Media Sales

Data Card Quality Report


Data cards
are the primary documents used in circulation planning and purchasing decisions. Publishing a high quality data card maximizes the likelihood of being selected for inclusion in direct marketing campaigns. Here are the top list managers ranked by the quality of their data card portfolios as of April 1, 2016.

Top List Managers by Data Card Quality

Top List Managers For Data Card Quality ( 500+ )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Exact Data 12,454
1 100.0 100.0 +0.0 Sprint Data Solutions, LLC 1,679
1 100.0 100.0 +0.0 ALC 799
1 100.0 100.0 +0.0 Complete Mailing Lists 791
1 100.0 100.0 +0.0 Lighthouse List Co. 742
1 100.0 100.0 +0.0 Media Source Solutions, Inc. 637
1 100.0 100.0 +0.0 ListBargains.com 625
1 100.0 100.0 +0.0 List Connection Inc. 550
9 99.0 99.0 +0.0 Response Solutions LLC 1,701
10 97.0 97.0 +0.0 Manning Media International 1,343
10 97.0 97.0 +0.0 Carney Direct Marketing 697
12 96.0 96.0 +0.0 Worldata 2,582
12 96.0 94.0 +2.0 List Services Corp. 804
14 95.0 78.0 +17.0 Specialists Marketing Services 2,235
14 95.0 89.0 +6.0 Reach Marketing LLC 1,227
16 94.0 84.0 +10.0 MeritDirect 1,896
16 94.0 96.0 -2.0 Macromark, Inc. 536
18 93.0 96.0 -3.0 Lake Group Media, Inc. 1,141
19 92.0 87.0 +5.0 Infogroup 3,652
20 86.0 96.0 -10.0 Statlistics 2,149
21 85.0 81.0 +4.0 Cornerstone List Management 500
22 75.0 84.0 -9.0 B2B 2,071
23 73.0 70.0 +3.0 SmarTTargeT Marketing 1,799

Represents the top 23 out of 23 list management companies with 500+ titles.

Top List Managers For Data Card Quality ( 250 – 499 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Dunhill International List Co. 461
1 100.0 100.0 +0.0 The List Experts 379
3 99.0 99.0 +0.0 Fred Woolf List Co., Inc. 425
3 99.0 100.0 -1.0 Great Lakes List Management 329
3 99.0 99.0 +0.0 ListSolutions 301
3 99.0 74.0 +25.0 Specialists Marketing Services, Inc. – Data Division 300
3 99.0 100.0 -1.0 Focus USA 294
3 99.0 99.0 +0.0 Paramount Lists, Inc. 262
9 97.0 98.0 -1.0 Byrum & Fleming 289
9 97.0 93.0 +4.0 Chilcutt Direct Marketing 270
11 96.0 90.0 +6.0 North American Direct Marketing, Inc. 429
11 96.0 96.0 +0.0 Alesco Data Group 424
11 96.0 96.0 +0.0 Midwest Direct Marketing, Inc. 263
14 95.0 95.0 +0.0 ACT ONE Mailing List Services, Inc. 276
15 93.0 93.0 +0.0 HepCats Marketing 405
16 92.0 92.0 +0.0 JR Direct 251
17 90.0 92.0 -2.0 KBM Group 480
17 90.0 88.0 +2.0 RMI Direct Marketing 459
17 90.0 80.0 +10.0 The Information Refinery, Inc. 440
20 83.0 81.0 +2.0 Belardi/Ostroy 348
21 80.0 74.0 +6.0 Response Unlimited 374
22 75.0 75.0 +0.0 Penton 344
23 73.0 98.0 -25.0 Market Street Lists, Inc. 396
24 66.0 94.0 -28.0 Marigold Technologies 251

Represents the top 24 out of 24 list management companies with 250 – 499 titles.

