Marketing Glossary
What does that mean?
Here is a collection of definitions of unique terms used in direct marketing, particularly in the domain of mailing lists.
/ | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z
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A
- abandonment
- acquisition cost
- active subscribers
- activeX
- addressing
- advertising
- affiliate marketing
- affiliate program
- affinity analysis
- affinity marketing
- all available
- analytics
- application service provider (ASP)
- arithmetic mean
- associate program
- attrition rate
- authentication
B
- Backlog
- balance count
- banner advertisement
- bar-coding
- base rate
- bind-in
- blog
- blow-in
- brand
- brokerage commission
- bulk mail
- business reply card (BRC)
- business reply envelope (BRE)
C
- call center
- campaign management
- cancellation fee
- card deck
- cartridge
- cheshire labels
- chi-square automatic interaction detection (CHAID)
- churn
- circulation
- clearance
- click fraud
- click-through rate (CTR)
- clickstream
- Closed Lost
- Closed Won
- co-operative (co-op) database
- co-operative (co-op) mailing
- coding accuracy support system (CASS)
- coefficient of variation
- compiled database
- compiled list
- continuation
- continuity program
- control package
- controlling assault of non-solicited pornography and marketing (CAN-SPAM)
- conversion
- cookie
- cost per click (CPC)
- cost per thousand (CPM)
- count
- counts through date
- cross-selling
- customer acquisition
- customer loyalty programs
- customer profile
- customer retention
D
- data card
- database marketing
- decile
- decoy
- delivery sequence file (DSF)
- demographics
- dependent variable
- direct mail
- direct mail sold (DMS)
- direct marketing
- direct marketing association (DMA)
- direct response
- direct to publisher (DTP)
- double opt-in
E
- e-commerce
- e-mail list
- electronic data interchange (EDI)
- enhanced list
- entry page
- exchange
- exchange balance
- exchange conversion
- exchange fee
- exit page
- expires
F
G
H
I
- in-house transfer
- independent variable
- inquirer
- insert
- inter-file dupe
- interactive media
- internet
- internet buyer
- intra-file dupe
- intranet
J
K
L
- landing page
- last update date
- lead
- lead conversion rate
- lead generation
- lead tracking
- lettershop
- lifetime value (LTV)
- lift
- list broker
- list brokerage
- list fulfillment
- list hygiene
- list maintenance
- list management
- list manager
- list owner
- list popularity index (LPI)
- list rental
- list research
- list title
- loss leader
M
- magnetic tape
- mail date
- mail order buyer (MOB)
- mail preference service
- mail server
- mail shop
- mailer
- mailer direct commission
- mailer service bureau
- mailing List
- management fee
- market
- market penetration
- market research
- marketing convergence
- marketing mix
- mass marketing
- mass media
- match key
- media channel
- mediamark research, inc. (MRI)
- median
- medium
- merge/purge
- minimum order fee
- mode
- modeling
- monetary value
- multi-buyer
- multi-channel marketer
- multi-channel marketing
- multiple regression analysis
N
- national change of address (NCOA)
- net name arrangement
- net quantity
- net-net arrangement
- next update date
- nixie
- north american industry classification system (NAICS)
- nth select
O
P
- package
- package insert program (PIP)
- paid search
- pander
- pay per click (PPC)
- payup
- personalization
- personalized uniform resource locator (PURL)
- phishers
- platform
- podcasting
- point of purchase (POP)
- point of sale (POS)
- poll
- pre-clearance
- predictive analytics
- predictive model
- premium
- presort accuracy verification and evaluation (PAVE)
- presorting
- pressure sensitive labels
- private database
- promotion cost
- prospect
- Prospecting
- proxy
- psychographics
- purge
Q
R
- reactivation
- reactivation program
- Ready
- really simple syndication (RSS)
- recency
- recency frequency monetary value (RFM)
- record
- referring page
- regression analysis
- relationship marketing
- remarketing
- respondent
- response analysis
- response channel
- response device
- response list
- response rate
- retention budget
- retention rate
- retest
- return date
- return on investment (ROI)
- reuse
- rich site summary (RSS)
- ride along program (RAL)
- rollout
- run charge
S
- sample mail piece
- saturation mailing
- search engine
- search engine marketing (SEM)
- search engine optimization (SEO)
- search engine results page (SERP)
- sectional center facility (SCF)
- seed
- segment
- segmentation
- select
- selection
- selection cap
- selection charge
- self mailer
- service bureau
- simple linear regression
- small office home office (SOHO)
- social network service
- source
- spam
- standard deviation
- standard industrial classification (SIC)
- statement stuffer
- stuffer
- subscription account number (SAN)
- suppression
T
U
- uniform resource locator (URL)
- unique visitors
- unit of sale
- universe
- up-sell
- update
- update date
- update frequency
- usage