Media Sales

Data Card Quality Report

Data cards are the primary documents used in circulation planning and purchasing decisions. Publishing a high quality data card maximizes the likelihood of being selected for inclusion in direct marketing campaigns. Here are the top list managers ranked by the quality of their data card portfolios as of January 2, 2014.

Top List Managers by Data Card Quality

Top List Managers For Data Card Quality ( 500+ )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Exact Data ConsumerBase 12,443
1 100.0 100.0 +0.0 Complete Mailing Lists 793
1 100.0 100.0 +0.0 American List Counsel (ALC) 749
1 100.0 100.0 +0.0 Lighthouse List Co. 616
1 100.0 100.0 +0.0 Media Source Solutions, Inc. 610
1 100.0 100.0 +0.0 ListBargains.com 602
1 100.0 100.0 +0.0 BMI Elite 529
1 100.0 100.0 +0.0 Great Lakes List Management 524
9 99.0 99.0 +0.0 Response Solutions LLC 1,958
10 98.0 100.0 -2.0 B2B 2,080
10 98.0 98.0 +0.0 Reach Marketing LLC 1,223
12 97.0 97.0 +0.0 Statlistics 3,421
12 97.0 97.0 +0.0 Manning Media International 1,349
12 97.0 96.0 +1.0 Lake Group Media, Inc. 860
12 97.0 97.0 +0.0 Byrum & Fleming 504
16 96.0 96.0 +0.0 Worldata 2,638
16 96.0 96.0 +0.0 Carney Direct Marketing 624
16 96.0 96.0 +0.0 Macromark, Inc. 556
19 95.0 92.0 +3.0 Specialists Marketing Services 2,403
20 92.0 80.0 +12.0 MeritDirect 2,532
21 87.0 86.0 +1.0 Infogroup 3,479
22 86.0 87.0 -1.0 Alesco Data Group 687
23 79.0 84.0 -5.0 Cornerstone List Management 661
24 74.0 83.0 -9.0 List Services Corp. 972
25 71.0 92.0 -21.0 Sprint Data Solutions, LLC 1,095
26 70.0 86.0 -16.0 SmarTTargeT Marketing 1,799

Represents the top 26 out of 26 list management companies with 500+ titles.

Top List Managers For Data Card Quality ( 250 – 499 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 List Connection Inc. 474
1 100.0 100.0 +0.0 Dunhill International List Co. 436
1 100.0 100.0 +0.0 Paramount Lists, Inc. 382
1 100.0 100.0 +0.0 The List Experts 376
1 100.0 100.0 +0.0 Take 5 Solutions 370
6 99.0 99.0 +0.0 Fred Woolf List Co., Inc. 425
6 99.0 99.0 +0.0 List Solutions 296
6 99.0 99.0 +0.0 SMS Marketing Services, Inc 295
9 97.0 98.0 -1.0 Focus USA 309
10 95.0 94.0 +1.0 National List Services 346
10 95.0 96.0 -1.0 Midwest Direct Marketing, Inc. 276
10 95.0 84.0 +11.0 ACT ONE Mailing List Services, Inc. 276
13 94.0 91.0 +3.0 KBM Group 471
13 94.0 94.0 +0.0 Firstmark 250
15 93.0 95.0 -2.0 The Information Refinery, Inc. 391
16 92.0 92.0 +0.0 HepCats Marketing 405
17 90.0 87.0 +3.0 RMI Direct Marketing 349
18 86.0 86.0 +0.0 Chilcutt Direct Marketing 333
19 81.0 73.0 +8.0 North American Direct Marketing, Inc. 440
20 79.0 92.0 -13.0 Belardi/Ostroy 413
21 78.0 80.0 -2.0 Hugo Dunhill Mailing Lists, Inc. 253
22 73.0 73.0 +0.0 Market Street Lists, Inc. 397
23 72.0 72.0 +0.0 Response Unlimited 374
24 70.0 91.0 -21.0 JR Direct 259
25 69.0 69.0 +0.0 Sopres Marketing 267

Represents the top 25 out of 25 list management companies with 250 – 499 titles.

