Media Sales

Data Card Quality Report

Data cards are the primary documents used in circulation planning and purchasing decisions. Publishing a high quality data card maximizes the likelihood of being selected for inclusion in direct marketing campaigns. Here are the top list managers ranked by the quality of their data card portfolios as of January 5, 2015.

Top List Managers by Data Card Quality

Top List Managers For Data Card Quality ( 500+ )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Exact Data 12,442
1 100.0 100.0 +0.0 B2B 2,071
1 100.0 97.0 +3.0 Sprint Data Solutions, LLC 1,402
1 100.0 100.0 +0.0 ALC 816
1 100.0 100.0 +0.0 Complete Mailing Lists 792
1 100.0 100.0 +0.0 Lighthouse List Co. 716
1 100.0 100.0 +0.0 Media Source Solutions, Inc. 620
1 100.0 100.0 +0.0 ListBargains.com 611
1 100.0 100.0 +0.0 List Connection Inc. 503
10 99.0 99.0 +0.0 Response Solutions LLC 1,495
10 99.0 99.0 +0.0 Reach Marketing LLC 1,357
12 97.0 98.0 -1.0 Statlistics 2,507
12 97.0 97.0 +0.0 Manning Media International 1,347
12 97.0 95.0 +2.0 Lake Group Media, Inc. 992
12 97.0 97.0 +0.0 Carney Direct Marketing 667
16 95.0 95.0 +0.0 Macromark, Inc. 630
17 92.0 96.0 -4.0 Specialists Marketing Services 2,282
17 92.0 97.0 -5.0 MeritDirect 1,894
19 90.0 95.0 -5.0 List Services Corp. 725
20 88.0 90.0 -2.0 Infogroup 3,749
21 87.0 87.0 +0.0 Worldata 2,584
22 78.0 77.0 +1.0 Cornerstone List Management 634
23 73.0 81.0 -8.0 Alesco Data Group 661
24 70.0 70.0 +0.0 SmarTTargeT Marketing 1,799

Represents the top 24 out of 24 list management companies with 500+ titles.

Top List Managers For Data Card Quality ( 250 – 499 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Great Lakes List Management 440
1 100.0 100.0 +0.0 Dunhill International List Co. 435
1 100.0 100.0 +0.0 The List Experts 376
1 100.0 100.0 +0.0 Paramount Lists, Inc. 368
1 100.0 100.0 +0.0 Take 5 Solutions 268
6 99.0 99.0 +0.0 Fred Woolf List Co., Inc. 425
6 99.0 98.0 +1.0 ListSolutions 304
8 98.0 98.0 +0.0 The Information Refinery, Inc. 416
8 98.0 73.0 +25.0 Market Street Lists, Inc. 396
8 98.0 96.0 +2.0 Focus USA 267
11 97.0 96.0 +1.0 Midwest Direct Marketing, Inc. 275
12 95.0 72.0 +23.0 North American Direct Marketing, Inc. 445
12 95.0 95.0 +0.0 ACT ONE Mailing List Services, Inc. 276
14 94.0 94.0 +0.0 KBM Group 474
14 94.0 94.0 +0.0 RMI Direct Marketing 357
16 93.0 68.0 +25.0 HepCats Marketing 407
16 93.0 93.0 +0.0 JR Direct 289
18 92.0 91.0 +1.0 Chilcutt Direct Marketing 297
19 81.0 80.0 +1.0 Belardi/Ostroy 364
20 77.0 81.0 -4.0 MetaResponse Group 258
21 76.0 74.0 +2.0 Response Unlimited 379
22 75.0 75.0 +0.0 Penton 351
22 75.0 77.0 -2.0 SMS Marketing Services, Inc 340

Represents the top 23 out of 23 list management companies with 250 – 499 titles.

