Media Sales

Data Card Quality Report

Top List Managers by Data Card Quality

Data cards are the primary documents used in circulation planning and purchasing decisions. Publishing a high quality data card maximizes the likelihood of being selected for inclusion in direct marketing campaigns. Here are the top list managers ranked by the quality of their data card portfolios as of July 1, 2020.

Top List Managers For Data Card Quality ( 500+ )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Exact Data 12,441
1 100.0 100.0 +0.0 Sprint Data Solutions, LLC 3,297
1 100.0 100.0 +0.0 Lighthouse List Co. 835
1 100.0 100.0 +0.0 Complete Mailing Lists 819
1 100.0 100.0 +0.0 List Connection Inc. 762
1 100.0 100.0 +0.0 NYSE-Direct 570
1 100.0 100.0 +0.0 Adstra 537
1 100.0 100.0 +0.0 LBDigital 533
1 100.0 100.0 +0.0 Dunhill International List Co. 530
1 100.0 100.0 +0.0 Media Source Solutions, Inc. 528
11 99.0 99.0 +0.0 Response Solutions LLC 2,874
11 99.0 99.0 +0.0 Great Lakes List Management 531
13 98.0 98.0 +0.0 Worldata, Inc. 4,119
13 98.0 97.0 +1.0 Carney Direct Marketing 1,041
15 97.0 96.0 +1.0 Infogroup 3,518
15 97.0 97.0 +0.0 Manning Media International 1,346
15 97.0 97.0 +0.0 Lake Group Media, Inc. 743
18 96.0 97.0 -1.0 Statlistics 1,087
19 94.0 97.0 -3.0 The Information Refinery, Inc. 579
20 93.0 98.0 -5.0 Reach Marketing LLC 980
21 92.0 96.0 -4.0 Byrum & Fleming 502
22 90.0 90.0 +0.0 Specialists Marketing Services 1,693
23 82.0 82.0 +0.0 MeritDirect 1,142
24 75.0 97.0 -22.0 B2B 2,076
25 71.0 96.0 -25.0 List Services Corp. 988
26 70.0 70.0 +0.0 SmarTTargeT Marketing 1,903
26 70.0 68.0 +2.0 LakeB2b 759
28 68.0 68.0 +0.0 Ultimate Data, a division of Wiland, Inc. 888

Represents the top 28 out of 28 list management companies with 500+ titles.

Top List Managers For Data Card Quality ( 250 – 499 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 The List Experts 381
1 100.0 100.0 +0.0 Blue Mail Media Inc 298
3 99.0 99.0 +0.0 AmeriList 431
3 99.0 99.0 +0.0 Paramount Lists, Inc. 343
3 99.0 99.0 +0.0 ListSolutions 250
6 98.0 99.0 -1.0 Fred Woolf List Co., Inc. 423
6 98.0 98.0 +0.0 HepCats Marketing 404
6 98.0 97.0 +1.0 Midwest Direct Marketing, Inc. 304
9 97.0 97.0 +0.0 List Service Direct, Inc. 347
10 96.0 96.0 +0.0 Alesco Data Group 425
10 96.0 96.0 +0.0 Nations Voice Plus 333
10 96.0 96.0 +0.0 Specialists Marketing Services, Inc. – Data Division 302
13 95.0 95.0 +0.0 ACT ONE Mailing List Services, Inc. 276
14 94.0 96.0 -2.0 RMI Direct Marketing 335
15 93.0 93.0 +0.0 KBM Group 398
16 91.0 84.0 +7.0 Response Unlimited 493
16 91.0 91.0 +0.0 Marigold Technologies 263
18 80.0 83.0 -3.0 Deloitte LLP 354
19 75.0 75.0 +0.0 Informa Engage 255
20 72.0 73.0 -1.0 North American Direct Marketing, Inc. 324

Represents the top 20 out of 20 list management companies with 250 – 499 titles.

