Media Sales

Data Card Quality Report

Data cards are the primary documents used in circulation planning and purchasing decisions. Publishing a high quality data card maximizes the likelihood of being selected for inclusion in direct marketing campaigns. Here are the top list managers ranked by the quality of their data card portfolios as of October 1, 2014.

Top List Managers by Data Card Quality

Top List Managers For Data Card Quality ( 500+ )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Exact Data 12,443
1 100.0 100.0 +0.0 B2B 2,072
1 100.0 100.0 +0.0 American List Counsel (ALC) 826
1 100.0 100.0 +0.0 Complete Mailing Lists 793
1 100.0 100.0 +0.0 Lighthouse List Co. 707
1 100.0 100.0 +0.0 Media Source Solutions, Inc. 613
1 100.0 100.0 +0.0 ListBargains.com 608
8 99.0 99.0 +0.0 Response Solutions LLC 1,500
8 99.0 99.0 +0.0 Reach Marketing LLC 1,351
10 98.0 98.0 +0.0 Statlistics 2,622
11 97.0 88.0 +9.0 MeritDirect 1,921
11 97.0 98.0 -1.0 Manning Media International 1,347
11 97.0 93.0 +4.0 Sprint Data Solutions, LLC 1,290
11 97.0 97.0 +0.0 Carney Direct Marketing 672
11 97.0 97.0 +0.0 Byrum & Fleming 509
16 96.0 95.0 +1.0 Specialists Marketing Services 2,286
17 95.0 82.0 +13.0 List Services Corp. 985
17 95.0 97.0 -2.0 Lake Group Media, Inc. 956
17 95.0 96.0 -1.0 Macromark, Inc. 614
20 90.0 90.0 +0.0 Infogroup 3,736
21 87.0 76.0 +11.0 Worldata 2,570
22 81.0 72.0 +9.0 Alesco Data Group 652
23 77.0 76.0 +1.0 Cornerstone List Management 632
24 76.0 75.0 +1.0 BMI Elite 528
25 70.0 70.0 +0.0 SmarTTargeT Marketing 1,799

Represents the top 25 out of 25 list management companies with 500+ titles.

Top List Managers For Data Card Quality ( 250 – 499 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 List Connection Inc. 494
1 100.0 100.0 +0.0 Great Lakes List Management 443
1 100.0 100.0 +0.0 Dunhill International List Co. 435
1 100.0 100.0 +0.0 The List Experts 376
1 100.0 100.0 +0.0 Paramount Lists, Inc. 368
1 100.0 100.0 +0.0 Take 5 Solutions 366
7 99.0 99.0 +0.0 Fred Woolf List Co., Inc. 425
8 98.0 98.0 +0.0 The Information Refinery, Inc. 416
8 98.0 98.0 +0.0 ListSolutions 302
10 96.0 96.0 +0.0 Midwest Direct Marketing, Inc. 275
10 96.0 87.0 +9.0 Focus USA 258
12 95.0 95.0 +0.0 ACT ONE Mailing List Services, Inc. 276
13 94.0 94.0 +0.0 KBM Group 474
13 94.0 91.0 +3.0 RMI Direct Marketing 342
15 93.0 93.0 +0.0 JR Direct 273
16 91.0 90.0 +1.0 Chilcutt Direct Marketing 309
17 81.0 78.0 +3.0 MetaResponse Group 259
18 80.0 78.0 +2.0 Belardi/Ostroy 370
19 79.0 72.0 +7.0 National List Services 326
20 77.0 99.0 -22.0 SMS Marketing Services, Inc 340
21 75.0 76.0 -1.0 Penton 349
22 74.0 72.0 +2.0 Response Unlimited 376
23 73.0 73.0 +0.0 Market Street Lists, Inc. 397
24 72.0 74.0 -2.0 North American Direct Marketing, Inc. 445
25 68.0 93.0 -25.0 HepCats Marketing 407

Represents the top 25 out of 25 list management companies with 250 – 499 titles.

