Media Sales

Data Card Quality Report

Top List Managers by Data Card Quality

Data cards are the primary documents used in circulation planning and purchasing decisions. Publishing a high quality data card maximizes the likelihood of being selected for inclusion in direct marketing campaigns. Here are the top list managers ranked by the quality of their data card portfolios as of April 1, 2017.

Top List Managers For Data Card Quality ( 500+ )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 98.0 +2.0 Exact Data 12,454
1 100.0 100.0 +0.0 Sprint Data Solutions, LLC 1,818
1 100.0 100.0 +0.0 ALC 818
1 100.0 100.0 +0.0 Complete Mailing Lists 791
1 100.0 100.0 +0.0 Lighthouse List Co. 747
1 100.0 100.0 +0.0 Media Source Solutions, Inc. 648
1 100.0 100.0 +0.0 ListBargains.com 625
1 100.0 100.0 +0.0 List Connection Inc. 618
9 98.0 99.0 -1.0 Response Solutions LLC 2,578
10 97.0 94.0 +3.0 Infogroup 3,585
10 97.0 97.0 +0.0 Manning Media International 1,343
12 96.0 96.0 +0.0 Worldata 2,969
12 96.0 94.0 +2.0 List Services Corp. 782
14 95.0 96.0 -1.0 Lake Group Media, Inc. 1,076
15 94.0 94.0 +0.0 Specialists Marketing Services 1,895
16 88.0 89.0 -1.0 Reach Marketing LLC 1,223
17 86.0 98.0 -12.0 The Information Refinery, Inc. 539
18 85.0 85.0 +0.0 Statlistics 1,246
19 81.0 81.0 +0.0 MeritDirect 1,867
20 76.0 75.0 +1.0 B2B 2,069
21 73.0 96.0 -23.0 Carney Direct Marketing 810
22 70.0 70.0 +0.0 SmarTTargeT Marketing 1,799

Represents the top 22 out of 22 list management companies with 500+ titles.

Top List Managers For Data Card Quality ( 250 – 499 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Dunhill International List Co. 489
1 100.0 100.0 +0.0 The List Experts 379
3 99.0 99.0 +0.0 Fred Woolf List Co., Inc. 425
3 99.0 99.0 +0.0 Great Lakes List Management 348
3 99.0 87.0 +12.0 RMI Direct Marketing 347
3 99.0 99.0 +0.0 Specialists Marketing Services, Inc. – Data Division 313
3 99.0 98.0 +1.0 Focus USA 299
3 99.0 99.0 +0.0 ListSolutions 257
9 98.0 73.0 +25.0 Market Street Lists, Inc. 396
10 97.0 97.0 +0.0 Byrum & Fleming 376
10 97.0 97.0 +0.0 Midwest Direct Marketing, Inc. 267
12 96.0 96.0 +0.0 Alesco Data Group 425
12 96.0 96.0 +0.0 Nations Voice Plus 268
14 95.0 95.0 +0.0 ACT ONE Mailing List Services, Inc. 276
15 94.0 74.0 +20.0 KBM Group 480
16 91.0 91.0 +0.0 Marigold Technologies 256
16 91.0 88.0 +3.0 Chilcutt Direct Marketing 254
18 90.0 99.0 -9.0 Paramount Lists, Inc. 259
19 88.0 82.0 +6.0 Belardi/Ostroy 284
20 76.0 78.0 -2.0 Cornerstone List Management 442
20 76.0 72.0 +4.0 Response Unlimited 396
22 75.0 97.0 -22.0 Penton 347
23 73.0 98.0 -25.0 HepCats Marketing 404
24 71.0 96.0 -25.0 North American Direct Marketing, Inc. 392

Represents the top 24 out of 24 list management companies with 250 – 499 titles.

