NextMark will be presenting and exhibiting at DMA09.
NextMark provides information and technology that powers the market for mailing lists, and makes it easier for you to buy mailing lists, sell mailing lists, and learn about mailing lists.
NextMark and marketing INFORMATION network (mIn) have been serving the list industry for 10 and 20 years respectively. Thousands of list brokers and list managers use NextMark every day to help their clients with effective and profitable new customer aquisition.
Visist our booth #1930.
Learn about the following products and services that make it easier for you to effectively reach your market.
Mailing Lists Search Tool (free): search over 60,000 mailing lists from 700+ sources.
Professional list brokerage system: a fully intergrated online contact management, mailing list research, competitive analysis, and order processing system.
Contextually targeted list advertising: place relevant list titles at the very top of the search results (over 60,000 lists) every time a broker or mailer runs a search.
Search engine optimized (SEO) data card web site: integrate NextMark data cards with the list manager’s web site, and gets them noticed by search engines for better placement on Google, Yahoo and Bing.
Stop cold calling for list sales: bid on leads by market category, capture more inquiries from your managed list titles, and calculate the ROI from start to finish.
Connecting data cards with data: connect data cards with the source data at the service bureau for automated updates in real-time. Create high definition list profiles and enable counts directly from the data card.
Stop by and you’ll be glad you did!
Important Fact: Experts agree at least 40% of direct marketing success depends on mailing lists.
Great news! NextMark has been chosen as a finalist in the Direct Marketing Association’s inaugural Future Innovators Award. According to the DMA, “This award recognizes the innovative advances being made in the field of marketing.”
“Today’s marketers, faced with unique challenges, are experimenting as they strive to rebalance. Recognizing that unexpected changes foster ingenuity and creativity, and that experiments usually garner surprising results, DMA’s FIA awards are now showcasing and rewarding those outstanding achievements. The awards will be presented each year to suppliers of new products or services exhibiting at DMA’s annual conference that are deemed the most influential and having improved the global marketing community in the previous year.”
Other finalists for the 2009 Future Innovators Award include:
Some great companies in the running and the competition is sure to be fierce.
According to the DMA in annoucing the finalists, “The response to this new award was staggering, and the excitement and enthusiasm it generated beyond even our expectations. The DMA is delighted to be presenting the awards at its annual conference, DMA09, at the San Diego Convention Center, San Diego, CA, at a special Awards presentation ceremony on Sunday October 18 at 5:00 pm in the Exhibit Hall by booth #1147. We hope you will join us to celebrate with the winners and we look forward to seeing you there.”
Please wish us luck in the finals! If you are going to the DMA09 conference, please stop by our booth #1930 to say hello.
Cloud Computing is the the buzz of the IT industry. In this 5-minute video, Larry Ellison of Oracle hilariously debunks the novelty of Cloud Computing and explains what this vapor is really made of:
I am not an Ellison fanboy, but I have to give him credit for driving the Network Computer concept a dozen years ago. It did not fly at the time, but it seems history will show he was ahead of his time.
For the inquiring reader, yes NextMark's applications are fully Cloud Compliant ;-). Seriously, since our founding in 1999 every application we've built has been on the Software as a Service (SaaS) model… also known as on-demand computing, utility computing, other names, and most recently Cloud Computing.
The main theme in all these buzzwords is you don't have to hassle with building and maintaining software applications and the infrastructure needed to keep them up and running. This saves you lots of time and money. But the biggest benefit is letting you focus on your core business!
I know of this website that gives you access to every mailing list on the market from every vendor – all in one place. Some pay $50+ to get its location, but I give it to you here for free…
NextMark's mailing lists search tool (on the web at http://lists.nextmark.com/) is a free marketing tool that has been described as "the best kept secret in marketing."
Why is this website a secret? In truth, it's not.
In fact, google "buy mailing lists" and you'll find it right there at the top of the most relevant results. But most marketers don't realize that an index of mailing lists exists and don't even bother trying to find it.
