Media Sales

Data Card Quality Report

Top List Managers by Data Card Quality

Data cards are the primary documents used in circulation planning and purchasing decisions. Publishing a high quality data card maximizes the likelihood of being selected for inclusion in direct marketing campaigns. Here are the top list managers ranked by the quality of their data card portfolios as of January 1, 2020.

Top List Managers For Data Card Quality ( 500+ )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Exact Data 12,442
1 100.0 100.0 +0.0 Sprint Data Solutions, LLC 3,123
1 100.0 100.0 +0.0 Complete Mailing Lists 813
1 100.0 100.0 +0.0 Lighthouse List Co. 800
1 100.0 100.0 +0.0 List Connection Inc. 707
1 100.0 100.0 +0.0 ALC 583
1 100.0 100.0 +0.0 NYSE-Direct 557
1 100.0 100.0 +0.0 Dunhill International List Co. 522
1 100.0 100.0 +0.0 ListBargains | LBDigital 503
10 99.0 98.0 +1.0 Response Solutions LLC 2,857
10 99.0 95.0 +4.0 B2B 2,076
10 99.0 99.0 +0.0 Great Lakes List Management 558
13 97.0 97.0 +0.0 Infogroup 3,371
13 97.0 97.0 +0.0 Manning Media International 1,342
13 97.0 97.0 +0.0 Carney Direct Marketing 980
16 96.0 96.0 +0.0 List Services Corp. 944
16 96.0 97.0 -1.0 Lake Group Media, Inc. 843
18 95.0 99.0 -4.0 Reach Marketing LLC 1,041
19 94.0 97.0 -3.0 Statlistics 1,057
20 88.0 98.0 -10.0 Worldata, Inc. 4,105
21 85.0 84.0 +1.0 MeritDirect 1,247
22 82.0 97.0 -15.0 The Information Refinery, Inc. 551
23 74.0 93.0 -19.0 Specialists Marketing Services 1,708
24 70.0 81.0 -11.0 SmarTTargeT Marketing 1,903
25 68.0 68.0 +0.0 Ultimate Data, a division of Wiland, Inc. 888
25 68.0 68.0 +0.0 LakeB2b 759

Represents the top 26 out of 26 list management companies with 500+ titles.

Top List Managers For Data Card Quality ( 250 – 499 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Media Source Solutions, Inc. 474
1 100.0 100.0 +0.0 The List Experts 379
1 100.0 100.0 +0.0 Blue Mail Media Inc 265
1 100.0 100.0 +0.0 Complete Medical Lists 250
5 99.0 99.0 +0.0 Fred Woolf List Co., Inc. 424
5 99.0 75.0 +24.0 Informa Engage 349
5 99.0 99.0 +0.0 Paramount Lists, Inc. 332
8 97.0 97.0 +0.0 List Service Direct, Inc. 339
9 96.0 96.0 +0.0 Byrum & Fleming 499
9 96.0 96.0 +0.0 Alesco Data Group 449
9 96.0 96.0 +0.0 Nations Voice Plus 327
9 96.0 71.0 +25.0 North American Direct Marketing, Inc. 324
9 96.0 96.0 +0.0 Specialists Marketing Services, Inc. – Data Division 302
14 95.0 97.0 -2.0 Midwest Direct Marketing, Inc. 319
14 95.0 95.0 +0.0 ACT ONE Mailing List Services, Inc. 276
16 93.0 98.0 -5.0 AmeriList 422
16 93.0 94.0 -1.0 KBM Group 399
18 87.0 98.0 -11.0 RMI Direct Marketing 332
19 84.0 83.0 +1.0 Response Unlimited 494
20 81.0 77.0 +4.0 Deloitte LLP 357
21 74.0 74.0 +0.0 American Student Marketing 269
21 74.0 99.0 -25.0 ListSolutions 267
23 73.0 73.0 +0.0 HepCats Marketing 404
24 66.0 91.0 -25.0 Marigold Technologies 263

Represents the top 24 out of 24 list management companies with 250 – 499 titles.

