Marketing Glossary
continuation
A continuation is a new order from a mailer that has used the same list within the past 12 months. A continuation order is generally considered to be an indication that the prior use of this list was successful.
A continuation is a new order from a mailer that has used the same list within the past 12 months. A continuation order is generally considered to be an indication that the prior use of this list was successful.
©2013 NextMark, Inc. Terms of Use.