Media Sales

Data Card Quality Report

Data cards are the primary documents used in circulation planning and purchasing decisions. Publishing a high quality data card maximizes the likelihood of being selected for inclusion in direct marketing campaigns. Here are the top list managers ranked by the quality of their data card portfolios as of October 1, 2013.

Top List Managers by Data Card Quality

Top List Managers For Data Card Quality ( 500+ )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Exact Data ConsumerBase 12,444
1 100.0 100.0 +0.0 B2B 2,001
1 100.0 99.0 +1.0 Complete Mailing Lists 793
1 100.0 100.0 +0.0 American List Counsel (ALC) 743
1 100.0 100.0 +0.0 Lighthouse List Co. 602
1 100.0 100.0 +0.0 ListBargains.com 600
1 100.0 100.0 +0.0 Media Source Solutions, Inc. 593
1 100.0 100.0 +0.0 BMI Elite 529
1 100.0 99.0 +1.0 Great Lakes List Management 504
10 99.0 99.0 +0.0 Response Solutions LLC 1,881
11 98.0 99.0 -1.0 Reach Marketing LLC 1,013
12 97.0 98.0 -1.0 Statlistics 3,434
12 97.0 97.0 +0.0 Manning Media International 1,400
12 97.0 97.0 +0.0 Byrum & Fleming 504
15 96.0 91.0 +5.0 Worldata 2,631
15 96.0 96.0 +0.0 Lake Group Media, Inc. 849
15 96.0 96.0 +0.0 Carney Direct Marketing 616
15 96.0 94.0 +2.0 Macromark, Inc. 570
19 92.0 94.0 -2.0 Specialists Marketing Services 2,516
19 92.0 86.0 +6.0 Sprint Data Solutions, LLC 1,066
21 87.0 92.0 -5.0 Alesco Data Group 686
22 86.0 89.0 -3.0 Infogroup 3,396
22 86.0 94.0 -8.0 SmarTTargeT Marketing 1,799
24 84.0 79.0 +5.0 Cornerstone List Management 650
25 83.0 80.0 +3.0 List Services Corp. 930
26 80.0 83.0 -3.0 MeritDirect 2,630

Represents the top 26 out of 26 list management companies with 500+ titles.

Top List Managers For Data Card Quality ( 250 – 499 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 List Connection Inc. 460
1 100.0 100.0 +0.0 Dunhill International List Co. 435
1 100.0 100.0 +0.0 Paramount Lists, Inc. 417
1 100.0 100.0 +0.0 The List Experts 376
1 100.0 100.0 +0.0 Take 5 Solutions 366
1 100.0 100.0 +0.0 Ethnic Technologies 286
1 100.0 100.0 +0.0 Integrated Business Svcs 261
8 99.0 99.0 +0.0 Fred Woolf List Co., Inc. 424
8 99.0 99.0 +0.0 List Solutions 295
8 99.0 75.0 +24.0 SMS Marketing Services, Inc 294
11 98.0 96.0 +2.0 Focus USA 302
12 96.0 92.0 +4.0 Midwest Direct Marketing, Inc. 274
13 95.0 94.0 +1.0 The Information Refinery, Inc. 396
14 94.0 79.0 +15.0 National List Services 301
14 94.0 98.0 -4.0 Firstmark 250
16 92.0 93.0 -1.0 Belardi/Ostroy 419
16 92.0 91.0 +1.0 HepCats Marketing 401
18 91.0 91.0 +0.0 KBM Group 471
19 87.0 90.0 -3.0 RMI Direct Marketing 348
20 86.0 91.0 -5.0 Chilcutt Direct Marketing 356
21 84.0 93.0 -9.0 ACT ONE Mailing List Services, Inc. 276
22 80.0 95.0 -15.0 Hugo Dunhill Mailing Lists, Inc. 253
23 73.0 72.0 +1.0 North American Direct Marketing, Inc. 439
23 73.0 73.0 +0.0 Market Street Lists, Inc. 397
25 72.0 84.0 -12.0 Response Unlimited 373
26 69.0 69.0 +0.0 Sopres Marketing 267

Represents the top 26 out of 26 list management companies with 250 – 499 titles.

