Media Sales

Data Card Quality Report

Top List Managers by Data Card Quality

Data cards are the primary documents used in circulation planning and purchasing decisions. Publishing a high quality data card maximizes the likelihood of being selected for inclusion in direct marketing campaigns. Here are the top list managers ranked by the quality of their data card portfolios as of July 1, 2019.

Top List Managers For Data Card Quality ( 500+ )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 79.0 +21.0 Exact Data 12,444
1 100.0 100.0 +0.0 Sprint Data Solutions, LLC 2,962
1 100.0 75.0 +25.0 B2B 2,076
1 100.0 100.0 +0.0 Complete Mailing Lists 805
1 100.0 100.0 +0.0 Lighthouse List Co. 794
1 100.0 100.0 +0.0 List Connection Inc. 677
1 100.0 100.0 +0.0 ALC 616
1 100.0 100.0 +0.0 Media Source Solutions, Inc. 566
1 100.0 100.0 +0.0 NYSE-Direct 556
10 99.0 99.0 +0.0 Great Lakes List Management 547
11 98.0 98.0 +0.0 Worldata, Inc. 4,105
11 98.0 98.0 +0.0 Response Solutions LLC 2,744
13 97.0 97.0 +0.0 Manning Media International 1,342
13 97.0 97.0 +0.0 Carney Direct Marketing 986
15 96.0 97.0 -1.0 Infogroup 3,433
15 96.0 98.0 -2.0 Lake Group Media, Inc. 900
15 96.0 96.0 +0.0 List Services Corp. 888
18 95.0 93.0 +2.0 Statlistics 1,099
18 95.0 100.0 -5.0 Dunhill International List Co. 520
20 94.0 93.0 +1.0 Specialists Marketing Services 1,832
21 88.0 92.0 -4.0 Reach Marketing LLC 1,047
22 85.0 83.0 +2.0 MeritDirect 1,321
23 81.0 82.0 -1.0 The Information Refinery, Inc. 544
24 77.0 70.0 +7.0 SmarTTargeT Marketing 1,799
25 68.0 86.0 -18.0 Ultimate Data, a division of Wiland, Inc. 898
25 68.0 70.0 -2.0 LakeB2b 759

Represents the top 26 out of 26 list management companies with 500+ titles.

Top List Managers For Data Card Quality ( 250 – 499 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 99.0 +1.0 AmeriList 401
1 100.0 100.0 +0.0 ListBargains.com 385
1 100.0 100.0 +0.0 The List Experts 379
1 100.0 84.0 +16.0 Informa Engage 350
1 100.0 100.0 +0.0 Blue Mail Media Inc 264
6 99.0 99.0 +0.0 Fred Woolf List Co., Inc. 425
6 99.0 99.0 +0.0 ListSolutions 266
8 98.0 98.0 +0.0 Paramount Lists, Inc. 306
9 97.0 97.0 +0.0 Byrum & Fleming 490
9 97.0 96.0 +1.0 Midwest Direct Marketing, Inc. 320
9 97.0 91.0 +6.0 List Service Direct, Inc. 302
12 96.0 96.0 +0.0 Alesco Data Group 449
12 96.0 98.0 -2.0 RMI Direct Marketing 329
12 96.0 96.0 +0.0 North American Direct Marketing, Inc. 326
12 96.0 96.0 +0.0 Nations Voice Plus 321
12 96.0 96.0 +0.0 Specialists Marketing Services, Inc. – Data Division 303
17 95.0 95.0 +0.0 ACT ONE Mailing List Services, Inc. 276
18 94.0 94.0 +0.0 KBM Group 474
19 91.0 89.0 +2.0 Belardi Wong 262
20 83.0 72.0 +11.0 Response Unlimited 482
21 82.0 84.0 -2.0 Deloitte LLP 368
22 74.0 74.0 +0.0 American Student Marketing 269
23 73.0 73.0 +0.0 HepCats Marketing 404
24 66.0 91.0 -25.0 Marigold Technologies 261

Represents the top 24 out of 24 list management companies with 250 – 499 titles.

