What is a Data Card?
A data card is a standardized representation of a media program. Some media planners describe a data card as a “media kit on steroids.” NextMark successfully pioneered the data card concept as the standard in offline media and it is now adapting it to digital media programs such as websites, ad networks, mobile ad programs, and digital video ad programs.
The Benefits of Data Cards
Media Planners like data cards because it makes it easy to find, compare, and include media programs in their media plan. Ad sales people like data cards because it eliminates cold calls and drives warm leads from professional buyers.
The Unique Features of Data Cards
Data cards give you intelligence that you won’t find in other media planning tools:
- Description – audited description of media program suitable for presentation to your clients (all the important information without sales hyperbole)
- Popularity – an index of the popularity among other media planners
- Privacy – easily filter out media programs that don’t comply with your client’s privacy policy
- Inventory –reveal the ad inventory (go beyond unique visitors and page views)
- Site Analytics – integrate third party site analytics tools such as comScore
- Placements – know all the standard placement options
- Placement inventory – know the inventory of each placement
- Pricing – know the standard rates for each placement
- Creative – know the creative specs (and limitations) of each placement
- Targeting – know the targeting options for the site
- Profile – know the unique profile of the site (not just the generic profile)
- Introduction – access introductory videos and slideshows
- Documents – download media kits, screen shots, and other key documents
- Ordering information – know the standard “deal”
- Notes – securely add your own private notes on each media program
- Reviews – view feedback on each media program
- Usage – know which other advertisers have used this media program
- Genius recommendations – automatically know which other media programs go well with this media program – great for new ideas
- Categories – search using iab-compliant and custom categories
- Request a Proposal– click a button to request a proposal
- Add to Campaign – click a button to add this program to the media plan of your campaign
- Multi-channel – one system for all addressable media programs – offline and digital
- Contacts – up-to-date contact information will save time getting additional details and special arrangements