Think you can do without social media as part of your marketing plan? It used to be that all you needed was the yellow pages and customers would find you. No longer. People, and potential customers may be talking about you online, and you aren’t even aware of it. The current business must be a part of the dialog, engaging with potential and current customers and influencing the perception of their brand. (more…)
Posts Tagged ‘marketing’
NextMark’s new and improved Mailing List Finder tool has been getting some rave reviews. People are liking the media planning and strategic marketing insights it provides. Reviews don’t get much more positive than this one:
“This is the most powerful free marketing tool that I have ever seen offered on the Internet.”
Wow. Can’t beat that!
The List Finder is getting noticed by more people every day. National Public Radio has called it the Google of Mailing Lists and the Direct Marketing Association gave NextMark the Future Innovators Award for creating it (among other things).
Have you tried the Mailing List Finder? I’d love to hear your feedback. Better yet, post a review on your blog
Marketers are now realizing that abandoning direct mail for digital media may have negative consequences for return on investment (ROI), and the impact may be worse than expected. When budgets are tight, it’s harder to see the forest from the trees, and it’s easier to make cuts with less regard for lifetime value (LTV). Fortunately, information spreads fast nowadays so we get to hear pretty quickly what others have learned from their mistakes. Conversely, there are a few mailers that kept quiet about their success with direct mail in 2009 due to the positive implications of fewer competitors’ offers in the box. (more…)
I know of this website that gives you access to every mailing list on the market from every vendor – all in one place. Some pay $50+ to get its location, but I give it to you here for free…
Why is this website a secret? In truth, it's not.
In fact, google "buy mailing lists" and you'll find it right there at the top of the most relevant results. But most marketers don't realize that an index of mailing lists exists and don't even bother trying to find it.
I've learned of enterprising individuals exploiting this knowledge gap and charging $50 or more to reveal this "secret tool" to you. I've looked into this scheme and there's nothing technically illegal about it, but it seems wrong to have to pay money to get a web address.
Please spread the word that the mailing lists search tool is free and available to any marketer who is looking for mailing lists.
A higher PageRank (PR) increases the likelihood that your web site will be found by those looking for your products and services. Other factors like relevance and TrustRank are also important, but the PageRank is a primary indicator for web site popularity.
Enter your web site's URL below to find out how you compare (PR values are 1 to 10):
|Check Page Rank of any web site pages instantly:|
|This free page rank checking tool is powered by Page Rank Checker service|
Listed below are a few direct marketing sites and their respective page rank. How do you compare?
- United States Postal Service PR = 8
- The Direct Marketing Association, PR = 7
- Acxiom, PR = 6
- DMNews, PR = 6
- infoUSA, PR = 6
- RAPP, PR = 6
- Valpak, PR = 6
- Chief Marketer Magazine, PR = 5
- Merkle, PR = 5
- New England Mail Order Association, PR = 5
- NextMark/mIn, PR = 5
- Target Marketing Magazine, PR = 5
- American Catalog Mailers Association, PR = 4
- ALC, Inc., PR = 4
- Specialists Marketing Services, PR = 4
- VT/NH Marketing Group, PR = 4
Feel free to share your Page Rank (PR) in the comments section below.
If you are a marketing services provider and would like to improve your on-line presence and page rank, then email or call me directly to see if you qualify to be added to the Directory of Marketing Services Providers. There is no charge to be included and many direct marketers search our directory to find list brokers, list managers, printers, service bureaus, agencies and more!
Chris DeMartine, Director of Business Development
email@example.com, (603) 643 – 1307 x114
It's simple. A data card is the marketing document that describes a mailing list.
A quality data card does not guarantee a quality mailing list, but you can have a top quality list that is neglected from a marketing perspective (i.e. a poor quality data card). First impressions count, and the data card is most often the first impression that a broker or mailer receives when researching new test lists for a direct marketing campaign.
To be blunt – you wouldn't serve a T-bone on a trash can lid, would you?
I'm not sure everyone thinks this way when it comes to data cards. The t-bone steak represents a quality mailing list with an exceptional test-to-continuation ratio. The trash can lid represents a neglected data card for that same mailing list. Think about this analogy from the perspective of a list broker or mailer.
You select a mailing list of active subscribers that matches your customer profile. The mailing list is marketed by a credible list manager with industry knowledge, a proven track record for customer service, and a diverse portfolio of quality response list titles. Futhermore, the mailing list you selected is known for its success in delivering above average response rates and lifetime value. You are ready to add this list title to your client's new test recommendation.
Not so fast! You notice that the data card has not been updated in over 6 months. Furthermore, you are ordering a monthly hotline so you have no idea what range the counts will be in.
Needless to say, you're likely to question the validity of the information. You may wonder if the mailing list is still available for rental, or you may find out that the owner of the data card is no longer the list manager because they lost the business to a competitor and never deactivated their version of the data card. That's obviously not something the former list manager would want to promote in the public domain, but it happens.
What's the take-away in all of this? It's simple. Keep your data cards up-to-date with quality information on all of the list research channels, especially in the public domain where your content is most visible.
A ranking of list managers by data card quality is published quarterly.
NextMark this week unveiled the much anticipated NextMark Select service at the DMA's DM Days 2009 conference in New York City. Nora Brophy from Cross Country Computer and NextMark's Chris DeMartine (shown above) co-presented to clients including Belardi/Ostroy, Aggressive List Management, IOMA, Estee Marketing Group, and RMI Direct Marketing. Those attending the demonstration were quite enthusiastic, with one list manager describing the new service as "life changing."
NextMark Select bridges the gap between data cards and data. This two-way connection automates the tedious administration of data cards and paves the way for new analytical applications, such as advanced mailing list profiling, online custom counts, and online ordering.
The "wow" always came at the point of the demonstration when showing how it enhances data cards. Here's a snapshot of a mailing list profile:
For more information, visit the NextMark Select page on NextMark's website.