Media Sales

Data Card Quality Report

Data cards are the primary documents used in circulation planning and purchasing decisions. Publishing a high quality data card maximizes the likelihood of being selected for inclusion in direct marketing campaigns. Here are the top list managers ranked by the quality of their data card portfolios as of January 6, 2016.

Top List Managers by Data Card Quality

Top List Managers For Data Card Quality ( 500+ )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Exact Data 12,454
1 100.0 100.0 +0.0 Sprint Data Solutions, LLC 1,602
1 100.0 100.0 +0.0 ALC 792
1 100.0 100.0 +0.0 Complete Mailing Lists 791
1 100.0 100.0 +0.0 Lighthouse List Co. 738
1 100.0 100.0 +0.0 Media Source Solutions, Inc. 637
1 100.0 100.0 +0.0 ListBargains.com 625
1 100.0 100.0 +0.0 List Connection Inc. 536
9 99.0 99.0 +0.0 Response Solutions LLC 1,672
10 97.0 97.0 +0.0 Manning Media International 1,343
10 97.0 97.0 +0.0 Carney Direct Marketing 764
12 96.0 96.0 +0.0 Worldata 2,694
12 96.0 98.0 -2.0 Statlistics 2,140
12 96.0 94.0 +2.0 Lake Group Media, Inc. 1,134
12 96.0 96.0 +0.0 Macromark, Inc. 619
16 94.0 96.0 -2.0 List Services Corp. 799
17 89.0 95.0 -6.0 Reach Marketing LLC 1,226
18 87.0 92.0 -5.0 Infogroup 3,690
19 84.0 96.0 -12.0 B2B 2,070
19 84.0 94.0 -10.0 MeritDirect 1,921
21 81.0 75.0 +6.0 Cornerstone List Management 552
22 78.0 93.0 -15.0 Specialists Marketing Services 2,243
23 70.0 74.0 -4.0 SmarTTargeT Marketing 1,799

Represents the top 23 out of 23 list management companies with 500+ titles.

Top List Managers For Data Card Quality ( 250 – 499 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Dunhill International List Co. 453
1 100.0 100.0 +0.0 The List Experts 379
1 100.0 100.0 +0.0 Great Lakes List Management 326
1 100.0 96.0 +4.0 Focus USA 290
5 99.0 99.0 +0.0 Fred Woolf List Co., Inc. 425
5 99.0 99.0 +0.0 ListSolutions 317
5 99.0 99.0 +0.0 Paramount Lists, Inc. 285
8 98.0 98.0 +0.0 Market Street Lists, Inc. 396
8 98.0 98.0 +0.0 Byrum & Fleming 270
10 96.0 96.0 +0.0 Alesco Data Group 424
10 96.0 96.0 +0.0 Midwest Direct Marketing, Inc. 260
12 95.0 95.0 +0.0 ACT ONE Mailing List Services, Inc. 276
13 94.0 94.0 +0.0 Marigold Technologies 250
14 93.0 93.0 +0.0 HepCats Marketing 405
14 93.0 96.0 -3.0 Chilcutt Direct Marketing 287
16 92.0 85.0 +7.0 KBM Group 475
16 92.0 92.0 +0.0 JR Direct 255
18 90.0 72.0 +18.0 North American Direct Marketing, Inc. 446
19 88.0 92.0 -4.0 RMI Direct Marketing 450
20 81.0 93.0 -12.0 Belardi/Ostroy 363
21 80.0 79.0 +1.0 The Information Refinery, Inc. 425
22 75.0 89.0 -14.0 Penton 346
23 74.0 77.0 -3.0 Response Unlimited 374
23 74.0 99.0 -25.0 SMS Marketing Services, Inc 351

Represents the top 24 out of 24 list management companies with 250 – 499 titles.

