Media Sales

Data Card Quality Report

Top List Managers by Data Card Quality

Data cards are the primary documents used in circulation planning and purchasing decisions. Publishing a high quality data card maximizes the likelihood of being selected for inclusion in direct marketing campaigns. Here are the top list managers ranked by the quality of their data card portfolios as of April 1, 2021.

Top List Managers For Data Card Quality ( 500+ )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Exact Data 12,415
1 100.0 100.0 +0.0 Sprint Data Solutions, LLC 3,534
1 100.0 100.0 +0.0 Lighthouse List Co. 871
1 100.0 100.0 +0.0 Complete Mailing Lists 827
1 100.0 100.0 +0.0 List Connection Inc. 801
1 100.0 100.0 +0.0 NYSE-Direct 575
1 100.0 100.0 +0.0 Media Source Solutions, Inc. 563
1 100.0 100.0 +0.0 LBDigital 548
1 100.0 100.0 +0.0 Dunhill International List Co. 537
10 99.0 99.0 +0.0 Response Solutions LLC 3,090
10 99.0 99.0 +0.0 Great Lakes List Management 528
12 98.0 98.0 +0.0 Worldata, Inc. 4,045
12 98.0 100.0 -2.0 B2B 2,077
14 97.0 97.0 +0.0 Manning Media International 1,348
14 97.0 96.0 +1.0 Lake Group Media, Inc. 666
16 96.0 95.0 +1.0 List Services Corp. 771
17 91.0 90.0 +1.0 Specialists Marketing Services 1,677
18 89.0 96.0 -7.0 Byrum & Fleming 503
19 88.0 97.0 -9.0 The Information Refinery, Inc. 603
19 88.0 84.0 +4.0 Adstra 533
21 87.0 94.0 -7.0 Data Axle 3,354
21 87.0 88.0 -1.0 Statlistics 960
23 81.0 83.0 -2.0 MeritB2B 913
24 75.0 94.0 -19.0 Reach Marketing LLC 958
25 70.0 70.0 +0.0 SmarTTargeT Marketing 1,903
26 68.0 68.0 +0.0 Ultimate Data, a division of Wiland, Inc. 888
26 68.0 68.0 +0.0 LakeB2b 759

Represents the top 27 out of 27 list management companies with 500+ titles.

Top List Managers For Data Card Quality ( 250 – 499 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 The List Experts 381
1 100.0 100.0 +0.0 Blue Mail Media Inc 298
3 99.0 99.0 +0.0 AmeriList 450
3 99.0 99.0 +0.0 Paramount Lists, Inc. 344
5 98.0 98.0 +0.0 Fred Woolf List Co., Inc. 423
5 98.0 98.0 +0.0 HepCats Marketing 404
5 98.0 97.0 +1.0 Carney Direct Marketing 275
8 97.0 97.0 +0.0 List Service Direct, Inc. 353
8 97.0 97.0 +0.0 Midwest Direct Marketing, Inc. 306
10 96.0 96.0 +0.0 Alesco Data Group 447
10 96.0 96.0 +0.0 Nations Voice Plus 342
10 96.0 96.0 +0.0 Specialists Marketing Services, Inc. – Data Division 299
13 95.0 95.0 +0.0 ACT ONE Mailing List Services, Inc. 276
14 93.0 93.0 +0.0 KBM Group 398
15 91.0 91.0 +0.0 Marigold Technologies 264
16 87.0 77.0 +10.0 Deloitte LLP 333
16 87.0 87.0 +0.0 RMI Direct Marketing 328
18 83.0 83.0 +0.0 Response Unlimited 439
18 83.0 75.0 +8.0 North American Direct Marketing, Inc. 324

Represents the top 19 out of 19 list management companies with 250 – 499 titles.