Top List Managers For Data Card Quality ( 100-249 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 eTargetMedia.com 245
1 100.0 100.0 +0.0 Complete Medical Lists 242
1 100.0 100.0 +0.0 Ethnic Technologies 240
1 100.0 100.0 +0.0 Political Fundraising Lists 228
1 100.0 100.0 +0.0 Yankee List Marketing 200
1 100.0 100.0 +0.0 WS PONTON 196
1 100.0 100.0 +0.0 Integrated Business Svcs 187
8 99.0 99.0 +0.0 Acu Media Group 156
8 99.0 99.0 +0.0 The Rich List Company 143
8 99.0 99.0 +0.0 Key Marketing Advantage 121
11 98.0 73.0 +25.0 Firstmark 249
11 98.0 98.0 +0.0 Multimedia Lists, Inc. 218
11 98.0 73.0 +25.0 FirstIn-Home.com 208
11 98.0 98.0 +0.0 Q5 List Marketing 194
15 97.0 100.0 -3.0 List Service Direct, Inc. 163
15 97.0 97.0 +0.0 Maxim Media Group Inc 152
15 97.0 97.0 +0.0 McCarthy Media Group, Inc. 126
18 96.0 96.0 +0.0 Negev Direct Marketing, Inc. 221
18 96.0 96.0 +0.0 Geon Media Group 215
18 96.0 96.0 +0.0 Nations Voice Plus 168
18 96.0 96.0 +0.0 Interactive Marketing Solutions 145
22 95.0 96.0 -1.0 Datamatrix Lists 117
22 95.0 96.0 -1.0 Horizon Lists 116
22 95.0 95.0 +0.0 JF Direct Marketing, Inc. 109
25 94.0 93.0 +1.0 Infocus Marketing, Inc. 156
25 94.0 92.0 +2.0 PK List Marketing, Inc. 106
27 93.0 96.0 -3.0 e-Miles, Inc. 116
27 93.0 93.0 +0.0 Pathfinder Direct 100
29 91.0 83.0 +8.0 Pioneer Pacific List Marketing, Inc. 131
29 91.0 93.0 -2.0 Mailing Lists (Asia) LTD 103
31 90.0 72.0 +18.0 AmeriList 213
31 90.0 94.0 -4.0 Impulse Media Inc. 181
33 89.0 90.0 -1.0 Trinity Direct 225
34 88.0 93.0 -5.0 Leon Henry Inc. 124
35 86.0 86.0 +0.0 Bethesda List Center 183
35 86.0 70.0 +16.0 ACTON Direct 105
37 85.0 72.0 +13.0 NOVA List Company 100
38 84.0 95.0 -11.0 Estee Marketing Group, Inc. 146
38 84.0 89.0 -5.0 Atlantic List Company, Inc. 130
38 84.0 75.0 +9.0 Listdata Inc. 109
41 83.0 80.0 +3.0 Names In The News 158
42 81.0 83.0 -2.0 TMA Direct 133
43 80.0 77.0 +3.0 Infinite Media 204
44 79.0 74.0 +5.0 Kroll Direct Marketing 164
44 79.0 78.0 +1.0 Carol Enters List Co., Inc. 104
46 78.0 76.0 +2.0 Hugo Dunhill Mailing Lists, Inc. 242
47 77.0 77.0 +0.0 Beach List Direct, Inc. 155
48 75.0 75.0 +0.0 Direct Market, LLC 208
48 75.0 75.0 +0.0 Global Village Marketing & Data Services, Inc. 183
48 75.0 75.0 +0.0 Infogroup Reseller 173
48 75.0 78.0 -3.0 Epsilon 111

Represents the top 50 out of 65 list management companies with 100-249 titles.