Top List Managers For Data Card Quality ( 100-249 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Complete Medical Lists 243
1 100.0 100.0 +0.0 Political Fundraising Lists 229
1 100.0 100.0 +0.0 eTargetMedia.com 212
1 100.0 100.0 +0.0 Take 5 Media Group 197
1 100.0 100.0 +0.0 WS PONTON 196
1 100.0 100.0 +0.0 Integrated Business Svcs 189
1 100.0 100.0 +0.0 NYSE-Direct 111
8 99.0 100.0 -1.0 Yankee List Marketing 190
8 99.0 74.0 +25.0 Key Marketing Advantage 153
8 99.0 74.0 +25.0 CAS 143
11 98.0 98.0 +0.0 Multimedia Lists, Inc. 219
11 98.0 77.0 +21.0 Epsilon 113
13 97.0 97.0 +0.0 American Name Services 160
13 97.0 97.0 +0.0 Maxim Media Group Inc 154
15 96.0 96.0 +0.0 Negev Direct Marketing, Inc. 222
15 96.0 96.0 +0.0 Nations Voice Plus 222
15 96.0 96.0 +0.0 Geon Media Group 218
18 95.0 95.0 +0.0 Digital Media Solutions 137
18 95.0 88.0 +7.0 McCarthy Media Group, Inc. 123
18 95.0 95.0 +0.0 PK List Marketing, Inc. 110
21 94.0 93.0 +1.0 Leon Henry Inc. 154
22 93.0 98.0 -5.0 List Service Direct, Inc. 172
22 93.0 90.0 +3.0 Infocus Marketing, Inc. 159
22 93.0 78.0 +15.0 Mailing Lists (Asia) LTD 103
22 93.0 93.0 +0.0 Pathfinder Direct 100
26 91.0 93.0 -2.0 Bethesda List Center 167
27 89.0 92.0 -3.0 Impulse Media Inc. 177
27 89.0 89.0 +0.0 DAJ Direct 143
29 88.0 83.0 +5.0 NOVA List Company 103
30 85.0 83.0 +2.0 MetaResponse Group 217
30 85.0 82.0 +3.0 Atlantic List Company, Inc. 114
32 83.0 86.0 -3.0 FirstIn-Home.com 205
33 82.0 84.0 -2.0 Pioneer Pacific Media Group 119
33 82.0 82.0 +0.0 Carol Enters List Co., Inc. 105
35 81.0 80.0 +1.0 Estee Marketing Group, Inc. 146
36 78.0 77.0 +1.0 Names In The News 162
36 78.0 88.0 -10.0 Infinite Media 129
38 77.0 82.0 -5.0 Ethnic Technologies 240
38 77.0 87.0 -10.0 Trinity Direct 203
38 77.0 75.0 +2.0 The Rich List Company 143
41 75.0 73.0 +2.0 Firstmark 249
41 75.0 75.0 +0.0 Direct Market, LLC 207
41 75.0 75.0 +0.0 Hugo Dunhill Mailing Lists, Inc. 205
41 75.0 75.0 +0.0 Global Village Marketing & Data Services, Inc. 183
41 75.0 77.0 -2.0 TMA Direct 109
46 74.0 74.0 +0.0 DatabaseUSA 221
46 74.0 99.0 -25.0 Acu Media Group 156
46 74.0 74.0 +0.0 M1 Data and Analytics 131
46 74.0 73.0 +1.0 Investing Media Solutions 100
50 73.0 73.0 +0.0 Q5 List Marketing 196
50 73.0 73.0 +0.0 Beach List Direct, Inc. 161
50 73.0 73.0 +0.0 Kroll Direct Marketing 147
50 73.0 98.0 -25.0 e-Miles, Inc. 116

Represents the top 50 out of 61 list management companies with 100-249 titles.