Top List Managers For Data Card Quality ( 100-249 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Complete Medical Lists 241
1 100.0 100.0 +0.0 Ethnic Technologies 241
1 100.0 100.0 +0.0 eTargetMedia.com 236
1 100.0 100.0 +0.0 Political Fundraising Lists 228
1 100.0 100.0 +0.0 Yankee List Marketing 205
1 100.0 100.0 +0.0 WS PONTON 199
1 100.0 100.0 +0.0 Integrated Business Svcs 182
8 99.0 74.0 +25.0 Acu Media Group 154
8 99.0 98.0 +1.0 CAS 144
8 99.0 99.0 +0.0 The Rich List Company 143
8 99.0 99.0 +0.0 Key Marketing Advantage 121
12 98.0 98.0 +0.0 Multimedia Lists, Inc. 204
12 98.0 98.0 +0.0 Q5 List Marketing 194
14 97.0 97.0 +0.0 American Name Services 154
14 97.0 97.0 +0.0 Maxim Media Group Inc 150
14 97.0 73.0 +24.0 Beach List Direct, Inc. 146
14 97.0 95.0 +2.0 e-Miles, Inc. 115
18 96.0 96.0 +0.0 Negev Direct Marketing, Inc. 220
18 96.0 96.0 +0.0 Geon Media Group 213
18 96.0 100.0 -4.0 List Service Direct, Inc. 162
18 96.0 96.0 +0.0 Interactive Marketing Solutions 145
18 96.0 96.0 +0.0 Nations Voice Plus 134
18 96.0 96.0 +0.0 Datamatrix Lists 119
24 95.0 90.0 +5.0 Trinity Direct 245
24 95.0 71.0 +24.0 AmeriList 180
26 94.0 87.0 +7.0 PK List Marketing, Inc. 101
27 93.0 97.0 -4.0 McCarthy Media Group, Inc. 138
27 93.0 93.0 +0.0 Mailing Lists (Asia) LTD 103
29 92.0 96.0 -4.0 FirstIn-Home.com 208
29 92.0 93.0 -1.0 Adrea Rubin Media, Inc. 196
29 92.0 88.0 +4.0 Bethesda List Center 186
29 92.0 89.0 +3.0 Impulse Media Inc. 155
33 91.0 75.0 +16.0 Mazzone Marketing Group, LLC 104
34 88.0 91.0 -3.0 Atlantic List Company, Inc. 127
35 86.0 83.0 +3.0 Names In The News 147
36 85.0 90.0 -5.0 Epsilon 132
37 83.0 85.0 -2.0 Estee Marketing Group, Inc. 171
37 83.0 84.0 -1.0 Infocus Marketing, Inc. 161
39 82.0 81.0 +1.0 MetaResponse Group 246
40 81.0 76.0 +5.0 Infinite Media 216
41 79.0 83.0 -4.0 TMA Direct 157
42 78.0 75.0 +3.0 Hilite Direct Marketing 195
43 77.0 73.0 +4.0 Carol Enters List Co., Inc. 109
43 77.0 81.0 -4.0 Listdata Inc. 108
45 76.0 77.0 -1.0 DAJ Direct 128
46 75.0 75.0 +0.0 Global Village Marketing & Data Services, Inc. 212
46 75.0 75.0 +0.0 Direct Market, LLC 208
46 75.0 75.0 +0.0 Infogroup Reseller 173
46 75.0 91.0 -16.0 Pioneer Pacific List Marketing, Inc. 140
46 75.0 75.0 +0.0 Kroll Direct Marketing 120
46 75.0 75.0 +0.0 Lead Research Group 101

Represents the top 50 out of 68 list management companies with 100-249 titles.