Top List Managers For Data Card Quality ( 100-249 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 eTargetMedia.com 245
1 100.0 100.0 +0.0 Complete Medical Lists 242
1 100.0 100.0 +0.0 Political Fundraising Lists 228
1 100.0 75.0 +25.0 Direct Market, LLC 208
1 100.0 100.0 +0.0 WS PONTON 196
1 100.0 100.0 +0.0 Integrated Business Svcs 187
1 100.0 97.0 +3.0 List Service Direct, Inc. 165
8 99.0 100.0 -1.0 Yankee List Marketing 198
8 99.0 99.0 +0.0 Acu Media Group 156
8 99.0 74.0 +25.0 CAS 144
8 99.0 99.0 +0.0 The Rich List Company 143
12 98.0 97.0 +1.0 Byrum & Fleming 249
12 98.0 98.0 +0.0 Q5 List Marketing 194
12 98.0 99.0 -1.0 Key Marketing Advantage 121
15 97.0 97.0 +0.0 Maxim Media Group Inc 152
16 96.0 96.0 +0.0 Negev Direct Marketing, Inc. 221
16 96.0 96.0 +0.0 Geon Media Group 215
16 96.0 96.0 +0.0 Nations Voice Plus 178
16 96.0 96.0 +0.0 Digital Media Solutions 115
20 95.0 90.0 +5.0 AmeriList 213
20 95.0 97.0 -2.0 McCarthy Media Group, Inc. 127
20 95.0 95.0 +0.0 JF Direct Marketing, Inc. 112
20 95.0 85.0 +10.0 NOVA List Company 103
24 94.0 98.0 -4.0 Firstmark 249
24 94.0 94.0 +0.0 PK List Marketing, Inc. 106
26 93.0 88.0 +5.0 Leon Henry Inc. 149
26 93.0 93.0 +0.0 Pathfinder Direct 100
28 91.0 80.0 +11.0 Infinite Media 199
29 89.0 90.0 -1.0 Impulse Media Inc. 181
30 88.0 93.0 -5.0 e-Miles, Inc. 116
31 87.0 94.0 -7.0 Infocus Marketing, Inc. 158
31 87.0 84.0 +3.0 Atlantic List Company, Inc. 128
33 85.0 91.0 -6.0 Mailing Lists (Asia) LTD 103
34 84.0 86.0 -2.0 Bethesda List Center 181
34 84.0 95.0 -11.0 Horizon Lists 116
34 84.0 79.0 +5.0 Carol Enters List Co., Inc. 102
37 83.0 78.0 +5.0 Hugo Dunhill Mailing Lists, Inc. 190
37 83.0 84.0 -1.0 Estee Marketing Group, Inc. 145
39 81.0 83.0 -2.0 Names In The News 168
40 80.0 75.0 +5.0 Epsilon 111
41 79.0 98.0 -19.0 FirstIn-Home.com 208
41 79.0 91.0 -12.0 Pioneer Pacific Media Group 130
43 78.0 81.0 -3.0 TMA Direct 128
43 78.0 86.0 -8.0 ACTON Direct 100
45 77.0 89.0 -12.0 Trinity Direct 227
45 77.0 74.0 +3.0 DAJ Direct 140
47 76.0 79.0 -3.0 Kroll Direct Marketing 161
48 75.0 100.0 -25.0 Ethnic Technologies 240
48 75.0 75.0 +0.0 Global Village Marketing & Data Services, Inc. 183
50 74.0 74.0 +0.0 DatabaseUSA 222
50 74.0 74.0 +0.0 M1 Data and Analytics 131
50 74.0 84.0 -10.0 Listdata Inc. 109
50 74.0 74.0 +0.0 Investing Media Solutions 108

Represents the top 50 out of 63 list management companies with 100-249 titles.