Top List Managers For Data Card Quality ( 100-249 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 eTargetMedia.com 245
1 100.0 100.0 +0.0 Political Fundraising Lists 230
1 100.0 100.0 +0.0 WS PONTON 196
1 100.0 100.0 +0.0 Azonic Direct 159
5 99.0 99.0 +0.0 JF Direct Marketing, Inc. 232
5 99.0 99.0 +0.0 Key Marketing Advantage 162
5 99.0 99.0 +0.0 nSightful 145
8 98.0 98.0 +0.0 Acu Media Group 175
8 98.0 98.0 +0.0 Multimedia Lists, Inc. 118
10 96.0 96.0 +0.0 Negev Direct Marketing, Inc. 207
10 96.0 71.0 +25.0 Geon Media Group 194
10 96.0 96.0 +0.0 American Name Services 151
13 94.0 91.0 +3.0 Hugo Dunhill Mailing Lists, Inc. 222
13 94.0 94.0 +0.0 Pathfinder Direct 103
15 93.0 88.0 +5.0 Macromark, Inc. 232
16 92.0 93.0 -1.0 Bethesda List Center 162
17 89.0 95.0 -6.0 PK List Marketing, Inc. 115
18 87.0 89.0 -2.0 Chilcutt Direct Marketing 204
19 86.0 88.0 -2.0 Impulse Media Inc. 137
20 85.0 88.0 -3.0 Estee Marketing Group, Inc. 120
20 85.0 85.0 +0.0 JDM List Services 104
22 81.0 81.0 +0.0 Infocus Marketing, Inc. 139
23 79.0 80.0 -1.0 Names In The News 210
24 78.0 80.0 -2.0 Belardi Wong 242
25 77.0 82.0 -5.0 FirstIn-Home.com 209
26 75.0 75.0 +0.0 Ethnic Technologies 239
26 75.0 75.0 +0.0 Trinity Direct 201
28 74.0 75.0 -1.0 Kroll Direct Marketing 209
28 74.0 74.0 +0.0 The Rich List Company 143
28 74.0 74.0 +0.0 Focus USA 141
28 74.0 74.0 +0.0 M1 Data and Analytics 131
28 74.0 74.0 +0.0 ADS Data Direct 109
33 73.0 73.0 +0.0 Q5 List Marketing 188
33 73.0 73.0 +0.0 e-Miles, Inc. 117
33 73.0 73.0 +0.0 Investing Media Solutions 101
36 72.0 72.0 +0.0 Beach List Direct, Inc. 183
36 72.0 72.0 +0.0 Professional Direct Marketing & Mailing Lists, Inc. 151
36 72.0 71.0 +1.0 Contact Marketing 106
39 71.0 96.0 -25.0 Horizon Lists 131
40 55.0 80.0 -25.0 The Euro Group 118

Represents the top 40 out of 40 list management companies with 100-249 titles.

