Educate Your Students

Educating the next generation of media professionals

NextMark and Direct Marketing Education Foundation (“DMEF”)) have jointly developed a program to provide qualified educational institutions with free access to NextMark’s Media Planning System.

“Real world” training

Enhance your students’ learning experience by providing a tool for completing class projects that involve media planning on advertising or marketing campaigns. Previous experience shows your students will learn more using a “real world” tool with access to “real world” information in their assignments.

Students love it

NextMark’s system has been proven to be very easy to use, fun to use, and an “eye-opener.” More than 1,300 students from 40 schools have used the system to develop media plans and budgets for their school projects. Many have used it to compete in the DMEF’s Collegiate ECHO competition.

The results are impressive: every winner of the 2004 and 2005 Collegiate ECHO competition used the system to formulate their campaigns. Dr. Lisa Spiller, Professor of Marketing at Christopher Newport University, whose team won the 2005 Gold prize for undergraduates in Challenge 2: Orange Savings, says,

I have been teaching this database marketing course for five years. I have never seen the students so engaged in their projects as they were this year when using the NextMark system to develop their marketing strategies. We really appreciate access to this wonderful system.

Dr. Lisa Spiller,
Professor of Marketing,
Christopher Newport University

Teachers love it

The Tuck School of Business at Dartmouth College has been using the NextMark system for five years in their Database Marketing course. Professor Scott Neslin has found the system to be “a great resource for students conducting list selection projects.” According Professor Neslin,

I use the system in conjunction with a case we study called ‘The Independent Adviser for Vanguard Investors.’ The case portrays the situation where a manager is confronted with a set of available lists and must decide which one(s) to select for a customer acquisition campaign. The case is very useful for illustrating the role of customer lifetime value in list selection. However, the natural question is, ‘Where do these lists come from in the first place?’ The NextMark system answers that question and several more.

Scott A. Neslin,
Albert Wesley Frey Professor of Marketing
Tuck School of Business at Dartmouth

Used by more than 40 schools today

The NextMark system has been successfully used in advertising and marketing curriculum at both the undergraduate and graduate levels. Some of the more than 40 schools using the system include:

  • Baruch College
  • Bluefield State College
  • Boise State University
  • Canisius College
  • Castleton State College
  • Christopher Newport University
  • Creighton University
  • Eastern Michigan University
  • Fashion Institute of Technology
  • George Washington University
  • Indiana University South Bend
  • Johnson & Wales University
  • Liberty University
  • Loyola University Chicago
  • Miami International University of Art and Design
  • MSU Moorhead
  • Murray State University
  • New York University
  • St. Cloud State University
  • St. John Fisher College
  • SUNY Plattsburgh
  • Temple University
  • Tuck School of Business at Dartmouth College
  • UCLA Anderson School of Management
  • University of Alabama
  • University of Delaware
  • University of Georgia
  • University of Massachusetts-Amherst
  • University of Northern Colorado
  • University of Pittsburgh – Bradford
  • University of South Carolina
  • University of Texas at Austin
  • University of Toledo
  • University of Washington Business School
  • University of Wisconsin-Whitewater
  • USC
  • Utah State University
  • Washington College
  • Western Illinois University
  • Yeshiva University


FREE: Get this tool for your students

To sign up for your access, submit the “Sign-up Sheet” below. In addition to receiving free access to the system, professors will have the option to attend training webinars.

Sign-up Sheet

*All fields required except where noted

First Name:
Last Name:
Your teaching position::
School Name:
Zip/Postal Code:
Fax: (optional)
Email: (must be .edu):
Re-enter Email:
Number of students
How will this be used?