Media Sales

Data Card Quality Report

Top List Managers by Data Card Quality

Data cards are the primary documents used in circulation planning and purchasing decisions. Publishing a high quality data card maximizes the likelihood of being selected for inclusion in direct marketing campaigns. Here are the top list managers ranked by the quality of their data card portfolios as of April 1, 2019.

Top List Managers For Data Card Quality ( 500+ )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Sprint Data Solutions, LLC 2,939
1 100.0 100.0 +0.0 Complete Mailing Lists 793
1 100.0 100.0 +0.0 Lighthouse List Co. 785
1 100.0 100.0 +0.0 ALC 735
1 100.0 100.0 +0.0 List Connection Inc. 670
1 100.0 100.0 +0.0 Media Source Solutions, Inc. 595
1 100.0 100.0 +0.0 NYSE-Direct 556
1 100.0 100.0 +0.0 Dunhill International List Co. 519
9 99.0 99.0 +0.0 Great Lakes List Management 546
10 98.0 97.0 +1.0 Worldata, Inc. 4,099
10 98.0 98.0 +0.0 Response Solutions LLC 2,738
10 98.0 96.0 +2.0 Lake Group Media, Inc. 888
13 97.0 96.0 +1.0 Infogroup 3,447
13 97.0 72.0 +25.0 Manning Media International 1,342
13 97.0 97.0 +0.0 Carney Direct Marketing 989
16 96.0 76.0 +20.0 List Services Corp. 865
17 93.0 74.0 +19.0 Specialists Marketing Services 1,845
17 93.0 91.0 +2.0 Statlistics 1,125
19 92.0 90.0 +2.0 Reach Marketing LLC 1,044
20 86.0 74.0 +12.0 Ultimate Data, a division of Wiland, Inc. 898
21 83.0 83.0 +0.0 MeritDirect 1,454
22 82.0 83.0 -1.0 The Information Refinery, Inc. 547
23 79.0 100.0 -21.0 Exact Data 12,444
24 75.0 75.0 +0.0 B2B 2,076
25 70.0 70.0 +0.0 SmarTTargeT Marketing 1,799
25 70.0 77.0 -7.0 LakeB2b 759

Represents the top 26 out of 26 list management companies with 500+ titles.

Top List Managers For Data Card Quality ( 250 – 499 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 ListBargains.com 381
1 100.0 100.0 +0.0 The List Experts 379
1 100.0 98.0 +2.0 Blue Mail Media Inc 261
4 99.0 99.0 +0.0 Fred Woolf List Co., Inc. 425
4 99.0 99.0 +0.0 AmeriList 378
4 99.0 74.0 +25.0 ListSolutions 263
7 98.0 90.0 +8.0 RMI Direct Marketing 328
7 98.0 99.0 -1.0 Paramount Lists, Inc. 305
9 97.0 97.0 +0.0 Byrum & Fleming 452
10 96.0 96.0 +0.0 Alesco Data Group 449
10 96.0 96.0 +0.0 North American Direct Marketing, Inc. 327
10 96.0 96.0 +0.0 Nations Voice Plus 316
10 96.0 98.0 -2.0 Midwest Direct Marketing, Inc. 315
10 96.0 71.0 +25.0 Specialists Marketing Services, Inc. – Data Division 303
15 95.0 70.0 +25.0 ACT ONE Mailing List Services, Inc. 276
16 94.0 94.0 +0.0 KBM Group 474
17 91.0 85.0 +6.0 List Service Direct, Inc. 301
17 91.0 66.0 +25.0 Marigold Technologies 261
19 89.0 95.0 -6.0 Belardi Wong 265
20 84.0 78.0 +6.0 Deloitte LLP 370
20 84.0 75.0 +9.0 Informa Engage 349
22 74.0 74.0 +0.0 American Student Marketing 269
23 73.0 73.0 +0.0 HepCats Marketing 404
24 72.0 72.0 +0.0 Response Unlimited 406

Represents the top 24 out of 24 list management companies with 250 – 499 titles.