Top List Managers For Data Card Quality ( 100-249 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Complete Medical Lists 241
1 100.0 100.0 +0.0 eTargetMedia.com 232
1 100.0 100.0 +0.0 Political Fundraising Lists 228
1 100.0 99.0 +1.0 Yankee List Marketing 205
1 100.0 100.0 +0.0 WS PONTON 201
1 100.0 100.0 +0.0 List Service Direct, Inc. 163
7 99.0 99.0 +0.0 The Rich List Company 143
7 99.0 99.0 +0.0 Key Marketing Advantage 120
9 98.0 98.0 +0.0 Multimedia Lists, Inc. 203
9 98.0 98.0 +0.0 Q5 List Marketing 192
9 98.0 99.0 -1.0 CAS 144
12 97.0 97.0 +0.0 American Name Services 154
12 97.0 97.0 +0.0 Maxim Media Group Inc 150
12 97.0 97.0 +0.0 McCarthy Media Group, Inc. 139
15 96.0 96.0 +0.0 Negev Direct Marketing, Inc. 220
15 96.0 96.0 +0.0 Geon Media Group 213
15 96.0 76.0 +20.0 FirstIn-Home.com 208
15 96.0 96.0 +0.0 Interactive Marketing Solutions 146
15 96.0 96.0 +0.0 Nations Voice Plus 123
15 96.0 96.0 +0.0 Datamatrix Lists 115
21 95.0 95.0 +0.0 e-Miles, Inc. 112
22 93.0 95.0 -2.0 Adrea Rubin Media, Inc. 196
22 93.0 94.0 -1.0 Mailing Lists (Asia) LTD 103
24 91.0 72.0 +19.0 JR Direct 237
24 91.0 78.0 +13.0 Pioneer Pacific List Marketing, Inc. 139
24 91.0 95.0 -4.0 Atlantic List Company, Inc. 123
24 91.0 85.0 +6.0 Conrad Direct, Inc. 100
28 90.0 95.0 -5.0 Trinity Direct 239
28 90.0 79.0 +11.0 Epsilon 129
28 90.0 91.0 -1.0 List Acquisition 100
31 89.0 90.0 -1.0 Impulse Media Inc. 123
32 88.0 89.0 -1.0 Bethesda List Center 184
33 87.0 94.0 -7.0 PK List Marketing, Inc. 101
34 85.0 91.0 -6.0 Estee Marketing Group, Inc. 171
35 84.0 83.0 +1.0 Infocus Marketing, Inc. 160
35 84.0 96.0 -12.0 Horizon Lists 106
37 83.0 81.0 +2.0 TMA Direct 155
37 83.0 85.0 -2.0 Names In The News 149
39 81.0 86.0 -5.0 MetaResponse Group 245
39 81.0 91.0 -10.0 ACTON Direct 105
39 81.0 77.0 +4.0 Listdata Inc. 105
42 77.0 77.0 +0.0 DAJ Direct 126
43 76.0 76.0 +0.0 Infinite Media 225
44 75.0 75.0 +0.0 Global Village Marketing & Data Services, Inc. 212
44 75.0 100.0 -25.0 Direct Market, LLC 208
44 75.0 71.0 +4.0 Hilite Direct Marketing 198
44 75.0 75.0 +0.0 Infogroup Reseller 173
44 75.0 73.0 +2.0 Kroll Direct Marketing 152
44 75.0 98.0 -23.0 Mazzone Marketing Group, LLC 105
44 75.0 75.0 +0.0 Lead Research Group 101

Represents the top 50 out of 69 list management companies with 100-249 titles.

