Media Sales

Data Card Quality Report

Top List Managers by Data Card Quality

Data cards are the primary documents used in circulation planning and purchasing decisions. Publishing a high quality data card maximizes the likelihood of being selected for inclusion in direct marketing campaigns. Here are the top list managers ranked by the quality of their data card portfolios as of January 1, 2017.

Top List Managers For Data Card Quality ( 500+ )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Sprint Data Solutions, LLC 1,746
1 100.0 100.0 +0.0 ALC 795
1 100.0 100.0 +0.0 Complete Mailing Lists 791
1 100.0 100.0 +0.0 Lighthouse List Co. 742
1 100.0 100.0 +0.0 Media Source Solutions, Inc. 646
1 100.0 99.0 +1.0 ListBargains.com 625
1 100.0 100.0 +0.0 List Connection Inc. 566
8 99.0 98.0 +1.0 Response Solutions LLC 2,297
9 98.0 100.0 -2.0 Exact Data 12,454
9 98.0 98.0 +0.0 The Information Refinery, Inc. 543
11 97.0 97.0 +0.0 Manning Media International 1,343
12 96.0 96.0 +0.0 Worldata 2,597
12 96.0 96.0 +0.0 Lake Group Media, Inc. 1,145
12 96.0 97.0 -1.0 Carney Direct Marketing 793
15 94.0 95.0 -1.0 Infogroup 3,682
15 94.0 92.0 +2.0 Specialists Marketing Services 2,066
15 94.0 93.0 +1.0 List Services Corp. 781
18 89.0 88.0 +1.0 Reach Marketing LLC 1,223
19 85.0 83.0 +2.0 Statlistics 1,324
20 81.0 84.0 -3.0 MeritDirect 1,857
21 75.0 76.0 -1.0 B2B 2,070
22 70.0 72.0 -2.0 SmarTTargeT Marketing 1,799

Represents the top 22 out of 22 list management companies with 500+ titles.

Top List Managers For Data Card Quality ( 250 – 499 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Dunhill International List Co. 485
1 100.0 100.0 +0.0 The List Experts 379
3 99.0 99.0 +0.0 Fred Woolf List Co., Inc. 425
3 99.0 99.0 +0.0 Great Lakes List Management 363
3 99.0 99.0 +0.0 Specialists Marketing Services, Inc. – Data Division 313
3 99.0 99.0 +0.0 Paramount Lists, Inc. 271
3 99.0 99.0 +0.0 ListSolutions 256
8 98.0 93.0 +5.0 HepCats Marketing 404
8 98.0 99.0 -1.0 Focus USA 299
10 97.0 97.0 +0.0 Byrum & Fleming 375
10 97.0 75.0 +22.0 Penton 347
10 97.0 95.0 +2.0 Midwest Direct Marketing, Inc. 266
13 96.0 96.0 +0.0 Alesco Data Group 423
13 96.0 74.0 +22.0 North American Direct Marketing, Inc. 392
13 96.0 96.0 +0.0 Nations Voice Plus 261
16 95.0 95.0 +0.0 Macromark, Inc. 424
16 95.0 95.0 +0.0 ACT ONE Mailing List Services, Inc. 276
18 91.0 91.0 +0.0 Marigold Technologies 256
19 88.0 92.0 -4.0 Chilcutt Direct Marketing 268
20 87.0 89.0 -2.0 RMI Direct Marketing 408
21 82.0 81.0 +1.0 Belardi/Ostroy 335
22 78.0 83.0 -5.0 Cornerstone List Management 481
23 74.0 88.0 -14.0 KBM Group 480
24 73.0 73.0 +0.0 Market Street Lists, Inc. 396
25 72.0 73.0 -1.0 Response Unlimited 395

Represents the top 25 out of 25 list management companies with 250 – 499 titles.

