Media Sales

Data Card Quality Report

Top List Managers by Data Card Quality

Data cards are the primary documents used in circulation planning and purchasing decisions. Publishing a high quality data card maximizes the likelihood of being selected for inclusion in direct marketing campaigns. Here are the top list managers ranked by the quality of their data card portfolios as of April 1, 2018.

Top List Managers For Data Card Quality ( 500+ )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Sprint Data Solutions, LLC 2,118
1 100.0 100.0 +0.0 Complete Mailing Lists 793
1 100.0 100.0 +0.0 Lighthouse List Co. 760
1 100.0 100.0 +0.0 ALC 753
1 100.0 100.0 +0.0 List Connection Inc. 641
1 100.0 100.0 +0.0 Media Source Solutions, Inc. 600
1 100.0 100.0 +0.0 Dunhill International List Co. 506
8 99.0 99.0 +0.0 Great Lakes List Management 502
9 98.0 98.0 +0.0 Infogroup 3,409
9 98.0 98.0 +0.0 Response Solutions LLC 2,710
11 97.0 97.0 +0.0 Worldata, Inc. 4,288
11 97.0 97.0 +0.0 Manning Media International 1,343
11 97.0 72.0 +25.0 Carney Direct Marketing 909
14 96.0 94.0 +2.0 Lake Group Media, Inc. 1,046
15 95.0 82.0 +13.0 The Information Refinery, Inc. 535
16 94.0 91.0 +3.0 Reach Marketing LLC 1,197
17 93.0 93.0 +0.0 Specialists Marketing Services 1,843
18 90.0 87.0 +3.0 Statlistics 1,123
19 86.0 75.0 +11.0 Exact Data 12,455
20 83.0 87.0 -4.0 List Services Corp. 834
21 81.0 80.0 +1.0 MeritDirect 1,673
22 75.0 76.0 -1.0 B2B 2,071
23 70.0 70.0 +0.0 SmarTTargeT Marketing 1,799

Represents the top 23 out of 23 list management companies with 500+ titles.

Top List Managers For Data Card Quality ( 250 – 499 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 The List Experts 379
1 100.0 100.0 +0.0 ListBargains.com 372
1 100.0 75.0 +25.0 Informa Engage 348
1 100.0 100.0 +0.0 NYSE-Direct 331
5 99.0 99.0 +0.0 Fred Woolf List Co., Inc. 425
5 99.0 87.0 +12.0 RMI Direct Marketing 348
5 99.0 98.0 +1.0 AmeriList 297
5 99.0 99.0 +0.0 Paramount Lists, Inc. 281
9 97.0 97.0 +0.0 Byrum & Fleming 382
9 97.0 75.0 +22.0 Blue Mail Media Inc 256
11 96.0 96.0 +0.0 Alesco Data Group 450
11 96.0 96.0 +0.0 Specialists Marketing Services, Inc. – Data Division 310
11 96.0 96.0 +0.0 Nations Voice Plus 295
11 96.0 95.0 +1.0 Midwest Direct Marketing, Inc. 276
15 95.0 95.0 +0.0 ACT ONE Mailing List Services, Inc. 276
16 93.0 93.0 +0.0 KBM Group 480
17 90.0 91.0 -1.0 Marigold Technologies 257
18 88.0 84.0 +4.0 North American Direct Marketing, Inc. 326
19 82.0 83.0 -1.0 Belardi Wong 285
20 78.0 76.0 +2.0 Cornerstone List Management 427
21 74.0 74.0 +0.0 American Student Marketing 269
22 73.0 73.0 +0.0 HepCats Marketing 404
23 71.0 72.0 -1.0 Response Unlimited 397

Represents the top 23 out of 23 list management companies with 250 – 499 titles.

