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NextMark Reveals List Performance Metrics to List Managers

NextMark's data card interface now includes list performance metrics

Hanover, NH - July 31, 2007 - NextMark, Inc., a leading provider of tools and resources to buy mailing lists, sell mailing lists, and learn about mailing lists, today announced it has added list performance metrics to its datacard publishing system.

List managers who use NextMark's system to publish their data cards will now see a chart showing view activity during the trailing twelve months for their lists. The activity is displayed as a stacked bar chart which breaks down the activity by month and by source: the list manager's own website, NextMark's research system, and NextMark's network of websites.

"Until now, list managers had to guess about the demand for their lists. They had no quantifiable insight into what happens before they get the sales call," said Joseph Pych, founder and president of NextMark.

"This new tool gives you insight into which of your lists are getting action and where that action is coming from. It gives you a keyhole view into the demand for your lists, which can be used to refine your marketing strategies and to set your client's expectations."

The List Performance Metrics Tool is available for free to users of NextMark's MarketMax SE Datacard Publishing System, which is also free. More information and registration is available on NextMark's website at http://www.nextmark.com/mmse/.

About NextMark, Inc.

NextMark provides tools and resources that help organizations to buy mailing lists, sell mailing lists, and learn about mailing lists. NextMark currently indexes and tracks more than 70,000 mailing lists from 700+ sources. Its solutions have been proven through more than 3,500,000 mailing list searches and 70,000 direct marketing campaigns for thousands of catalog merchants, retailers, fundraisers, politicians, banks, telcos, entertainers, broadcasters, publishers, and other organizations that reach their market directly. NextMark is a privately held corporation based in Hanover, New Hampshire USA and on the web at www.NextMark.com.