October 12, 2001 Hanover, NH – NextMark today anounced the general availability of CataList version 2.4, which adds new collaboration features to their list research and acquisition system.
“CataList saves customers time and money by eliminating tedious administrative tasks and helping them focus on customer service and satisfaction,” said Mike Yacavone, VP Product Management. “With version 2.4, we go beyond basic list research and begin providing modern collaboration tools so that the industry can work together more effectively and efficiently. Users can now share their decks within the organization, as well as with their sponsored DirectMark clients. This allows brokers to have master decks that can be instantly duplicated and re-purposed for new projects, and it allows brokers to collaborate with their customers more easily.”
Customer feedback has been very positive. Rick Buck, Director e-Media at e-Dialog commented, “These are excellent enhancements and provide a major benefit to our expanding email marketing business.”
Paulette Schlotman, Vice President of MeritDirect said, “Finally there are comprehensive solutions that meet the needs of the Direct Marketing Community of the 21st Century. The NextMark team is highly responsive and clearly understands the list business. In addition to saving valuable resources, we are able to serve our clients better.”
In addition, CataList version 2.4 adds new “Quick Reports” that provide instant “New to Market” and “New to System” updates. The revised home page includes a Quick Search module, a Recent Decks module, and links to the powerful SuperSearch interface.