Media Sales

Data Card Quality Report

Top List Managers by Data Card Quality

Data cards are the primary documents used in circulation planning and purchasing decisions. Publishing a high quality data card maximizes the likelihood of being selected for inclusion in direct marketing campaigns. Here are the top list managers ranked by the quality of their data card portfolios as of January 1, 2024.

Top List Managers For Data Card Quality ( 500+ )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Sprint Data Solutions, LLC 4,203
1 100.0 75.0 +25.0 Blue Mail Media Inc 1,233
1 100.0 100.0 +0.0 List Connection Inc. 866
1 100.0 100.0 +0.0 Accredited Investor Media Inc 699
1 100.0 100.0 +0.0 Media Source Solutions, Inc. 586
1 100.0 100.0 +0.0 LBDigital 580
1 100.0 100.0 +0.0 Dunhill International List Co. 542
8 99.0 100.0 -1.0 Lighthouse List Co. 952
8 99.0 99.0 +0.0 Complete Mailing Lists 851
10 97.0 97.0 +0.0 Manning Media International 1,324
11 95.0 95.0 +0.0 LSC Marketing Group 579
12 92.0 99.0 -7.0 Response Solutions LLC 3,188
13 86.0 92.0 -6.0 Data Axle, Inc. 2,758
14 84.0 92.0 -8.0 Adstra 567
15 82.0 91.0 -9.0 Statlistics 886
16 81.0 81.0 +0.0 The Information Refinery, Inc. 659
17 79.0 84.0 -5.0 Anteriad 723
18 75.0 75.0 +0.0 Exact Data 12,410
18 75.0 76.0 -1.0 B2B 1,969
20 73.0 68.0 +5.0 LakeB2b 1,042
21 71.0 71.0 +0.0 Byrum & Fleming 508
22 70.0 70.0 +0.0 SmarTTargeT Marketing 1,903
22 70.0 90.0 -20.0 Specialists Marketing Services 1,424
24 68.0 68.0 +0.0 Ultimate Data, a division of Wiland, Inc. 888

Represents the top 24 out of 24 list management companies with 500+ titles.

Top List Managers For Data Card Quality ( 250 – 499 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 The List Experts 381
2 99.0 99.0 +0.0 AmeriList 463
3 98.0 98.0 +0.0 Fred Woolf List Co., Inc. 423
4 97.0 97.0 +0.0 List Service Direct, Inc. 370
5 96.0 96.0 +0.0 Alesco Data Group 457
5 96.0 96.0 +0.0 Nations Voice Plus 368
5 96.0 99.0 -3.0 Midwest Direct Marketing, Inc. 290
8 95.0 95.0 +0.0 ACT ONE Mailing List Services, Inc. 269
9 93.0 93.0 +0.0 Choreograph 367
10 87.0 87.0 +0.0 RMI Direct Marketing 298
11 83.0 58.0 +25.0 Thomson Data LLC 355
12 82.0 83.0 -1.0 Deloitte LLP 314
13 74.0 99.0 -25.0 Great Lakes List Management 390
13 74.0 99.0 -25.0 Paramount Lists, Inc. 353
13 74.0 91.0 -17.0 Marigold Technologies 259
16 73.0 98.0 -25.0 HepCats Marketing 404
17 72.0 72.0 +0.0 Response Unlimited 449
18 71.0 96.0 -25.0 North American Direct Marketing, Inc. 324
18 71.0 96.0 -25.0 Specialists Marketing Services, Inc. – Data Division 284

Represents the top 19 out of 19 list management companies with 250 – 499 titles.

Top List Managers For Data Card Quality ( 100-249 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Political Fundraising Lists 245
1 100.0 100.0 +0.0 eTargetMedia.com 236
1 100.0 100.0 +0.0 WS PONTON 196
4 99.0 74.0 +25.0 ListSolutions 237
4 99.0 99.0 +0.0 Key Marketing Advantage 131
6 97.0 88.0 +9.0 FirstIn-Home.com 182
6 97.0 72.0 +25.0 Beach List Direct, Inc. 109
8 96.0 96.0 +0.0 Negev Direct Marketing, Inc. 213
9 95.0 95.0 +0.0 PK List Marketing, Inc. 120
10 92.0 100.0 -8.0 Complete Medical Lists 246
11 89.0 64.0 +25.0 MindBodySoul Media, Inc 107
12 85.0 85.0 +0.0 JDM List Services 104
13 82.0 84.0 -2.0 Infocus Marketing, Inc. 108
14 81.0 78.0 +3.0 Trinity Direct 106
15 80.0 79.0 +1.0 Names In The News 222
16 76.0 76.0 +0.0 Bethesda List Center 153
16 76.0 89.0 -13.0 AudienceFirst Media 130
18 75.0 75.0 +0.0 Azonic Direct 249
18 75.0 77.0 -2.0 Ethnic Technologies 239
18 75.0 78.0 -3.0 Hugo Dunhill Mailing Lists, Inc. 213
21 74.0 74.0 +0.0 JF Direct Marketing, Inc. 221
21 74.0 99.0 -25.0 nSightful 145
21 74.0 74.0 +0.0 The Rich List Company 143
21 74.0 74.0 +0.0 M1 Data and Analytics 131
21 74.0 74.0 +0.0 Focus USA 127
21 74.0 74.0 +0.0 ADS Data Direct 110
27 73.0 98.0 -25.0 Carney Direct Marketing 214
27 73.0 73.0 +0.0 Q5 List Marketing 188
27 73.0 73.0 +0.0 Acu Media Group 177
27 73.0 73.0 +0.0 Investing Media Solutions 101
31 72.0 72.0 +0.0 Professional Direct Marketing & Mailing Lists, Inc. 144
32 71.0 71.0 +0.0 Geon Media Group 196
32 71.0 71.0 +0.0 Contact Marketing 131
32 71.0 71.0 +0.0 Horizon Lists 131
32 71.0 71.0 +0.0 American Name Services 124
36 70.0 79.0 -9.0 North American Media, LLC 121
37 55.0 55.0 +0.0 The Euro Group 118

Represents the top 37 out of 37 list management companies with 100-249 titles.