Top List Managers For Data Card Quality ( 100-249 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Complete Medical Lists 244
1 100.0 100.0 +0.0 Political Fundraising Lists 229
1 100.0 100.0 +0.0 eTargetMedia.com 222
1 100.0 75.0 +25.0 Take 5 Media Group 205
1 100.0 100.0 +0.0 WS PONTON 196
1 100.0 100.0 +0.0 NYSE-Direct 196
1 100.0 100.0 +0.0 Integrated Business Svcs 190
8 99.0 99.0 +0.0 Key Marketing Advantage 173
8 99.0 74.0 +25.0 Acu Media Group 165
8 99.0 74.0 +25.0 CAS 143
11 98.0 97.0 +1.0 AmeriList 236
12 97.0 99.0 -2.0 Yankee List Marketing 170
12 97.0 98.0 -1.0 Multimedia Lists, Inc. 158
12 97.0 72.0 +25.0 Maxim Media Group Inc 156
15 96.0 95.0 +1.0 Macromark, Inc. 245
15 96.0 96.0 +0.0 Negev Direct Marketing, Inc. 218
15 96.0 96.0 +0.0 Geon Media Group 214
15 96.0 97.0 -1.0 JF Direct Marketing, Inc. 208
15 96.0 96.0 +0.0 American Name Services 163
15 96.0 96.0 +0.0 Digital Media Solutions 150
21 94.0 99.0 -5.0 List Service Direct, Inc. 214
21 94.0 84.0 +10.0 Estee Marketing Group, Inc. 142
23 93.0 84.0 +9.0 Hugo Dunhill Mailing Lists, Inc. 199
23 93.0 84.0 +9.0 MetaResponse Group 195
25 91.0 89.0 +2.0 Impulse Media Inc. 184
26 90.0 90.0 +0.0 Bethesda List Center 170
27 89.0 82.0 +7.0 Atlantic List Company, Inc. 107
28 88.0 97.0 -9.0 FirstIn-Home.com 205
28 88.0 89.0 -1.0 Infocus Marketing, Inc. 163
30 87.0 75.0 +12.0 Names In The News 184
31 83.0 76.0 +7.0 Infinite Media 118
32 80.0 80.0 +0.0 The Euro Group 118
33 78.0 79.0 -1.0 Trinity Direct 191
33 78.0 82.0 -4.0 Carol Enters List Co., Inc. 104
35 77.0 74.0 +3.0 TMA Direct 117
36 76.0 72.0 +4.0 JR Direct 156
37 75.0 84.0 -9.0 Ethnic Technologies 239
37 75.0 75.0 +0.0 Global Village Marketing & Data Services, Inc. 183
37 75.0 75.0 +0.0 Direct Market, LLC 147
40 74.0 74.0 +0.0 Firstmark 221
40 74.0 72.0 +2.0 Beach List Direct, Inc. 165
40 74.0 74.0 +0.0 The Rich List Company 143
40 74.0 74.0 +0.0 DAJ Direct 143
40 74.0 74.0 +0.0 M1 Data and Analytics 131
40 74.0 73.0 +1.0 Investing Media Solutions 101
46 73.0 73.0 +0.0 Q5 List Marketing 188
46 73.0 72.0 +1.0 Professional Direct Marketing & Mailing Lists, Inc. 151
46 73.0 74.0 -1.0 Kroll Direct Marketing 137
46 73.0 77.0 -4.0 McCarthy Media Group, Inc. 120
46 73.0 73.0 +0.0 e-Miles, Inc. 117
46 73.0 73.0 +0.0 Epsilon 114

Represents the top 50 out of 56 list management companies with 100-249 titles.