Top List Managers For Data Card Quality ( 100-249 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Complete Medical Lists 248
1 100.0 100.0 +0.0 eTargetMedia.com 236
1 100.0 100.0 +0.0 Political Fundraising Lists 232
1 100.0 100.0 +0.0 Azonic Direct 200
1 100.0 100.0 +0.0 WS PONTON 196
6 99.0 99.0 +0.0 nSightful 145
6 99.0 74.0 +25.0 Focus USA 143
8 98.0 97.0 +1.0 JF Direct Marketing, Inc. 235
8 98.0 98.0 +0.0 Acu Media Group 177
8 98.0 94.0 +4.0 Key Marketing Advantage 162
8 98.0 98.0 +0.0 Multimedia Lists, Inc. 118
12 96.0 96.0 +0.0 Negev Direct Marketing, Inc. 206
12 96.0 96.0 +0.0 Contact Marketing 110
14 95.0 99.0 -4.0 Hugo Dunhill Mailing Lists, Inc. 223
14 95.0 95.0 +0.0 PK List Marketing, Inc. 116
16 94.0 69.0 +25.0 Pathfinder Direct 103
17 92.0 94.0 -2.0 Chilcutt Direct Marketing 180
18 89.0 89.0 +0.0 MindBodySoul Media, Inc 102
19 87.0 92.0 -5.0 Bethesda List Center 162
20 86.0 96.0 -10.0 Macromark, Inc. 146
21 85.0 87.0 -2.0 Impulse Media Inc. 121
21 85.0 86.0 -1.0 Estee Marketing Group, Inc. 119
21 85.0 85.0 +0.0 JDM List Services 104
24 84.0 80.0 +4.0 Infocus Marketing, Inc. 138
25 83.0 85.0 -2.0 Conrad Direct, Inc. 102
26 81.0 80.0 +1.0 Names In The News 205
27 80.0 80.0 +0.0 The Euro Group 118
28 75.0 75.0 +0.0 Ethnic Technologies 239
29 74.0 74.0 +0.0 Trinity Direct 186
29 74.0 79.0 -5.0 Belardi Wong 159
29 74.0 74.0 +0.0 The Rich List Company 143
29 74.0 74.0 +0.0 M1 Data and Analytics 131
29 74.0 74.0 +0.0 ADS Data Direct 109
34 73.0 75.0 -2.0 FirstIn-Home.com 209
34 73.0 73.0 +0.0 Kroll Direct Marketing 200
34 73.0 73.0 +0.0 Q5 List Marketing 188
34 73.0 72.0 +1.0 Beach List Direct, Inc. 185
34 73.0 73.0 +0.0 e-Miles, Inc. 117
34 73.0 73.0 +0.0 Investing Media Solutions 101
40 72.0 72.0 +0.0 Professional Direct Marketing & Mailing Lists, Inc. 151
41 71.0 96.0 -25.0 Geon Media Group 194
41 71.0 96.0 -25.0 Horizon Lists 131
41 71.0 96.0 -25.0 American Name Services 123

Represents the top 43 out of 43 list management companies with 100-249 titles.

