Media Sales

Data Card Quality Report

Data cards are the primary documents used in circulation planning and purchasing decisions. Publishing a high quality data card maximizes the likelihood of being selected for inclusion in direct marketing campaigns. Here are the top list managers ranked by the quality of their data card portfolios as of April 3, 2015.

Top List Managers by Data Card Quality

Top List Managers For Data Card Quality ( 500+ )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Exact Data 12,443
1 100.0 100.0 +0.0 B2B 2,068
1 100.0 100.0 +0.0 Sprint Data Solutions, LLC 1,445
1 100.0 100.0 +0.0 ALC 809
1 100.0 100.0 +0.0 Complete Mailing Lists 791
1 100.0 100.0 +0.0 Lighthouse List Co. 726
1 100.0 100.0 +0.0 Media Source Solutions, Inc. 625
1 100.0 100.0 +0.0 ListBargains.com 610
1 100.0 100.0 +0.0 List Connection Inc. 522
10 99.0 99.0 +0.0 Response Solutions LLC 1,544
11 98.0 97.0 +1.0 Statlistics 784
12 97.0 97.0 +0.0 Manning Media International 1,347
12 97.0 97.0 +0.0 Carney Direct Marketing 698
12 97.0 73.0 +24.0 Alesco Data Group 662
15 95.0 92.0 +3.0 Specialists Marketing Services 2,273
15 95.0 90.0 +5.0 List Services Corp. 748
15 95.0 95.0 +0.0 Macromark, Inc. 581
18 93.0 97.0 -4.0 Lake Group Media, Inc. 998
19 92.0 88.0 +4.0 Infogroup 3,773
19 92.0 99.0 -7.0 Reach Marketing LLC 1,409
21 88.0 92.0 -4.0 MeritDirect 1,879
22 87.0 87.0 +0.0 Worldata 2,604
23 83.0 78.0 +5.0 Cornerstone List Management 634
24 75.0 70.0 +5.0 SmarTTargeT Marketing 1,799

Represents the top 24 out of 24 list management companies with 500+ titles.

Top List Managers For Data Card Quality ( 250 – 499 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Dunhill International List Co. 436
1 100.0 100.0 +0.0 The List Experts 377
1 100.0 100.0 +0.0 Paramount Lists, Inc. 368
1 100.0 100.0 +0.0 Great Lakes List Management 345
1 100.0 100.0 +0.0 Take 5 Solutions 268
6 99.0 99.0 +0.0 Fred Woolf List Co., Inc. 425
6 99.0 99.0 +0.0 ListSolutions 310
8 98.0 98.0 +0.0 Market Street Lists, Inc. 396
8 98.0 98.0 +0.0 Focus USA 287
10 97.0 92.0 +5.0 Chilcutt Direct Marketing 289
10 97.0 97.0 +0.0 Midwest Direct Marketing, Inc. 281
12 95.0 94.0 +1.0 RMI Direct Marketing 357
12 95.0 95.0 +0.0 ACT ONE Mailing List Services, Inc. 276
14 94.0 94.0 +0.0 KBM Group 474
15 93.0 93.0 +0.0 HepCats Marketing 407
15 93.0 81.0 +12.0 Belardi/Ostroy 363
17 92.0 76.0 +16.0 Response Unlimited 378
17 92.0 93.0 -1.0 JR Direct 265
19 91.0 95.0 -4.0 North American Direct Marketing, Inc. 445
20 90.0 98.0 -8.0 The Information Refinery, Inc. 420
21 82.0 77.0 +5.0 MetaResponse Group 258
22 81.0 75.0 +6.0 Penton 351
23 77.0 75.0 +2.0 SMS Marketing Services, Inc 338

Represents the top 23 out of 23 list management companies with 250 – 499 titles.

