Posts Tagged ‘Apple’

This mobile advertising really sucks

Friday, April 9th, 2010

Mobile_phone I didn’t say that. Steve Jobs did during yesterday’s unveiling of Apple’s new iAd mobile advertising system, where he said “Most of this mobile advertising really sucks, and we thought we might be able to make some contributions”

Mobile advertising is still in its infancy, but holds much promise. As John Zehr of ESPN Mobile pointed out at last night’s BIMA Mobile Event in Boston, your mobile device is the most initimate screen you own. You carry it with you wherever you you go and it’s always on. (more…)

Wired, Adobe, Apple iPad & the future of publishing

Friday, February 19th, 2010

Wired Magazine and Adobe teamed up to create a digital version of their magazine. The results are quite impressive. Here’s a video that explains their vision and shows off the iPad version:

The user is experience is great. The ability to navigate, zoom, manipulate, and see videos is very useful.

All this technology is way cool, but it’s still missing a key ingredient – Relevance!  Everyone sees the same stories and same ads. Sorry, I’m not in the market for a Ferrari.

Someone let me know when the content can be personalized and relevant to the reader.  In other words, when will magazines finally make the jump from broadcast media to addressable media. That’s when things get really interesting.

The billionth iPhone app downloaded

Tuesday, June 9th, 2009

The trend towards mobile computing is staggering, led by Apple. Their AppStore recorded its billionth application download two months ago (April 2009).  Those applications were downloaded to the 40 million Apple iPhone devices currently on the market.

Even more amazing is the fact there are 50,000 applications available through the AppStore… in nine short months! Software developers are clearly on board with this. Sure, there's a bunch of useless apps, like fart apps. But serious developers are creating meaningful applications, too, like this health monitor:


The Palm Pre was also just launched and has received early positive reviews. Another excellent application platform. Then there's Google Android and a whole bunch of other challengers.

Who will "win?" That's anyone's guess.

If you are not already looking at mobile computing, now is the time to start. Otherwise, it's clear who will lose.