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NextMark Unveils Sales Lead Referral Service for List Managers and List Brokers

Hanover, NH – October 12, 2006 – NextMark, Inc., a leading provider of mailing list technology, today announced its new Mailing Lists Lead Referral Service. The goal of this service is to deliver qualified sales leads for mailing lists to List Brokers and List Managers.

According to Joseph Pych, President of NextMark, “I like to ask clients ‘what else can we do for you?’ and they often respond ‘send me more business’ with a wink and a smile. At first I took it as a joke, but after I heard that same reply 20 or 30 times I started to think seriously about it… why couldn’t we deliver targeted sales leads for mailing lists to list companies? So, we put our best minds to work and invented this new mailing list leads referral service. It’s a great new way for list companies to intelligently grow their business with the types of clients they prefer without the risk inherent in other lead generation programs.”

All sales leads delivered through the service originate from a network of websites powered by NextMark, which includes NextMark’s Mailing List Search Engine, the A+ Lead Finder for SalesForce.com, Direct Magazine’s List Finder, and Multi-channel Merchant’s ListFinder. These popular tools are used to search NextMark’s database of more than 60,000 mailing lists. A sales lead is created when the website visitor finds a list that meets their needs and submits a request for information or order on that list.

Each request for information is converted into a sales lead and assigned to an owner. List Managers have the right of first refusal on all sales leads on the mailing lists they manage. To start receiving sales leads, List Managers must activate and configure the Leads Setup in their NextMark account.

List Brokers can also get targeted sales leads from mailers through this service. List Brokers can choose their desired leads by industry, geography, and market. The selectable target industries include Associations, Book & Music Clubs, Broadcasting, Business-to-business, Catalog / Mail Order, Computer Hardware / Software, Consumer Products, Consumer Services, Education, Entertainment, Financial, Healthcare, Insurance, List/Database, Magazines / Periodicals, Non-profit, Printing, Publishing, Retail Stores, Service Bureau, Technology, Telecommunications, and Teleservices.

The assigned owner of a sales lead will be notified immediately through email. NextMark also makes it easy to keep track of leads through a new Lead Management Module, which is seamlessly integrated with the NextMark system. This module helps list brokers and managers to nurture their leads. With it, they can track the progress of your leads and convert them into new accounts, new contacts, and new list orders. It also provides a series of reports that measure lead conversion rates, gross and net sales generated, and return on lead spend.

“This service enables list brokers and list managers to get the sales leads they want and gives them all the tools they need to convert these leads into new orders,” said Mr. Pych. “Plus, the service delivers clear results immediately: how many new accounts, how many new contacts, how many new orders, how much revenue, and return on investment. And it’s all tracked automatically for you.”

The initial feedback from clients has been positive. A number of list companies have already activated their accounts and are now receiving brokerage and management sales leads through the system.

Daniel Klibanoff, Owner of InfoDirect, Inc., said, “You all have an awesome product and this service makes it even better!”

“The setup was really easy,” commented Steven Sheck, President of Infinite Media. “It only took a me a few minutes to get started and we are now getting sales leads that match our target client profile. The Bid Insight Tool was really helpful in knowing how to bid. I think this new service has the opportunity to be a real winner for us.”

Jerry Hopkins, President of Innovative List Marketing, added, “It’s an effective new sales tool that pro actively feeds our sales team with qualified leads.”

Registration for the Lead Referral Service is free. List Managers only pay for the leads they receive at a fixed referral fee. List Brokers only pay for the leads they receive at the bids they set for their target categories. The quality of the leads is guaranteed. The Lead Management Module comes free with a basic NextMark account, which is also free.

The Lead Referral Program was introduced as part of NextMark version 6.0 software release, which also included 33 other customer requested features.

More information about the service can be found on NextMark’s website at http://www.nextmark.com/leads.

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