Top List Managers For Data Card Quality ( 50 – 99 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 87.0 +13.0 Pioneer Pacific Media Group 91
1 100.0 100.0 +0.0 Blue Mail Media Inc 90
1 100.0 84.0 +16.0 Profile America List Company, Inc. 89
1 100.0 100.0 +0.0 Midwest Trading Post 83
1 100.0 100.0 +0.0 DATALINE 79
1 100.0 93.0 +7.0 NOVA List Company 74
1 100.0 100.0 +0.0 Healy List Marketing 68
8 99.0 99.0 +0.0 Ameliorate Data Solutions, Inc. 99
8 99.0 99.0 +0.0 DSA Direct, LLC 89
8 99.0 99.0 +0.0 Midway Direct Marketing 82
8 99.0 99.0 +0.0 NCRI List Management 76
8 99.0 99.0 +0.0 Marketing Advisory Group, Inc. 64
8 99.0 99.0 +0.0 Net60 Inc. 62
14 98.0 98.0 +0.0 Integrated Management Solutions, Inc. 91
14 98.0 98.0 +0.0 Fresco Data 82
14 98.0 N/A N/A Business Watch Network 57
14 98.0 75.0 +23.0 Mailing Lists Xpress 54
18 97.0 92.0 +5.0 Evergreen Marketing 76
18 97.0 97.0 +0.0 Hart & Benjamin 56
18 97.0 96.0 +1.0 Tri-Media Marketing Services, Inc. 53
21 96.0 96.0 +0.0 Whitestone Data 87
21 96.0 99.0 -3.0 MCH Strategic Data 83
21 96.0 71.0 +25.0 Datamatrix Lists 81
21 96.0 95.0 +1.0 Preferred Communications 53
25 95.0 94.0 +1.0 VeraData 53
26 94.0 94.0 +0.0 A Plus Media Group, Inc. 52
27 93.0 70.0 +23.0 ACTON Direct 89
27 93.0 99.0 -6.0 Lists, Inc 80
27 93.0 93.0 +0.0 Stanford Direct 79
30 92.0 92.0 +0.0 Redi-Data Inc. 79
30 92.0 68.0 +24.0 Computerized Research & Development 56
32 91.0 66.0 +25.0 DigDev Direct 86
32 91.0 86.0 +5.0 All That Marketing LLC 57
34 90.0 84.0 +6.0 Key Acquisition Partners 53
35 89.0 83.0 +6.0 Data Decisions Group 52
36 86.0 74.0 +12.0 DUNN DATA Company Inc. 66
37 85.0 85.0 +0.0 JDM List Services 94
38 84.0 86.0 -2.0 Conrad Direct, Inc. 78
39 80.0 92.0 -12.0 Adrea Rubin Media, Inc. 81
40 79.0 79.0 +0.0 Institute Lists 83
40 79.0 75.0 +4.0 Marketing General, Inc. 71
40 79.0 70.0 +9.0 Pinpoint Technologies, Inc. 55
43 76.0 75.0 +1.0 Omega List Company 75
44 75.0 75.0 +0.0 Action One Media, Inc. 90
44 75.0 75.0 +0.0 The Standard Information Company 70
44 75.0 75.0 +0.0 Data Lists Services 59
47 74.0 74.0 +0.0 Mazzone Marketing Group, LLC 98
47 74.0 74.0 +0.0 IDG Communications List Services 60
47 74.0 74.0 +0.0 Media Baby 53
50 73.0 73.0 +0.0 American Information Marketing 58
50 73.0 75.0 -2.0 Grow Data 54

Represents the top 50 out of 69 list management companies with 50 – 99 titles.

A 50 data card minimum is required for a list manager to be ranked. There are 418 list management companies with less than 50 titles not ranked in this report.

What are data cards?

Data cards are documents used to describe the characteristics of a mailing list available for rental or sale, including description, pricing, selection options, output options, and contact information. Data cards are the primary documents used in circulation planning and mailing list purchasing decisions. For example, see the Boston Proper data card on NextMark’s website. Good circulation decisions depend on a good data card database. NextMark ensures the quality of its data card database through the Data Card Quality Report and other monitoring tools.

How data card quality is calculated

Data Card Quality Report Sample

The data card quality score is calculated by electronically analyzing more than 74,000 data cards. For each data card, a proprietary algorithm first rates the quality of 13 key attributes. Then, the score (0-100) for the data card is calculated using a weighted average of the 13 attributes. The list management company’s quality score is the average score of all data cards in their portfolio. List managers can access the details of the calculation and suggestions for improvement through NextMark’s free data card publishing tool (a.k.a. the “Data Card Wizard”). Only companies with more than 50 data cards in their portfolio are included in the rankings.

How to publish and enhance your data cards

Use NextMark’s free data card publishing tool to publish and enhance your data cards.