Media Sales

Data Card Quality Report

Top List Managers by Data Card Quality

Data cards are the primary documents used in circulation planning and purchasing decisions. Publishing a high quality data card maximizes the likelihood of being selected for inclusion in direct marketing campaigns. Here are the top list managers ranked by the quality of their data card portfolios as of October 1, 2020.

Top List Managers For Data Card Quality ( 500+ )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Exact Data 12,441
1 100.0 100.0 +0.0 Sprint Data Solutions, LLC 3,390
1 100.0 75.0 +25.0 B2B 2,076
1 100.0 100.0 +0.0 Lighthouse List Co. 871
1 100.0 100.0 +0.0 Complete Mailing Lists 820
1 100.0 100.0 +0.0 List Connection Inc. 787
1 100.0 100.0 +0.0 NYSE-Direct 572
1 100.0 100.0 +0.0 Media Source Solutions, Inc. 560
1 100.0 100.0 +0.0 LBDigital 547
1 100.0 100.0 +0.0 Dunhill International List Co. 531
11 99.0 99.0 +0.0 Response Solutions LLC 3,017
11 99.0 99.0 +0.0 Great Lakes List Management 527
13 98.0 98.0 +0.0 Worldata, Inc. 4,121
14 97.0 97.0 +0.0 Manning Media International 1,345
15 96.0 97.0 -1.0 Lake Group Media, Inc. 737
15 96.0 92.0 +4.0 Byrum & Fleming 502
17 95.0 93.0 +2.0 Reach Marketing LLC 970
18 94.0 97.0 -3.0 Data Axle 3,462
19 92.0 96.0 -4.0 Statlistics 1,076
20 91.0 94.0 -3.0 The Information Refinery, Inc. 597
21 90.0 90.0 +0.0 Specialists Marketing Services 1,690
21 90.0 100.0 -10.0 Adstra 542
23 86.0 82.0 +4.0 MeritDirect 993
24 85.0 71.0 +14.0 List Services Corp. 989
25 70.0 70.0 +0.0 SmarTTargeT Marketing 1,903
26 68.0 68.0 +0.0 Ultimate Data, a division of Wiland, Inc. 888
26 68.0 70.0 -2.0 LakeB2b 759

Represents the top 27 out of 27 list management companies with 500+ titles.

Top List Managers For Data Card Quality ( 250 – 499 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 The List Experts 381
1 100.0 100.0 +0.0 Blue Mail Media Inc 298
3 99.0 99.0 +0.0 AmeriList 450
3 99.0 99.0 +0.0 Paramount Lists, Inc. 343
5 98.0 98.0 +0.0 Fred Woolf List Co., Inc. 423
5 98.0 98.0 +0.0 Midwest Direct Marketing, Inc. 307
5 98.0 98.0 +0.0 Carney Direct Marketing 271
8 97.0 94.0 +3.0 RMI Direct Marketing 324
9 96.0 96.0 +0.0 Alesco Data Group 425
9 96.0 96.0 +0.0 Nations Voice Plus 337
9 96.0 96.0 +0.0 Specialists Marketing Services, Inc. – Data Division 300
12 95.0 97.0 -2.0 List Service Direct, Inc. 349
12 95.0 95.0 +0.0 ACT ONE Mailing List Services, Inc. 276
14 93.0 93.0 +0.0 KBM Group 398
15 85.0 91.0 -6.0 Response Unlimited 493
16 81.0 80.0 +1.0 Deloitte LLP 347
17 75.0 75.0 +0.0 Informa Engage 254
18 73.0 98.0 -25.0 HepCats Marketing 404
19 71.0 72.0 -1.0 North American Direct Marketing, Inc. 324
20 66.0 91.0 -25.0 Marigold Technologies 263

Represents the top 20 out of 20 list management companies with 250 – 499 titles.

Top List Managers For Data Card Quality ( 100-249 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Complete Medical Lists 246
1 100.0 100.0 +0.0 eTargetMedia.com 236
1 100.0 100.0 +0.0 Political Fundraising Lists 232
1 100.0 100.0 +0.0 Azonic Direct 200
1 100.0 100.0 +0.0 WS PONTON 196
6 99.0 99.0 +0.0 ListSolutions 245
6 99.0 99.0 +0.0 nSightful 145
8 98.0 95.0 +3.0 Hugo Dunhill Mailing Lists, Inc. 223
8 98.0 98.0 +0.0 Acu Media Group 177
8 98.0 98.0 +0.0 Key Marketing Advantage 162
8 98.0 98.0 +0.0 Multimedia Lists, Inc. 118
12 97.0 98.0 -1.0 JF Direct Marketing, Inc. 236
13 96.0 96.0 +0.0 Negev Direct Marketing, Inc. 206
13 96.0 71.0 +25.0 Geon Media Group 194
13 96.0 71.0 +25.0 Horizon Lists 131
16 95.0 95.0 +0.0 PK List Marketing, Inc. 116
17 94.0 94.0 +0.0 Pathfinder Direct 103
18 90.0 92.0 -2.0 Chilcutt Direct Marketing 177
19 89.0 85.0 +4.0 Impulse Media Inc. 114
20 85.0 85.0 +0.0 JDM List Services 104
20 85.0 83.0 +2.0 Conrad Direct, Inc. 102
22 84.0 85.0 -1.0 Estee Marketing Group, Inc. 117
23 81.0 81.0 +0.0 Names In The News 207
24 80.0 86.0 -6.0 Macromark, Inc. 136
24 80.0 80.0 +0.0 The Euro Group 118
26 77.0 87.0 -10.0 Bethesda List Center 162
27 75.0 75.0 +0.0 Ethnic Technologies 239
27 75.0 74.0 +1.0 Trinity Direct 173
29 74.0 74.0 +0.0 The Rich List Company 143
29 74.0 99.0 -25.0 Focus USA 143
29 74.0 74.0 +0.0 M1 Data and Analytics 131
29 74.0 74.0 +0.0 ADS Data Direct 109
33 73.0 73.0 +0.0 Q5 List Marketing 188
33 73.0 73.0 +0.0 FirstIn-Home.com 183
33 73.0 74.0 -1.0 Belardi Wong 148
33 73.0 73.0 +0.0 e-Miles, Inc. 117
33 73.0 73.0 +0.0 Investing Media Solutions 101
38 72.0 73.0 -1.0 Beach List Direct, Inc. 184
38 72.0 72.0 +0.0 Professional Direct Marketing & Mailing Lists, Inc. 152
38 72.0 84.0 -12.0 Infocus Marketing, Inc. 138
41 71.0 71.0 +0.0 American Name Services 124
41 71.0 96.0 -25.0 Contact Marketing 110
43 65.0 89.0 -24.0 MindBodySoul Media, Inc 103