Top List Managers For Data Card Quality ( 50 – 99 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 American Student Marketing 89
1 100.0 100.0 +0.0 Profile America List Company, Inc. 85
1 100.0 100.0 +0.0 DATALINE 78
1 100.0 100.0 +0.0 NCRI List Management 75
1 100.0 100.0 +0.0 Midwest Trading Post 68
1 100.0 75.0 +25.0 Healy List Marketing 66
1 100.0 100.0 +0.0 Vente Inc. 66
1 100.0 N/A N/A The Standard Information Company 62
1 100.0 N/A N/A NFocus 59
1 100.0 75.0 +25.0 Data Lists Services 59
1 100.0 100.0 +0.0 Action One Media, Inc. 57
1 100.0 100.0 +0.0 V12 Group 52
13 99.0 99.0 +0.0 Net60 Inc. 74
13 99.0 99.0 +0.0 Marketing Advisory Group, Inc. 64
15 97.0 92.0 +5.0 Tri-Media Marketing Services, Inc. 55
16 96.0 96.0 +0.0 Hart & Benjamin 56
16 96.0 97.0 -1.0 NCM List Services Division 53
16 96.0 96.0 +0.0 Infocore, Inc. 51
19 95.0 95.0 +0.0 JF Direct Marketing, Inc. 97
19 95.0 71.0 +24.0 Whitestone Data 86
19 95.0 95.0 +0.0 A Plus Media Group, Inc. 51
22 94.0 69.0 +25.0 Pathfinder Direct 96
23 93.0 93.0 +0.0 Stanford Direct 79
23 93.0 94.0 -1.0 Specialized Fundraising Services, Inc. 67
23 93.0 90.0 +3.0 Omega List Company 67
23 93.0 90.0 +3.0 True North List Marketing 63
23 93.0 93.0 +0.0 Computerized Research & Development 56
28 92.0 92.0 +0.0 Redi-Data Inc. 78
28 92.0 86.0 +6.0 IDG Communications List Services 59
30 91.0 93.0 -2.0 Rickard List Marketing 83
31 90.0 82.0 +8.0 DSA Direct, LLC 82
31 90.0 78.0 +12.0 MCH Strategic Data 67
33 89.0 89.0 +0.0 Mary Elizabeth Granger & Associates, Inc 58
34 88.0 90.0 -2.0 NOVA List Company 84
34 88.0 97.0 -9.0 Name-Finders Lists, Inc. 58
36 87.0 87.0 +0.0 Legacy List Marketing, Inc. 55
37 86.0 100.0 -14.0 Charles Moore Associates 96
37 86.0 91.0 -5.0 Peppermill Marketing, Inc. 86
39 85.0 76.0 +9.0 Andrews Wharton Inc. 92
40 84.0 89.0 -5.0 DigDev Direct 68
41 80.0 88.0 -8.0 Institute Lists 64
41 80.0 80.0 +0.0 MediaLab 64
43 79.0 79.0 +0.0 Direct Communications Corp. 63
44 77.0 74.0 +3.0 List Counsellors Inc. 80
44 77.0 73.0 +4.0 Database Network Associates 73
46 76.0 71.0 +5.0 Preferred Communications 67
47 75.0 88.0 -13.0 Marquise Direct 76
47 75.0 75.0 +0.0 Select List Corporation 56
47 75.0 79.0 -4.0 VeraData 53
47 75.0 75.0 +0.0 ThruChannel 52
47 75.0 75.0 +0.0 Prime Health Solutions, LLC 50

Represents the top 50 out of 74 list management companies with 50 – 99 titles.

A 50 data card minimum is required for a list manager to be ranked. There are 673 list management companies with less than 50 titles not ranked in this report.

What are data cards?

Data cards are documents used to describe the characteristics of a mailing list available for rental or sale, including description, pricing, selection options, output options, and contact information. Data cards are the primary documents used in circulation planning and mailing list purchasing decisions. For example, see the Boston Proper data card on NextMark’s website. Good circulation decisions depend on a good data card database. NextMark ensures the quality of its data card database through the Data Card Quality Report and other monitoring tools.

How data card quality is calculated

Data Card Quality Report Sample

The data card quality score is calculated by electronically analyzing more than 74,000 data cards. For each data card, a proprietary algorithm first rates the quality of 13 key attributes. Then, the score (0-100) for the data card is calculated using a weighted average of the 13 attributes. The list management company’s quality score is the average score of all data cards in their portfolio. List managers can access the details of the calculation and suggestions for improvement through NextMark’s free data card publishing tool (a.k.a. the “Data Card Wizard”). Only companies with more than 50 data cards in their portfolio are included in the rankings.

How to publish and enhance your data cards

Use NextMark’s free data card publishing tool to publish and enhance your data cards.