Media Sales

Data Card Quality Report

top 50 data card quality sealData cards are the primary documents used in circulation planning and purchasing decisions. Publishing a high quality data card maximizes the likelihood of being selected for inclusion in direct marketing campaigns. Here are the top list managers ranked by the quality of their data card portfolios as of April 1, 2012.

Top List Managers For Data Card Quality ( 500+ )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 ConsumerBase 4,099
1 100.0 100.0 +0.0 B2B 1,076
1 100.0 100.0 +0.0 Response Solutions LLC 1,037
1 100.0 100.0 +0.0 American List Counsel (ALC) 734
1 100.0 100.0 +0.0 Complete Mailing Lists 596
1 100.0 100.0 +0.0 ListBargains.com 590
1 100.0 100.0 +0.0 Lighthouse List Co. 572
1 100.0 100.0 +0.0 Media Source Solutions, Inc. 536
1 100.0 100.0 +0.0 BMI Elite 527
10 99.0 99.0 +0.0 Statlistics 3,720
10 99.0 72.0 +27.0 Alesco Data Group 619
12 98.0 97.0 +1.0 Lake Group Media, Inc. 764
13 96.0 95.0 +1.0 Macromark, Inc. 839
14 95.0 73.0 +22.0 Carney Direct Marketing 510
15 89.0 85.0 +4.0 Infogroup 3,923
16 88.0 86.0 +2.0 List Services Corp. 975
16 88.0 86.0 +2.0 Cornerstone List Management 667
16 88.0 100.0 -12.0 Reach Marketing LLC 618
19 86.0 87.0 -1.0 MeritDirect 2,452
20 83.0 81.0 +2.0 Specialists Marketing Services 2,625
21 76.0 77.0 -1.0 Worldata 2,660
22 73.0 73.0 +0.0 Manning Media International 1,425

Represents the top 22 out of 22 list management companies with 500+ titles.

Top List Managers For Data Card Quality ( 250 – 499 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Paramount Lists, Inc. 485
1 100.0 100.0 +0.0 List Connection Inc. 431
1 100.0 100.0 +0.0 Fred Woolf List Co., Inc. 424
1 100.0 100.0 +0.0 Dunhill International List Co. 419
1 100.0 100.0 +0.0 The List Experts 373
1 100.0 100.0 +0.0 Take 5 Solutions 335
1 100.0 100.0 +0.0 Ethnic Technologies 320
1 100.0 97.0 +3.0 Integrated Business Svcs 258
9 99.0 99.0 +0.0 Great Lakes List Management 408
10 98.0 87.0 +11.0 Focus USA 321
11 97.0 93.0 +4.0 The Information Refinery, Inc. 395
12 96.0 96.0 +0.0 Byrum & Fleming 363
12 96.0 77.0 +19.0 Hugo Dunhill Mailing Lists, Inc. 256
14 95.0 97.0 -2.0 RMI Direct Marketing 373
15 93.0 88.0 +5.0 Bethesda List Center 314
16 92.0 95.0 -3.0 ACT ONE Mailing List Services, Inc. 276
16 92.0 93.0 -1.0 Trinity Direct 256
18 91.0 88.0 +3.0 Chilcutt Direct Marketing 330
18 91.0 97.0 -6.0 DUNN DATA Company Inc. 316
18 91.0 83.0 +8.0 Midwest Direct Marketing, Inc. 274
21 85.0 82.0 +3.0 MetaResponse Group 274
22 84.0 96.0 -12.0 KBM Group 473
23 83.0 82.0 +1.0 Belardi/Ostroy 412
24 79.0 76.0 +3.0 Infinite Media 359
24 79.0 79.0 +0.0 Firstmark 260
26 74.0 74.0 +0.0 Market Street Lists, Inc. 397
27 73.0 73.0 +0.0 Response Unlimited 370
28 72.0 80.0 -8.0 S.A. Willy Braillard N.V. 315
29 69.0 69.0 +0.0 Sopres Marketing 267
30 68.0 68.0 +0.0 North American Direct Marketing, Inc. 461
31 65.0 65.0 +0.0 The List Bank 368

Represents the top 31 out of 31 list management companies with 250 – 499 titles.

