Media Sales

Data Card Quality Report

Top List Managers by Data Card Quality

Data cards are the primary documents used in circulation planning and purchasing decisions. Publishing a high quality data card maximizes the likelihood of being selected for inclusion in direct marketing campaigns. Here are the top list managers ranked by the quality of their data card portfolios as of October 1, 2018.

Top List Managers For Data Card Quality ( 500+ )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 75.0 +25.0 Exact Data 12,446
1 100.0 100.0 +0.0 Sprint Data Solutions, LLC 2,782
1 100.0 100.0 +0.0 Complete Mailing Lists 790
1 100.0 100.0 +0.0 Lighthouse List Co. 758
1 100.0 100.0 +0.0 ALC 741
1 100.0 100.0 +0.0 List Connection Inc. 650
1 100.0 100.0 +0.0 Media Source Solutions, Inc. 601
1 100.0 100.0 +0.0 NYSE-Direct 539
1 100.0 100.0 +0.0 Dunhill International List Co. 514
10 99.0 99.0 +0.0 Great Lakes List Management 545
11 98.0 98.0 +0.0 Response Solutions LLC 2,728
11 98.0 85.0 +13.0 Reach Marketing LLC 1,079
13 97.0 97.0 +0.0 Worldata, Inc. 4,478
13 97.0 98.0 -1.0 Infogroup 3,402
13 97.0 97.0 +0.0 Manning Media International 1,343
13 97.0 95.0 +2.0 Lake Group Media, Inc. 1,017
17 95.0 93.0 +2.0 The Information Refinery, Inc. 529
18 94.0 93.0 +1.0 Specialists Marketing Services 1,853
19 93.0 88.0 +5.0 LakeB2b 568
20 91.0 89.0 +2.0 Statlistics 1,168
21 85.0 81.0 +4.0 MeritDirect 1,528
21 85.0 82.0 +3.0 List Services Corp. 858
23 77.0 93.0 -16.0 Ultimate Data, a division of Wiland, Inc. 735
24 75.0 76.0 -1.0 B2B 2,071
25 72.0 97.0 -25.0 Carney Direct Marketing 950
26 70.0 70.0 +0.0 SmarTTargeT Marketing 1,799

Represents the top 26 out of 26 list management companies with 500+ titles.

Top List Managers For Data Card Quality ( 250 – 499 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 The List Experts 379
1 100.0 100.0 +0.0 ListBargains.com 371
1 100.0 76.0 +24.0 Informa Engage 350
1 100.0 100.0 +0.0 Blue Mail Media Inc 256
5 99.0 99.0 +0.0 Fred Woolf List Co., Inc. 425
5 99.0 99.0 +0.0 AmeriList 344
5 99.0 99.0 +0.0 Paramount Lists, Inc. 299
5 99.0 100.0 -1.0 Midwest Direct Marketing, Inc. 273
5 99.0 99.0 +0.0 ListSolutions 257
10 98.0 84.0 +14.0 List Service Direct, Inc. 290
11 97.0 97.0 +0.0 Byrum & Fleming 384
12 96.0 96.0 +0.0 Alesco Data Group 450
12 96.0 97.0 -1.0 RMI Direct Marketing 348
12 96.0 96.0 +0.0 Specialists Marketing Services, Inc. – Data Division 310
12 96.0 96.0 +0.0 Nations Voice Plus 304
16 95.0 95.0 +0.0 ACT ONE Mailing List Services, Inc. 276
17 93.0 93.0 +0.0 KBM Group 474
18 86.0 93.0 -7.0 Belardi Wong 283
19 78.0 91.0 -13.0 Marigold Technologies 259
20 77.0 90.0 -13.0 North American Direct Marketing, Inc. 326
21 74.0 74.0 +0.0 American Student Marketing 269
22 73.0 98.0 -25.0 HepCats Marketing 404
22 73.0 78.0 -5.0 Deloitte LLP 401
24 71.0 72.0 -1.0 Response Unlimited 394

Represents the top 24 out of 24 list management companies with 250 – 499 titles.

