October 15, 2000 New Orleans, LA – NextMark today introduced “MarketMax Pro™,” a new technology for list managers to promote lists on their website more effectively. MarketMax Pro includes a flexible database-driven datacard directory and a fully integrated search engine and is powered NextMark’s patent-pending technology.
Joseph Pych, founder and president of NextMark.com, said, “MarketMax Pro technology provides list managers with an important competitive advantage, by presenting their customers with a powerful online list research tool. It enables managers to fully exploit the power of web publishing to deliver a highly attractive and graphically rich datacard to their brokers.”
Mr. Pych continued, “In keeping with NextMark’s goal of providing the technology infrastructure to simplify and accelerate the processes of direct marketing professionals, we will be licensing MarketMax Pro to list managers and directory publishers. At the flick of a switch, list managers can have a state-of-the-art datacard database on their website without any hardware, development, or support costs.”
MarketMax Pro, unveiled at the Direct Marketing Association’s List Leaders Group quarterly meeting, follows NextMark’s introduction of “SuperSearch” technology at the Net.Marketing Conference in Boston on September 25, 2000.