Represents the top 43 out of 43 list management companies with 100-249 titles.

Top List Managers For Data Card Quality ( 50 – 99 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Fresco Data 88
1 100.0 100.0 +0.0 DATALINE 79
1 100.0 100.0 +0.0 Healy List Marketing 68
1 100.0 100.0 +0.0 Insights Direct Marketing 52
5 99.0 99.0 +0.0 Midway Direct Marketing 97
5 99.0 99.0 +0.0 Integrated Management Solutions, Inc. 89
5 99.0 84.0 +15.0 Marketing Data Interactive 79
5 99.0 99.0 +0.0 NCRI List Management 74
9 98.0 98.0 +0.0 McCarthy Media Group, Inc. 85
9 98.0 73.0 +25.0 Listdata Inc. 51
11 97.0 75.0 +22.0 Institute Lists 79
11 97.0 73.0 +24.0 Hominy Names, LLC 77
11 97.0 97.0 +0.0 Hart & Benjamin 60
14 95.0 95.0 +0.0 Lists That Work 78
14 95.0 95.0 +0.0 MCH Strategic Data 65
16 94.0 94.0 +0.0 Pinpoint Technologies, Inc. 56
16 94.0 94.0 +0.0 A Plus Media Group, Inc. 53
18 93.0 68.0 +25.0 Stanford Direct 79
19 92.0 93.0 -1.0 Redi-Data Inc. 83
20 91.0 91.0 +0.0 DigDev Direct 88
20 91.0 88.0 +3.0 NPS Media Group 74
22 89.0 84.0 +5.0 Omega List Company 96
23 88.0 96.0 -8.0 Key Acquisition Partners 59
24 87.0 86.0 +1.0 DSA Direct, LLC 84
25 85.0 95.0 -10.0 VeraData 66
26 84.0 84.0 +0.0 4Cite 57
27 83.0 81.0 +2.0 Carol Enters List Co., Inc. 90
28 79.0 79.0 +0.0 Pioneer Pacific Media Group 76
28 79.0 76.0 +3.0 Marketing General, Inc. 51
30 75.0 75.0 +0.0 Profile America List Company, Inc. 90
30 75.0 75.0 +0.0 Practical Media Solutions 87
30 75.0 75.0 +0.0 Midwest Trading Post 79
30 75.0 75.0 +0.0 Net60 Inc. 74
30 75.0 75.0 +0.0 The Standard Information Company 70
30 75.0 87.0 -12.0 Infinite Media 59
36 74.0 74.0 +0.0 Andrews Wharton Inc. 89
36 74.0 74.0 +0.0 Mazzone Marketing Group, LLC 88
36 74.0 99.0 -25.0 Lists, Inc 87
36 74.0 74.0 +0.0 Datamatrix Lists 79
36 74.0 74.0 +0.0 AB Data Ltd. 70
36 74.0 74.0 +0.0 Compiled Solutions 66
36 74.0 74.0 +0.0 DUNN DATA Company Inc. 66
36 74.0 74.0 +0.0 IDG Communications List Services 60
36 74.0 76.0 -2.0 Mailing Lists Xpress 59
45 73.0 73.0 +0.0 American Information Marketing 59
45 73.0 73.0 +0.0 Grow Data 52
47 72.0 73.0 -1.0 Kroll Direct Marketing 97
47 72.0 72.0 +0.0 Marketing Lists Services 72
47 72.0 72.0 +0.0 American Mailing Lists Corporation 70
47 72.0 72.0 +0.0 NCM List Services Division 53

Represents the top 50 out of 65 list management companies with 50 – 99 titles.

A 50 data card minimum is required for a list manager to be ranked. There are 462 list management companies with less than 50 titles not ranked in this report.

What are data cards?

Data cards are documents used to describe the characteristics of a mailing list available for rental or sale, including description, pricing, selection options, output options, and contact information. Data cards are the primary documents used in circulation planning and mailing list purchasing decisions. For example, see the Boston Proper data card on NextMark’s website. Good circulation decisions depend on a good data card database. NextMark ensures the quality of its data card database through the Data Card Quality Report and other monitoring tools.

How data card quality is calculated

Data Card Quality Report Sample

The data card quality score is calculated by electronically analyzing more than 74,000 data cards. For each data card, a proprietary algorithm first rates the quality of 13 key attributes. Then, the score (0-100) for the data card is calculated using a weighted average of the 13 attributes. The list management company’s quality score is the average score of all data cards in their portfolio. List managers can access the details of the calculation and suggestions for improvement through NextMark’s free data card publishing tool (a.k.a. the “Data Card Wizard”). Only companies with more than 50 data cards in their portfolio are included in the rankings.

How to publish and enhance your data cards

Use NextMark’s free data card publishing tool to publish and enhance your data cards.