Media Sales

Data Card Quality Report

Data cards are the primary documents used in circulation planning and purchasing
decisions. Publishing a high quality data card maximizes the likelihood
of being selected for inclusion in direct marketing campaigns. Here
are the top list managers ranked by the quality of their data card
portfolios as of April 2, 2013.

Top List Managers For Data Card Quality ( 500+ )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Exact Data ConsumerBase 12,435
1 100.0 100.0 +0.0 B2B 1,797
1 100.0 100.0 +0.0 Complete Mailing Lists 735
1 100.0 100.0 +0.0 American List Counsel (ALC) 729
1 100.0 100.0 +0.0 ListBargains.com 598
1 100.0 100.0 +0.0 Lighthouse List Co. 587
1 100.0 100.0 +0.0 Paramount Lists, Inc. 569
1 100.0 100.0 +0.0 Media Source Solutions, Inc. 553
1 100.0 100.0 +0.0 BMI Elite 529
10 99.0 100.0 -1.0 Response Solutions LLC 1,741
11 98.0 97.0 +1.0 Statlistics 3,971
12 97.0 97.0 +0.0 Manning Media International 1,414
12 97.0 97.0 +0.0 Alesco Data Group 683
14 96.0 89.0 +7.0 Macromark, Inc. 751
14 96.0 96.0 +0.0 Carney Direct Marketing 550
16 95.0 98.0 -3.0 Lake Group Media, Inc. 889
17 94.0 94.0 +0.0 Specialists Marketing Services 2,335
18 91.0 83.0 +8.0 Infogroup 3,422
19 88.0 80.0 +8.0 Reach Marketing LLC 870
20 85.0 83.0 +2.0 MeritDirect 2,556
21 80.0 77.0 +3.0 List Services Corp. 1,063
22 78.0 75.0 +3.0 Cornerstone List Management 649
23 77.0 96.0 -19.0 Worldata 2,602

Represents the top 23 out of 23 list management companies with 500+ titles.

Top List Managers For Data Card Quality ( 250 – 499 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 List Connection Inc. 454
1 100.0 100.0 +0.0 Dunhill International List Co. 429
1 100.0 100.0 +0.0 The Information Refinery, Inc. 389
1 100.0 100.0 +0.0 The List Experts 375
1 100.0 100.0 +0.0 Take 5 Solutions 342
1 100.0 100.0 +0.0 Integrated Business Svcs 261
7 99.0 100.0 -1.0 Great Lakes List Management 453
7 99.0 99.0 +0.0 Fred Woolf List Co., Inc. 424
7 99.0 99.0 +0.0 List Solutions 285
7 99.0 99.0 +0.0 SMS Marketing Services, Inc 284
11 96.0 96.0 +0.0 Byrum & Fleming 477
11 96.0 96.0 +0.0 Midwest Direct Marketing, Inc. 274
13 95.0 100.0 -5.0 Ethnic Technologies 285
13 95.0 92.0 +3.0 ACT ONE Mailing List Services, Inc. 276
15 94.0 82.0 +12.0 Belardi/Ostroy 429
16 93.0 95.0 -2.0 Focus USA 288
17 92.0 92.0 +0.0 KBM Group 469
17 92.0 93.0 -1.0 RMI Direct Marketing 387
17 92.0 91.0 +1.0 Hugo Dunhill Mailing Lists, Inc. 265
20 90.0 89.0 +1.0 Chilcutt Direct Marketing 361
21 88.0 88.0 +0.0 MetaResponse Group 251
22 81.0 72.0 +9.0 North American Direct Marketing, Inc. 439
22 81.0 97.0 -16.0 Firstmark 250
24 75.0 75.0 +0.0 Response Unlimited 373
25 73.0 73.0 +0.0 Market Street Lists, Inc. 397
26 72.0 72.0 +0.0 S.A. Willy Braillard N.V. 314
27 69.0 69.0 +0.0 Sopres Marketing 267
28 65.0 65.0 +0.0 The List Bank 368

Represents the top 28 out of 28 list management companies with 250 – 499 titles.