Top List Managers For Data Card Quality ( 100-249 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Complete Medical Lists 244
1 100.0 100.0 +0.0 Political Fundraising Lists 229
1 100.0 100.0 +0.0 eTargetMedia.com 221
1 100.0 100.0 +0.0 WS PONTON 196
1 100.0 100.0 +0.0 Integrated Business Svcs 190
1 100.0 100.0 +0.0 NYSE-Direct 128
7 99.0 99.0 +0.0 List Service Direct, Inc. 209
7 99.0 99.0 +0.0 Key Marketing Advantage 175
7 99.0 99.0 +0.0 Yankee List Marketing 172
10 98.0 98.0 +0.0 Multimedia Lists, Inc. 158
11 97.0 97.0 +0.0 AmeriList 233
11 97.0 89.0 +8.0 FirstIn-Home.com 205
11 97.0 96.0 +1.0 JF Direct Marketing, Inc. 192
14 96.0 96.0 +0.0 Negev Direct Marketing, Inc. 221
14 96.0 96.0 +0.0 Geon Media Group 214
14 96.0 72.0 +24.0 American Name Services 163
14 96.0 96.0 +0.0 Digital Media Solutions 145
18 93.0 93.0 +0.0 Pathfinder Direct 102
19 90.0 94.0 -4.0 Bethesda List Center 165
20 89.0 95.0 -6.0 Impulse Media Inc. 177
20 89.0 83.0 +6.0 Infocus Marketing, Inc. 157
22 84.0 75.0 +9.0 Ethnic Technologies 239
22 84.0 75.0 +9.0 Hugo Dunhill Mailing Lists, Inc. 205
22 84.0 84.0 +0.0 MetaResponse Group 202
22 84.0 83.0 +1.0 Estee Marketing Group, Inc. 142
26 82.0 84.0 -2.0 Atlantic List Company, Inc. 109
26 82.0 83.0 -1.0 Carol Enters List Co., Inc. 103
28 80.0 99.0 -19.0 The Euro Group 118
29 79.0 82.0 -3.0 Trinity Direct 196
30 77.0 72.0 +5.0 McCarthy Media Group, Inc. 121
31 76.0 81.0 -5.0 Infinite Media 116
32 75.0 100.0 -25.0 Take 5 Media Group 204
32 75.0 75.0 +0.0 Global Village Marketing & Data Services, Inc. 183
32 75.0 75.0 +0.0 Names In The News 172
32 75.0 75.0 +0.0 Direct Market, LLC 147
36 74.0 74.0 +0.0 Firstmark 221
36 74.0 74.0 +0.0 DatabaseUSA 221
36 74.0 98.0 -24.0 Acu Media Group 165
36 74.0 73.0 +1.0 Kroll Direct Marketing 152
36 74.0 84.0 -10.0 DAJ Direct 143
36 74.0 74.0 +0.0 The Rich List Company 143
36 74.0 99.0 -25.0 CAS 143
36 74.0 74.0 +0.0 M1 Data and Analytics 131
36 74.0 78.0 -4.0 TMA Direct 106
45 73.0 73.0 +0.0 Q5 List Marketing 189
45 73.0 73.0 +0.0 e-Miles, Inc. 117
45 73.0 73.0 +0.0 Epsilon 114
45 73.0 74.0 -1.0 Investing Media Solutions 100
49 72.0 86.0 -14.0 Beach List Direct, Inc. 164
49 72.0 92.0 -20.0 JR Direct 161
49 72.0 97.0 -25.0 Maxim Media Group Inc 156
49 72.0 72.0 +0.0 Professional Direct Marketing & Mailing Lists, Inc. 151

Represents the top 50 out of 56 list management companies with 100-249 titles.