I've learned of enterprising individuals exploiting this knowledge gap and charging $50 or more to reveal this "secret tool" to you. I've looked into this scheme and there's nothing technically illegal about it, but it seems wrong to have to pay money to get a web address.
Please spread the word that the mailing lists search tool is free and available to any marketer who is looking for mailing lists.
Xconomy Seattle today reported on Marketfish, a new startup that plans to put list brokers and list managers out of business. According to the article,
Previous companies like NextMark and min (Marketing Information Network) tried various approaches in the pre-Google days, [Marketfish CEO Dave] Scott says, but they largely failed to solve the list marketing problem. "They wanted to play nice with all the middlemen. We’re going to cut them out," he says. "It’s a bold strategy."
Interestingly, Marketfish hopes to sell its services to advertising agencies… aren't agencies middlemen, too? Won't the agencies will be wise enough to predict the future of this relationship?
Marketfish reports to have recently closed a seed round with Alliance of Angels. I have to wonder if Marketfish disclosed two other companies with the same disintermediation strategy, Adventa and Alistia, who burned through tens of millions of investor dollars before going bankrupt without any success. Or the fact that using a list broker is by choice?
Hmmm…
For the record, NextMark has done quite well with a "play nice" strategy and has amassed the most comprehensive and up-to-date index of mailing lists available today with more than 100,000 data cards sourced in cooperation with 1,400 mailing list suppliers. We recognize our position as a marketplace technology provider and respect the roles that list brokers, list managers, agencies, service bureaus, and other suppliers play in the ecosystem. These relationships are one of NextMark's biggest assets. Our suite of products and services enable suppliers to work together more cohesively to achieve the mutual goal of helping marketers to reach their market.
As Marketfish observes, there are certainly huge inefficiencies in the marketplace. But it's important to recognize the experience and expertise that would be lost by "cutting out the middlemen." NextMark is streamlining the marketplace while preserving – and enhancing - the value of these critical roles.
Direct marketing is going through a transformation. Some suggest re-branding direct marketing techniques as "interactive marketing" because of the highly personal two-way relationship it enables.
Dr. Lisa Spiller and Martin Baier have just published a second edition of their book entitled Contemporary Direct & Interactive Marketing that investigates this transformation. It illustrates the latest and greatest methods employed by leading practitioners.
While every marketer agrees that your choice of mailing lists is fundamental to the success of your marketing program, few marketing books cover this topic in any depth. I was pleased to see that Spiller and Baier bucked this trend and gave the topic coverage it sorely needs in Chapter 3 – "Developing Lists and Discovering Markets"
I was also honored they showcased NextMark and our Mailing List Search Tool in their opening vignette, which includes the following passage:
"The challenge for most marketers is to locate appropriate lists that will enable them to communicate with prospects that are likely to have a need for their products or services. Fortunately, this task has become much easier due to the advances in technology, the availability of lists, and companies like NextMark.
[… step by step instructions on using the list finder …]
"NextMark is building the technology to help eliminate the administrative headaches associated with developing lists and discovering markets. So if you want to effectively prospect for new customers, visit NextMark at www.NextMark.com and explore its list finder — you will be pleasantly surprised at how easy prospecting can be with highly targeted lists."
Here is what else you will find in that chapter on mailing lists.
Social marketing is on the rise and it’s here to stay. Are you still trying to figure out how to leverage social media for your business? You can start by learning the language with definitions from the marketing glossary, and then use this cheat sheet as a reference for most commonly used tools.
A few months ago a cheat sheet was introduced as a tool to help marketers get organized with Web 2.0 and social media marketing. Many new services have emerged since then. Therefore, several of those respective web sites have been added to this page as a quick reference linking to 100 free social marketing resources and online directories.
Bookmark this page or add it to your favorite places for quick and easy access to several of the top services by category. This is not intended to be a comprehensive list, and some of these sites may not be the top choices internationally. However, it is a valuable resource for leveraging many of the top networks in the U.S., and can help you gain some international exposure as well.