Top List Managers For Data Card Quality ( 100-249 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 eTargetMedia.com 221
1 100.0 100.0 +0.0 Direct Market, LLC 211
1 100.0 100.0 +0.0 WS PONTON 202
1 100.0 100.0 +0.0 Political Fundraising Lists 202
1 100.0 89.0 +11.0 List Service Direct, Inc. 162
6 99.0 100.0 -1.0 Yankee List Marketing 210
6 99.0 98.0 +1.0 CAS 144
6 99.0 99.0 +0.0 The Rich List Company 143
6 99.0 99.0 +0.0 Key Marketing Advantage 119
10 98.0 98.0 +0.0 Multimedia Lists, Inc. 203
10 98.0 74.0 +24.0 Q5 List Marketing 192
10 98.0 96.0 +2.0 Mazzone Marketing Group, LLC 105
13 97.0 97.0 +0.0 Geon Media Group 211
13 97.0 90.0 +7.0 Infocus Marketing, Inc. 158
13 97.0 96.0 +1.0 AcuLists Media Group 129
13 97.0 82.0 +15.0 Datamatrix Lists 113
17 96.0 97.0 -1.0 American Name Services 151
17 96.0 96.0 +0.0 Interactive Marketing Solutions 146
17 96.0 97.0 -1.0 McCarthy Media Group, Inc. 140
20 95.0 100.0 -5.0 Complete Medical Lists 244
20 95.0 86.0 +9.0 Negev Direct Marketing, Inc. 210
22 94.0 85.0 +9.0 Horizon Lists 100
23 93.0 97.0 -4.0 Trinity Direct 240
23 93.0 96.0 -3.0 Data Direct Solutions 200
23 93.0 97.0 -4.0 MCH Strategic Data 148
23 93.0 94.0 -1.0 Rickard List Marketing 116
23 93.0 92.0 +1.0 ACTON Direct 113
28 90.0 94.0 -4.0 Estee Marketing Group, Inc. 170
28 90.0 77.0 +13.0 Names In The News 150
30 89.0 79.0 +10.0 Bethesda List Center 182
31 88.0 74.0 +14.0 Listdata Inc. 101
32 87.0 77.0 +10.0 PK List Marketing, Inc. 101
33 86.0 86.0 +0.0 Pioneer Pacific List Marketing, Inc. 139
34 85.0 74.0 +11.0 Kroll Direct Marketing 153
35 84.0 92.0 -8.0 Atlantic List Company, Inc. 126
36 83.0 84.0 -1.0 DUNN DATA Company Inc. 213
37 80.0 77.0 +3.0 TMA Direct 141
37 80.0 89.0 -9.0 Epsilon Targeting 135
39 78.0 79.0 -1.0 Direct Communications Corp. 106
40 77.0 77.0 +0.0 Infinite Media 248
40 77.0 96.0 -19.0 Adrea Rubin Marketing, Inc. 190
42 76.0 74.0 +2.0 DAJ Direct 126
43 75.0 75.0 +0.0 Global Village Marketing & Data Services, Inc. 212
43 75.0 83.0 -8.0 FirstIn-Home.com 206
43 75.0 75.0 +0.0 Infogroup Reseller 173
43 75.0 74.0 +1.0 Professional Direct Marketing & Mailing Lists, Inc. 160
43 75.0 73.0 +2.0 Carol Enters List Co., Inc. 124
43 75.0 88.0 -13.0 Lead Research Group 101
49 74.0 74.0 +0.0 American Christian Lists 236
49 74.0 88.0 -14.0 DatabaseUSA 222
49 74.0 73.0 +1.0 Beach List Direct, Inc. 175
49 74.0 73.0 +1.0 Wyvern Direct Response 145
49 74.0 77.0 -3.0 The List Authority 140
49 74.0 74.0 +0.0 M1 Data and Analytics 131

Represents the top 50 out of 67 list management companies with 100-249 titles.