Top List Managers For Data Card Quality ( 50 – 99 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 75.0 +25.0 Profile America List Company, Inc. 88
1 100.0 100.0 +0.0 DATALINE 79
1 100.0 77.0 +23.0 Ameliorate Data Solutions, Inc. 75
1 100.0 100.0 +0.0 Midwest Trading Post 68
1 100.0 100.0 +0.0 Healy List Marketing 67
1 100.0 100.0 +0.0 The Standard Information Company 67
1 100.0 100.0 +0.0 Fresco Data 66
8 99.0 94.0 +5.0 NFocus 65
9 98.0 94.0 +4.0 Adrea Rubin Media, Inc. 86
10 97.0 97.0 +0.0 Hart & Benjamin 56
11 96.0 96.0 +0.0 Whitestone Data 86
11 96.0 96.0 +0.0 Tri-Media Marketing Services, Inc. 52
13 95.0 94.0 +1.0 A Plus Media Group, Inc. 53
14 94.0 75.0 +19.0 MCH Strategic Data 63
14 94.0 70.0 +24.0 Pinpoint Technologies, Inc. 55
16 93.0 93.0 +0.0 Stanford Direct 79
16 93.0 93.0 +0.0 List Management Services, Inc. 68
16 93.0 93.0 +0.0 Computerized Research & Development 56
19 92.0 92.0 +0.0 Redi-Data Inc. 78
19 92.0 92.0 +0.0 IDG Communications List Services 60
21 91.0 97.0 -6.0 True North List Marketing 52
22 88.0 95.0 -7.0 Omega List Company 63
23 87.0 90.0 -3.0 Conrad Direct, Inc. 97
24 86.0 92.0 -6.0 Mary Elizabeth Granger & Associates, Inc 52
25 85.0 85.0 +0.0 All That Marketing LLC 50
26 83.0 84.0 -1.0 DSA Direct, LLC 89
27 81.0 86.0 -5.0 Rickard Squared 71
28 80.0 70.0 +10.0 Preferred Communications 60
29 79.0 98.0 -19.0 Charles Moore Associates 96
29 79.0 78.0 +1.0 Institute Lists 65
31 77.0 74.0 +3.0 L.I.S.T. Incorporated 53
32 76.0 75.0 +1.0 American Student Marketing 85
33 75.0 100.0 -25.0 Action One Media, Inc. 90
33 75.0 79.0 -4.0 MGILists 84
33 75.0 75.0 +0.0 Vente Inc. 66
33 75.0 75.0 +0.0 DUNN DATA Company Inc. 66
33 75.0 75.0 +0.0 Data Lists Services 59
33 75.0 75.0 +0.0 Select List Corporation 56
39 74.0 77.0 -3.0 Mazzone Marketing Group, LLC 98
39 74.0 100.0 -26.0 NCRI List Management 74
39 74.0 99.0 -25.0 Marketing Advisory Group, Inc. 64
39 74.0 75.0 -1.0 PlusMedia 59
39 74.0 74.0 +0.0 American Information Marketing 58
39 74.0 97.0 -23.0 NCM List Services Division 53
39 74.0 74.0 +0.0 Media Baby 53
46 73.0 71.0 +2.0 Compiled Solutions 80
47 72.0 78.0 -6.0 Andrews Wharton Inc. 96
47 72.0 72.0 +0.0 All Access Lists 88
47 72.0 87.0 -15.0 List Counsellors Inc. 80
47 72.0 96.0 -24.0 Marketing Lists Services 71
47 72.0 72.0 +0.0 Destination Interactive 55

Represents the top 50 out of 66 list management companies with 50 – 99 titles.

A 50 data card minimum is required for a list manager to be ranked. There are 444 list management companies with less than 50 titles not ranked in this report.

What are data cards?

Data cards are documents used to describe the characteristics of a mailing list available for rental or sale, including description, pricing, selection options, output options, and contact information. Data cards are the primary documents used in circulation planning and mailing list purchasing decisions. For example, see the Boston Proper data card on NextMark’s website. Good circulation decisions depend on a good data card database. NextMark ensures the quality of its data card database through the Data Card Quality Report and other monitoring tools.

How data card quality is calculated

Data Card Quality Report Sample

The data card quality score is calculated by electronically analyzing more than 74,000 data cards. For each data card, a proprietary algorithm first rates the quality of 13 key attributes. Then, the score (0-100) for the data card is calculated using a weighted average of the 13 attributes. The list management company’s quality score is the average score of all data cards in their portfolio. List managers can access the details of the calculation and suggestions for improvement through NextMark’s free data card publishing tool (a.k.a. the “Data Card Wizard”). Only companies with more than 50 data cards in their portfolio are included in the rankings.

How to publish and enhance your data cards

Use NextMark’s free data card publishing tool to publish and enhance your data cards.