July 26, 2001 Hanover, NH – NextMark announced today the general availability of CataList version 2.3. CataList is as an advanced prospect list research tool that saves customers time and money by eliminating tedious administrative tasks and helping them focus on customer service and satisfaction.
Mike Yacavone, VP Product Management said: “We have a strong culture of listening to our customers. Since our May 10 launch, we have quickly built dozens of new features, all based on customer requests and feedback. With version 2.3, we offer the most advanced prospect list research tool available. These advancements provide our customers enhanced research, lower staff costs, increased profitability, and better customer service.”
Tim Falvey, VP Sales reported: “What we’re hearing from our customers is that they are finding 15% to 20% more lists than with other products, they are saving up to 3 hours PER DAY in administrative tasks, and they’re closing new business based on the presentation format that CataList offers.”
Customer feedback has been very positive. Paulette Schlotman, Vice President of MeritDirect said, “Finally there are comprehensive solutions that meet the needs of the Direct Marketing Community of the 21st Century. The NextMark team is highly responsive and clearly understands the list business. In addition to saving valuable resources, we are able to serve our clients better.”
Linda Pickering from the MeritDirect Chicago office added: “We all love the system – now our clients enjoy clean, well organized data cards with an excellent summary sheet. It makes such a difference for our information as well as our presentations. NextMark is wonderful tool.”
Phil Staples, President of Names And Addresses, is also pleased with the system: “NAI selected NextMark’s software and list database because of how easy it is to learn the intuitive front end search engine, easy electronic integration with our in-house systems, and its complete and up-to-date list and alternative media database.”
Paulette Kranjac, President of List Process Company, summarized the product by saying, “NextMark is to list marketing what Mercedes is to driving.”
Current CataList customers include ACTON DIRECT, Atlantic List Company, Carney Direct Marketing, Conrad Direct, List Process Direct, MeritDirect, Millard Group, Names And Addresses and PCS Mailing List Company.
NextMark will be offering personal demonstrations of CataList at the ListVision conference in New York City on August 9, 2001. To make an appointment contact Sales at (603) 643-1307.