Media Sales

Data Card Quality Report

Data cards are the primary documents used in circulation planning and purchasing decisions. Publishing a high quality data card maximizes the likelihood of being selected for inclusion in direct marketing campaigns. Here are the top list managers ranked by the quality of their data card portfolios as of July 1, 2016.

Top List Managers by Data Card Quality

Top List Managers For Data Card Quality ( 500+ )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Exact Data 12,455
1 100.0 100.0 +0.0 Sprint Data Solutions, LLC 1,721
1 100.0 100.0 +0.0 ALC 794
1 100.0 100.0 +0.0 Complete Mailing Lists 790
1 100.0 100.0 +0.0 Lighthouse List Co. 742
1 100.0 100.0 +0.0 Media Source Solutions, Inc. 637
1 100.0 100.0 +0.0 ListBargains.com 626
1 100.0 100.0 +0.0 List Connection Inc. 554
9 99.0 99.0 +0.0 Response Solutions LLC 1,707
10 97.0 97.0 +0.0 Manning Media International 1,343
10 97.0 97.0 +0.0 Carney Direct Marketing 708
12 96.0 92.0 +4.0 Infogroup 3,694
12 96.0 96.0 +0.0 Worldata 2,586
14 95.0 95.0 +0.0 Specialists Marketing Services 2,125
15 94.0 94.0 +0.0 Macromark, Inc. 527
16 92.0 93.0 -1.0 Lake Group Media, Inc. 1,146
17 89.0 94.0 -5.0 MeritDirect 1,883
17 89.0 95.0 -6.0 Reach Marketing LLC 1,228
19 86.0 96.0 -10.0 List Services Corp. 827
20 80.0 86.0 -6.0 Statlistics 1,935
21 75.0 75.0 +0.0 B2B 2,070
22 70.0 73.0 -3.0 SmarTTargeT Marketing 1,799

Represents the top 22 out of 22 list management companies with 500+ titles.

Top List Managers For Data Card Quality ( 250 – 499 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Dunhill International List Co. 470
1 100.0 100.0 +0.0 The List Experts 379
1 100.0 75.0 +25.0 Penton 345
4 99.0 99.0 +0.0 Fred Woolf List Co., Inc. 425
4 99.0 99.0 +0.0 Great Lakes List Management 344
4 99.0 99.0 +0.0 Specialists Marketing Services, Inc. – Data Division 302
4 99.0 99.0 +0.0 Focus USA 293
4 99.0 99.0 +0.0 Paramount Lists, Inc. 260
4 99.0 99.0 +0.0 ListSolutions 257
10 97.0 97.0 +0.0 Byrum & Fleming 322
10 97.0 97.0 +0.0 Chilcutt Direct Marketing 264
12 96.0 96.0 +0.0 Alesco Data Group 423
12 96.0 96.0 +0.0 North American Direct Marketing, Inc. 392
12 96.0 96.0 +0.0 Midwest Direct Marketing, Inc. 264
15 95.0 95.0 +0.0 ACT ONE Mailing List Services, Inc. 276
16 93.0 90.0 +3.0 KBM Group 480
16 93.0 93.0 +0.0 HepCats Marketing 405
18 92.0 92.0 +0.0 JR Direct 254
19 91.0 66.0 +25.0 Marigold Technologies 253
20 89.0 90.0 -1.0 RMI Direct Marketing 450
21 86.0 90.0 -4.0 The Information Refinery, Inc. 430
22 82.0 83.0 -1.0 Belardi/Ostroy 346
23 77.0 85.0 -8.0 Cornerstone List Management 488
24 73.0 73.0 +0.0 Market Street Lists, Inc. 396
25 72.0 80.0 -8.0 Response Unlimited 393

Represents the top 25 out of 25 list management companies with 250 – 499 titles.