Top List Managers For Data Card Quality ( 100-249 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Complete Medical Lists 249
1 100.0 100.0 +0.0 eTargetMedia.com 230
1 100.0 100.0 +0.0 Political Fundraising Lists 229
1 100.0 75.0 +25.0 Take 5 Media Group 207
1 100.0 100.0 +0.0 WS PONTON 196
1 100.0 75.0 +25.0 Integrated Business Svcs 192
7 99.0 74.0 +25.0 ListSolutions 243
7 99.0 99.0 +0.0 Focus USA 174
7 99.0 99.0 +0.0 Acu Media Group 168
7 99.0 99.0 +0.0 Digital Media Solutions 132
11 98.0 98.0 +0.0 List Service Direct, Inc. 215
11 98.0 99.0 -1.0 Key Marketing Advantage 178
11 98.0 98.0 +0.0 Multimedia Lists, Inc. 111
14 97.0 83.0 +14.0 JF Direct Marketing, Inc. 237
14 97.0 95.0 +2.0 Macromark, Inc. 224
14 97.0 73.0 +24.0 Beach List Direct, Inc. 169
14 97.0 72.0 +25.0 Maxim Media Group Inc 156
18 96.0 96.0 +0.0 Geon Media Group 212
18 96.0 96.0 +0.0 Negev Direct Marketing, Inc. 209
18 96.0 91.0 +5.0 Hugo Dunhill Mailing Lists, Inc. 201
21 95.0 95.0 +0.0 PK List Marketing, Inc. 113
22 94.0 69.0 +25.0 Pathfinder Direct 103
23 93.0 92.0 +1.0 Chilcutt Direct Marketing 246
24 92.0 77.0 +15.0 Names In The News 196
24 92.0 67.0 +25.0 JR Direct 166
26 91.0 75.0 +16.0 Ethnic Technologies 239
27 86.0 86.0 +0.0 Bethesda List Center 177
27 86.0 82.0 +4.0 Impulse Media Inc. 152
27 86.0 82.0 +4.0 Atlantic List Company, Inc. 105
30 85.0 82.0 +3.0 Infocus Marketing, Inc. 165
30 85.0 85.0 +0.0 JDM List Services 102
32 84.0 83.0 +1.0 Estee Marketing Group, Inc. 138
33 83.0 83.0 +0.0 Carol Enters List Co., Inc. 105
34 80.0 80.0 +0.0 The Euro Group 118
35 78.0 76.0 +2.0 Trinity Direct 200
35 78.0 75.0 +3.0 Infinite Media 154
37 77.0 75.0 +2.0 MetaResponse Group 198
38 74.0 74.0 +0.0 The Rich List Company 143
38 74.0 74.0 +0.0 DAJ Direct 143
38 74.0 74.0 +0.0 M1 Data and Analytics 131
41 73.0 73.0 +0.0 Q5 List Marketing 188
41 73.0 73.0 +0.0 e-Miles, Inc. 117
41 73.0 73.0 +0.0 Epsilon 114
41 73.0 73.0 +0.0 Investing Media Solutions 101
45 72.0 72.0 +0.0 American Name Services 164
45 72.0 73.0 -1.0 Professional Direct Marketing & Mailing Lists, Inc. 151
45 72.0 72.0 +0.0 Kroll Direct Marketing 145
48 71.0 71.0 +0.0 Horizon Lists 131

Represents the top 48 out of 48 list management companies with 100-249 titles.