Top List Managers For Data Card Quality ( 50 – 99 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Profile America List Company, Inc. 94
1 100.0 100.0 +0.0 DATALINE 78
1 100.0 100.0 +0.0 NCRI List Management 75
1 100.0 100.0 +0.0 Midwest Trading Post 64
1 100.0 75.0 +25.0 Healy List Marketing 63
1 100.0 75.0 +25.0 Vente Inc. 61
1 100.0 100.0 +0.0 SKM Media Group, Inc. 60
1 100.0 100.0 +0.0 V12 Group 52
9 99.0 94.0 +5.0 Charles Moore Associates 96
9 99.0 99.0 +0.0 Marketing Advisory Group, Inc. 64
11 98.0 98.0 +0.0 IDG Communications List Services 70
11 98.0 98.0 +0.0 Net60 67
11 98.0 89.0 +9.0 True North List Marketing 64
14 97.0 72.0 +25.0 All Access Lists 88
15 96.0 96.0 +0.0 Nations Voice Plus 93
15 96.0 96.0 +0.0 Tri-Media Marketing Services, Inc. 64
15 96.0 72.0 +24.0 Name-Finders Lists, Inc. 62
15 96.0 95.0 +1.0 Infocore, Inc. 50
19 95.0 94.0 +1.0 JF Direct Marketing, Inc. 94
19 95.0 88.0 +7.0 Omega List Company 70
19 95.0 96.0 -1.0 Specialized Fundraising Services, Inc. 68
19 95.0 95.0 +0.0 A Plus Media Group, Inc. 50
23 94.0 97.0 -3.0 e-Miles, Inc. 97
23 94.0 96.0 -2.0 Whitestone Data 86
23 94.0 69.0 +25.0 Myllymaki & Company 78
23 94.0 94.0 +0.0 Mailing Lists (Asia) LTD 77
27 93.0 93.0 +0.0 Stanford Direct 79
27 93.0 93.0 +0.0 List Management Services, Inc. 68
27 93.0 71.0 +22.0 Computerized Research & Development 57
30 92.0 95.0 -3.0 Leon Henry Inc. 88
30 92.0 71.0 +21.0 Redi-Data Inc. 77
32 91.0 93.0 -2.0 List Acquisition 96
32 91.0 88.0 +3.0 Mary Elizabeth Granger & Associates, Inc 56
34 90.0 73.0 +17.0 GINSBURG GLOBAL 90
35 89.0 87.0 +2.0 Conrad Direct, Inc. 98
35 89.0 86.0 +3.0 Impulse Media Inc. 81
37 88.0 N/A N/A HepCats Marketing 82
38 87.0 84.0 +3.0 Pathfinder Direct 95
39 84.0 74.0 +10.0 Crosslists, Cross & Company 63
40 81.0 N/A N/A National List Services 87
40 81.0 77.0 +4.0 Carnegie Marketing 53
42 80.0 85.0 -5.0 MGILists 99
42 80.0 92.0 -12.0 MediaLab 69
42 80.0 78.0 +2.0 Institute Lists 63
45 78.0 71.0 +7.0 List Counsellors Inc. 82
45 78.0 86.0 -8.0 DSA Direct, LLC 72
45 78.0 70.0 +8.0 DigDev Direct 66
45 78.0 95.0 -17.0 Data Lists Services 64
49 77.0 75.0 +2.0 Marquise Direct 87
50 75.0 100.0 -25.0 Select List Corporation 56
50 75.0 75.0 +0.0 ThruChannel 52
50 75.0 75.0 +0.0 Prime Health Solutions, LLC 50

Represents the top 50 out of 79 list management companies with 50 – 99 titles.

A 50 data card minimum is required for a list manager to be ranked. There are 691 list management companies with less than 50 titles not ranked in this report.

What are data cards?

Data cards are documents used to describe the characteristics of a mailing list available for rental or sale, including description, pricing, selection options, output options, and contact information. Data cards are the primary documents used in circulation planning and mailing list purchasing decisions. For example, see the Boston Proper data card on NextMark’s website. Good circulation decisions depend on a good data card database. NextMark ensures the quality of its data card database through the Data Card Quality Report and other monitoring tools.

How data card quality is calculated

Data Card Quality Report Sample

The data card quality score is calculated by electronically analyzing more than 74,000 data cards. For each data card, a proprietary algorithm first rates the quality of 13 key attributes. Then, the score (0-100) for the data card is calculated using a weighted average of the 13 attributes. The list management company’s quality score is the average score of all data cards in their portfolio. List managers can access the details of the calculation and suggestions for improvement through NextMark’s free data card publishing tool (a.k.a. the “Data Card Wizard”). Only companies with more than 50 data cards in their portfolio are included in the rankings.

How to publish and enhance your data cards

Use NextMark’s free data card publishing tool to publish and enhance your data cards.