Top List Managers For Data Card Quality ( 50 – 99 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Action One Media, Inc. 90
1 100.0 100.0 +0.0 DATALINE 79
1 100.0 100.0 +0.0 Midwest Trading Post 68
1 100.0 100.0 +0.0 Healy List Marketing 67
1 100.0 100.0 +0.0 Fresco Data 66
1 100.0 100.0 +0.0 The Standard Information Company 66
1 100.0 100.0 +0.0 NCRI List Management 63
8 99.0 99.0 +0.0 Marketing Advisory Group, Inc. 64
9 98.0 96.0 +2.0 Charles Moore Associates 96
10 97.0 97.0 +0.0 Hart & Benjamin 56
10 97.0 72.0 +25.0 NCM List Services Division 53
10 97.0 87.0 +10.0 True North List Marketing 52
13 96.0 96.0 +0.0 Whitestone Data 86
13 96.0 97.0 -1.0 Marketing Lists Services 71
13 96.0 97.0 -1.0 Tri-Media Marketing Services, Inc. 52
16 95.0 94.0 +1.0 Omega List Company 74
16 95.0 95.0 +0.0 Specialized Fundraising Services, Inc. 57
18 94.0 97.0 -3.0 Adrea Rubin Media, Inc. 94
18 94.0 97.0 -3.0 NFocus 64
18 94.0 95.0 -1.0 A Plus Media Group, Inc. 53
21 93.0 93.0 +0.0 Stanford Direct 79
21 93.0 68.0 +25.0 List Management Services, Inc. 68
21 93.0 93.0 +0.0 Computerized Research & Development 56
24 92.0 92.0 +0.0 Redi-Data Inc. 78
24 92.0 93.0 -1.0 IDG Communications List Services 60
24 92.0 93.0 -1.0 Mary Elizabeth Granger & Associates, Inc 52
27 90.0 92.0 -2.0 Conrad Direct, Inc. 96
27 90.0 78.0 +12.0 DigDev Direct 84
29 87.0 88.0 -1.0 List Counsellors Inc. 80
30 86.0 90.0 -4.0 Rickard Squared 72
31 84.0 87.0 -3.0 DSA Direct, LLC 86
32 83.0 95.0 -12.0 WealthEngine, Inc. 51
33 81.0 79.0 +2.0 Direct Communications Corp. 56
34 79.0 75.0 +4.0 MGILists 92
35 78.0 72.0 +6.0 Andrews Wharton Inc. 94
35 78.0 84.0 -6.0 Institute Lists 65
37 77.0 82.0 -5.0 Mazzone Marketing Group, LLC 98
37 77.0 75.0 +2.0 Ameliorate Data Solutions, Inc. 74
39 76.0 70.0 +6.0 Peppermill Marketing, Inc. 87
40 75.0 75.0 +0.0 Profile America List Company, Inc. 87
40 75.0 88.0 -13.0 American Student Marketing 85
40 75.0 81.0 -6.0 DUNN DATA Company Inc. 66
40 75.0 77.0 -2.0 Vente Inc. 66
40 75.0 94.0 -19.0 MCH Strategic Data 62
40 75.0 75.0 +0.0 Data Lists Services 59
40 75.0 92.0 -17.0 PlusMedia 57
40 75.0 75.0 +0.0 Select List Corporation 56
40 75.0 73.0 +2.0 Contact Marketing 52
40 75.0 75.0 +0.0 ThruChannel 52
50 74.0 74.0 +0.0 DataCentral, Inc. 69
50 74.0 75.0 -1.0 American Information Marketing 58
50 74.0 91.0 -17.0 L.I.S.T. Incorporated 57
50 74.0 73.0 +1.0 Crosslists, Cross & Company 55
50 74.0 74.0 +0.0 Media Baby 53

Represents the top 50 out of 69 list management companies with 50 – 99 titles.

A 50 data card minimum is required for a list manager to be ranked. There are 484 list management companies with less than 50 titles not ranked in this report.

What are data cards?

Data cards are documents used to describe the characteristics of a mailing list available for rental or sale, including description, pricing, selection options, output options, and contact information. Data cards are the primary documents used in circulation planning and mailing list purchasing decisions. For example, see the Boston Proper data card on NextMark’s website. Good circulation decisions depend on a good data card database. NextMark ensures the quality of its data card database through the Data Card Quality Report and other monitoring tools.

How data card quality is calculated

Data Card Quality Report Sample

The data card quality score is calculated by electronically analyzing more than 74,000 data cards. For each data card, a proprietary algorithm first rates the quality of 13 key attributes. Then, the score (0-100) for the data card is calculated using a weighted average of the 13 attributes. The list management company’s quality score is the average score of all data cards in their portfolio. List managers can access the details of the calculation and suggestions for improvement through NextMark’s free data card publishing tool (a.k.a. the “Data Card Wizard”). Only companies with more than 50 data cards in their portfolio are included in the rankings.

How to publish and enhance your data cards

Use NextMark’s free data card publishing tool to publish and enhance your data cards.