Don't think for a minute that neglecting a data card doesn't have a cost. While it is easy to get distracted by the demands on our time, keeping these documents current is essential to the direct marketing process and quality data cards improve the odds of getting list orders. Here's what one expert list broker commented on the subject:
"Our content strategy team has a good handle on the lists that work best for our clients, but we still need to know that the counts, pricing, and other information are up-to-date before making a formal recommendation," said Lisa Donnelly, Senior Director at Merkle, Inc. "Quality data cards give us the confidence we need to stand behind all of our recommendations."
NextMark publishes a quarterly report titled "Top List Managers by Data Card Quality" to encourage the users of our free data card publishing tool to post quality information and keep it current. This report presents the top list managers (up to 50) per category; a minimum of 50 mailing list titles per company is required to be ranked. The categories are based on the number of managed titles per company as indicated below:
Category I = 500+ Titles (21 companies)
Category II = 250 – 499 Titles (37 companies)
Category III = 100 – 249 Titles (61 companies)
Category IV = 50 – 99 Titles (73 companies)
For a complete report of the top list managers, including risers and fallers, visit our web site: http://www.nextmark.com/mmse/top50-list-managers-dccqr.html