Basic services must be free to qualify for inclusion on the top 100 list below. For your convenience, each title is linked directly to the respective site’s home page. I hope you will find this to be a helpful resource for your business. Feel free to connect with me (DeMartine) on LinkedIn if you would like to share other resources that are available online.
________________________________________________________________________
Free Social Media Resources (Top 100)
Aggregation Tools (5): Bloglines, FriendFeed, Lifestream.fm, Lijit, YouBundle
Blogs (7): Blog.com, Blogger, Livejournal, Posterous, Tumblr, Typepad, WordPress
Blog Directories (10): Blogapedia, Blogarama, BlogCatalog, Blogdirs, Blog Flux, Bloghub, Blog Listing, Blogtoplist, BritBlog, Technorati
Bookmarks (12): Delicious, Digg, Diigo, Fark, Mixx, MyBlogLog, Newsvine, Propeller, Reddit, Slashdot, StumbleUpon, Yahoo! Buzz
Comment Systems (2): DISQUS, IntenseDebate
Free Directory Listings (25): Akama, Bateekh, BizHWY, Cardboard, CrunchBase, DMOZ, EVliving, GetFreeListing, Google Local, IllumiRate, Jayde, Jigsaw, Librarians’ Internet Index, Little Web Directory, Manta, MerchantCircle, NextMark, Simple Directory, Spoke, SuperPages, Tradevibes, TurnPike, WebBuyersGuide, Web World, Yahoo! Local
Marketing Trends (2): Google Trends, Universe Trends
Name Checks (2): Namechk, Usernamecheck
Post Documents (3): eHow, Google Docs, Scribd
Post Presentations (3): AuthorSTREAM, Myplick, Slideshare
Post Videos (2): Vimeo, YouTube
Press Releases: (4): i-Newswire, PR.com, PressReleasePoint, PRLog.org
Publish Articles (5): ArticleDashboard, Articles FACTORY, Ezinearticles, IdeaMarketers, Yahoo Articles Group
Social Networks (8): Biznik, Crowdvine, Facebook, LinkedIn, Ning, NowPublic, Plaxo, Viadeo
Twitter Tools (5): Grader, Ping, TweetDeck, TweetLater, Twitter
URL Shorteners (4): bit.ly, doiop, memurl, TinyURL
Wikis (3): Pbwiki, Wetpaint, Wikipedia
Tip: Since PageRank is important to your exposure on the Google search engine results page (SERP), you may want to check out the page rank for each of these services as well. That can be done for free online by using the PageRank Checker (higher = better).
Tip: adding your blog to the directories can improve your search rankings and exposure; the same is true for your web site and your business. That’s the reason for including 35 directory listings (25 free directory listings + 10 blog directories) in the top 100. You only need to do it once, so take advantage of them.
Question: Web 3.0 is to ? as Web 2.0 is to social media…
Your feedback is welcome!
This is how the HTML DOM Visualizer applet sees NextMark's home page. It's an interesting data visualization and it's got me thinking about other applications.
Thank you, William Shatner. Priceline saved me 63% on my hotel expense at the upcoming DMA*09 conference in San Diego. I got a room at the Omni San Diego for $96/night (versus the special conference rate of $259/night). That's $815 savings for my 5-night stay.
More accurately, thank you to Marty Shaw of Global-Z International for giving me this tip that has saved us thousands of dollars. Marty, I owe you!
DMA*09 is the premier conference of the year for anyone who wants to connect with their customers directly. With this tough economy, it might be hard to justify the cost and I know from experience that hotel rooms are one of the biggest items on the expense report. Here's one way to cut that cost significantly:
I hope this helps you get to the show. If you are there, please stop by NextMark's booth #1930. You can learn how to "reach your market" through new "life changing" technology that finally bridges the gap between data cards and data.
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