Top List Managers For Data Card Quality ( 50 – 99 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Fresco Data 88
1 100.0 100.0 +0.0 DATALINE 79
1 100.0 100.0 +0.0 Healy List Marketing 68
1 100.0 N/A N/A Insights Direct Marketing 52
5 99.0 99.0 +0.0 Midway Direct Marketing 97
5 99.0 99.0 +0.0 Integrated Management Solutions, Inc. 89
5 99.0 74.0 +25.0 Lists, Inc 87
5 99.0 99.0 +0.0 NCRI List Management 74
9 98.0 98.0 +0.0 McCarthy Media Group, Inc. 84
10 97.0 71.0 +26.0 Hart & Benjamin 58
11 96.0 91.0 +5.0 Key Acquisition Partners 57
12 95.0 95.0 +0.0 Lists That Work 78
12 95.0 80.0 +15.0 VeraData 66
12 95.0 95.0 +0.0 MCH Strategic Data 65
15 94.0 94.0 +0.0 Pinpoint Technologies, Inc. 56
15 94.0 94.0 +0.0 A Plus Media Group, Inc. 53
17 93.0 93.0 +0.0 Redi-Data Inc. 81
17 93.0 92.0 +1.0 National Fundraising Lists 73
17 93.0 93.0 +0.0 Computerized Research & Development 52
20 91.0 91.0 +0.0 DigDev Direct 88
20 91.0 70.0 +21.0 CCC Data Sevices, Inc. 54
22 88.0 94.0 -6.0 NPS Media Group (formerly Evergreen Marketing) 74
23 87.0 93.0 -6.0 Infinite Media 60
24 86.0 88.0 -2.0 DSA Direct, LLC 98
24 86.0 70.0 +16.0 ACTON Direct 89
26 84.0 86.0 -2.0 Omega List Company 92
26 84.0 99.0 -15.0 Marketing Data Interactive 71
26 84.0 86.0 -2.0 4Cite 58
29 81.0 80.0 +1.0 Carol Enters List Co., Inc. 90
30 79.0 87.0 -8.0 Pioneer Pacific Media Group 76
31 76.0 97.0 -21.0 Mailing Lists Xpress 59
31 76.0 78.0 -2.0 Marketing General, Inc. 51
33 75.0 75.0 +0.0 Profile America List Company, Inc. 90
33 75.0 100.0 -25.0 Practical Media Solutions 87
33 75.0 75.0 +0.0 Midwest Trading Post 79
33 75.0 80.0 -5.0 Institute Lists 78
33 75.0 100.0 -25.0 Net60 Inc. 73
33 75.0 75.0 +0.0 The Standard Information Company 70
39 74.0 99.0 -25.0 Andrews Wharton Inc. 88
39 74.0 74.0 +0.0 Mazzone Marketing Group, LLC 88
39 74.0 99.0 -25.0 Datamatrix Lists 78
39 74.0 74.0 +0.0 Compiled Solutions 71
39 74.0 99.0 -25.0 AB Data Ltd. 68
39 74.0 74.0 +0.0 DUNN DATA Company Inc. 66
39 74.0 74.0 +0.0 IDG Communications List Services 60
46 73.0 85.0 -12.0 Hominy Names, LLC 77
46 73.0 73.0 +0.0 American Information Marketing 59
46 73.0 73.0 +0.0 Grow Data 52
46 73.0 73.0 +0.0 Listdata Inc. 51
50 72.0 72.0 +0.0 Marketing Lists Services 72
50 72.0 72.0 +0.0 American Mailing Lists Corporation 70
50 72.0 72.0 +0.0 NCM List Services Division 53

Represents the top 50 out of 65 list management companies with 50 – 99 titles.

A 50 data card minimum is required for a list manager to be ranked. There are 461 list management companies with less than 50 titles not ranked in this report.

What are data cards?

Data cards are documents used to describe the characteristics of a mailing list available for rental or sale, including description, pricing, selection options, output options, and contact information. Data cards are the primary documents used in circulation planning and mailing list purchasing decisions. For example, see the Boston Proper data card on NextMark’s website. Good circulation decisions depend on a good data card database. NextMark ensures the quality of its data card database through the Data Card Quality Report and other monitoring tools.

How data card quality is calculated

Data Card Quality Report Sample

The data card quality score is calculated by electronically analyzing more than 74,000 data cards. For each data card, a proprietary algorithm first rates the quality of 13 key attributes. Then, the score (0-100) for the data card is calculated using a weighted average of the 13 attributes. The list management company’s quality score is the average score of all data cards in their portfolio. List managers can access the details of the calculation and suggestions for improvement through NextMark’s free data card publishing tool (a.k.a. the “Data Card Wizard”). Only companies with more than 50 data cards in their portfolio are included in the rankings.

How to publish and enhance your data cards

Use NextMark’s free data card publishing tool to publish and enhance your data cards.