Educate Your Students
Educating the next generation of media professionals
“Real world” training
Enhance your students’ learning experience by providing a tool for completing class projects that involve media planning on advertising or marketing campaigns. Previous experience shows your students will learn more using a “real world” tool with access to “real world” information in their assignments.
Students love it
NextMark’s system has been proven to be very easy to use, fun to use, and an “eye-opener.” More than 1,300 students from 40 schools have used the system to develop media plans and budgets for their school projects. Many have used it to compete in the DMEF’s Collegiate ECHO competition.
The results are impressive: every winner of the 2004 and 2005 Collegiate ECHO competition used the system to formulate their campaigns. Dr. Lisa Spiller, Professor of Marketing at Christopher Newport University, whose team won the 2005 Gold prize for undergraduates in Challenge 2: Orange Savings, says,
I have been teaching this database marketing course for five years. I have never seen the students so engaged in their projects as they were this year when using the NextMark system to develop their marketing strategies. We really appreciate access to this wonderful system.
Professor of Marketing,
Christopher Newport University
Teachers love it
The Tuck School of Business at Dartmouth College has been using the NextMark system for five years in their Database Marketing course. Professor Scott Neslin has found the system to be “a great resource for students conducting list selection projects.” According Professor Neslin,
I use the system in conjunction with a case we study called ‘The Independent Adviser for Vanguard Investors.’ The case portrays the situation where a manager is confronted with a set of available lists and must decide which one(s) to select for a customer acquisition campaign. The case is very useful for illustrating the role of customer lifetime value in list selection. However, the natural question is, ‘Where do these lists come from in the first place?’ The NextMark system answers that question and several more.
Albert Wesley Frey Professor of Marketing
Tuck School of Business at Dartmouth
Used by more than 40 schools today
The NextMark system has been successfully used in advertising and marketing curriculum at both the undergraduate and graduate levels. Some of the more than 40 schools using the system include:
FREE: Get this tool for your students
To sign up for your access, submit the “Sign-up Sheet” below. In addition to receiving free access to the system, professors will have the option to attend training webinars.