 -1.0 Midwest Direct Marketing, Inc. 255
13 95.0 95.0 +0.0 ACT ONE Mailing List Services, Inc. 276
14 94.0 98.0 -4.0 Focus USA 287
15 93.0 94.0 -1.0 KBM Group 474
15 93.0 93.0 +0.0 HepCats Marketing 407
15 93.0 95.0 -2.0 RMI Direct Marketing 360
18 92.0 90.0 +2.0 The Information Refinery, Inc. 418
18 92.0 92.0 +0.0 JR Direct 264
20 81.0 92.0 -11.0 Response Unlimited 378
20 81.0 93.0 -12.0 Belardi/Ostroy 363
22 75.0 81.0 -6.0 Penton 351
22 75.0 77.0 -2.0 SMS Marketing Services, Inc 338
24 73.0 98.0 -25.0 Market Street Lists, Inc. 396
25 69.0 69.0 +0.0 Marigold Technologies 250

Represents the top 25 out of 25 list management companies with 250 – 499 titles.

Top List Managers For Data Card Quality ( 100-249 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Complete Medical Lists 242
1 100.0 100.0 +0.0 Political Fundraising Lists 228
1 100.0 100.0 +0.0 eTargetMedia.com 209
1 100.0 100.0 +0.0 WS PONTON 196
1 100.0 100.0 +0.0 Yankee List Marketing 192
1 100.0 100.0 +0.0 Integrated Business Svcs 187
1 100.0 92.0 +8.0 Infinite Media 141
8 99.0 99.0 +0.0 The Rich List Company 143
9 98.0 98.0 +0.0 Multimedia Lists, Inc. 219
9 98.0 98.0 +0.0 Q5 List Marketing 196
9 98.0 96.0 +2.0 List Service Direct, Inc. 171
12 97.0 73.0 +24.0 AmeriList 224
12 97.0 97.0 +0.0 Maxim Media Group Inc 152
14 96.0 96.0 +0.0 Negev Direct Marketing, Inc. 223
14 96.0 96.0 +0.0 Geon Media Group 216
14 96.0 96.0 +0.0 Nations Voice Plus 200
14 96.0 96.0 +0.0 American Name Services 170
14 96.0 96.0 +0.0 Digital Media Solutions 120
14 96.0 96.0 +0.0 Datamatrix Lists 114
20 95.0 88.0 +7.0 Hugo Dunhill Mailing Lists, Inc. 205
20 95.0 95.0 +0.0 JF Direct Marketing, Inc. 113
22 94.0 89.0 +5.0 Infocus Marketing, Inc. 159
22 94.0 91.0 +3.0 PK List Marketing, Inc. 107
24 93.0 93.0 +0.0 Bethesda List Center 166
24 93.0 93.0 +0.0 Pathfinder Direct 100
26 91.0 84.0 +7.0 Leon Henry Inc. 151
27 89.0 83.0 +6.0 McCarthy Media Group, Inc. 120
28 88.0 82.0 +6.0 MetaResponse Group 229
28 88.0 90.0 -2.0 Impulse Media Inc. 161
30 85.0 90.0 -5.0 Atlantic List Company, Inc. 121
31 84.0 84.0 +0.0 Pioneer Pacific Media Group 128
32 83.0 85.0 -2.0 Estee Marketing Group, Inc. 144
32 83.0 82.0 +1.0 e-Miles, Inc. 116
32 83.0 86.0 -3.0 Carol Enters List Co., Inc. 105
35 82.0 80.0 +2.0 Ethnic Technologies 240
35 82.0 92.0 -10.0 FirstIn-Home.com 204
37 80.0 79.0 +1.0 Names In The News 164
38 79.0 94.0 -15.0 Epsilon 113
38 79.0 93.0 -14.0 Mailing Lists (Asia) LTD 103
40 78.0 80.0 -2.0 Trinity Direct 209
41 77.0 82.0 -5.0 TMA Direct 130
42 75.0 100.0 -25.0 Direct Market, LLC 207
42 75.0 75.0 +0.0 Global Village Marketing & Data Services, Inc. 183
42 75.0 73.0 +2.0 Professional Direct Marketing & Mailing Lists, Inc. 151
42 75.0 99.0 -24.0 Key Marketing Advantage 129
46 74.0 85.0 -11.0 Firstmark 249
46 74.0 74.0 +0.0 DatabaseUSA 221
46 74.0 74.0 +0.0 Beach List Direct, Inc. 160
46 74.0 74.0 +0.0 Acu Media Group 156
46 74.0 76.0 -2.0 Kroll Direct Marketing 149
46 74.0 74.0 +0.0 CAS 143
46 74.0 74.0 +0.0 DAJ Direct 140
46 74.0 74.0 +0.0 M1 Data and Analytics 131
46 74.0 74.0 +0.0 Investing Media Solutions 100

Represents the top 50 out of 58 list management companies with 100-249 titles.