Top List Managers For Data Card Quality ( 50 – 99 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Profile America List Company, Inc. 86
1 100.0 100.0 +0.0 DATALINE 78
1 100.0 100.0 +0.0 NCRI List Management 75
1 100.0 100.0 +0.0 Midwest Trading Post 68
1 100.0 100.0 +0.0 Healy List Marketing 67
1 100.0 100.0 +0.0 The Standard Information Company 66
1 100.0 100.0 +0.0 NFocus 65
1 100.0 100.0 +0.0 Action One Media, Inc. 57
9 99.0 99.0 +0.0 Net60 Inc. 75
9 99.0 99.0 +0.0 Marketing Advisory Group, Inc. 64
11 98.0 93.0 +5.0 True North List Marketing 59
12 97.0 97.0 +0.0 Tri-Media Marketing Services, Inc. 54
13 96.0 95.0 +1.0 Whitestone Data 86
13 96.0 88.0 +8.0 Name-Finders Lists, Inc. 62
13 96.0 96.0 +0.0 Hart & Benjamin 56
16 95.0 95.0 +0.0 JF Direct Marketing, Inc. 98
16 95.0 95.0 +0.0 A Plus Media Group, Inc. 51
16 95.0 N/A N/A WealthEngine, Inc. 51
19 94.0 94.0 +0.0 Pathfinder Direct 96
19 94.0 96.0 -2.0 Infocore, Inc. 51
21 93.0 93.0 +0.0 Stanford Direct 79
21 93.0 93.0 +0.0 Specialized Fundraising Services, Inc. 66
23 92.0 92.0 +0.0 Redi-Data Inc. 78
23 92.0 93.0 -1.0 Omega List Company 65
23 92.0 92.0 +0.0 IDG Communications List Services 59
23 92.0 93.0 -1.0 Computerized Research & Development 56
27 90.0 90.0 +0.0 List Acquisition 97
28 89.0 91.0 -2.0 Conrad Direct, Inc. 89
28 89.0 89.0 +0.0 Mary Elizabeth Granger & Associates, Inc 58
30 88.0 100.0 -12.0 American Student Marketing 85
30 88.0 91.0 -3.0 Rickard List Marketing 74
32 87.0 84.0 +3.0 DigDev Direct 83
33 84.0 80.0 +4.0 Institute Lists 65
34 82.0 N/A N/A Leon Henry Inc. 91
35 81.0 75.0 +6.0 Marquise Direct 75
36 80.0 90.0 -10.0 DSA Direct, LLC 87
36 80.0 80.0 +0.0 MediaLab 64
38 79.0 74.0 +5.0 MGILists 82
38 79.0 79.0 +0.0 Direct Communications Corp. 60
40 77.0 88.0 -11.0 NOVA List Company 85
41 76.0 86.0 -10.0 Charles Moore Associates 96
41 76.0 75.0 +1.0 Ameliorate Data Solutions, Inc. 74
41 76.0 100.0 -24.0 Data Lists Services 59
44 75.0 100.0 -25.0 Vente Inc. 65
44 75.0 90.0 -15.0 MCH Strategic Data 63
44 75.0 75.0 +0.0 Select List Corporation 56
44 75.0 100.0 -25.0 V12 Group 52
44 75.0 75.0 +0.0 ThruChannel 52
44 75.0 75.0 +0.0 Prime Health Solutions, LLC 50
50 74.0 74.0 +0.0 Schober Direct Media 86
50 74.0 74.0 +0.0 DataCentral, Inc. 69
50 74.0 74.0 +0.0 Crosslists, Cross & Company 56
50 74.0 75.0 -1.0 VeraData 53
50 74.0 74.0 +0.0 Media Baby 53
50 74.0 74.0 +0.0 MailCreations.com, Inc. 52

Represents the top 50 out of 78 list management companies with 50 – 99 titles.

A 50 data card minimum is required for a list manager to be ranked. There are 674 list management companies with less than 50 titles not ranked in this report.

What are data cards?

Data cards are documents used to describe the characteristics of a mailing list available for rental or sale, including description, pricing, selection options, output options, and contact information. Data cards are the primary documents used in circulation planning and mailing list purchasing decisions. For example, see the Boston Proper data card on NextMark’s website. Good circulation decisions depend on a good data card database. NextMark ensures the quality of its data card database through the Data Card Quality Report and other monitoring tools.

How data card quality is calculated

Data Card Quality Report Sample

The data card quality score is calculated by electronically analyzing more than 74,000 data cards. For each data card, a proprietary algorithm first rates the quality of 13 key attributes. Then, the score (0-100) for the data card is calculated using a weighted average of the 13 attributes. The list management company’s quality score is the average score of all data cards in their portfolio. List managers can access the details of the calculation and suggestions for improvement through NextMark’s free data card publishing tool (a.k.a. the “Data Card Wizard”). Only companies with more than 50 data cards in their portfolio are included in the rankings.

How to publish and enhance your data cards

Use NextMark’s free data card publishing tool to publish and enhance your data cards.