San Francisco, Calif. – January 17, 2006 – NextMark, Inc. and salesforce.com (NYSE:CRM), the market and technology leader in on-demand customer relationship management (CRM), today announced A+ Lead Finder for salesforce.com’s AppExchange. Built on the AppExchange on-demand platform, A+ Lead Finder for AppExchange is immediately available for test drive and deployment at www.appexchange.com, in conjunction with the Salesforce Winter ’06 release. The A+ Lead Finder provides access to more than 50,000 specialized prospect lists available for sales and marketing campaigns. Salesforce users can use the A+ Lead Finder for free until April 2006.
With AppExchange, salesforce.com customers now have access to new applications that bring the benefits of salesforce.com to an entire business, letting them manage and share all of their company information on-demand. Using AppExchange, companies can easily add any number of new on-demand applications to their existing Salesforce deployments, extending their success and making the full power and creativity of the salesforce.com customer, partner and developer community available with just a click.
“NextMark’s A+ Lead Finder is a good example of how independent software vendors are extending the Salesforce platform to provide our users with a more extensive sales and marketing solution,” said Adam Gross, director, product marketing, salesforce.com. “They have provided our users with a portal into the world of specialized prospect lists, which may have never been available to them before. NextMark’s goal is to help our users get better sales results by using better lists.”
“Every sales and marketing professional faces the challenge of reaching the right people with their promotions,” said Joseph Pych, president of NextMark. “However, many don’t realize the variety of highly-targeted lists that are available to them and settle for lists that don’t deliver the results they need. The A+ Lead Finder solves this problem by providing access to virtually every highly-targeted postal, email, and other list on the market. The AppExchange provided us with an ideal way to deliver this application to those who need it most without the typical hassles of distributing a new application. Users simply click the ‘Get it Now’ button and they instantly have access to it.”
The A+ Lead Finder provides access to more than 50,000 specialized prospect lists. Its search engine reveals which lists are most relevant, most popular, least expensive, largest, and most up-to-date. Its data cards include segment counts, pricing, detailed description, market, geography, source, selection variables, output options, other correlated lists, and more. Its “Request for Information” feature makes it easy to get answers needed to make buying decisions. Its “New Audience” feature enables users to select desirable segments of a list that best match their market profile and add it to their campaigns. Its “Place Order” feature streamlines the process of placing orders with NextMark’s network of suppliers.
The A+ Lead Finder also helps users track their results. Each target audience gets a report card that includes key metrics such as number sent, cost per piece, number of responses, and number of orders. It also includes key performance indicators such as response rate, order rate, average order, and return on marketing investment. It provides standard reports to summarize results by campaign, by list, by time period, and more. Plus, users can develop their own reports through Salesforce’s reporting system. To explore, to try, or to get the A+ Lead Finder, visit http://www.salesforce.com/appexchange/detail_overview.jsp?id=a0330000000o0oqAAA.
The A+ Lead Finder for AppExchange is one of more than 150 applications created by salesforce.com, its customers and partners that are now available on the salesforce.com AppExchange, the world’s first on-demand application platform. AppExchange provides unprecedented ease of customization and integration for Salesforce deployments, as well as enabling a whole new generation of on-demand applications that go beyond CRM. Launched today, AppExchange enables all of these on-demand applications to be easily shared, exchanged and installed with one click into any salesforce.com account. AppExchange can be found at www.salesforce.com/appexchange.
About NextMark, Inc.
NextMark enables sales and marketing professionals to get better prospect lists through our systems that provide access to more than 50,000 specialized postal, email, telephone, and insert lists. The product line includes List Strategy, List Brokerage, and List Management Systems. Our clients represent name-brand catalogs, non-profits, banks, publishers, and other sophisticated and reputable organizations. More than 1 million research sessions and 35,000 marketing campaigns have been completed using NextMark’s technology. For more information, visit nextmark.com or call (603) 643-1307.
About salesforce.com
Salesforce.com is the market and technology leader in on-demand customer relationship management (CRM). The company’s Salesforce suite of on-demand applications enables customers to manage and share all of their sales, support, marketing and partner information on-demand. AppExchange, salesforce.com’s on-demand platform, allows customers and partners to build powerful new applications quickly and easily, customize and integrate the Salesforce suite to meet their unique business needs, and distribute and sell on-demand apps at www.appexchange.com. Customers can also take advantage of Successforce, salesforce.com’s world-class training, support, consulting and best practices offerings.
As of October 31, 2005, salesforce.com manages customer information for approximately 18,700 customers and approximately 351,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Automatic Data Processing (ADP), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM”. For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.
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Salesforce.com is a registered trademark of, and AppExchange and Successforce are trademarks of salesforce.com, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.