Resources

Marketing Glossary

What does that mean?

Here is a collection of definitions of unique terms used in direct marketing, particularly in the domain of mailing lists.

A

abandonment

acquisition cost

active subscribers

activeX

addressing

advertising

affiliate marketing

affiliate program

affinity analysis

affinity marketing

all available

analytics

application service provider (ASP)

arithmetic mean

associate program

attrition rate

authentication

B

Backlog

balance count

banner advertisement

bar-coding

base rate

bind-in

blog

blow-in

brand

brokerage commission

bulk mail

business reply card (BRC)

business reply envelope (BRE)

C

call center

campaign management

cancellation fee

card deck

cartridge

cheshire labels

chi-square automatic interaction detection (CHAID)

churn

circulation

clearance

click fraud

click-through rate (CTR)

clickstream

Closed Lost

Closed Won

co-operative (co-op) database

co-operative (co-op) mailing

coding accuracy support system (CASS)

coefficient of variation

compiled database

compiled list

continuation

continuity program

control package

controlling assault of non-solicited pornography and marketing (CAN-SPAM)

conversion

cookie

cost per click (CPC)

cost per thousand (CPM)

count

counts through date

cross-selling

customer acquisition

customer loyalty programs

customer profile

customer retention

D

data card

database marketing

decile

decoy

delivery sequence file (DSF)

demographics

dependent variable

direct mail

direct mail sold (DMS)

direct marketing

direct marketing association (DMA)

direct response

direct to publisher (DTP)

double opt-in

E

e-commerce

e-mail list

electronic data interchange (EDI)

enhanced list

entry page

exchange

exchange balance

exchange conversion

exchange fee

exit page

expires

F

free standing insert (FSI)

frequency

G

geocoding

H

highly correlated list (HCL)

hotline

house file

householding

I

in-house transfer

independent variable

inquirer

insert

inter-file dupe

interactive media

internet

internet buyer

intra-file dupe

intranet

K

key code

L

landing page

last update date

lead

lead conversion rate

lead generation

lead tracking

lettershop

lifetime value (LTV)

lift

list broker

list brokerage

list fulfillment

list hygiene

list maintenance

list management

list manager

list owner

list popularity index (LPI)

list rental

list research

list title

loss leader

M

magnetic tape

mail date

mail order buyer (MOB)

mail preference service

mail server

mail shop

mailer

mailer direct commission

mailer service bureau

mailing List

management fee

market

market penetration

market research

marketing convergence

marketing mix

mass marketing

mass media

match key

media channel

mediamark research, inc. (MRI)

median

medium

merge/purge

minimum order fee

mode

modeling

monetary value

multi-buyer

multi-channel marketer

multi-channel marketing

multiple regression analysis

N

national change of address (NCOA)

net name arrangement

net quantity

net-net arrangement

next update date

nixie

north american industry classification system (NAICS)

nth select

O

offer

Opportunity

opt-in

opt-out

organic search listings

outputs

overlay

owner service bureau

P

package

package insert program (PIP)

paid search

pander

pay per click (PPC)

payup

personalization

personalized uniform resource locator (PURL)

phishers

platform

podcasting

point of purchase (POP)

point of sale (POS)

poll

pre-clearance

predictive analytics

predictive model

premium

presort accuracy verification and evaluation (PAVE)

presorting

pressure sensitive labels

private database

promotion cost

prospect

Prospecting

proxy

psychographics

purge

Q

query

quintile

R

reactivation

reactivation program

Ready

really simple syndication (RSS)

recency

recency frequency monetary value (RFM)

record

referring page

regression analysis

relationship marketing

remarketing

respondent

response analysis

response channel

response device

response list

response rate

retention budget

retention rate

retest

return date

return on investment (ROI)

reuse

rich site summary (RSS)

ride along program (RAL)

rollout

run charge

S

sample mail piece

saturation mailing

search engine

search engine marketing (SEM)

search engine optimization (SEO)

search engine results page (SERP)

sectional center facility (SCF)

seed

segment

segmentation

select

selection

selection cap

selection charge

self mailer

service bureau

simple linear regression

small office home office (SOHO)

social network service

source

spam

standard deviation

standard industrial classification (SIC)

statement stuffer

stuffer

subscription account number (SAN)

suppression

T

telemarketing

test

test to continuation ratio

tracking code

U

uniform resource locator (URL)

unique visitors

unit of sale

universe

up-sell

update

update date

update frequency

usage

W

waive minimum

web analytics

web browser

web card

webcast

webinar

weblog

websert

win back

/

/A

/F

/M