Top List Managers For Data Card Quality ( 100-249 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Complete Medical Lists 249
1 100.0 100.0 +0.0 eTargetMedia.com 236
1 100.0 100.0 +0.0 Political Fundraising Lists 229
1 100.0 100.0 +0.0 Take 5 Media Group 213
1 100.0 100.0 +0.0 WS PONTON 196
6 99.0 74.0 +25.0 Focus USA 187
6 99.0 99.0 +0.0 Bethesda List Center 165
6 99.0 99.0 +0.0 ADS Data Direct 100
9 98.0 96.0 +2.0 JF Direct Marketing, Inc. 241
9 98.0 94.0 +4.0 Hugo Dunhill Mailing Lists, Inc. 219
9 98.0 98.0 +0.0 Key Marketing Advantage 177
9 98.0 98.0 +0.0 Acu Media Group 174
9 98.0 98.0 +0.0 Multimedia Lists, Inc. 115
14 96.0 95.0 +1.0 Macromark, Inc. 229
14 96.0 96.0 +0.0 Negev Direct Marketing, Inc. 207
14 96.0 96.0 +0.0 American Name Services 150
14 96.0 71.0 +25.0 Horizon Lists 131
14 96.0 100.0 -4.0 DSA Direct, LLC 106
19 95.0 95.0 +0.0 PK List Marketing, Inc. 115
20 94.0 94.0 +0.0 Pathfinder Direct 104
21 90.0 85.0 +5.0 Estee Marketing Group, Inc. 120
22 88.0 85.0 +3.0 Impulse Media Inc. 131
23 87.0 88.0 -1.0 Chilcutt Direct Marketing 208
24 86.0 82.0 +4.0 Atlantic List Company, Inc. 104
25 85.0 85.0 +0.0 JDM List Services 103
26 81.0 79.0 +2.0 FirstIn-Home.com 209
26 81.0 81.0 +0.0 Infocus Marketing, Inc. 143
28 80.0 55.0 +25.0 The Euro Group 118
28 80.0 84.0 -4.0 Carol Enters List Co., Inc. 102
30 79.0 86.0 -7.0 Names In The News 190
31 77.0 93.0 -16.0 Ethnic Technologies 239
32 76.0 77.0 -1.0 Trinity Direct 194
33 75.0 75.0 +0.0 Integrated Business Svcs 192
34 74.0 75.0 -1.0 MetaResponse Group 190
34 74.0 74.0 +0.0 Kroll Direct Marketing 189
34 74.0 74.0 +0.0 CAS 145
34 74.0 74.0 +0.0 The Rich List Company 143
34 74.0 74.0 +0.0 M1 Data and Analytics 131
39 73.0 73.0 +0.0 Q5 List Marketing 188
39 73.0 72.0 +1.0 Beach List Direct, Inc. 182
39 73.0 73.0 +0.0 e-Miles, Inc. 117
39 73.0 73.0 +0.0 Investing Media Solutions 101
43 72.0 72.0 +0.0 Professional Direct Marketing & Mailing Lists, Inc. 151
44 71.0 96.0 -25.0 Geon Media Group 215

Represents the top 44 out of 44 list management companies with 100-249 titles.