Top List Managers For Data Card Quality ( 100-249 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Complete Medical Lists 249
1 100.0 100.0 +0.0 eTargetMedia.com 235
1 100.0 100.0 +0.0 Political Fundraising Lists 229
1 100.0 100.0 +0.0 Take 5 Media Group 214
1 100.0 100.0 +0.0 WS PONTON 196
1 100.0 100.0 +0.0 Integrated Business Svcs 192
7 99.0 99.0 +0.0 Focus USA 187
7 99.0 99.0 +0.0 Acu Media Group 169
9 98.0 99.0 -1.0 JF Direct Marketing, Inc. 243
9 98.0 96.0 +2.0 FirstIn-Home.com 209
9 98.0 98.0 +0.0 Key Marketing Advantage 178
9 98.0 98.0 +0.0 Multimedia Lists, Inc. 111
13 97.0 94.0 +3.0 Macromark, Inc. 233
13 97.0 86.0 +11.0 Bethesda List Center 164
15 96.0 96.0 +0.0 Geon Media Group 215
15 96.0 97.0 -1.0 American Name Services 154
17 95.0 95.0 +0.0 PK List Marketing, Inc. 115
18 94.0 88.0 +6.0 Hugo Dunhill Mailing Lists, Inc. 220
18 94.0 94.0 +0.0 Pathfinder Direct 104
20 93.0 93.0 +0.0 Ethnic Technologies 239
21 92.0 92.0 +0.0 JR Direct 157
22 89.0 93.0 -4.0 Chilcutt Direct Marketing 211
22 89.0 89.0 +0.0 Infocus Marketing, Inc. 158
24 87.0 86.0 +1.0 Impulse Media Inc. 126
24 87.0 81.0 +6.0 Atlantic List Company, Inc. 105
26 86.0 96.0 -10.0 Negev Direct Marketing, Inc. 206
27 85.0 84.0 +1.0 Names In The News 190
27 85.0 84.0 +1.0 Estee Marketing Group, Inc. 116
27 85.0 85.0 +0.0 JDM List Services 103
30 81.0 82.0 -1.0 Carol Enters List Co., Inc. 100
31 80.0 84.0 -4.0 Trinity Direct 197
31 80.0 80.0 +0.0 The Euro Group 118
33 77.0 75.0 +2.0 MetaResponse Group 192
34 75.0 75.0 +0.0 Kroll Direct Marketing 187
35 74.0 98.0 -24.0 CAS 145
35 74.0 74.0 +0.0 The Rich List Company 143
35 74.0 74.0 +0.0 M1 Data and Analytics 131
38 73.0 73.0 +0.0 Q5 List Marketing 188
38 73.0 77.0 -4.0 Epsilon 132
38 73.0 73.0 +0.0 e-Miles, Inc. 117
38 73.0 73.0 +0.0 Investing Media Solutions 101
42 72.0 97.0 -25.0 Beach List Direct, Inc. 174
42 72.0 72.0 +0.0 Professional Direct Marketing & Mailing Lists, Inc. 151
44 71.0 71.0 +0.0 Horizon Lists 131

Represents the top 44 out of 44 list management companies with 100-249 titles.