Top List Managers For Data Card Quality ( 100-249 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Complete Medical Lists 249
1 100.0 100.0 +0.0 eTargetMedia.com 246
1 100.0 100.0 +0.0 Political Fundraising Lists 229
1 100.0 100.0 +0.0 WS PONTON 196
1 100.0 75.0 +25.0 Integrated Business Svcs 192
1 100.0 100.0 +0.0 Take 5 Media Group 180
7 99.0 98.0 +1.0 Key Marketing Advantage 177
7 99.0 74.0 +25.0 nSightful 145
7 99.0 99.0 +0.0 Focus USA 136
10 98.0 98.0 +0.0 JF Direct Marketing, Inc. 241
10 98.0 98.0 +0.0 Acu Media Group 174
10 98.0 99.0 -1.0 Bethesda List Center 163
10 98.0 98.0 +0.0 Multimedia Lists, Inc. 118
10 98.0 99.0 -1.0 ADS Data Direct 109
15 96.0 96.0 +0.0 Negev Direct Marketing, Inc. 207
16 95.0 96.0 -1.0 Macromark, Inc. 233
16 95.0 96.0 -1.0 American Name Services 152
16 95.0 95.0 +0.0 PK List Marketing, Inc. 115
19 92.0 98.0 -6.0 Hugo Dunhill Mailing Lists, Inc. 219
20 90.0 88.0 +2.0 Impulse Media Inc. 131
21 89.0 87.0 +2.0 Chilcutt Direct Marketing 210
22 85.0 90.0 -5.0 Estee Marketing Group, Inc. 119
22 85.0 85.0 +0.0 JDM List Services 103
24 84.0 81.0 +3.0 Infocus Marketing, Inc. 140
25 81.0 79.0 +2.0 Names In The News 199
26 80.0 80.0 +0.0 The Euro Group 118
27 77.0 81.0 -4.0 FirstIn-Home.com 209
28 76.0 76.0 +0.0 Trinity Direct 206
29 75.0 77.0 -2.0 Ethnic Technologies 239
30 74.0 74.0 +0.0 Kroll Direct Marketing 197
30 74.0 73.0 +1.0 Beach List Direct, Inc. 182
30 74.0 74.0 +0.0 The Rich List Company 143
30 74.0 74.0 +0.0 M1 Data and Analytics 131
34 73.0 73.0 +0.0 Q5 List Marketing 188
34 73.0 74.0 -1.0 MetaResponse Group 187
34 73.0 73.0 +0.0 e-Miles, Inc. 117
34 73.0 73.0 +0.0 Investing Media Solutions 101
38 72.0 72.0 +0.0 Professional Direct Marketing & Mailing Lists, Inc. 151
39 71.0 71.0 +0.0 Geon Media Group 193
39 71.0 96.0 -25.0 Horizon Lists 131
41 69.0 94.0 -25.0 Pathfinder Direct 104

Represents the top 41 out of 41 list management companies with 100-249 titles.