Top List Managers For Data Card Quality ( 50 – 99 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Midwest Trading Post 83
1 100.0 100.0 +0.0 DATALINE 79
1 100.0 100.0 +0.0 Blue Mail Media Inc 77
1 100.0 100.0 +0.0 Healy List Marketing 68
5 99.0 99.0 +0.0 Ameliorate Data Solutions, Inc. 98
5 99.0 99.0 +0.0 DSA Direct, LLC 87
5 99.0 99.0 +0.0 MCH Strategic Data 83
5 99.0 99.0 +0.0 Midway Direct Marketing 79
5 99.0 93.0 +6.0 Lists, Inc 77
5 99.0 99.0 +0.0 NCRI List Management 76
5 99.0 99.0 +0.0 Marketing Advisory Group, Inc. 64
5 99.0 99.0 +0.0 Net60 Inc. 52
13 98.0 100.0 -2.0 Integrated Management Solutions, Inc. 91
13 98.0 99.0 -1.0 Fresco Data 82
15 97.0 97.0 +0.0 Hart & Benjamin 56
15 97.0 97.0 +0.0 Listdata Inc. 53
17 96.0 96.0 +0.0 Whitestone Data 87
17 96.0 97.0 -1.0 Tri-Media Marketing Services, Inc. 54
19 95.0 96.0 -1.0 Preferred Communications 71
20 94.0 94.0 +0.0 VeraData 54
20 94.0 94.0 +0.0 A Plus Media Group, Inc. 51
22 93.0 85.0 +8.0 NOVA List Company 83
22 93.0 93.0 +0.0 Stanford Direct 79
22 93.0 93.0 +0.0 Qatalyst Media 52
25 92.0 92.0 +0.0 Redi-Data Inc. 79
25 92.0 82.0 +10.0 Adrea Rubin Media, Inc. 79
25 92.0 93.0 -1.0 Evergreen Marketing 73
25 92.0 92.0 +0.0 Rickard Squared 51
29 88.0 65.0 +23.0 MindBodySoul Media, Inc 89
30 87.0 93.0 -6.0 Pioneer Pacific Media Group 98
31 86.0 87.0 -1.0 Conrad Direct, Inc. 78
31 86.0 82.0 +4.0 All That Marketing LLC 58
33 85.0 85.0 +0.0 JDM List Services 88
34 84.0 75.0 +9.0 Profile America List Company, Inc. 88
34 84.0 83.0 +1.0 Key Acquisition Partners 51
36 79.0 80.0 -1.0 Institute Lists 81
37 75.0 75.0 +0.0 Action One Media, Inc. 90
37 75.0 76.0 -1.0 Omega List Company 73
37 75.0 78.0 -3.0 Marketing General, Inc. 71
37 75.0 75.0 +0.0 The Standard Information Company 70
37 75.0 75.0 +0.0 Data Lists Services 59
37 75.0 100.0 -25.0 Grow Data 55
37 75.0 78.0 -3.0 Mailing Lists Xpress 51
44 74.0 92.0 -18.0 Mazzone Marketing Group, LLC 98
44 74.0 74.0 +0.0 DUNN DATA Company Inc. 66
44 74.0 74.0 +0.0 IDG Communications List Services 60
44 74.0 74.0 +0.0 Media Baby 53
48 73.0 73.0 +0.0 American Information Marketing 58
49 72.0 82.0 -10.0 Andrews Wharton Inc. 96
49 72.0 72.0 +0.0 Marketing Lists Services 71
49 72.0 79.0 -7.0 American Mailing Lists Corporation 59
49 72.0 72.0 +0.0 NCM List Services Division 53

Represents the top 50 out of 68 list management companies with 50 – 99 titles.

A 50 data card minimum is required for a list manager to be ranked. There are 421 list management companies with less than 50 titles not ranked in this report.

What are data cards?

Data cards are documents used to describe the characteristics of a mailing list available for rental or sale, including description, pricing, selection options, output options, and contact information. Data cards are the primary documents used in circulation planning and mailing list purchasing decisions. For example, see the Boston Proper data card on NextMark’s website. Good circulation decisions depend on a good data card database. NextMark ensures the quality of its data card database through the Data Card Quality Report and other monitoring tools.

How data card quality is calculated

Data Card Quality Report Sample

The data card quality score is calculated by electronically analyzing more than 74,000 data cards. For each data card, a proprietary algorithm first rates the quality of 13 key attributes. Then, the score (0-100) for the data card is calculated using a weighted average of the 13 attributes. The list management company’s quality score is the average score of all data cards in their portfolio. List managers can access the details of the calculation and suggestions for improvement through NextMark’s free data card publishing tool (a.k.a. the “Data Card Wizard”). Only companies with more than 50 data cards in their portfolio are included in the rankings.

How to publish and enhance your data cards

Use NextMark’s free data card publishing tool to publish and enhance your data cards.