Top List Managers For Data Card Quality ( 100-249 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 eTargetMedia.com 245
1 100.0 100.0 +0.0 Complete Medical Lists 242
1 100.0 100.0 +0.0 Political Fundraising Lists 228
1 100.0 100.0 +0.0 Direct Market, LLC 208
1 100.0 100.0 +0.0 WS PONTON 196
1 100.0 99.0 +1.0 Yankee List Marketing 192
1 100.0 100.0 +0.0 Integrated Business Svcs 186
8 99.0 99.0 +0.0 The Rich List Company 143
8 99.0 98.0 +1.0 Key Marketing Advantage 121
10 98.0 98.0 +0.0 Byrum & Fleming 248
10 98.0 73.0 +25.0 Multimedia Lists, Inc. 217
10 98.0 98.0 +0.0 Q5 List Marketing 195
13 97.0 97.0 +0.0 Maxim Media Group Inc 152
14 96.0 96.0 +0.0 Negev Direct Marketing, Inc. 222
14 96.0 96.0 +0.0 Geon Media Group 216
14 96.0 96.0 +0.0 Nations Voice Plus 190
14 96.0 72.0 +24.0 American Name Services 166
14 96.0 100.0 -4.0 List Service Direct, Inc. 166
14 96.0 72.0 +24.0 Datamatrix Lists 117
14 96.0 96.0 +0.0 Digital Media Solutions 113
21 95.0 95.0 +0.0 JF Direct Marketing, Inc. 113
22 94.0 80.0 +14.0 Epsilon 113
22 94.0 78.0 +16.0 ACTON Direct 100
24 93.0 84.0 +9.0 Bethesda List Center 164
24 93.0 85.0 +8.0 Mailing Lists (Asia) LTD 103
24 93.0 93.0 +0.0 Pathfinder Direct 100
27 92.0 79.0 +13.0 FirstIn-Home.com 204
27 92.0 91.0 +1.0 Infinite Media 142
29 91.0 70.0 +21.0 Data Direct Solutions 201
29 91.0 94.0 -3.0 PK List Marketing, Inc. 107
31 90.0 89.0 +1.0 Impulse Media Inc. 186
31 90.0 87.0 +3.0 Atlantic List Company, Inc. 127
33 89.0 87.0 +2.0 Infocus Marketing, Inc. 159
34 88.0 83.0 +5.0 Hugo Dunhill Mailing Lists, Inc. 186
34 88.0 95.0 -7.0 NOVA List Company 107
36 86.0 84.0 +2.0 Carol Enters List Co., Inc. 106
37 85.0 94.0 -9.0 Firstmark 249
37 85.0 83.0 +2.0 Estee Marketing Group, Inc. 144
39 84.0 93.0 -9.0 Leon Henry Inc. 158
39 84.0 79.0 +5.0 Pioneer Pacific Media Group 129
41 83.0 95.0 -12.0 McCarthy Media Group, Inc. 125
42 82.0 78.0 +4.0 TMA Direct 139
42 82.0 88.0 -6.0 e-Miles, Inc. 116
44 80.0 75.0 +5.0 Ethnic Technologies 240
44 80.0 77.0 +3.0 Trinity Direct 208
46 79.0 81.0 -2.0 Names In The News 165
47 76.0 76.0 +0.0 Kroll Direct Marketing 159
48 75.0 75.0 +0.0 Global Village Marketing & Data Services, Inc. 183
49 74.0 74.0 +0.0 DatabaseUSA 221
49 74.0 73.0 +1.0 Beach List Direct, Inc. 160
49 74.0 99.0 -25.0 Acu Media Group 156
49 74.0 99.0 -25.0 CAS 144
49 74.0 77.0 -3.0 DAJ Direct 140
49 74.0 74.0 +0.0 M1 Data and Analytics 131
49 74.0 74.0 +0.0 Investing Media Solutions 110

Represents the top 50 out of 61 list management companies with 100-249 titles.

