Media Sales

Data Card Quality Report

Data cards are the primary documents used in circulation planning and purchasing decisions. Publishing a high quality data card maximizes the likelihood of being selected for inclusion in direct marketing campaigns. Here are the top list managers ranked by the quality of their data card portfolios as of July 1, 2014.

Top List Managers by Data Card Quality

Top List Managers For Data Card Quality ( 500+ )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Exact Data 12,442
1 100.0 98.0 +2.0 B2B 2,003
1 100.0 100.0 +0.0 American List Counsel (ALC) 806
1 100.0 100.0 +0.0 Complete Mailing Lists 793
1 100.0 100.0 +0.0 Lighthouse List Co. 640
1 100.0 100.0 +0.0 Media Source Solutions, Inc. 614
1 100.0 100.0 +0.0 ListBargains.com 607
8 99.0 99.0 +0.0 Response Solutions LLC 1,501
8 99.0 98.0 +1.0 Reach Marketing LLC 1,265
10 98.0 97.0 +1.0 Statlistics 2,753
10 98.0 97.0 +1.0 Manning Media International 1,348
12 97.0 97.0 +0.0 Lake Group Media, Inc. 937
12 97.0 96.0 +1.0 Carney Direct Marketing 658
12 97.0 97.0 +0.0 Byrum & Fleming 509
15 96.0 96.0 +0.0 Macromark, Inc. 591
16 95.0 95.0 +0.0 Specialists Marketing Services 2,306
17 93.0 71.0 +22.0 Sprint Data Solutions, LLC 1,126
18 90.0 87.0 +3.0 Infogroup 3,676
19 88.0 92.0 -4.0 MeritDirect 1,933
20 82.0 74.0 +8.0 List Services Corp. 1,006
21 76.0 96.0 -20.0 Worldata 2,626
21 76.0 79.0 -3.0 Cornerstone List Management 650
23 75.0 100.0 -25.0 BMI Elite 529
24 72.0 86.0 -14.0 Alesco Data Group 677
25 70.0 70.0 +0.0 SmarTTargeT Marketing 1,799

Represents the top 25 out of 25 list management companies with 500+ titles.

Top List Managers For Data Card Quality ( 250 – 499 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 List Connection Inc. 480
1 100.0 100.0 +0.0 Great Lakes List Management 440
1 100.0 100.0 +0.0 Dunhill International List Co. 437
1 100.0 100.0 +0.0 The List Experts 376
1 100.0 100.0 +0.0 Take 5 Solutions 372
1 100.0 100.0 +0.0 Paramount Lists, Inc. 364
7 99.0 99.0 +0.0 Fred Woolf List Co., Inc. 425
7 99.0 99.0 +0.0 SMS Marketing Services, Inc 340
9 98.0 93.0 +5.0 The Information Refinery, Inc. 413
9 98.0 99.0 -1.0 ListSolutions 297
11 96.0 95.0 +1.0 Midwest Direct Marketing, Inc. 275
12 95.0 95.0 +0.0 ACT ONE Mailing List Services, Inc. 276
13 94.0 94.0 +0.0 KBM Group 471
14 93.0 92.0 +1.0 HepCats Marketing 407
14 93.0 70.0 +23.0 JR Direct 287
16 91.0 90.0 +1.0 RMI Direct Marketing 356
17 90.0 86.0 +4.0 Chilcutt Direct Marketing 319
18 87.0 97.0 -10.0 Focus USA 275
19 78.0 79.0 -1.0 Belardi/Ostroy 372
20 76.0 N/A N/A Penton Media, Inc. 346
21 74.0 81.0 -7.0 North American Direct Marketing, Inc. 438
22 73.0 73.0 +0.0 Market Street Lists, Inc. 397
22 73.0 94.0 -21.0 Firstmark 250
24 72.0 72.0 +0.0 Response Unlimited 374
24 72.0 95.0 -23.0 National List Services 291

Represents the top 25 out of 25 list management companies with 250 – 499 titles.