Top List Managers For Data Card Quality ( 100-249 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Complete Medical Lists 246
1 100.0 100.0 +0.0 Azonic Direct 238
1 100.0 100.0 +0.0 eTargetMedia.com 235
1 100.0 100.0 +0.0 Political Fundraising Lists 232
1 100.0 100.0 +0.0 WS PONTON 196
6 99.0 99.0 +0.0 nSightful 145
6 99.0 74.0 +25.0 Focus USA 144
6 99.0 98.0 +1.0 Key Marketing Advantage 134
9 98.0 97.0 +1.0 JF Direct Marketing, Inc. 230
10 96.0 92.0 +4.0 Hugo Dunhill Mailing Lists, Inc. 225
10 96.0 96.0 +0.0 Negev Direct Marketing, Inc. 212
12 95.0 95.0 +0.0 PK List Marketing, Inc. 116
13 94.0 76.0 +18.0 Pathfinder Direct 103
14 89.0 89.0 +0.0 Chilcutt Direct Marketing 172
14 89.0 65.0 +24.0 MindBodySoul Media, Inc 105
16 87.0 84.0 +3.0 Estee Marketing Group, Inc. 112
17 86.0 N/A N/A North American Media, LLC 103
18 85.0 85.0 +0.0 Impulse Media Inc. 123
18 85.0 85.0 +0.0 JDM List Services 104
20 84.0 84.0 +0.0 Conrad Direct, Inc. 105
21 83.0 75.0 +8.0 Informa Engage 140
22 81.0 80.0 +1.0 Names In The News 211
23 80.0 76.0 +4.0 Bethesda List Center 190
24 78.0 72.0 +6.0 Beach List Direct, Inc. 108
25 76.0 72.0 +4.0 Infocus Marketing, Inc. 136
26 75.0 75.0 +0.0 Ethnic Technologies 239
26 75.0 73.0 +2.0 Trinity Direct 172
28 74.0 77.0 -3.0 ListSolutions 236
28 74.0 74.0 +0.0 The Rich List Company 143
28 74.0 74.0 +0.0 M1 Data and Analytics 131
28 74.0 74.0 +0.0 ADS Data Direct 109
32 73.0 73.0 +0.0 Q5 List Marketing 188
32 73.0 73.0 +0.0 FirstIn-Home.com 183
32 73.0 73.0 +0.0 Acu Media Group 177
32 73.0 73.0 +0.0 e-Miles, Inc. 117
32 73.0 73.0 +0.0 Investing Media Solutions 101
32 73.0 72.0 +1.0 Kroll Direct Marketing 100
38 72.0 73.0 -1.0 Professional Direct Marketing & Mailing Lists, Inc. 155
39 71.0 71.0 +0.0 Geon Media Group 194
39 71.0 71.0 +0.0 Horizon Lists 131
39 71.0 71.0 +0.0 American Name Services 124
39 71.0 71.0 +0.0 Contact Marketing 111
43 55.0 55.0 +0.0 The Euro Group 118

Represents the top 43 out of 43 list management companies with 100-249 titles.