Top List Managers For Data Card Quality ( 50 – 99 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Midwest Trading Post 83
1 100.0 100.0 +0.0 DATALINE 79
1 100.0 100.0 +0.0 Fresco Data 69
1 100.0 N/A N/A Grow Data 55
5 99.0 99.0 +0.0 Ameliorate Data Solutions, Inc. 91
5 99.0 99.0 +0.0 NCRI List Management 75
5 99.0 99.0 +0.0 Net60 Inc. 57
8 98.0 97.0 +1.0 True North List Marketing 52
9 97.0 97.0 +0.0 Evergreen Marketing 60
9 97.0 97.0 +0.0 IDG Communications List Services 60
9 97.0 97.0 +0.0 Hart & Benjamin 56
12 96.0 96.0 +0.0 Regency Direct Mail 88
12 96.0 96.0 +0.0 Whitestone Data 87
12 96.0 95.0 +1.0 Institute Lists 66
12 96.0 97.0 -1.0 Tri-Media Marketing Services, Inc. 55
16 94.0 94.0 +0.0 Pinpoint Technologies, Inc. 55
16 94.0 94.0 +0.0 A Plus Media Group, Inc. 50
18 93.0 93.0 +0.0 Stanford Direct 79
19 92.0 67.0 +25.0 Redi-Data Inc. 78
19 92.0 93.0 -1.0 Computerized Research & Development 56
19 92.0 81.0 +11.0 Rickard Squared 54
22 90.0 74.0 +16.0 DigDev Direct 85
22 90.0 89.0 +1.0 Conrad Direct, Inc. 82
22 90.0 93.0 -3.0 Omega List Company 70
25 89.0 78.0 +11.0 Adrea Rubin Media, Inc. 79
26 86.0 82.0 +4.0 DSA Direct, LLC 82
26 86.0 90.0 -4.0 MCH Strategic Data 63
28 83.0 86.0 -3.0 Mary Elizabeth Granger & Associates, Inc 50
29 80.0 87.0 -7.0 List Acquisition 66
29 80.0 84.0 -4.0 All That Marketing LLC 56
31 79.0 80.0 -1.0 Mailing Lists Xpress 53
32 77.0 78.0 -1.0 Marketing General, Inc. 90
33 75.0 75.0 +0.0 Charles Moore Associates 94
33 75.0 100.0 -25.0 Action One Media, Inc. 90
33 75.0 75.0 +0.0 Profile America List Company, Inc. 88
33 75.0 75.0 +0.0 American Student Marketing 85
33 75.0 100.0 -25.0 The Standard Information Company 70
33 75.0 100.0 -25.0 Healy List Marketing 67
33 75.0 75.0 +0.0 Data Lists Services 59
33 75.0 75.0 +0.0 Select List Corporation 56
33 75.0 75.0 +0.0 Compiled Solutions 54
42 74.0 75.0 -1.0 Mazzone Marketing Group, LLC 98
42 74.0 74.0 +0.0 DUNN DATA Company Inc. 66
42 74.0 74.0 +0.0 NFocus 65
42 74.0 99.0 -25.0 Marketing Advisory Group, Inc. 64
42 74.0 74.0 +0.0 Media Baby 53
47 73.0 73.0 +0.0 American Information Marketing 58
48 72.0 72.0 +0.0 Andrews Wharton Inc. 96
48 72.0 72.0 +0.0 All Access Lists 88
48 72.0 81.0 -9.0 List Counsellors Inc. 78
48 72.0 72.0 +0.0 Marketing Lists Services 71
48 72.0 75.0 -3.0 Preferred Communications 60
48 72.0 97.0 -25.0 Listdata Inc. 53
48 72.0 72.0 +0.0 NCM List Services Division 53

Represents the top 50 out of 68 list management companies with 50 – 99 titles.

A 50 data card minimum is required for a list manager to be ranked. There are 438 list management companies with less than 50 titles not ranked in this report.

What are data cards?

Data cards are documents used to describe the characteristics of a mailing list available for rental or sale, including description, pricing, selection options, output options, and contact information. Data cards are the primary documents used in circulation planning and mailing list purchasing decisions. For example, see the Boston Proper data card on NextMark’s website. Good circulation decisions depend on a good data card database. NextMark ensures the quality of its data card database through the Data Card Quality Report and other monitoring tools.

How data card quality is calculated

Data Card Quality Report Sample

The data card quality score is calculated by electronically analyzing more than 74,000 data cards. For each data card, a proprietary algorithm first rates the quality of 13 key attributes. Then, the score (0-100) for the data card is calculated using a weighted average of the 13 attributes. The list management company’s quality score is the average score of all data cards in their portfolio. List managers can access the details of the calculation and suggestions for improvement through NextMark’s free data card publishing tool (a.k.a. the “Data Card Wizard”). Only companies with more than 50 data cards in their portfolio are included in the rankings.

How to publish and enhance your data cards

Use NextMark’s free data card publishing tool to publish and enhance your data cards.