Top List Managers For Data Card Quality ( 100-249 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 eTargetMedia.com 243
1 100.0 100.0 +0.0 Complete Medical Lists 242
1 100.0 100.0 +0.0 Ethnic Technologies 240
1 100.0 100.0 +0.0 Political Fundraising Lists 228
1 100.0 100.0 +0.0 Yankee List Marketing 203
1 100.0 100.0 +0.0 WS PONTON 196
1 100.0 100.0 +0.0 Integrated Business Svcs 187
1 100.0 96.0 +4.0 List Service Direct, Inc. 161
9 99.0 99.0 +0.0 Acu Media Group 156
9 99.0 99.0 +0.0 The Rich List Company 143
9 99.0 99.0 +0.0 Key Marketing Advantage 121
12 98.0 98.0 +0.0 Multimedia Lists, Inc. 213
12 98.0 98.0 +0.0 Q5 List Marketing 194
12 98.0 99.0 -1.0 CAS 144
15 97.0 97.0 +0.0 American Name Services 155
15 97.0 97.0 +0.0 Maxim Media Group Inc 150
15 97.0 93.0 +4.0 McCarthy Media Group, Inc. 125
15 97.0 92.0 +5.0 Adrea Rubin Media, Inc. 108
19 96.0 96.0 +0.0 Negev Direct Marketing, Inc. 221
19 96.0 96.0 +0.0 Geon Media Group 214
19 96.0 96.0 +0.0 Nations Voice Plus 153
19 96.0 96.0 +0.0 Interactive Marketing Solutions 145
19 96.0 96.0 +0.0 Datamatrix Lists 120
19 96.0 97.0 -1.0 e-Miles, Inc. 119
19 96.0 72.0 +24.0 Horizon Lists 112
26 95.0 83.0 +12.0 Estee Marketing Group, Inc. 145
26 95.0 95.0 +0.0 JF Direct Marketing, Inc. 109
28 94.0 92.0 +2.0 Impulse Media Inc. 174
29 93.0 83.0 +10.0 Infocus Marketing, Inc. 157
29 93.0 82.0 +11.0 Leon Henry Inc. 114
29 93.0 93.0 +0.0 Mailing Lists (Asia) LTD 103
29 93.0 94.0 -1.0 Pathfinder Direct 100
33 92.0 94.0 -2.0 PK List Marketing, Inc. 104
34 90.0 95.0 -5.0 Trinity Direct 227
35 89.0 88.0 +1.0 Atlantic List Company, Inc. 130
36 86.0 92.0 -6.0 Bethesda List Center 182
37 83.0 79.0 +4.0 TMA Direct 142
37 83.0 75.0 +8.0 Pioneer Pacific List Marketing, Inc. 131
39 82.0 91.0 -9.0 Mazzone Marketing Group, LLC 104
40 81.0 74.0 +7.0 DUNN DATA Company Inc. 139
41 80.0 86.0 -6.0 Names In The News 163
42 78.0 82.0 -4.0 MetaResponse Group 239
42 78.0 85.0 -7.0 Epsilon 111
42 78.0 77.0 +1.0 Carol Enters List Co., Inc. 102
45 77.0 81.0 -4.0 Infinite Media 211
45 77.0 97.0 -20.0 Beach List Direct, Inc. 154
45 77.0 72.0 +5.0 Professional Direct Marketing & Mailing Lists, Inc. 152
48 76.0 78.0 -2.0 Hugo Dunhill Mailing Lists, Inc. 243
49 75.0 75.0 +0.0 Global Village Marketing & Data Services, Inc. 212
49 75.0 75.0 +0.0 Direct Market, LLC 208
49 75.0 75.0 +0.0 Infogroup Reseller 173
49 75.0 77.0 -2.0 Listdata Inc. 108
49 75.0 75.0 +0.0 Lead Research Group 101

Represents the top 50 out of 68 list management companies with 100-249 titles.