Top List Managers For Data Card Quality ( 50 – 99 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Fresco Data 89
1 100.0 100.0 +0.0 DATALINE 79
1 100.0 100.0 +0.0 Healy List Marketing 68
1 100.0 100.0 +0.0 Insights Direct Marketing 64
5 99.0 99.0 +0.0 Andrews Wharton Inc. 90
5 99.0 99.0 +0.0 Marketing Data Interactive 79
5 99.0 99.0 +0.0 NCRI List Management 74
5 99.0 99.0 +0.0 Net60 Inc. 74
9 98.0 98.0 +0.0 McCarthy Media Group, Inc. 87
9 98.0 98.0 +0.0 Listdata Inc. 51
11 97.0 97.0 +0.0 Hart & Benjamin 60
11 97.0 97.0 +0.0 Multimedia Lists, Inc. 50
13 96.0 99.0 -3.0 DSA Direct, LLC 89
13 96.0 90.0 +6.0 NPS Media Group 70
15 95.0 95.0 +0.0 Lists That Work 78
15 95.0 95.0 +0.0 MCH Strategic Data 63
17 94.0 94.0 +0.0 Redi-Data Inc. 83
17 94.0 86.0 +8.0 VeraData 67
17 94.0 94.0 +0.0 Pinpoint Technologies, Inc. 56
20 93.0 94.0 -1.0 Omega List Company 94
21 91.0 91.0 +0.0 DigDev Direct 88
22 90.0 86.0 +4.0 Key Acquisition Partners 57
23 85.0 86.0 -1.0 Mary Elizabeth Granger & Associates, Inc 50
24 83.0 79.0 +4.0 Carol Enters List Co., Inc. 84
24 83.0 83.0 +0.0 4Cite 57
26 76.0 80.0 -4.0 Pioneer Pacific Media Group 76
27 75.0 75.0 +0.0 Profile America List Company, Inc. 90
27 75.0 75.0 +0.0 Practical Media Solutions 88
27 75.0 75.0 +0.0 Midwest Trading Post 79
27 75.0 75.0 +0.0 The Standard Information Company 70
31 74.0 76.0 -2.0 Midway Direct Marketing 97
31 74.0 74.0 +0.0 Integrated Management Solutions, Inc. 89
31 74.0 74.0 +0.0 Lists, Inc 87
31 74.0 73.0 +1.0 Belardi Wong 83
31 74.0 74.0 +0.0 Datamatrix Lists 79
31 74.0 73.0 +1.0 AB Data Ltd. 73
31 74.0 74.0 +0.0 DUNN DATA Company Inc. 66
31 74.0 74.0 +0.0 MailingLists.com 60
31 74.0 74.0 +0.0 IDG Communications List Services 60
40 73.0 73.0 +0.0 Institute Lists 79
40 73.0 85.0 -12.0 Hominy Names, LLC 77
40 73.0 72.0 +1.0 American Mailing Lists Corporation 77
40 73.0 73.0 +0.0 Compiled Solutions 67
40 73.0 73.0 +0.0 American Information Marketing 59
40 73.0 73.0 +0.0 Grow Data 52
46 72.0 72.0 +0.0 Marketing Lists Services 72
46 72.0 72.0 +0.0 NCM List Services Division 50
48 71.0 71.0 +0.0 Regency Direct Mail 95
48 71.0 71.0 +0.0 GINSBURG GLOBAL 91
48 71.0 75.0 -4.0 Mazzone Marketing Group, LLC 88
48 71.0 71.0 +0.0 Whitestone Data 88
48 71.0 71.0 +0.0 List Counsellors Inc. 78
48 71.0 70.0 +1.0 AudienceFirst Media 77
48 71.0 71.0 +0.0 Impreza Marketing Services 50

Represents the top 50 out of 64 list management companies with 50 – 99 titles.

A 50 data card minimum is required for a list manager to be ranked. There are 448 list management companies with less than 50 titles not ranked in this report.

What are data cards?

Data cards are documents used to describe the characteristics of a mailing list available for rental or sale, including description, pricing, selection options, output options, and contact information. Data cards are the primary documents used in circulation planning and mailing list purchasing decisions. For example, see the Boston Proper data card on NextMark’s website. Good circulation decisions depend on a good data card database. NextMark ensures the quality of its data card database through the Data Card Quality Report and other monitoring tools.

How data card quality is calculated

Data Card Quality Report Sample

The data card quality score is calculated by electronically analyzing more than 74,000 data cards. For each data card, a proprietary algorithm first rates the quality of 13 key attributes. Then, the score (0-100) for the data card is calculated using a weighted average of the 13 attributes. The list management company’s quality score is the average score of all data cards in their portfolio. List managers can access the details of the calculation and suggestions for improvement through NextMark’s free data card publishing tool (a.k.a. the “Data Card Wizard”). Only companies with more than 50 data cards in their portfolio are included in the rankings.

How to publish and enhance your data cards

Use NextMark’s free data card publishing tool to publish and enhance your data cards.