Top List Managers For Data Card Quality ( 100-249 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 91.0 +9.0 Complete Medical Lists 244
1 100.0 100.0 +0.0 Political Fundraising Lists 229
1 100.0 100.0 +0.0 eTargetMedia.com 215
1 100.0 100.0 +0.0 Take 5 Media Group 204
1 100.0 100.0 +0.0 WS PONTON 196
1 100.0 100.0 +0.0 Integrated Business Svcs 190
1 100.0 100.0 +0.0 NYSE-Direct 123
8 99.0 97.0 +2.0 List Service Direct, Inc. 200
8 99.0 99.0 +0.0 Yankee List Marketing 185
8 99.0 85.0 +14.0 Key Marketing Advantage 181
8 99.0 74.0 +25.0 CAS 143
12 98.0 78.0 +20.0 FirstIn-Home.com 205
12 98.0 98.0 +0.0 Acu Media Group 161
14 97.0 97.0 +0.0 AmeriList 230
14 97.0 97.0 +0.0 Multimedia Lists, Inc. 157
14 97.0 97.0 +0.0 Maxim Media Group Inc 156
17 96.0 96.0 +0.0 Nations Voice Plus 247
17 96.0 96.0 +0.0 Negev Direct Marketing, Inc. 222
17 96.0 96.0 +0.0 Geon Media Group 216
17 96.0 94.0 +2.0 JF Direct Marketing, Inc. 146
17 96.0 96.0 +0.0 Digital Media Solutions 142
22 95.0 95.0 +0.0 PK List Marketing, Inc. 111
23 94.0 95.0 -1.0 Leon Henry Inc. 155
23 94.0 93.0 +1.0 McCarthy Media Group, Inc. 125
25 93.0 93.0 +0.0 Pathfinder Direct 102
26 91.0 94.0 -3.0 Impulse Media Inc. 179
27 90.0 86.0 +4.0 Atlantic List Company, Inc. 110
28 89.0 86.0 +3.0 Bethesda List Center 172
28 89.0 91.0 -2.0 Infocus Marketing, Inc. 158
28 89.0 88.0 +1.0 Pioneer Pacific Media Group 103
31 87.0 73.0 +14.0 Beach List Direct, Inc. 164
31 87.0 89.0 -2.0 DAJ Direct 143
33 85.0 83.0 +2.0 Estee Marketing Group, Inc. 144
34 84.0 88.0 -4.0 NOVA List Company 113
35 83.0 88.0 -5.0 MetaResponse Group 204
35 83.0 83.0 +0.0 Mailing Lists (Asia) LTD 103
37 82.0 88.0 -6.0 Infinite Media 148
38 79.0 78.0 +1.0 Trinity Direct 197
38 79.0 77.0 +2.0 TMA Direct 106
40 77.0 79.0 -2.0 Names In The News 169
41 75.0 77.0 -2.0 Ethnic Technologies 240
41 75.0 75.0 +0.0 Hugo Dunhill Mailing Lists, Inc. 205
41 75.0 75.0 +0.0 Global Village Marketing & Data Services, Inc. 183
41 75.0 75.0 +0.0 Direct Market, LLC 147
45 74.0 74.0 +0.0 DatabaseUSA 221
45 74.0 74.0 +0.0 The Rich List Company 143
45 74.0 74.0 +0.0 M1 Data and Analytics 131
48 73.0 75.0 -2.0 Firstmark 213
48 73.0 74.0 -1.0 Q5 List Marketing 189
48 73.0 72.0 +1.0 Professional Direct Marketing & Mailing Lists, Inc. 151
48 73.0 73.0 +0.0 e-Miles, Inc. 117
48 73.0 73.0 +0.0 Epsilon 114

Represents the top 50 out of 57 list management companies with 100-249 titles.