Top List Managers For Data Card Quality ( 50 – 99 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Action One Media, Inc. 90
1 100.0 100.0 +0.0 DATALINE 79
1 100.0 100.0 +0.0 Midwest Trading Post 68
1 100.0 100.0 +0.0 Healy List Marketing 67
1 100.0 N/A N/A Fresco Data 66
1 100.0 100.0 +0.0 The Standard Information Company 66
1 100.0 100.0 +0.0 NCRI List Management 63
1 100.0 75.0 +25.0 V12 Group 51
9 99.0 99.0 +0.0 Marketing Advisory Group, Inc. 64
10 97.0 72.0 +25.0 Marketing Lists Services 70
10 97.0 100.0 -3.0 NFocus 64
10 97.0 96.0 +1.0 Hart & Benjamin 56
10 97.0 97.0 +0.0 Tri-Media Marketing Services, Inc. 53
14 96.0 76.0 +20.0 Charles Moore Associates 96
14 96.0 96.0 +0.0 Whitestone Data 86
14 96.0 71.0 +25.0 Impreza Marketing Services 50
17 95.0 93.0 +2.0 Specialized Fundraising Services, Inc. 61
17 95.0 70.0 +25.0 CCC Data Sevices, Inc. 54
17 95.0 95.0 +0.0 A Plus Media Group, Inc. 51
17 95.0 95.0 +0.0 WealthEngine, Inc. 51
21 94.0 69.0 +25.0 Lists That Work 78
21 94.0 92.0 +2.0 Omega List Company 72
21 94.0 75.0 +19.0 MCH Strategic Data 62
21 94.0 96.0 -2.0 Name-Finders Lists, Inc. 61
25 93.0 93.0 +0.0 Stanford Direct 79
25 93.0 92.0 +1.0 IDG Communications List Services 58
25 93.0 92.0 +1.0 Computerized Research & Development 56
25 93.0 89.0 +4.0 Mary Elizabeth Granger & Associates, Inc 52
29 92.0 89.0 +3.0 Conrad Direct, Inc. 93
29 92.0 92.0 +0.0 Redi-Data Inc. 78
29 92.0 90.0 +2.0 PlusMedia 55
32 91.0 73.0 +18.0 L.I.S.T. Incorporated 57
33 90.0 88.0 +2.0 Rickard Squared 72
34 88.0 88.0 +0.0 American Student Marketing 85
34 88.0 71.0 +17.0 List Counsellors Inc. 80
36 87.0 80.0 +7.0 DSA Direct, LLC 85
36 87.0 98.0 -11.0 True North List Marketing 55
38 84.0 84.0 +0.0 Institute Lists 65
39 80.0 80.0 +0.0 MediaLab 64
40 79.0 79.0 +0.0 Direct Communications Corp. 56
41 78.0 87.0 -9.0 DigDev Direct 84
42 77.0 75.0 +2.0 Vente Inc. 66
43 75.0 79.0 -4.0 MGILists 89
43 75.0 100.0 -25.0 Profile America List Company, Inc. 87
43 75.0 76.0 -1.0 Ameliorate Data Solutions, Inc. 74
43 75.0 76.0 -1.0 Data Lists Services 59
43 75.0 73.0 +2.0 American Information Marketing 58
43 75.0 75.0 +0.0 Select List Corporation 56
43 75.0 75.0 +0.0 ThruChannel 52
50 74.0 74.0 +0.0 DataCentral, Inc. 69
50 74.0 74.0 +0.0 Media Baby 53

Represents the top 50 out of 71 list management companies with 50 – 99 titles.

A 50 data card minimum is required for a list manager to be ranked. There are 558 list management companies with less than 50 titles not ranked in this report.

What are data cards?

Data cards are documents used to describe the characteristics of a mailing list available for rental or sale, including description, pricing, selection options, output options, and contact information. Data cards are the primary documents used in circulation planning and mailing list purchasing decisions. For example, see the Boston Proper data card on NextMark’s website. Good circulation decisions depend on a good data card database. NextMark ensures the quality of its data card database through the Data Card Quality Report and other monitoring tools.

How data card quality is calculated

Data Card Quality Report Sample

The data card quality score is calculated by electronically analyzing more than 74,000 data cards. For each data card, a proprietary algorithm first rates the quality of 13 key attributes. Then, the score (0-100) for the data card is calculated using a weighted average of the 13 attributes. The list management company’s quality score is the average score of all data cards in their portfolio. List managers can access the details of the calculation and suggestions for improvement through NextMark’s free data card publishing tool (a.k.a. the “Data Card Wizard”). Only companies with more than 50 data cards in their portfolio are included in the rankings.

How to publish and enhance your data cards

Use NextMark’s free data card publishing tool to publish and enhance your data cards.