DestinationCRM wrote a detailed story covering the DMA's Future Industry Award winners and recognizing NextMark as one of the eight recipients of this inaugural award. According to the article:
Bernice Grossman, principal consultant and founder of Direct Marketing Resource Services (DMRS) Group and one of the FIA judges, says the award is meant to spotlight innovation thriving in the face of a recession. "The economy was so stifling," she says. "This was a way that we could tell everybody else in the industry [that] there's a lot of wonderful stuff happening."
The 11 judges, who were selected from the DMA membership, took two rounds of evaluations to winnow the field of 54 down to the group of 12 finalists. Those evaluations were based on detailed explanations provided by each submission of:
- the innovative product or service, including whether the offering is entirely new or a new spin on an existing offering;
- the impact the product or service has on the end user and what benefits have been achieved or are anticipated; and
- the impact the product or service has had on the marketing community overall.
It's an honor to have been recognized among all the deserving innvovations in the marketing field! See the full article here.