Top List Managers For Data Card Quality ( 50 – 99 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 NYSE-Direct 89
1 100.0 100.0 +0.0 Midwest Trading Post 83
1 100.0 100.0 +0.0 DATALINE 79
1 100.0 100.0 +0.0 Fresco Data 69
1 100.0 100.0 +0.0 The Standard Information Company 66
1 100.0 81.0 +19.0 Vente Inc. 63
7 99.0 100.0 -1.0 Ameliorate Data Solutions, Inc. 90
7 99.0 99.0 +0.0 NCRI List Management 76
7 99.0 99.0 +0.0 Marketing Advisory Group, Inc. 64
7 99.0 87.0 +12.0 MCH Strategic Data 63
7 99.0 95.0 +4.0 IDG Communications List Services 60
7 99.0 99.0 +0.0 Net60 Inc. 57
13 98.0 98.0 +0.0 True North List Marketing 52
14 97.0 97.0 +0.0 Hart & Benjamin 56
15 96.0 96.0 +0.0 Regency Direct Mail 88
15 96.0 96.0 +0.0 Whitestone Data 87
15 96.0 96.0 +0.0 Tri-Media Marketing Services, Inc. 53
18 95.0 94.0 +1.0 ACTON Direct 90
18 95.0 96.0 -1.0 Evergreen Marketing 52
20 94.0 95.0 -1.0 Omega List Company 69
20 94.0 95.0 -1.0 A Plus Media Group, Inc. 61
22 93.0 93.0 +0.0 Stanford Direct 79
22 93.0 93.0 +0.0 List Management Services, Inc. 68
22 93.0 93.0 +0.0 Computerized Research & Development 56
25 92.0 92.0 +0.0 Redi-Data Inc. 78
26 90.0 89.0 +1.0 Conrad Direct, Inc. 85
27 87.0 99.0 -12.0 DSA Direct, LLC 88
27 87.0 76.0 +11.0 Healy List Marketing 67
29 85.0 71.0 +14.0 PlusMedia 59
29 85.0 82.0 +3.0 List Acquisition 57
31 84.0 88.0 -4.0 NOVA List Company 92
32 83.0 87.0 -4.0 Rickard Squared 65
33 82.0 77.0 +5.0 American Mailing Lists Corporation 51
34 81.0 82.0 -1.0 Institute Lists 69
35 79.0 95.0 -16.0 Charles Moore Associates 94
35 79.0 79.0 +0.0 Lists That Work 78
37 78.0 77.0 +1.0 Marketing General, Inc. 92
38 77.0 78.0 -1.0 Listdata Inc. 53
39 76.0 74.0 +2.0 Mazzone Marketing Group, LLC 98
40 75.0 100.0 -25.0 Action One Media, Inc. 90
40 75.0 100.0 -25.0 Profile America List Company, Inc. 88
40 75.0 97.0 -22.0 Adrea Rubin Media, Inc. 86
40 75.0 75.0 +0.0 American Student Marketing 85
40 75.0 79.0 -4.0 Data Lists Services 59
40 75.0 75.0 +0.0 Select List Corporation 56
46 74.0 90.0 -16.0 DigDev Direct 85
46 74.0 88.0 -14.0 List Counsellors Inc. 80
46 74.0 80.0 -6.0 Compiled Solutions 80
46 74.0 74.0 +0.0 DUNN DATA Company Inc. 66
46 74.0 99.0 -25.0 NFocus 65
46 74.0 74.0 +0.0 American Information Marketing 58
46 74.0 74.0 +0.0 Media Baby 53
46 74.0 75.0 -1.0 L.I.S.T. Incorporated 53

Represents the top 50 out of 71 list management companies with 50 – 99 titles.

A 50 data card minimum is required for a list manager to be ranked. There are 435 list management companies with less than 50 titles not ranked in this report.

What are data cards?

Data cards are documents used to describe the characteristics of a mailing list available for rental or sale, including description, pricing, selection options, output options, and contact information. Data cards are the primary documents used in circulation planning and mailing list purchasing decisions. For example, see the Boston Proper data card on NextMark’s website. Good circulation decisions depend on a good data card database. NextMark ensures the quality of its data card database through the Data Card Quality Report and other monitoring tools.

How data card quality is calculated

Data Card Quality Report Sample

The data card quality score is calculated by electronically analyzing more than 74,000 data cards. For each data card, a proprietary algorithm first rates the quality of 13 key attributes. Then, the score (0-100) for the data card is calculated using a weighted average of the 13 attributes. The list management company’s quality score is the average score of all data cards in their portfolio. List managers can access the details of the calculation and suggestions for improvement through NextMark’s free data card publishing tool (a.k.a. the “Data Card Wizard”). Only companies with more than 50 data cards in their portfolio are included in the rankings.

How to publish and enhance your data cards

Use NextMark’s free data card publishing tool to publish and enhance your data cards.