Top List Managers For Data Card Quality ( 100-249 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Political Fundraising Lists 229
1 100.0 100.0 +0.0 eTargetMedia.com 213
1 100.0 100.0 +0.0 Take 5 Media Group 202
1 100.0 100.0 +0.0 WS PONTON 196
1 100.0 100.0 +0.0 Integrated Business Svcs 189
1 100.0 100.0 +0.0 NYSE-Direct 111
7 99.0 99.0 +0.0 Yankee List Marketing 190
8 98.0 74.0 +24.0 Acu Media Group 161
9 97.0 72.0 +25.0 AmeriList 227
9 97.0 93.0 +4.0 List Service Direct, Inc. 195
9 97.0 97.0 +0.0 American Name Services 162
9 97.0 98.0 -1.0 Multimedia Lists, Inc. 157
9 97.0 97.0 +0.0 Maxim Media Group Inc 156
14 96.0 96.0 +0.0 Nations Voice Plus 236
14 96.0 96.0 +0.0 Negev Direct Marketing, Inc. 222
14 96.0 96.0 +0.0 Geon Media Group 218
14 96.0 95.0 +1.0 Digital Media Solutions 139
18 95.0 94.0 +1.0 Leon Henry Inc. 158
18 95.0 95.0 +0.0 PK List Marketing, Inc. 111
20 94.0 89.0 +5.0 Impulse Media Inc. 164
20 94.0 70.0 +24.0 JF Direct Marketing, Inc. 120
22 93.0 95.0 -2.0 McCarthy Media Group, Inc. 123
23 91.0 100.0 -9.0 Complete Medical Lists 243
23 91.0 93.0 -2.0 Infocus Marketing, Inc. 158
25 89.0 89.0 +0.0 DAJ Direct 143
26 88.0 85.0 +3.0 MetaResponse Group 206
26 88.0 78.0 +10.0 Infinite Media 147
26 88.0 88.0 +0.0 NOVA List Company 111
26 88.0 82.0 +6.0 Pioneer Pacific Media Group 104
30 86.0 91.0 -5.0 Bethesda List Center 163
30 86.0 85.0 +1.0 Atlantic List Company, Inc. 113
32 85.0 99.0 -14.0 Key Marketing Advantage 180
33 83.0 81.0 +2.0 Estee Marketing Group, Inc. 149
33 83.0 93.0 -10.0 Mailing Lists (Asia) LTD 103
35 82.0 82.0 +0.0 Carol Enters List Co., Inc. 101
36 79.0 78.0 +1.0 Names In The News 161
37 78.0 83.0 -5.0 FirstIn-Home.com 205
37 78.0 77.0 +1.0 Trinity Direct 200
39 77.0 77.0 +0.0 Ethnic Technologies 240
39 77.0 75.0 +2.0 TMA Direct 111
41 75.0 75.0 +0.0 Firstmark 249
41 75.0 75.0 +0.0 Hugo Dunhill Mailing Lists, Inc. 205
41 75.0 75.0 +0.0 Global Village Marketing & Data Services, Inc. 183
41 75.0 75.0 +0.0 Direct Market, LLC 147
45 74.0 74.0 +0.0 DatabaseUSA 221
45 74.0 73.0 +1.0 Q5 List Marketing 189
45 74.0 77.0 -3.0 The Rich List Company 143
45 74.0 99.0 -25.0 CAS 143
45 74.0 74.0 +0.0 M1 Data and Analytics 131
50 73.0 73.0 +0.0 Beach List Direct, Inc. 163
50 73.0 73.0 +0.0 Kroll Direct Marketing 141
50 73.0 73.0 +0.0 e-Miles, Inc. 117
50 73.0 98.0 -25.0 Epsilon 113
50 73.0 74.0 -1.0 Investing Media Solutions 100

Represents the top 50 out of 59 list management companies with 100-249 titles.