Top List Managers For Data Card Quality ( 50 – 99 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Profile America List Company, Inc. 88
1 100.0 100.0 +0.0 Midwest Trading Post 83
1 100.0 82.0 +18.0 DSA Direct, LLC 82
1 100.0 100.0 +0.0 DATALINE 79
1 100.0 100.0 +0.0 Fresco Data 70
1 100.0 100.0 +0.0 Integrated Management Solutions, Inc. 61
1 100.0 100.0 +0.0 Grow Data 55
8 99.0 99.0 +0.0 Ameliorate Data Solutions, Inc. 96
8 99.0 99.0 +0.0 MCH Strategic Data 85
8 99.0 100.0 -1.0 Lists, Inc 77
8 99.0 99.0 +0.0 NCRI List Management 75
8 99.0 99.0 +0.0 Marketing Advisory Group, Inc. 64
8 99.0 99.0 +0.0 Midway Direct Marketing 64
14 98.0 98.0 +0.0 True North List Marketing 50
15 97.0 97.0 +0.0 Evergreen Marketing 69
15 97.0 97.0 +0.0 Hart & Benjamin 56
15 97.0 97.0 +0.0 Listdata Inc. 53
18 96.0 96.0 +0.0 Datamatrix Lists 93
18 96.0 96.0 +0.0 Whitestone Data 87
18 96.0 96.0 +0.0 Preferred Communications 63
18 96.0 96.0 +0.0 Tri-Media Marketing Services, Inc. 55
22 95.0 86.0 +9.0 ACTON Direct 90
23 94.0 94.0 +0.0 A Plus Media Group, Inc. 50
24 93.0 93.0 +0.0 Stanford Direct 79
24 93.0 92.0 +1.0 VeraData 68
26 92.0 92.0 +0.0 Redi-Data Inc. 79
27 91.0 91.0 +0.0 DigDev Direct 85
28 90.0 89.0 +1.0 Conrad Direct, Inc. 76
29 89.0 80.0 +9.0 Institute Lists 71
30 88.0 80.0 +8.0 Adrea Rubin Media, Inc. 78
31 87.0 85.0 +2.0 All That Marketing LLC 64
31 87.0 93.0 -6.0 Rickard Squared 51
33 85.0 88.0 -3.0 Mary Elizabeth Granger & Associates, Inc 52
34 84.0 82.0 +2.0 Carol Enters List Co., Inc. 99
35 83.0 94.0 -11.0 Pinpoint Technologies, Inc. 55
36 80.0 100.0 -20.0 Healy List Marketing 68
37 78.0 84.0 -6.0 Omega List Company 77
38 77.0 75.0 +2.0 American Student Marketing 86
39 76.0 97.0 -21.0 Charles Moore Associates 94
39 76.0 96.0 -20.0 NCM List Services Division 53
41 75.0 74.0 +1.0 Mazzone Marketing Group, LLC 98
41 75.0 75.0 +0.0 Action One Media, Inc. 90
41 75.0 77.0 -2.0 Marketing General, Inc. 88
41 75.0 100.0 -25.0 The Standard Information Company 70
41 75.0 75.0 +0.0 Data Lists Services 59
41 75.0 75.0 +0.0 Select List Corporation 56
47 74.0 74.0 +0.0 DUNN DATA Company Inc. 66
47 74.0 77.0 -3.0 IDG Communications List Services 60
47 74.0 99.0 -25.0 Net60 Inc. 55
47 74.0 74.0 +0.0 Media Baby 53

Represents the top 50 out of 69 list management companies with 50 – 99 titles.

A 50 data card minimum is required for a list manager to be ranked. There are 440 list management companies with less than 50 titles not ranked in this report.

What are data cards?

Data cards are documents used to describe the characteristics of a mailing list available for rental or sale, including description, pricing, selection options, output options, and contact information. Data cards are the primary documents used in circulation planning and mailing list purchasing decisions. For example, see the Boston Proper data card on NextMark’s website. Good circulation decisions depend on a good data card database. NextMark ensures the quality of its data card database through the Data Card Quality Report and other monitoring tools.

How data card quality is calculated

Data Card Quality Report Sample

The data card quality score is calculated by electronically analyzing more than 74,000 data cards. For each data card, a proprietary algorithm first rates the quality of 13 key attributes. Then, the score (0-100) for the data card is calculated using a weighted average of the 13 attributes. The list management company’s quality score is the average score of all data cards in their portfolio. List managers can access the details of the calculation and suggestions for improvement through NextMark’s free data card publishing tool (a.k.a. the “Data Card Wizard”). Only companies with more than 50 data cards in their portfolio are included in the rankings.

How to publish and enhance your data cards

Use NextMark’s free data card publishing tool to publish and enhance your data cards.