Top List Managers For Data Card Quality ( 50 – 99 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 96.0 +4.0 DSA Direct, LLC 99
1 100.0 75.0 +25.0 Profile America List Company, Inc. 90
1 100.0 100.0 +0.0 Practical Media Solutions 90
1 100.0 100.0 +0.0 Fresco Data 88
1 100.0 100.0 +0.0 Midwest Trading Post 83
1 100.0 100.0 +0.0 DATALINE 79
1 100.0 100.0 +0.0 Healy List Marketing 68
1 100.0 N/A N/A Azonic Direct 59
1 100.0 100.0 +0.0 Marketing Data Interactive 56
10 99.0 99.0 +0.0 Midway Direct Marketing 94
10 99.0 99.0 +0.0 Integrated Management Solutions, Inc. 89
10 99.0 99.0 +0.0 Andrews Wharton Inc. 87
10 99.0 99.0 +0.0 Net60 Inc. 73
10 99.0 99.0 +0.0 NCRI List Management 73
10 99.0 99.0 +0.0 NOVA List Company 69
10 99.0 99.0 +0.0 Marketing Advisory Group, Inc. 63
17 98.0 98.0 +0.0 McCarthy Media Group, Inc. 80
17 98.0 76.0 +22.0 Hominy Names, LLC 77
19 97.0 97.0 +0.0 Datamatrix Lists 83
20 96.0 71.0 +25.0 Contact Marketing 89
20 96.0 96.0 +0.0 Hart & Benjamin 56
22 95.0 95.0 +0.0 Lists That Work 78
22 95.0 84.0 +11.0 NPS Media Group (formerly Evergreen Marketing) 74
22 95.0 95.0 +0.0 MCH Strategic Data 65
22 95.0 91.0 +4.0 Rickard Squared 52
26 94.0 94.0 +0.0 A Plus Media Group, Inc. 53
27 92.0 92.0 +0.0 Omega List Company 94
27 92.0 92.0 +0.0 Redi-Data Inc. 79
29 91.0 74.0 +17.0 Lists, Inc 87
29 91.0 91.0 +0.0 DigDev Direct 87
29 91.0 92.0 -1.0 JR Direct 69
32 89.0 89.0 +0.0 MindBodySoul Media, Inc 94
33 86.0 79.0 +7.0 ACTON Direct 89
34 85.0 80.0 +5.0 Carol Enters List Co., Inc. 98
35 84.0 100.0 -16.0 Pioneer Pacific Media Group 79
36 83.0 80.0 +3.0 Marketing General, Inc. 54
36 83.0 83.0 +0.0 Computerized Research & Development 52
38 82.0 86.0 -4.0 Atlantic List Company, Inc. 80
38 82.0 86.0 -4.0 Conrad Direct, Inc. 77
38 82.0 96.0 -14.0 Infinite Media 58
38 82.0 94.0 -12.0 Pinpoint Technologies, Inc. 56
42 78.0 81.0 -3.0 Institute Lists 77
43 77.0 93.0 -16.0 Stanford Direct 79
44 76.0 99.0 -23.0 Mailing Lists Xpress 57
45 75.0 75.0 +0.0 The Standard Information Company 70
45 75.0 75.0 +0.0 Data Lists Services 59
47 74.0 74.0 +0.0 Mazzone Marketing Group, LLC 88
47 74.0 91.0 -17.0 Compiled Solutions 72
47 74.0 74.0 +0.0 DUNN DATA Company Inc. 66
47 74.0 74.0 +0.0 AB Data Ltd. 61
47 74.0 74.0 +0.0 IDG Communications List Services 60

Represents the top 50 out of 72 list management companies with 50 – 99 titles.

A 50 data card minimum is required for a list manager to be ranked. There are 454 list management companies with less than 50 titles not ranked in this report.

What are data cards?

Data cards are documents used to describe the characteristics of a mailing list available for rental or sale, including description, pricing, selection options, output options, and contact information. Data cards are the primary documents used in circulation planning and mailing list purchasing decisions. For example, see the Boston Proper data card on NextMark’s website. Good circulation decisions depend on a good data card database. NextMark ensures the quality of its data card database through the Data Card Quality Report and other monitoring tools.

How data card quality is calculated

Data Card Quality Report Sample

The data card quality score is calculated by electronically analyzing more than 74,000 data cards. For each data card, a proprietary algorithm first rates the quality of 13 key attributes. Then, the score (0-100) for the data card is calculated using a weighted average of the 13 attributes. The list management company’s quality score is the average score of all data cards in their portfolio. List managers can access the details of the calculation and suggestions for improvement through NextMark’s free data card publishing tool (a.k.a. the “Data Card Wizard”). Only companies with more than 50 data cards in their portfolio are included in the rankings.

How to publish and enhance your data cards

Use NextMark’s free data card publishing tool to publish and enhance your data cards.