NextMark’s new and improvedMailing List Finder tool has been getting some rave reviews. People are liking the media planning and strategic marketing insights it provides. Reviews don’t get much more positive than this one:
“This is the most powerful free marketing tool that I have ever seen offered on the Internet.”
Wow. Can’t beat that!
The List Finder is getting noticed by more people every day. National Public Radio has called it the Google of Mailing Lists and the Direct Marketing Association gave NextMark the Future Innovators Award for creating it (among other things).
Have you tried the Mailing List Finder? I’d love to hear your feedback. Better yet, post a review on your blog
I’ve been doing some research into the online display advertising channel as a natural extension to NextMark‘s media planning tools. You might assume that everything is streamlined and super-automated in this world. But I am finding that it is messy and crude, perhaps even more so than the offline world (if you can believe that).
A video from Yahoo! previewing AMP! (since rebranded as APT) does a good job of explaining some of the messy problems with today’s solutions:
“Turns out that buying and selling ads online is byzantine with inefficient processes and cumbsome legacy systems. Nothing works well or together. [..] The current system is – to put it politely – slow. It may also be inaccurate. And you know going in that you will have to overbook to cover your promise. [...] You have to cobble them all together. It took ten separate contracts and two weeks. [...] A disconnected process full of time-consuming manual steps and multiple approval bottlenecks to catch the mistakes inherent with the process.”
Is it just me, or does this seem a lot like list rental? (more…)
"I would say you can do a lot more," he says. "You can handle a lot more business with one or two people than you could back then and list searching is a lot easier today, using tools like NextMark and MIN than in the olden days of having to leaf through an SRDS (Standard Rate and Data Systems) directory."
Mr. Pratt knows that an inefficient back room operation will steal time and money from you every day. He’s implemented tools that enable him to spend more time delivering valuable insights and advice to clients and less time on “grunt work.” Now that’s smart business!
To add the mailing lists search tool to your web site and provide your visitors with access to over 60,000 mailing lists, just copy and paste the following code into the HTML document where you want the search tool to appear:
Bernice Grossman, principal consultant and founder of Direct Marketing Resource Services (DMRS) Group and one of the FIA judges, says the award is meant to spotlight innovation thriving in the face of a recession. "The economy was so stifling," she says. "This was a way that we could tell everybody else in the industry [that] there's a lot of wonderful stuff happening."
The 11 judges, who were selected from the DMA membership, took two rounds of evaluations to winnow the field of 54 down to the group of 12 finalists. Those evaluations were based on detailed explanations provided by each submission of:
the innovative product or service, including whether the offering is entirely new or a new spin on an existing offering;
the impact the product or service has on the end user and what benefits have been achieved or are anticipated; and
the impact the product or service has had on the marketing community overall.
It's an honor to have been recognized among all the deserving innvovations in the marketing field! See the full article here.
This award is a nice validation of NextMark’s developments for the list business. According to the DMA, “This award recognizes the innovative advances being made in the field of marketing. Today’s marketers, faced with unique challenges, are experimenting as they strive to rebalance. Recognizing that unexpected changes foster ingenuity and creativity, and that experiments usually garner surprising results, DMA’s FIA awards are now showcasing and rewarding those outstanding achievements. The awards will be presented each year to suppliers of new products or services exhibiting at DMA’s annual conference that are deemed the most influential and having improved the global marketing community in the previous year.”
Want to see what the fuss is all about? Stop by DMA09 booth #1930 or visit http://www.NextMark.com.
Tough times demand innovation. At DMA09 booth #1930, you can learn about NextMark's "stimulus program" for Service Bureaus, called NextMark Select. Although this video is from an old beta release, you can see the possibilities:
Stop by NextMark booth #1930 at the DMA show to see a live demonstration of the latest stuff, including high-definition counts! You will also find out how this new technology can help you to differentiate and profitably grow your service bureau business in this challenging economy.
Necessity is the mother of invention. In a slow economy (will it ever end?), innovation is critical to survival. At DMA09 booth #1930, NextMark will be showing off its latest turnaround tools for List Brokers and List Managers, including NextMark Select. Here’s a sneak preview video:
For more information and live demonstrations, visit NextMark at booth #1930. See you in San Diego!