Top List Managers For Data Card Quality ( 50 – 99 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 75.0 +25.0 Action One Media, Inc. 90
1 100.0 100.0 +0.0 Profile America List Company, Inc. 88
1 100.0 100.0 +0.0 Ameliorate Data Solutions, Inc. 85
1 100.0 100.0 +0.0 Midwest Trading Post 83
1 100.0 100.0 +0.0 DATALINE 79
1 100.0 100.0 +0.0 Fresco Data 66
1 100.0 100.0 +0.0 The Standard Information Company 63
8 99.0 83.0 +16.0 DSA Direct, LLC 86
8 99.0 74.0 +25.0 NCRI List Management 75
8 99.0 99.0 +0.0 NFocus 65
8 99.0 74.0 +25.0 Marketing Advisory Group, Inc. 64
8 99.0 99.0 +0.0 Net60 Inc. 50
13 98.0 91.0 +7.0 True North List Marketing 52
14 97.0 98.0 -1.0 Adrea Rubin Media, Inc. 87
14 97.0 97.0 +0.0 Hart & Benjamin 56
16 96.0 71.0 +25.0 Regency Direct Mail 88
16 96.0 96.0 +0.0 Whitestone Data 86
16 96.0 98.0 -2.0 Evergreen Marketing 52
16 96.0 96.0 +0.0 Tri-Media Marketing Services, Inc. 52
20 95.0 79.0 +16.0 Charles Moore Associates 94
20 95.0 88.0 +7.0 Omega List Company 65
20 95.0 92.0 +3.0 IDG Communications List Services 60
20 95.0 95.0 +0.0 A Plus Media Group, Inc. 53
24 93.0 93.0 +0.0 Stanford Direct 79
24 93.0 93.0 +0.0 List Management Services, Inc. 68
24 93.0 93.0 +0.0 Computerized Research & Development 56
27 92.0 92.0 +0.0 Redi-Data Inc. 78
28 90.0 65.0 +25.0 DigDev Direct 85
29 89.0 87.0 +2.0 Conrad Direct, Inc. 97
30 88.0 72.0 +16.0 List Counsellors Inc. 80
31 87.0 81.0 +6.0 Rickard Squared 65
31 87.0 94.0 -7.0 MCH Strategic Data 63
33 86.0 94.0 -8.0 Pinpoint Technologies, Inc. 55
34 84.0 86.0 -2.0 Mary Elizabeth Granger & Associates, Inc 52
35 82.0 79.0 +3.0 Institute Lists 68
35 82.0 88.0 -6.0 List Acquisition 50
37 81.0 75.0 +6.0 Vente Inc. 66
38 80.0 73.0 +7.0 Compiled Solutions 81
39 79.0 72.0 +7.0 Andrews Wharton Inc. 96
39 79.0 69.0 +10.0 Lists That Work 78
39 79.0 75.0 +4.0 Data Lists Services 59
42 78.0 74.0 +4.0 Listdata Inc. 53
43 77.0 75.0 +2.0 Marketing General, Inc. 91
44 76.0 100.0 -24.0 Healy List Marketing 67
45 75.0 76.0 -1.0 American Student Marketing 85
45 75.0 75.0 +0.0 Select List Corporation 56
45 75.0 77.0 -2.0 L.I.S.T. Incorporated 53
48 74.0 74.0 +0.0 Mazzone Marketing Group, LLC 98
48 74.0 75.0 -1.0 DUNN DATA Company Inc. 66
48 74.0 74.0 +0.0 American Information Marketing 58
48 74.0 74.0 +0.0 Media Baby 53

Represents the top 50 out of 69 list management companies with 50 – 99 titles.

A 50 data card minimum is required for a list manager to be ranked. There are 443 list management companies with less than 50 titles not ranked in this report.

What are data cards?

Data cards are documents used to describe the characteristics of a mailing list available for rental or sale, including description, pricing, selection options, output options, and contact information. Data cards are the primary documents used in circulation planning and mailing list purchasing decisions. For example, see the Boston Proper data card on NextMark’s website. Good circulation decisions depend on a good data card database. NextMark ensures the quality of its data card database through the Data Card Quality Report and other monitoring tools.

How data card quality is calculated

Data Card Quality Report Sample

The data card quality score is calculated by electronically analyzing more than 74,000 data cards. For each data card, a proprietary algorithm first rates the quality of 13 key attributes. Then, the score (0-100) for the data card is calculated using a weighted average of the 13 attributes. The list management company’s quality score is the average score of all data cards in their portfolio. List managers can access the details of the calculation and suggestions for improvement through NextMark’s free data card publishing tool (a.k.a. the “Data Card Wizard”). Only companies with more than 50 data cards in their portfolio are included in the rankings.

How to publish and enhance your data cards

Use NextMark’s free data card publishing tool to publish and enhance your data cards.