I didn’t say that. Steve Jobs did during yesterday’s unveiling of Apple’s new iAd mobile advertising system, where he said “Most of this mobile advertising really sucks, and we thought we might be able to make some contributions”
Mobile advertising is still in its infancy, but holds much promise. As John Zehr of ESPN Mobile pointed out at last night’s BIMA Mobile Event in Boston, your mobile device is the most initimate screen you own. You carry it with you wherever you you go and it’s always on. (more…)