Media Sales

Data Card Quality Report

Top List Managers by Data Card Quality

Data cards are the primary documents used in circulation planning and purchasing decisions. Publishing a high quality data card maximizes the likelihood of being selected for inclusion in direct marketing campaigns. Here are the top list managers ranked by the quality of their data card portfolios as of January 1, 2021.

Top List Managers For Data Card Quality ( 500+ )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Exact Data 12,417
1 100.0 100.0 +0.0 Sprint Data Solutions, LLC 3,447
1 100.0 100.0 +0.0 B2B 2,076
1 100.0 100.0 +0.0 Lighthouse List Co. 871
1 100.0 100.0 +0.0 Complete Mailing Lists 825
1 100.0 100.0 +0.0 List Connection Inc. 794
1 100.0 100.0 +0.0 NYSE-Direct 575
1 100.0 100.0 +0.0 Media Source Solutions, Inc. 562
1 100.0 100.0 +0.0 LBDigital 548
1 100.0 100.0 +0.0 Dunhill International List Co. 537
11 99.0 99.0 +0.0 Response Solutions LLC 3,017
11 99.0 99.0 +0.0 Great Lakes List Management 528
13 98.0 98.0 +0.0 Worldata, Inc. 4,123
14 97.0 97.0 +0.0 Manning Media International 1,345
14 97.0 91.0 +6.0 The Information Refinery, Inc. 602
16 96.0 96.0 +0.0 Lake Group Media, Inc. 699
16 96.0 96.0 +0.0 Byrum & Fleming 502
18 95.0 85.0 +10.0 List Services Corp. 1,009
19 94.0 94.0 +0.0 Data Axle 3,460
19 94.0 95.0 -1.0 Reach Marketing LLC 970
21 90.0 90.0 +0.0 Specialists Marketing Services 1,678
22 88.0 92.0 -4.0 Statlistics 1,066
23 84.0 90.0 -6.0 Adstra 536
24 83.0 86.0 -3.0 MeritDirect 920
25 70.0 70.0 +0.0 SmarTTargeT Marketing 1,903
26 68.0 68.0 +0.0 Ultimate Data, a division of Wiland, Inc. 888
26 68.0 68.0 +0.0 LakeB2b 759

Represents the top 27 out of 27 list management companies with 500+ titles.

Top List Managers For Data Card Quality ( 250 – 499 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 The List Experts 381
1 100.0 100.0 +0.0 Blue Mail Media Inc 298
3 99.0 99.0 +0.0 AmeriList 450
3 99.0 99.0 +0.0 Paramount Lists, Inc. 343
5 98.0 98.0 +0.0 Fred Woolf List Co., Inc. 423
5 98.0 73.0 +25.0 HepCats Marketing 404
7 97.0 95.0 +2.0 List Service Direct, Inc. 350
7 97.0 98.0 -1.0 Midwest Direct Marketing, Inc. 307
7 97.0 98.0 -1.0 Carney Direct Marketing 275
10 96.0 96.0 +0.0 Alesco Data Group 439
10 96.0 96.0 +0.0 Nations Voice Plus 339
10 96.0 96.0 +0.0 Specialists Marketing Services, Inc. – Data Division 299
13 95.0 95.0 +0.0 ACT ONE Mailing List Services, Inc. 276
14 93.0 93.0 +0.0 KBM Group 398
15 91.0 66.0 +25.0 Marigold Technologies 263
16 87.0 97.0 -10.0 RMI Direct Marketing 331
17 83.0 85.0 -2.0 Response Unlimited 493
18 77.0 81.0 -4.0 Deloitte LLP 341
19 75.0 71.0 +4.0 North American Direct Marketing, Inc. 324
19 75.0 75.0 +0.0 Informa Engage 264

Represents the top 20 out of 20 list management companies with 250 – 499 titles.

Top List Managers For Data Card Quality ( 100-249 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Complete Medical Lists 246
1 100.0 100.0 +0.0 eTargetMedia.com 237
1 100.0 100.0 +0.0 Political Fundraising Lists 232
1 100.0 100.0 +0.0 Azonic Direct 203
1 100.0 100.0 +0.0 WS PONTON 196
6 99.0 99.0 +0.0 nSightful 145
7 98.0 98.0 +0.0 Key Marketing Advantage 162
8 97.0 97.0 +0.0 JF Direct Marketing, Inc. 232
9 96.0 96.0 +0.0 Negev Direct Marketing, Inc. 208
10 95.0 95.0 +0.0 PK List Marketing, Inc. 116
11 92.0 98.0 -6.0 Hugo Dunhill Mailing Lists, Inc. 225
12 89.0 90.0 -1.0 Chilcutt Direct Marketing 172
13 85.0 89.0 -4.0 Impulse Media Inc. 118
13 85.0 85.0 +0.0 JDM List Services 104
15 84.0 84.0 +0.0 Estee Marketing Group, Inc. 117
15 84.0 85.0 -1.0 Conrad Direct, Inc. 105
17 82.0 80.0 +2.0 Macromark, Inc. 125
18 80.0 81.0 -1.0 Names In The News 212
19 77.0 99.0 -22.0 ListSolutions 236
20 76.0 77.0 -1.0 Bethesda List Center 162
20 76.0 94.0 -18.0 Pathfinder Direct 103
22 75.0 75.0 +0.0 Ethnic Technologies 239
23 74.0 74.0 +0.0 The Rich List Company 143
23 74.0 74.0 +0.0 Focus USA 143
23 74.0 74.0 +0.0 M1 Data and Analytics 131
23 74.0 74.0 +0.0 ADS Data Direct 109
27 73.0 73.0 +0.0 Q5 List Marketing 188
27 73.0 73.0 +0.0 FirstIn-Home.com 183
27 73.0 98.0 -25.0 Acu Media Group 177
27 73.0 75.0 -2.0 Trinity Direct 173
27 73.0 72.0 +1.0 Professional Direct Marketing & Mailing Lists, Inc. 154
27 73.0 73.0 +0.0 Belardi Wong 123
27 73.0 73.0 +0.0 e-Miles, Inc. 117
27 73.0 73.0 +0.0 Investing Media Solutions 101
35 72.0 72.0 +0.0 Beach List Direct, Inc. 184
35 72.0 72.0 +0.0 Infocus Marketing, Inc. 138
37 71.0 96.0 -25.0 Geon Media Group 194
37 71.0 96.0 -25.0 Horizon Lists 131
37 71.0 71.0 +0.0 American Name Services 124
37 71.0 71.0 +0.0 Contact Marketing 111
41 65.0 65.0 +0.0 MindBodySoul Media, Inc 105
42 55.0 80.0 -25.0 The Euro Group 118