Top List Managers For Data Card Quality ( 50 – 99 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 DSA Direct, LLC 98
1 100.0 100.0 +0.0 Action One Media, Inc. 90
1 100.0 100.0 +0.0 Fresco Data 88
1 100.0 100.0 +0.0 Midwest Trading Post 83
1 100.0 100.0 +0.0 DATALINE 79
1 100.0 100.0 +0.0 Healy List Marketing 68
1 100.0 96.0 +4.0 AB Data Ltd. 59
8 99.0 99.0 +0.0 Ameliorate Data Solutions, Inc. 99
8 99.0 99.0 +0.0 Integrated Management Solutions, Inc. 88
8 99.0 99.0 +0.0 Midway Direct Marketing 86
8 99.0 81.0 +18.0 Andrews Wharton Inc. 86
8 99.0 99.0 +0.0 MCH Strategic Data 81
8 99.0 99.0 +0.0 NOVA List Company 70
8 99.0 99.0 +0.0 Marketing Advisory Group, Inc. 63
8 99.0 74.0 +25.0 Net60 Inc. 62
16 98.0 96.0 +2.0 Business Watch Network 67
17 97.0 98.0 -1.0 Yankee List Marketing 68
17 97.0 96.0 +1.0 VeraData 53
19 96.0 76.0 +20.0 McCarthy Media Group, Inc. 80
19 96.0 96.0 +0.0 Hart & Benjamin 56
19 96.0 82.0 +14.0 Adrea Rubin Media, Inc. 53
22 95.0 95.0 +0.0 Lists That Work 78
22 95.0 99.0 -4.0 Marketing Data Interactive 51
24 94.0 94.0 +0.0 Pinpoint Technologies, Inc. 55
24 94.0 94.0 +0.0 A Plus Media Group, Inc. 53
26 93.0 93.0 +0.0 Stanford Direct 79
26 93.0 91.0 +2.0 Qatalyst Media 54
26 93.0 93.0 +0.0 Computerized Research & Development 52
29 92.0 92.0 +0.0 Redi-Data Inc. 79
29 92.0 94.0 -2.0 NPS Media Group (formerly Evergreen Marketing) 72
31 91.0 91.0 +0.0 DigDev Direct 87
32 88.0 74.0 +14.0 Mazzone Marketing Group, LLC 88
32 88.0 88.0 +0.0 Data Decisions Group 70
32 88.0 90.0 -2.0 All That Marketing LLC 65
32 88.0 78.0 +10.0 CCC Data Sevices, Inc. 54
36 87.0 72.0 +15.0 Contact Marketing 60
37 86.0 83.0 +3.0 Conrad Direct, Inc. 87
37 86.0 86.0 +0.0 American Information Marketing 59
39 85.0 99.0 -14.0 Pioneer Pacific Media Group 84
40 83.0 74.0 +9.0 Marketing General, Inc. 64
41 82.0 79.0 +3.0 Institute Lists 76
42 77.0 83.0 -6.0 Omega List Company 81
43 76.0 80.0 -4.0 TMA Direct 70
44 75.0 75.0 +0.0 Profile America List Company, Inc. 90
44 75.0 75.0 +0.0 The Standard Information Company 70
44 75.0 74.0 +1.0 DUNN DATA Company Inc. 66
44 75.0 75.0 +0.0 Data Lists Services 59
44 75.0 99.0 -24.0 Mailing Lists Xpress 56
49 74.0 93.0 -19.0 Lists, Inc 80
49 74.0 99.0 -25.0 NCRI List Management 74
49 74.0 74.0 +0.0 IDG Communications List Services 60
49 74.0 74.0 +0.0 Tri-Media Marketing Services, Inc. 51

Represents the top 50 out of 74 list management companies with 50 – 99 titles.

A 50 data card minimum is required for a list manager to be ranked. There are 452 list management companies with less than 50 titles not ranked in this report.

What are data cards?

Data cards are documents used to describe the characteristics of a mailing list available for rental or sale, including description, pricing, selection options, output options, and contact information. Data cards are the primary documents used in circulation planning and mailing list purchasing decisions. For example, see the Boston Proper data card on NextMark’s website. Good circulation decisions depend on a good data card database. NextMark ensures the quality of its data card database through the Data Card Quality Report and other monitoring tools.

How data card quality is calculated

Data Card Quality Report Sample

The data card quality score is calculated by electronically analyzing more than 74,000 data cards. For each data card, a proprietary algorithm first rates the quality of 13 key attributes. Then, the score (0-100) for the data card is calculated using a weighted average of the 13 attributes. The list management company’s quality score is the average score of all data cards in their portfolio. List managers can access the details of the calculation and suggestions for improvement through NextMark’s free data card publishing tool (a.k.a. the “Data Card Wizard”). Only companies with more than 50 data cards in their portfolio are included in the rankings.

How to publish and enhance your data cards

Use NextMark’s free data card publishing tool to publish and enhance your data cards.