Top List Managers For Data Card Quality ( 50 – 99 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Practical Media Solutions 90
1 100.0 100.0 +0.0 Fresco Data 88
1 100.0 100.0 +0.0 Midwest Trading Post 83
1 100.0 100.0 +0.0 DATALINE 79
1 100.0 100.0 +0.0 Pioneer Pacific Media Group 78
1 100.0 100.0 +0.0 Healy List Marketing 68
1 100.0 95.0 +5.0 Marketing Data Interactive 56
8 99.0 91.0 +8.0 Midway Direct Marketing 93
8 99.0 99.0 +0.0 Integrated Management Solutions, Inc. 89
8 99.0 99.0 +0.0 Andrews Wharton Inc. 87
8 99.0 90.0 +9.0 Net60 Inc. 73
8 99.0 74.0 +25.0 NCRI List Management 73
8 99.0 99.0 +0.0 NOVA List Company 69
8 99.0 74.0 +25.0 Marketing Advisory Group, Inc. 63
8 99.0 74.0 +25.0 Mailing Lists Xpress 57
16 98.0 98.0 +0.0 McCarthy Media Group, Inc. 80
17 97.0 72.0 +25.0 Datamatrix Lists 83
18 96.0 80.0 +16.0 Infinite Media 72
18 96.0 96.0 +0.0 Hart & Benjamin 56
20 95.0 95.0 +0.0 Lists That Work 78
20 95.0 95.0 +0.0 MCH Strategic Data 65
20 95.0 90.0 +5.0 CCC Data Sevices, Inc. 54
23 94.0 94.0 +0.0 Pinpoint Technologies, Inc. 56
23 94.0 94.0 +0.0 A Plus Media Group, Inc. 53
25 93.0 83.0 +10.0 Stanford Direct 79
26 92.0 75.0 +17.0 Omega List Company 94
26 92.0 92.0 +0.0 Redi-Data Inc. 79
26 92.0 93.0 -1.0 JR Direct 64
29 91.0 91.0 +0.0 DigDev Direct 87
29 91.0 91.0 +0.0 Compiled Solutions 72
29 91.0 97.0 -6.0 Rickard Squared 50
32 89.0 64.0 +25.0 MindBodySoul Media, Inc 93
33 86.0 83.0 +3.0 Conrad Direct, Inc. 78
34 85.0 88.0 -3.0 Data Decisions Group 70
35 84.0 96.0 -12.0 NPS Media Group (formerly Evergreen Marketing) 77
36 83.0 68.0 +15.0 Computerized Research & Development 52
37 81.0 88.0 -7.0 Institute Lists 76
38 80.0 75.0 +5.0 Marketing General, Inc. 56
39 79.0 70.0 +9.0 ACTON Direct 89
40 76.0 97.0 -21.0 Hominy Names, LLC 77
41 75.0 100.0 -25.0 Profile America List Company, Inc. 90
41 75.0 75.0 +0.0 The Standard Information Company 70
41 75.0 75.0 +0.0 Data Lists Services 59
44 74.0 74.0 +0.0 Mazzone Marketing Group, LLC 88
44 74.0 74.0 +0.0 Lists, Inc 87
44 74.0 73.0 +1.0 TMA Direct 80
44 74.0 74.0 +0.0 DUNN DATA Company Inc. 66
44 74.0 74.0 +0.0 AB Data Ltd. 61
44 74.0 77.0 -3.0 VeraData 60
44 74.0 74.0 +0.0 IDG Communications List Services 60
44 74.0 84.0 -10.0 Peppermill Marketing, Inc. 59

Represents the top 50 out of 68 list management companies with 50 – 99 titles.

A 50 data card minimum is required for a list manager to be ranked. There are 457 list management companies with less than 50 titles not ranked in this report.

What are data cards?

Data cards are documents used to describe the characteristics of a mailing list available for rental or sale, including description, pricing, selection options, output options, and contact information. Data cards are the primary documents used in circulation planning and mailing list purchasing decisions. For example, see the Boston Proper data card on NextMark’s website. Good circulation decisions depend on a good data card database. NextMark ensures the quality of its data card database through the Data Card Quality Report and other monitoring tools.

How data card quality is calculated

Data Card Quality Report Sample

The data card quality score is calculated by electronically analyzing more than 74,000 data cards. For each data card, a proprietary algorithm first rates the quality of 13 key attributes. Then, the score (0-100) for the data card is calculated using a weighted average of the 13 attributes. The list management company’s quality score is the average score of all data cards in their portfolio. List managers can access the details of the calculation and suggestions for improvement through NextMark’s free data card publishing tool (a.k.a. the “Data Card Wizard”). Only companies with more than 50 data cards in their portfolio are included in the rankings.

How to publish and enhance your data cards

Use NextMark’s free data card publishing tool to publish and enhance your data cards.