Top List Managers For Data Card Quality ( 50 – 99 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Practical Media Solutions 92
1 100.0 100.0 +0.0 Fresco Data 88
1 100.0 100.0 +0.0 DATALINE 79
1 100.0 99.0 +1.0 Net60 Inc. 73
1 100.0 100.0 +0.0 Healy List Marketing 68
1 100.0 99.0 +1.0 Marketing Data Interactive 56
7 99.0 99.0 +0.0 Andrews Wharton Inc. 88
7 99.0 99.0 +0.0 NCRI List Management 73
7 99.0 99.0 +0.0 Marketing Advisory Group, Inc. 63
10 98.0 98.0 +0.0 McCarthy Media Group, Inc. 80
11 97.0 72.0 +25.0 Datamatrix Lists 83
12 96.0 86.0 +10.0 Pioneer Pacific Media Group 76
12 96.0 96.0 +0.0 Hart & Benjamin 56
14 95.0 95.0 +0.0 MCH Strategic Data 65
15 94.0 82.0 +12.0 Pinpoint Technologies, Inc. 56
15 94.0 94.0 +0.0 A Plus Media Group, Inc. 53
17 93.0 92.0 +1.0 Omega List Company 89
17 93.0 93.0 +0.0 Redi-Data Inc. 81
17 93.0 97.0 -4.0 NPS Media Group (formerly Evergreen Marketing) 74
17 93.0 93.0 +0.0 Computerized Research & Development 52
21 92.0 90.0 +2.0 Key Acquisition Partners 51
22 91.0 91.0 +0.0 DigDev Direct 87
22 91.0 91.0 +0.0 JR Direct 70
24 90.0 99.0 -9.0 Midway Direct Marketing 97
25 89.0 99.0 -10.0 DSA Direct, LLC 96
26 86.0 83.0 +3.0 4Cite 51
27 85.0 84.0 +1.0 Conrad Direct, Inc. 98
28 84.0 82.0 +2.0 Carol Enters List Co., Inc. 95
29 83.0 95.0 -12.0 Lists That Work 78
30 79.0 88.0 -9.0 VeraData 59
30 79.0 78.0 +1.0 CCC Data Sevices, Inc. 54
30 79.0 81.0 -2.0 Marketing General, Inc. 52
33 77.0 77.0 +0.0 Institute Lists 77
33 77.0 78.0 -1.0 Infinite Media 57
35 76.0 87.0 -11.0 Listdata Inc. 51
36 75.0 75.0 +0.0 Profile America List Company, Inc. 90
36 75.0 100.0 -25.0 Midwest Trading Post 83
36 75.0 75.0 +0.0 The Standard Information Company 70
36 75.0 99.0 -24.0 AB Data Ltd. 65
36 75.0 75.0 +0.0 Mailing Lists Xpress 60
41 74.0 99.0 -25.0 Integrated Management Solutions, Inc. 89
41 74.0 74.0 +0.0 Mazzone Marketing Group, LLC 88
41 74.0 99.0 -25.0 Lists, Inc 87
41 74.0 74.0 +0.0 Compiled Solutions 70
41 74.0 74.0 +0.0 DUNN DATA Company Inc. 66
41 74.0 74.0 +0.0 IDG Communications List Services 60
47 73.0 73.0 +0.0 Hominy Names, LLC 77
47 73.0 73.0 +0.0 American Information Marketing 59
47 73.0 73.0 +0.0 Grow Data 52
50 72.0 64.0 +8.0 MindBodySoul Media, Inc 94
50 72.0 72.0 +0.0 Marketing Lists Services 72
50 72.0 72.0 +0.0 American Mailing Lists Corporation 68
50 72.0 81.0 -9.0 Atlantic List Company, Inc. 62
50 72.0 72.0 +0.0 NCM List Services Division 53

Represents the top 50 out of 69 list management companies with 50 – 99 titles.

A 50 data card minimum is required for a list manager to be ranked. There are 456 list management companies with less than 50 titles not ranked in this report.

What are data cards?

Data cards are documents used to describe the characteristics of a mailing list available for rental or sale, including description, pricing, selection options, output options, and contact information. Data cards are the primary documents used in circulation planning and mailing list purchasing decisions. For example, see the Boston Proper data card on NextMark’s website. Good circulation decisions depend on a good data card database. NextMark ensures the quality of its data card database through the Data Card Quality Report and other monitoring tools.

How data card quality is calculated

Data Card Quality Report Sample

The data card quality score is calculated by electronically analyzing more than 74,000 data cards. For each data card, a proprietary algorithm first rates the quality of 13 key attributes. Then, the score (0-100) for the data card is calculated using a weighted average of the 13 attributes. The list management company’s quality score is the average score of all data cards in their portfolio. List managers can access the details of the calculation and suggestions for improvement through NextMark’s free data card publishing tool (a.k.a. the “Data Card Wizard”). Only companies with more than 50 data cards in their portfolio are included in the rankings.

How to publish and enhance your data cards

Use NextMark’s free data card publishing tool to publish and enhance your data cards.