Media Sales

Data Card Quality Report

Top List Managers by Data Card Quality

Data cards are the primary documents used in circulation planning and purchasing decisions. Publishing a high quality data card maximizes the likelihood of being selected for inclusion in direct marketing campaigns. Here are the top list managers ranked by the quality of their data card portfolios as of July 1, 2017.

Top List Managers For Data Card Quality ( 500+ )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Sprint Data Solutions, LLC 1,878
1 100.0 100.0 +0.0 ALC 810
1 100.0 100.0 +0.0 Complete Mailing Lists 792
1 100.0 100.0 +0.0 Lighthouse List Co. 754
1 100.0 100.0 +0.0 Media Source Solutions, Inc. 660
1 100.0 100.0 +0.0 ListBargains.com 627
1 100.0 100.0 +0.0 List Connection Inc. 627
8 98.0 98.0 +0.0 Response Solutions LLC 2,576
9 97.0 97.0 +0.0 Manning Media International 1,343
9 97.0 73.0 +24.0 Carney Direct Marketing 856
11 96.0 96.0 +0.0 Worldata 3,183
11 96.0 95.0 +1.0 Lake Group Media, Inc. 1,057
13 93.0 96.0 -3.0 List Services Corp. 790
14 92.0 97.0 -5.0 Infogroup 3,675
15 91.0 94.0 -3.0 Specialists Marketing Services 1,883
16 90.0 85.0 +5.0 Statlistics 1,064
17 89.0 88.0 +1.0 Reach Marketing LLC 1,221
18 88.0 100.0 -12.0 Exact Data 12,454
19 83.0 81.0 +2.0 MeritDirect 1,783
19 83.0 86.0 -3.0 The Information Refinery, Inc. 536
21 76.0 76.0 +0.0 B2B 2,069
22 70.0 70.0 +0.0 SmarTTargeT Marketing 1,799

Represents the top 22 out of 22 list management companies with 500+ titles.

Top List Managers For Data Card Quality ( 250 – 499 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Dunhill International List Co. 499
1 100.0 100.0 +0.0 The List Experts 379
1 100.0 100.0 +0.0 NYSE-Direct 300
4 99.0 99.0 +0.0 Fred Woolf List Co., Inc. 425
4 99.0 99.0 +0.0 Great Lakes List Management 349
4 99.0 99.0 +0.0 RMI Direct Marketing 337
4 99.0 99.0 +0.0 ListSolutions 256
8 98.0 73.0 +25.0 HepCats Marketing 404
8 98.0 99.0 -1.0 Specialists Marketing Services, Inc. – Data Division 311
10 97.0 97.0 +0.0 Byrum & Fleming 376
10 97.0 97.0 +0.0 Midwest Direct Marketing, Inc. 267
12 96.0 96.0 +0.0 Alesco Data Group 425
12 96.0 96.0 +0.0 Nations Voice Plus 275
14 95.0 71.0 +24.0 North American Direct Marketing, Inc. 326
14 95.0 95.0 +0.0 ACT ONE Mailing List Services, Inc. 276
14 95.0 90.0 +5.0 Paramount Lists, Inc. 253
17 93.0 94.0 -1.0 KBM Group 480
17 93.0 91.0 +2.0 Chilcutt Direct Marketing 255
19 91.0 91.0 +0.0 Marigold Technologies 257
20 85.0 88.0 -3.0 Belardi/Ostroy 286
21 76.0 75.0 +1.0 Penton 347
22 74.0 76.0 -2.0 Cornerstone List Management 439
23 73.0 98.0 -25.0 Market Street Lists, Inc. 394
24 72.0 76.0 -4.0 Response Unlimited 397

Represents the top 24 out of 24 list management companies with 250 – 499 titles.