Top List Managers For Data Card Quality ( 50 – 99 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 DSA Direct, LLC 90
1 100.0 100.0 +0.0 Fresco Data 86
3 99.0 98.0 +1.0 Andrews Wharton Inc. 82
3 99.0 99.0 +0.0 Net60 Inc. 82
3 99.0 74.0 +25.0 Datamatrix Lists 80
6 98.0 82.0 +16.0 IMS List Services 52
7 96.0 96.0 +0.0 Multimedia Lists, Inc. 50
8 94.0 94.0 +0.0 Pinpoint Technologies, Inc. 55
8 94.0 94.0 +0.0 A Plus Media Group, Inc. 52
10 93.0 77.0 +16.0 Omega List Company 91
10 93.0 93.0 +0.0 Redi-Data Inc. 81
12 91.0 99.0 -8.0 Midway Direct Marketing 98
12 91.0 66.0 +25.0 DigDev Direct 88
14 89.0 99.0 -10.0 Marketing Data Interactive 83
15 86.0 85.0 +1.0 Impulse Media Inc. 76
16 85.0 86.0 -1.0 Estee Marketing Group, Inc. 92
17 84.0 75.0 +9.0 Informa Engage 86
17 84.0 81.0 +3.0 Conrad Direct, Inc. 78
19 83.0 82.0 +1.0 VeraData 63
20 81.0 79.0 +2.0 NPS Media Group 71
21 80.0 81.0 -1.0 Rickard Squared 50
22 79.0 79.0 +0.0 Carol Enters List Company 96
23 75.0 75.0 +0.0 Insights Direct Marketing 91
23 75.0 83.0 -8.0 Profile America List Company, Inc. 90
23 75.0 75.0 +0.0 Practical Media Solutions 88
23 75.0 75.0 +0.0 Midwest Trading Post 79
23 75.0 75.0 +0.0 Pioneer Pacific Media Group 72
23 75.0 75.0 +0.0 The Standard Information Company 70
23 75.0 100.0 -25.0 Healy List Marketing 68
30 74.0 74.0 +0.0 Integrated Management Solutions, Inc. 89
30 74.0 74.0 +0.0 Lists, Inc 87
30 74.0 74.0 +0.0 Kroll Direct Marketing 76
30 74.0 77.0 -3.0 MailingLists.com 75
30 74.0 99.0 -25.0 NCRI List Management 70
30 74.0 74.0 +0.0 DUNN DATA Company Inc. 66
36 73.0 73.0 +0.0 McCarthy Media Group, Inc. 96
36 73.0 73.0 +0.0 American Information Marketing 59
36 73.0 73.0 +0.0 Grow Data 52
36 73.0 73.0 +0.0 Listdata Inc. 51
40 72.0 72.0 +0.0 American Mailing Lists Corporation 79
40 72.0 71.0 +1.0 AB Data Ltd. 77
40 72.0 72.0 +0.0 Marketing Lists Services 72
40 72.0 97.0 -25.0 Hart & Benjamin 60
44 71.0 71.0 +0.0 Regency Direct Mail 95
44 71.0 71.0 +0.0 GINSBURG GLOBAL 91
44 71.0 71.0 +0.0 Mazzone Marketing Group, LLC 88
44 71.0 71.0 +0.0 Whitestone Data 88
44 71.0 71.0 +0.0 Impreza Marketing Services 50
49 70.0 70.0 +0.0 ACTON Direct 89
49 70.0 70.0 +0.0 Lists That Work 78
49 70.0 70.0 +0.0 CCC Data Sevices, Inc. 54

Represents the top 50 out of 58 list management companies with 50 – 99 titles.

A 50 data card minimum is required for a list manager to be ranked. There are 375 list management companies with less than 50 titles not ranked in this report.

What are data cards?

Data cards are documents used to describe the characteristics of a mailing list available for rental or sale, including description, pricing, selection options, output options, and contact information. Data cards are the primary documents used in circulation planning and mailing list purchasing decisions. For example, see the Acorn data card on NextMark’s website. Good circulation decisions depend on a good data card database. NextMark ensures the quality of its data card database through the Data Card Quality Report and other monitoring tools.

How data card quality is calculated

Data Card Quality Report Sample

The data card quality score is calculated by electronically analyzing more than 74,000 data cards. For each data card, a proprietary algorithm first rates the quality of 13 key attributes. Then, the score (0-100) for the data card is calculated using a weighted average of the 13 attributes. The list management company’s quality score is the average score of all data cards in their portfolio. List managers can access the details of the calculation and suggestions for improvement through NextMark’s free data card publishing tool (a.k.a. the “Data Card Wizard”). Only companies with more than 50 data cards in their portfolio are included in the rankings.

How to publish and enhance your data cards

Use NextMark’s free data card publishing tool to publish and enhance your data cards.