Top List Managers For Data Card Quality ( 100-249 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Yankee List Marketing 215
1 100.0 100.0 +0.0 eTargetMedia.com 205
1 100.0 100.0 +0.0 W.S. Ponton, Inc. 203
1 100.0 100.0 +0.0 Complete Medical Lists 201
1 100.0 97.0 +3.0 Q5 List Marketing 192
1 100.0 100.0 +0.0 InfoDirect, Inc. 187
1 100.0 99.0 +1.0 Infocus Marketing, Inc. 168
1 100.0 100.0 +0.0 List Service Direct, Inc. 159
1 100.0 100.0 +0.0 Political Fundraising Lists 152
1 100.0 75.0 +25.0 The Rich List Company 141
1 100.0 92.0 +8.0 Key Marketing Advantage 111
1 100.0 75.0 +25.0 Direct Market, LLC 110
1 100.0 92.0 +8.0 Media1 LLC 106
14 99.0 92.0 +7.0 CAS 142
15 98.0 72.0 +26.0 Beach List Direct, Inc. 168
15 98.0 74.0 +24.0 Interactive Marketing Solutions 121
15 98.0 96.0 +2.0 Mazzone Marketing Group, LLC 103
18 97.0 97.0 +0.0 Geon Media Group 205
19 96.0 96.0 +0.0 Negev Direct Marketing, Inc. 208
19 96.0 97.0 -1.0 American Name Services 147
19 96.0 99.0 -3.0 MCH Strategic Data 134
19 96.0 96.0 +0.0 Atlantic List Company, Inc. 122
23 95.0 93.0 +2.0 Adrea Rubin Marketing, Inc. 184
23 95.0 98.0 -3.0 Rickard List Marketing 130
25 92.0 97.0 -5.0 PK List Marketing, Inc. 101
26 91.0 81.0 +10.0 Estee Marketing Group, Inc. 157
27 89.0 86.0 +3.0 Epsilon Targeting 115
28 87.0 72.0 +15.0 ACTON Direct 156
29 85.0 81.0 +4.0 mardevdm2 137
30 83.0 99.0 -16.0 FirstIn-Home.com 204
31 82.0 83.0 -1.0 DAJ Direct 116
31 82.0 81.0 +1.0 Direct Communications Corp. 108
33 81.0 82.0 -1.0 TMA Direct 185
34 80.0 96.0 -16.0 Regency Direct Mail 106
34 80.0 75.0 +5.0 Listdata Inc. 102
34 80.0 81.0 -1.0 MGILists 102
37 77.0 75.0 +2.0 Kroll Direct Marketing 246
37 77.0 74.0 +3.0 L.I.S.T. Incorporated 221
37 77.0 73.0 +4.0 AmeriList 156
40 76.0 94.0 -18.0 List Solutions 245
40 76.0 82.0 -6.0 JR Direct 201
40 76.0 75.0 +1.0 Country Marketing Ltd. 197
40 76.0 77.0 -1.0 Names In The News 193
44 75.0 75.0 +0.0 Global Village Marketing & Data Services, Inc. 212
44 75.0 75.0 +0.0 Infogroup Reseller 173
46 74.0 74.0 +0.0 American Christian Lists 236
46 74.0 74.0 +0.0 The List Authority 188
46 74.0 76.0 -2.0 Wyvern Direct Response 151
49 73.0 73.0 +0.0 GlaserDIRECT, Inc. 115
50 72.0 72.0 +0.0 Professional Direct Marketing & Mailing Lists, Inc. 176
50 72.0 72.0 +0.0 Data Direct Solutions 170
50 72.0 68.0 +4.0 Pioneer Pacific List Marketing, Inc. 140
50 72.0 97.0 -25.0 Datamatrix Lists 107

Represents the top 50 out of 63 list management companies with 100-249 titles.