Top List Managers For Data Card Quality ( 100-249 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Complete Medical Lists 244
1 100.0 100.0 +0.0 Political Fundraising Lists 229
1 100.0 100.0 +0.0 eTargetMedia.com 224
1 100.0 100.0 +0.0 Take 5 Media Group 206
1 100.0 100.0 +0.0 WS PONTON 196
6 99.0 94.0 +5.0 List Service Direct, Inc. 215
6 99.0 97.0 +2.0 Yankee List Marketing 168
6 99.0 99.0 +0.0 Focus USA 165
6 99.0 99.0 +0.0 CAS 143
10 98.0 98.0 +0.0 AmeriList 240
10 98.0 99.0 -1.0 Key Marketing Advantage 172
12 97.0 96.0 +1.0 JF Direct Marketing, Inc. 214
12 97.0 97.0 +0.0 Multimedia Lists, Inc. 159
12 97.0 97.0 +0.0 Maxim Media Group Inc 156
15 96.0 96.0 +0.0 Negev Direct Marketing, Inc. 217
15 96.0 96.0 +0.0 Geon Media Group 214
15 96.0 96.0 +0.0 Digital Media Solutions 145
18 95.0 71.0 +24.0 Horizon Lists 128
19 93.0 68.0 +25.0 Pathfinder Direct 102
20 92.0 96.0 -4.0 Macromark, Inc. 229
20 92.0 76.0 +16.0 JR Direct 164
22 89.0 90.0 -1.0 Bethesda List Center 171
23 88.0 93.0 -5.0 Hugo Dunhill Mailing Lists, Inc. 200
24 86.0 89.0 -3.0 Atlantic List Company, Inc. 105
25 85.0 91.0 -6.0 Impulse Media Inc. 170
25 85.0 88.0 -3.0 Infocus Marketing, Inc. 164
25 85.0 85.0 +0.0 JDM List Services 100
28 84.0 94.0 -10.0 Estee Marketing Group, Inc. 138
29 81.0 78.0 +3.0 Carol Enters List Co., Inc. 107
30 80.0 87.0 -7.0 Names In The News 188
30 80.0 73.0 +7.0 McCarthy Media Group, Inc. 121
32 79.0 93.0 -14.0 MetaResponse Group 195
32 79.0 78.0 +1.0 Trinity Direct 192
32 79.0 83.0 -4.0 Infinite Media 118
35 75.0 75.0 +0.0 Ethnic Technologies 239
35 75.0 100.0 -25.0 Integrated Business Svcs 192
35 75.0 75.0 +0.0 Direct Market, LLC 147
38 74.0 88.0 -14.0 FirstIn-Home.com 205
38 74.0 99.0 -25.0 Acu Media Group 166
38 74.0 74.0 +0.0 The Rich List Company 143
38 74.0 74.0 +0.0 DAJ Direct 143
38 74.0 73.0 +1.0 Kroll Direct Marketing 141
38 74.0 74.0 +0.0 M1 Data and Analytics 131
38 74.0 74.0 +0.0 Investing Media Solutions 101
45 73.0 73.0 +0.0 Q5 List Marketing 188
45 73.0 74.0 -1.0 Beach List Direct, Inc. 167
45 73.0 73.0 +0.0 e-Miles, Inc. 117
45 73.0 73.0 +0.0 Epsilon 114
49 72.0 96.0 -24.0 American Name Services 163
49 72.0 73.0 -1.0 Professional Direct Marketing & Mailing Lists, Inc. 151

Represents the top 50 out of 52 list management companies with 100-249 titles.