Top List Managers For Data Card Quality ( 50 – 99 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 75.0 +25.0 Profile America List Company, Inc. 88
1 100.0 100.0 +0.0 Midwest Trading Post 83
1 100.0 100.0 +0.0 DATALINE 79
1 100.0 100.0 +0.0 Fresco Data 70
1 100.0 75.0 +25.0 The Standard Information Company 70
1 100.0 75.0 +25.0 Healy List Marketing 68
1 100.0 73.0 +27.0 Lists, Inc 67
1 100.0 100.0 +0.0 Integrated Management Solutions, Inc. 55
1 100.0 100.0 +0.0 Grow Data 55
10 99.0 99.0 +0.0 Ameliorate Data Solutions, Inc. 95
10 99.0 86.0 +13.0 MCH Strategic Data 83
10 99.0 99.0 +0.0 NCRI List Management 75
10 99.0 74.0 +25.0 Marketing Advisory Group, Inc. 64
10 99.0 100.0 -1.0 Midway Direct Marketing 56
10 99.0 99.0 +0.0 Net60 Inc. 53
16 98.0 98.0 +0.0 True North List Marketing 52
17 97.0 75.0 +22.0 Charles Moore Associates 94
17 97.0 97.0 +0.0 Evergreen Marketing 60
17 97.0 97.0 +0.0 Hart & Benjamin 56
17 97.0 72.0 +25.0 Listdata Inc. 53
21 96.0 71.0 +25.0 Datamatrix Lists 94
21 96.0 96.0 +0.0 Whitestone Data 87
21 96.0 72.0 +24.0 Preferred Communications 58
21 96.0 96.0 +0.0 Tri-Media Marketing Services, Inc. 55
21 96.0 72.0 +24.0 NCM List Services Division 53
26 94.0 94.0 +0.0 Pinpoint Technologies, Inc. 55
26 94.0 94.0 +0.0 A Plus Media Group, Inc. 50
28 93.0 93.0 +0.0 Pathfinder Direct 84
28 93.0 93.0 +0.0 Stanford Direct 79
28 93.0 92.0 +1.0 Computerized Research & Development 56
28 93.0 92.0 +1.0 Rickard Squared 52
32 92.0 92.0 +0.0 Redi-Data Inc. 79
33 91.0 90.0 +1.0 DigDev Direct 85
34 89.0 90.0 -1.0 Conrad Direct, Inc. 82
35 88.0 83.0 +5.0 Mary Elizabeth Granger & Associates, Inc 52
36 86.0 70.0 +16.0 ACTON Direct 90
37 85.0 80.0 +5.0 All That Marketing LLC 59
37 85.0 70.0 +15.0 CCC Data Sevices, Inc. 54
39 84.0 90.0 -6.0 Omega List Company 70
40 83.0 72.0 +11.0 Andrews Wharton Inc. 96
41 82.0 86.0 -4.0 DSA Direct, LLC 83
42 80.0 89.0 -9.0 Adrea Rubin Media, Inc. 76
42 80.0 96.0 -16.0 Institute Lists 70
44 77.0 77.0 +0.0 Marketing General, Inc. 88
44 77.0 97.0 -20.0 IDG Communications List Services 60
46 75.0 75.0 +0.0 Action One Media, Inc. 90
46 75.0 75.0 +0.0 American Student Marketing 85
46 75.0 75.0 +0.0 Data Lists Services 59
46 75.0 75.0 +0.0 Select List Corporation 56
46 75.0 75.0 +0.0 Compiled Solutions 54

Represents the top 50 out of 69 list management companies with 50 – 99 titles.

A 50 data card minimum is required for a list manager to be ranked. There are 436 list management companies with less than 50 titles not ranked in this report.

What are data cards?

Data cards are documents used to describe the characteristics of a mailing list available for rental or sale, including description, pricing, selection options, output options, and contact information. Data cards are the primary documents used in circulation planning and mailing list purchasing decisions. For example, see the Boston Proper data card on NextMark’s website. Good circulation decisions depend on a good data card database. NextMark ensures the quality of its data card database through the Data Card Quality Report and other monitoring tools.

How data card quality is calculated

Data Card Quality Report Sample

The data card quality score is calculated by electronically analyzing more than 74,000 data cards. For each data card, a proprietary algorithm first rates the quality of 13 key attributes. Then, the score (0-100) for the data card is calculated using a weighted average of the 13 attributes. The list management company’s quality score is the average score of all data cards in their portfolio. List managers can access the details of the calculation and suggestions for improvement through NextMark’s free data card publishing tool (a.k.a. the “Data Card Wizard”). Only companies with more than 50 data cards in their portfolio are included in the rankings.

How to publish and enhance your data cards

Use NextMark’s free data card publishing tool to publish and enhance your data cards.