Top List Managers For Data Card Quality ( 50 – 99 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 96.0 +4.0 Charles Moore Associates 96
1 100.0 100.0 +0.0 Profile America List Company, Inc. 94
1 100.0 75.0 +25.0 DATALINE 76
1 100.0 84.0 +16.0 All Access Lists 75
1 100.0 97.0 +3.0 Data Lists Services 62
1 100.0 75.0 +25.0 Vente Inc. 61
1 100.0 100.0 +0.0 SKM Media Group, Inc. 60
1 100.0 100.0 +0.0 Healy List Marketing 57
1 100.0 100.0 +0.0 NCM List Services Division 52
10 99.0 100.0 -1.0 NCRI List Management 75
10 99.0 99.0 +0.0 Leon Henry Inc. 72
10 99.0 99.0 +0.0 Marketing Advisory Group, Inc. 64
10 99.0 86.0 +13.0 Media Baby 53
14 98.0 99.0 -1.0 Tri-Media Marketing Services, Inc. 72
15 97.0 N/A N/A Spectra Data Group 78
15 97.0 98.0 -1.0 True North List Marketing 68
15 97.0 92.0 +5.0 Mailing Lists (Asia) LTD 65
15 97.0 97.0 +0.0 Hart & Benjamin 56
19 96.0 96.0 +0.0 A Plus Media Group, Inc. 50
20 94.0 75.0 +19.0 World Innovators, Inc. 96
20 94.0 84.0 +10.0 Preferred Communications 73
20 94.0 96.0 -2.0 Specialized Fundraising Services, Inc. 61
23 91.0 72.0 +19.0 McCarthy Media Group, Inc. 95
23 91.0 76.0 +15.0 Destination Interactive 59
23 91.0 71.0 +20.0 CCC Data Sevices, Inc. 54
26 90.0 91.0 -1.0 Conrad Direct, Inc. 85
26 90.0 92.0 -2.0 Impulse Media Inc. 79
28 89.0 93.0 -4.0 List Acquisition 84
28 89.0 97.0 -8.0 Infocore, Inc. 73
28 89.0 90.0 -1.0 Institute Lists 58
31 88.0 76.0 +12.0 Select List Corporation 56
32 84.0 74.0 +10.0 NOVA List Company 62
33 83.0 74.0 +9.0 Horizon Lists 76
34 82.0 74.0 +8.0 List Counsellors Inc. 82
34 82.0 94.0 -12.0 JF Direct Marketing, Inc. 50
36 81.0 88.0 -7.0 Omega List Company 67
37 77.0 77.0 +0.0 Compiled Solutions 98
38 76.0 91.0 -15.0 Andrews Wharton Inc. 88
38 76.0 78.0 -2.0 Carnegie Marketing 50
40 75.0 75.0 +0.0 Marquise Direct 90
40 75.0 78.0 -3.0 IDG Communications List Services 89
40 75.0 74.0 +1.0 GINSBURG GLOBAL 89
40 75.0 75.0 +0.0 DataCentral, Inc. 70
40 75.0 73.0 +2.0 Name-Finders Lists, Inc. 64
40 75.0 75.0 +0.0 ThruChannel 52
40 75.0 75.0 +0.0 Database101 50
47 74.0 74.0 +0.0 Schober Direct Media 86
47 74.0 74.0 +0.0 Net60 80
47 74.0 74.0 +0.0 American Information Marketing 58
47 74.0 74.0 +0.0 NOBLEVentures 56
47 74.0 74.0 +0.0 MailCreations.com, Inc. 52

Represents the top 50 out of 69 list management companies with 50 – 99 titles.

A 50 data card minimum is required for a list manager to be ranked. There are 686 list management companies with less than 50 titles not ranked in this report.

What are data cards?

Data cards are documents used to describe the characteristics of a mailing list available for rental or sale, including description, pricing, selection options, output options, and contact information. Data cards are the primary documents used in circulation planning and mailing list purchasing decisions. For example, see the Boston Proper data card on NextMark’s website. Good circulation decisions depend on a good data card database. NextMark ensures the quality of its data card database through the Data Card Quality Report and other monitoring tools.

How data card quality is calculated

Data Card Quality Report Sample

The data card quality score is calculated by electronically analyzing more than 74,000 data cards. For each data card, a proprietary algorithm first rates the quality of 13 key attributes. Then, the score (0-100) for the data card is calculated using a weighted average of the 13 attributes. The list management company’s quality score is the average score of all data cards in their portfolio. List managers can access the details of the calculation and suggestions for improvement through NextMark’s free data card publishing tool (a.k.a. the “Data Card Wizard”). Only companies with more than 50 data cards in their portfolio are included in the rankings.

How to publish and enhance your data cards

Use NextMark’s free data card publishing tool to publish and enhance your data cards.

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