Top List Managers For Data Card Quality ( 50 – 99 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 DSA Direct, LLC 98
1 100.0 100.0 +0.0 Action One Media, Inc. 90
1 100.0 100.0 +0.0 Fresco Data 88
1 100.0 100.0 +0.0 Midwest Trading Post 83
1 100.0 100.0 +0.0 DATALINE 79
1 100.0 100.0 +0.0 Healy List Marketing 68
7 99.0 74.0 +25.0 Ameliorate Data Solutions, Inc. 99
7 99.0 99.0 +0.0 Midway Direct Marketing 91
7 99.0 99.0 +0.0 Integrated Management Solutions, Inc. 88
7 99.0 74.0 +25.0 Lists, Inc 83
7 99.0 99.0 +0.0 NOVA List Company 73
7 99.0 99.0 +0.0 NCRI List Management 73
7 99.0 99.0 +0.0 Marketing Advisory Group, Inc. 63
14 98.0 99.0 -1.0 Andrews Wharton Inc. 86
14 98.0 76.0 +22.0 Pioneer Pacific Media Group 83
14 98.0 99.0 -1.0 AB Data Ltd. 61
14 98.0 97.0 +1.0 Listdata Inc. 50
18 97.0 92.0 +5.0 Rickard Squared 50
19 96.0 93.0 +3.0 McCarthy Media Group, Inc. 80
19 96.0 92.0 +4.0 NPS Media Group (formerly Evergreen Marketing) 73
19 96.0 98.0 -2.0 Business Watch Network 63
19 96.0 96.0 +0.0 Hart & Benjamin 56
23 95.0 98.0 -3.0 MCH Strategic Data 65
23 95.0 99.0 -4.0 Marketing Data Interactive 57
25 94.0 94.0 +0.0 A Plus Media Group, Inc. 53
26 93.0 93.0 +0.0 Stanford Direct 79
26 93.0 85.0 +8.0 All That Marketing LLC 57
28 92.0 92.0 +0.0 Redi-Data Inc. 79
29 91.0 91.0 +0.0 DigDev Direct 87
29 91.0 80.0 +11.0 Compiled Solutions 72
31 89.0 98.0 -9.0 Institute Lists 76
31 89.0 89.0 +0.0 Computerized Research & Development 52
33 88.0 88.0 +0.0 Mazzone Marketing Group, LLC 88
33 88.0 71.0 +17.0 CCC Data Sevices, Inc. 54
35 86.0 86.0 +0.0 Conrad Direct, Inc. 89
35 86.0 86.0 +0.0 American Information Marketing 59
37 83.0 73.0 +10.0 Omega List Company 81
37 83.0 95.0 -12.0 Lists That Work 78
37 83.0 93.0 -10.0 VeraData 57
40 82.0 94.0 -12.0 Pinpoint Technologies, Inc. 56
41 80.0 74.0 +6.0 Marketing General, Inc. 59
42 77.0 77.0 +0.0 Infinite Media 97
43 76.0 87.0 -11.0 American Mailing Lists Corporation 62
44 75.0 75.0 +0.0 Profile America List Company, Inc. 90
44 75.0 80.0 -5.0 TMA Direct 75
44 75.0 75.0 +0.0 The Standard Information Company 70
44 75.0 75.0 +0.0 Data Lists Services 59
44 75.0 78.0 -3.0 Mailing Lists Xpress 56
49 74.0 99.0 -25.0 Net60 Inc. 66
49 74.0 99.0 -25.0 DUNN DATA Company Inc. 66
49 74.0 74.0 +0.0 IDG Communications List Services 60

Represents the top 50 out of 71 list management companies with 50 – 99 titles.

A 50 data card minimum is required for a list manager to be ranked. There are 456 list management companies with less than 50 titles not ranked in this report.

What are data cards?

Data cards are documents used to describe the characteristics of a mailing list available for rental or sale, including description, pricing, selection options, output options, and contact information. Data cards are the primary documents used in circulation planning and mailing list purchasing decisions. For example, see the Boston Proper data card on NextMark’s website. Good circulation decisions depend on a good data card database. NextMark ensures the quality of its data card database through the Data Card Quality Report and other monitoring tools.

How data card quality is calculated

Data Card Quality Report Sample

The data card quality score is calculated by electronically analyzing more than 74,000 data cards. For each data card, a proprietary algorithm first rates the quality of 13 key attributes. Then, the score (0-100) for the data card is calculated using a weighted average of the 13 attributes. The list management company’s quality score is the average score of all data cards in their portfolio. List managers can access the details of the calculation and suggestions for improvement through NextMark’s free data card publishing tool (a.k.a. the “Data Card Wizard”). Only companies with more than 50 data cards in their portfolio are included in the rankings.

How to publish and enhance your data cards

Use NextMark’s free data card publishing tool to publish and enhance your data cards.