Hanover, NH – August 20, 2008 – NextMark, Inc., a leading provider of direct marketing tools and resources, today announced a new service providing List Managers with direct access to real-time list advertising statistics.
Advertisers now get a real-time snapshot of their advertising performance displayed in an easy-to-understand graphical format. The report displays daily impressions, clicks, click-through rates, cost-per-click (CPC), and cost per thousand impressions (CPMI). It reveals trends through a superimposed trend line that highlights changes over time. NextMark’s is the only list advertising solution that provides advertisers with up-to-the-minute results.
“You can waste a lot of money on traditional forms of list advertising without ever knowing the results,” said Scott Chilcutt, Vice President of NextMark and head of the Marketing Information Network list services operation. “Today’s competitive list marketing environment demands more and you need to make every list marketing dollar count. This program reveals the truth about advertising performance, raises the bar on list advertising accountability, and enables list companies to employ the same direct marketing disciplines their clients practice daily.”
This report is immediately available to all customers who use NextMark’s Contextually Targeted Advertising service. There is no additional charge for access to the real-time statistics. This report can be accessed through the NextMark application under the “Lists / Marketing” tab. For additional information, contact your NextMark Account Director or sales@nextmark.com.