Represents the top 42 out of 42 list management companies with 100-249 titles.

Top List Managers For Data Card Quality ( 50 – 99 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Fresco Data 88
1 100.0 100.0 +0.0 DATALINE 79
1 100.0 100.0 +0.0 Healy List Marketing 68
1 100.0 100.0 +0.0 Insights Direct Marketing 64
5 99.0 74.0 +25.0 Andrews Wharton Inc. 90
5 99.0 87.0 +12.0 DSA Direct, LLC 86
5 99.0 99.0 +0.0 Marketing Data Interactive 79
5 99.0 99.0 +0.0 NCRI List Management 74
5 99.0 75.0 +24.0 Net60 Inc. 74
10 98.0 98.0 +0.0 McCarthy Media Group, Inc. 86
10 98.0 98.0 +0.0 Listdata Inc. 51
12 97.0 97.0 +0.0 Hart & Benjamin 60
12 97.0 98.0 -1.0 Multimedia Lists, Inc. 50
14 95.0 95.0 +0.0 Lists That Work 78
14 95.0 95.0 +0.0 MCH Strategic Data 65
16 94.0 89.0 +5.0 Omega List Company 93
16 94.0 92.0 +2.0 Redi-Data Inc. 83
16 94.0 94.0 +0.0 Pinpoint Technologies, Inc. 56
19 93.0 93.0 +0.0 Stanford Direct 79
20 91.0 91.0 +0.0 DigDev Direct 88
21 90.0 91.0 -1.0 NPS Media Group 69
22 86.0 85.0 +1.0 VeraData 66
22 86.0 88.0 -2.0 Key Acquisition Partners 57
22 86.0 88.0 -2.0 Mary Elizabeth Granger & Associates, Inc 50
25 85.0 97.0 -12.0 Hominy Names, LLC 77
26 84.0 94.0 -10.0 A Plus Media Group, Inc. 52
27 83.0 84.0 -1.0 4Cite 57
28 80.0 79.0 +1.0 Pioneer Pacific Media Group 76
29 79.0 83.0 -4.0 Carol Enters List Co., Inc. 87
30 76.0 99.0 -23.0 Midway Direct Marketing 97
31 75.0 75.0 +0.0 Profile America List Company, Inc. 90
31 75.0 74.0 +1.0 Mazzone Marketing Group, LLC 88
31 75.0 75.0 +0.0 Practical Media Solutions 87
31 75.0 75.0 +0.0 Midwest Trading Post 79
31 75.0 75.0 +0.0 The Standard Information Company 70
36 74.0 99.0 -25.0 Integrated Management Solutions, Inc. 89
36 74.0 74.0 +0.0 Lists, Inc 87
36 74.0 74.0 +0.0 Datamatrix Lists 79
36 74.0 74.0 +0.0 DUNN DATA Company Inc. 66
36 74.0 74.0 +0.0 IDG Communications List Services 60
36 74.0 74.0 +0.0 Mailing Lists Xpress 60
42 73.0 97.0 -24.0 Institute Lists 79
42 73.0 74.0 -1.0 AB Data Ltd. 70
42 73.0 74.0 -1.0 Compiled Solutions 66
42 73.0 73.0 +0.0 American Information Marketing 59
42 73.0 73.0 +0.0 Grow Data 52
47 72.0 72.0 +0.0 Kroll Direct Marketing 97
47 72.0 72.0 +0.0 Marketing Lists Services 72
47 72.0 72.0 +0.0 American Mailing Lists Corporation 70
47 72.0 72.0 +0.0 NCM List Services Division 53

Represents the top 50 out of 65 list management companies with 50 – 99 titles.

A 50 data card minimum is required for a list manager to be ranked. There are 461 list management companies with less than 50 titles not ranked in this report.

What are data cards?

Data cards are documents used to describe the characteristics of a mailing list available for rental or sale, including description, pricing, selection options, output options, and contact information. Data cards are the primary documents used in circulation planning and mailing list purchasing decisions. For example, see the Boston Proper data card on NextMark’s website. Good circulation decisions depend on a good data card database. NextMark ensures the quality of its data card database through the Data Card Quality Report and other monitoring tools.

How data card quality is calculated

Data Card Quality Report Sample

The data card quality score is calculated by electronically analyzing more than 74,000 data cards. For each data card, a proprietary algorithm first rates the quality of 13 key attributes. Then, the score (0-100) for the data card is calculated using a weighted average of the 13 attributes. The list management company’s quality score is the average score of all data cards in their portfolio. List managers can access the details of the calculation and suggestions for improvement through NextMark’s free data card publishing tool (a.k.a. the “Data Card Wizard”). Only companies with more than 50 data cards in their portfolio are included in the rankings.

How to publish and enhance your data cards

Use NextMark’s free data card publishing tool to publish and enhance your data cards.