It’s about time. NextMark finally has a blog. Yay! I hope to use this tiny corner of the Internet to discuss marketing techniques that help you "reach your market" in an effective and responsible way.
I’ll try to explore areas where there is a shortage of literature or understanding. For example, most business people and a surprising number of marketing professionals do not understand the business of mailing lists. This is an area of specialty for us. We work with over 700 list companies and index more than 70,000 mailing lists in our mailing list search tool, which has been called the "Google of Mailing Lists" becaus it’s the biggest collection of list information on the planet.
Anyway… I hope to provide some unique and useful information. What are your marketing challenges? How can we help you?
Regards,
– Joe