Hanover, NH February 19, 2007 – NextMark, a leading provider of mailing list technology, announced today it has released version 6.2 of its system to buy mailing lists and sell mailing lists. NextMark Version 6.2 includes 54 new features to improve direct marketing productivity in the areas of mailing list order processing, account management, administration, finance, and reporting.
“It’s tough to make money in the list business these days,” said Joseph Pych, President of NextMark, Inc. “List Brokers and List Managers are facing more demanding clients and dwindling average order sizes, which means higher costs and lower revenues. It’s imperative to have a smooth back office operation to profitably serve your clients.”
NextMark Version 6.2 — code named “Adams” — includes many new features aimed at streamlining the operations of a mailing list business. One of the most significant areas of improvement is in processing mailing list order payments. Mailing list businesses can be handling hundreds of list orders at any given time. Processing payments for mailing list orders is time consuming because of delivery adjustments, data quality adjustments, merge purge adjustments, changes in due dates, and other changes after the order is placed. The new improvements enable NextMark users to efficiently process payments in batch, which results in significant time savings.
Upon seeing the new productivity features, Raymond Kuttner, Controller of the MokrynskiDirect subsidiary of infoUSA said, “This is great! We are going to save 50% of the time we spend in processing payables.”
NextMark Version 6.2 and all associated features is immediately available to NextMark clients. A detailed listing of the new features is available through online help. Free trials of NextMark’s list brokerage and list order entry systems are available through its website at http://nextmark.com.