Top List Managers For Data Card Quality ( 50 – 99 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 99.0 +1.0 DSA Direct, LLC 90
1 100.0 100.0 +0.0 Blue Mail Media Inc 90
1 100.0 100.0 +0.0 Pioneer Pacific Media Group 87
1 100.0 100.0 +0.0 Midwest Trading Post 83
1 100.0 100.0 +0.0 DATALINE 79
1 100.0 100.0 +0.0 Healy List Marketing 68
7 99.0 99.0 +0.0 Ameliorate Data Solutions, Inc. 99
7 99.0 96.0 +3.0 MCH Strategic Data 83
7 99.0 99.0 +0.0 Midway Direct Marketing 83
7 99.0 100.0 -1.0 NOVA List Company 78
7 99.0 99.0 +0.0 NCRI List Management 74
7 99.0 99.0 +0.0 Marketing Advisory Group, Inc. 64
7 99.0 99.0 +0.0 Net60 Inc. 63
14 98.0 98.0 +0.0 Fresco Data 83
14 98.0 98.0 +0.0 Business Watch Network 57
14 98.0 73.0 +25.0 Grow Data 52
17 97.0 97.0 +0.0 Evergreen Marketing 72
18 96.0 96.0 +0.0 Whitestone Data 87
18 96.0 96.0 +0.0 Datamatrix Lists 81
18 96.0 97.0 -1.0 Hart & Benjamin 56
21 95.0 69.0 +26.0 Lists That Work 78
21 95.0 95.0 +0.0 VeraData 51
23 94.0 94.0 +0.0 A Plus Media Group, Inc. 52
24 93.0 93.0 +0.0 Stanford Direct 79
25 92.0 92.0 +0.0 Redi-Data Inc. 79
25 92.0 91.0 +1.0 All That Marketing LLC 69
25 92.0 90.0 +2.0 Key Acquisition Partners 52
28 91.0 91.0 +0.0 DigDev Direct 86
29 89.0 89.0 +0.0 Data Decisions Group 57
29 89.0 68.0 +21.0 Qatalyst Media 52
31 88.0 84.0 +4.0 Conrad Direct, Inc. 87
32 86.0 63.0 +23.0 MindBodySoul Media, Inc 90
32 86.0 98.0 -12.0 Mailing Lists Xpress 57
32 86.0 79.0 +7.0 Pinpoint Technologies, Inc. 55
35 81.0 94.0 -13.0 Marketing Data Interactive 51
36 79.0 79.0 +0.0 Institute Lists 83
37 78.0 97.0 -19.0 Tri-Media Marketing Services, Inc. 54
38 77.0 72.0 +5.0 Andrews Wharton Inc. 97
38 77.0 79.0 -2.0 Marketing General, Inc. 70
40 76.0 80.0 -4.0 Adrea Rubin Media, Inc. 71
41 75.0 75.0 +0.0 Action One Media, Inc. 90
41 75.0 100.0 -25.0 Profile America List Company, Inc. 89
41 75.0 77.0 -2.0 TMA Direct 74
41 75.0 75.0 +0.0 The Standard Information Company 70
41 75.0 75.0 +0.0 Data Lists Services 59
46 74.0 74.0 +0.0 Mazzone Marketing Group, LLC 98
46 74.0 93.0 -19.0 Lists, Inc 80
46 74.0 76.0 -2.0 Omega List Company 75
46 74.0 86.0 -12.0 DUNN DATA Company Inc. 66
46 74.0 74.0 +0.0 IDG Communications List Services 60
46 74.0 74.0 +0.0 Media Baby 53
46 74.0 N/A N/A American Student Marketing 53

Represents the top 50 out of 70 list management companies with 50 – 99 titles.

A 50 data card minimum is required for a list manager to be ranked. There are 420 list management companies with less than 50 titles not ranked in this report.

What are data cards?

Data cards are documents used to describe the characteristics of a mailing list available for rental or sale, including description, pricing, selection options, output options, and contact information. Data cards are the primary documents used in circulation planning and mailing list purchasing decisions. For example, see the Boston Proper data card on NextMark’s website. Good circulation decisions depend on a good data card database. NextMark ensures the quality of its data card database through the Data Card Quality Report and other monitoring tools.

How data card quality is calculated

Data Card Quality Report Sample

The data card quality score is calculated by electronically analyzing more than 74,000 data cards. For each data card, a proprietary algorithm first rates the quality of 13 key attributes. Then, the score (0-100) for the data card is calculated using a weighted average of the 13 attributes. The list management company’s quality score is the average score of all data cards in their portfolio. List managers can access the details of the calculation and suggestions for improvement through NextMark’s free data card publishing tool (a.k.a. the “Data Card Wizard”). Only companies with more than 50 data cards in their portfolio are included in the rankings.

How to publish and enhance your data cards

Use NextMark’s free data card publishing tool to publish and enhance your data cards.